Facebook is rolling out a set of tools designed to help media and news organizations better integrate Facebook conversations into their broadcasts, such as displaying public posts in real-time of relevant topics. Starting today, the social network company is making available its Keyword Insights API and the Public Feed API — both are being made available to a small group of partners initially.
Conversations are certainly happening on Facebook and the company has been paying attention. In data it published today, it was revealed that between 88 and 100 million people in the US were logged into the site during television primetime hours of 8pm and 11pm.
What do these new tools do exactly? Facebook says that with the Keyword Insights API, news organizations can aggregate the total number of posts relating to a specific term within a given time frame. It can also display results based on gender, age, and location — and all done anonymously.
The Public Feed API gives access to a real-time feed of public posts for a specific word. Only those posts made public from Pages and Profiles with the “Follow” option enabled are available with the API.
More to follow. Please refresh for updates.