Facebook’s conversion pixel is a key way for savvy advertisers to figure out how a Facebook ad can lead to a purchase.
Now it seems like Facebook is trying to make a bigger push for adoption. As noticed by Inside Facebook reader Matteo Gamba , Facebook is promoting the usage of the conversion pixel in the sidebar of News Feed.
Facebook has been making use of the sidebar a lot recently to appeal to advertisers .
Clicking the Install Conversion Pixel link leads to a Facebook for Business post about the conversion pixel.
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