Not long after announcing what’s going on with FbStart , Facebook offered an update on another f8 innovation : App Links. Through deeplinking technology , App Links eliminates the need for a mobile browser by connecting users straight from a Facebook ad or post into the company’s app.

Through App Links , developers have facilitated more than 1 billion actions, going from Facebook post to an app.

Today, as Facebook Software Engineer Gokhan Caglar explains, App Links is available to use in mobile app ads through Preferred Marketing Developers:

On April 30 at f8, we introduced App Links, an open, cross platform standard  for linking on mobile. Since then, hundreds of apps have adopted App Links, including SpotifyMailboxQuipHuluRedfin ,GoodreadsLive Nation , and Vimeo . Third party SDKs such as the Xamarin SDK  and theFacebook.NET SDK  have also embraced the standard. To date, developers have enabled more than a billion unique App Links on mobile.

With App Links, you can drive people into your app directly from stories on Facebook, whether they’re published from your app, from a Page, or from people copying and pasting URLs. Starting today, you’ll also be able to use App Links in mobile app ads  through our Preferred Marketing Developers .

Sasha Aickin, CEO of Redfin, talked about how App Links helps his company:

When you are on your phone and click on a Redfin link, App Links takes you to the Redfin app for a more seamless home shopping experience. This is obviously great for our customers and it solves a frustrating development problem that my team — and every other mobile developer — has faced over the years.

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