Facebook’s conversion pixel is a key way for savvy advertisers to figure out how a Facebook ad can lead to a purchase.

Now it seems like Facebook is trying to make a bigger push for adoption. As noticed by Inside Facebook reader Matteo Gamba , Facebook is promoting the usage of the conversion pixel in the sidebar of News Feed.

Facebook has been making use of the sidebar a lot recently to appeal to advertisers .

Clicking the Install Conversion Pixel link leads to a Facebook for Business post about the conversion pixel.

Readers: Have you seen this?

Post Source