Facebook pushes for use of conversion pixel

Pinned on July 9, 2014 at 9:35 pm by FBKeeper

Facebook pushes for use of conversion pixel

Facebook’s conversion pixel is a key way for savvy advertisers to figure out how a Facebook ad can lead to a purchase.

Now it seems like Facebook is trying to make a bigger push for adoption. As noticed by Inside Facebook reader Matteo Gamba , Facebook is promoting the usage of the conversion pixel in the sidebar of News Feed.

Facebook has been making use of the sidebar a lot recently to appeal to advertisers .

Clicking the Install Conversion Pixel link leads to a Facebook for Business post about the conversion pixel.

Readers: Have you seen this?

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