Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Wed, 26 Nov 2014 22:13:52 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 How to Beat Facebook Addiction infographic http://facebookeeping.com/how-to-beat-facebook-addiction-infographic-2-8570.html http://facebookeeping.com/how-to-beat-facebook-addiction-infographic-2-8570.html#comments Wed, 26 Nov 2014 22:13:32 +0000 http://facebookeeping.com/how-to-beat-facebook-addiction-infographic-2-8570.html How to Beat Facebook Addiction #infographic Image Source]]>

How to Beat Facebook Addiction infographic - Facebookeeping.com

How to Beat Facebook Addiction #infographic

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Adoption of Facebook’s Atlas growing quicker than Google’s DoubleClick http://facebookeeping.com/adoption-of-facebooks-atlas-growing-quicker-than-googles-doubleclick-8564.html http://facebookeeping.com/adoption-of-facebooks-atlas-growing-quicker-than-googles-doubleclick-8564.html#comments Wed, 26 Nov 2014 20:27:29 +0000 http://facebookeeping.com/adoption-of-facebooks-atlas-growing-quicker-than-googles-doubleclick-8564.html Not long after Facebook re-launched its robust advertising measurement platform Atlas , adoption has boomed. According to Datanyze , more websites added Atlas technology than Google’s DoubleClick in both October and November. In October , 34,589 websites added Atlas as their ad server, compared to 33,873 for DoubleClick. So far this month , more than […]]]>

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Not long after Facebook re-launched its robust advertising measurement platform Atlas , adoption has boomed. According to Datanyze , more websites added Atlas technology than Google’s DoubleClick in both October and November.

In October , 34,589 websites added Atlas as their ad server, compared to 33,873 for DoubleClick. So far this month , more than 27,000 websites have added Atlas (though it has also been dropped by more than 13,300 sites), compared to roughly 13,000 who added DoubleClick. Datanyze tracks roughly 25 million websites.

Currently, Atlas has 15.6 percent of the Alexa top 1 million websites, but DoubleClick is still king at 67.5 percent.

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In total, Datanyze says that there are 207,701 websites with Atlas technology, including 66 of the top 1,000 sites as ranked by Alexa.

Datanyze Director of Product Chris Newhouse talked with Inside Facebook about how more websites are adopting Atlas technology:

From a technical perspective, just seeing this technology integrated on more sites indicates that a few things might be happening. Atlas is reconnecting with a lot of publishers, perhaps winning impressions on exchanges, and advertisers are likely being more active as a result. … There’s a clear trend on the chart that starting back where things looked pretty low and flat until Facebook was beginning to integrate it.

Here’s a look at adoption prior to Facebook’s acquisition from Microsoft :

atlasfullhistoryAtlas also recently published a case study , showing how Coastal Contacts discovered that 50 percent of their in-store buyers had been exposed to the company’s online ads. Additionally, insights showed that roughly half of Coastal Contacts’ online ads were being shown to recent customers.

Coastal Contacts CMO Braden Hoeppner was quoted in a blog post :

Identity data gives advertisers 20/20 vision for ad serving or tracking. Atlas offers clarity into the whole picture of ad campaigns for on and offline conversions.

Readers: Do you think Atlas will continue to trend up and gain more market share from DoubleClick?

Image courtesy of Atlas’ Facebook page .

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3 Tools For Picking Facebook Competition Winners http://facebookeeping.com/3-tools-for-picking-facebook-competition-winners-8561.html http://facebookeeping.com/3-tools-for-picking-facebook-competition-winners-8561.html#comments Tue, 25 Nov 2014 22:03:30 +0000 http://facebookeeping.com/3-tools-for-picking-facebook-competition-winners-8561.html If you run Facebook competitions on your business page it can be hard to select a winner. Since the rule changes last year Facebook has allowed us to choose a winner from people who leave a comment on a post or Like a post. The problem arises when a competition is successful. If we get […]]]>

3 Apps For Choosing Your Facebook Competition Winner

If you run Facebook competitions on your business page it can be hard to select a winner. Since the rule changes last year Facebook has allowed us to choose a winner from people who leave a comment on a post or Like a post. The problem arises when a competition is successful. If we get hundreds of comments how can we ensure that we are fair when we select a Facebook contest winner?


How can we ensure that we are fair when we select a Facebook contest winner?
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In the video below I show you three free apps you can use to select a winner from your Facebook contest entries.

1. Fanpage Karma’s Good Luck Fairy – This is the easiest app to use. You just need to paste a link to your post into the app and it will select a winner for you. It selects four winners from people who have Liked or commented on your post:

  1. From people who like your post
  2. From people who comment on your post
  3. From people who like and comment on your post
  4. The comment on your post that got the most Likes

2. Woobox - This is an app that allows you to create custom apps and competitions for Facebook and it comes with a free Facebook competition winner picker. You will need to set up an account but it’s free and only takes a couple of minutes. The app will import all your recent posts and allow you to pick a winner from those who have interacted with them.

3. Contest Capture - This works slightly differently to the other apps. Instead of picking a winner for you it allows you to download a CSV file (that you can open in excel) containing information about the people who have interacted with your post.

This includes:

  • The type of interaction: Like or Comment
  • The user ID of the Facebook user who interacted
  • The link to the profile of the user who interacted
  • The name of the Facebook user who interacted
  • The date and time that the comment was left

You will need to pick a winner manually from this data.

See how they work in the video below:

Picking Facebook Competition Winners Manually

If you don’t want to use an app you can choose a winner manually.  The traditional way is to put names in a hat and picking a winner. For photo / video or contests you might get them judged by a third party.

To add validity to your selection process you can film the draw being made.

Your Turn

How do you pick winners for your Facbook competitons?

Have you tried any of these apps?

Leave me a comment below

 

“online

The post 3 Tools For Picking Facebook Competition Winners appeared first on Spiderworking.com – Social Media For Small Business .

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Facebook platform news: Glow joins Deloitte U.K. Technology Fast 50 http://facebookeeping.com/facebook-platform-news-glow-joins-deloitte-u-k-technology-fast-50-8558.html http://facebookeeping.com/facebook-platform-news-glow-joins-deloitte-u-k-technology-fast-50-8558.html#comments Tue, 25 Nov 2014 20:18:26 +0000 http://facebookeeping.com/facebook-platform-news-glow-joins-deloitte-u-k-technology-fast-50-8558.html Glow , a Facebook Marketing Partner, was recently honored by Deloitte, making it into the company’s U.K. Technology Fast 50 , showcasing the region’s fastest-growing tech companies. Glow was No. 19 on the list, with a growth of 1,193 percent. Glow Co-Founder and CEO Damian Routley commented on the nomination: Glow works at the nexus […]]]>

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Glow , a Facebook Marketing Partner, was recently honored by Deloitte, making it into the company’s U.K. Technology Fast 50 , showcasing the region’s fastest-growing tech companies. Glow was No. 19 on the list, with a growth of 1,193 percent.

Glow Co-Founder and CEO Damian Routley commented on the nomination:

Glow works at the nexus of mobile, digital and social. This is a very exciting and rapidly growing space. Glow has opened operations in Germany, Singapore and New York in the last year. It is very humbling to be found in such a distinguished list of high growth, high profile and innovative companies.

Glow also announced more international expansion, fueled by a recent Series A investment round. Glow plans to open an office in San Francisco to support West Coast clients and to continue to build relationships with Facebook, Twitter, Pinterest and others.

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Fitbit Aria Wi-Fi Smart Scale, Black http://facebookeeping.com/fitbit-aria-wi-fi-smart-scale-black-8556.html http://facebookeeping.com/fitbit-aria-wi-fi-smart-scale-black-8556.html#comments Tue, 25 Nov 2014 11:09:54 +0000 http://facebookeeping.com/fitbit-aria-wi-fi-smart-scale-black-8556.html Fitbit aria helps you know where you stand and get where you want to be with your weight goals. Aria is a high performance scale, tracking weight, body mass index (BMI) and % body fat over time. After easy, wireless set-up, your Fitbit aria scale taps into your home wireless network and uploads your information […]]]>

Fitbit aria helps you know where you stand and get where you want to be with your weight goals. Aria is a high performance scale, tracking weight, body mass index (BMI) and % body fat over time. After easy, wireless set-up, your Fitbit aria scale taps into your home wireless network and uploads your information automatically to fitbit.com each time you step on the scale. Automatically recognizes up to 8 different people in your home, sending their info to separate accounts at fitbit.com. At fitbit.com you’ll get a complete weight management system to help you set weight goals, keep on track and achieve your targets. On your computer or smartphone, you can view charts and graphs of your weight trends over time to keep you on track. To keep you motivated, fitbit.com lets you set goals and earn badges, and then connect with friends and share that information as you see fit. You can also log food and activities, then use Fitbit’s food plan tool to guide you to how many calories you can eat and still meet your weight goals. And when combined with the Fitbit wireless activity sleep tracker, you’ll really get a 360-degree view of your health and fitness, making you more aware of your daily activities and encouraging you to make small changes that can add up to big results.

The Fitbit Aria Wi-Fi Smart Scale measures your weight, body fat percentage and body mass index (BMI) to provide a full picture of your weight trends. This Wi-Fi enabled scale helps you reach your weight goals by letting you set goals, track your progress effortlessly, and stay motivated each and every day. Your stats automatically upload to your Fitbit dashboard through Wi-Fi, where you can get a more comprehensive view of your health and fitness and track your eating and exercise habits. Set up is fast; the scale can be set up to automatically recognize up to 8 users. You can check your progress from your computer or with a free smartphone app. The scale is available in your choice of black or white.

callout top with logoAt a Glance:Scale measures weight, BMI, and body fat percentageUses Wi-Fi to upload stats automatically to Fitbit.comScale recognizes up to 8 usersSet weight goals with daily calorie planLog food and other workoutsChart your progress with free online graphs and toolsFree iPhone and Android appsOne-year limited warrantyFitbit Aria Wi-Fi Smart Scale Product Shot

Wi-Fi scale measures your weight, body fat percentage, and body mass index (BMI). View larger.

Fitbit Aria Wi-Fi Smart Scale Product Shot

Scale syncs stats wirelessly to Fitbit.com. View larger.

Tracks Weight, Body Fat, and BMI

To give you a more complete look at your weight management, the Aria tracks body fat and body mass index (BMI) as well as weight. Using several types of measurements helps you better understand your fitness progress. Weight can be measured in pounds, kilograms, or stones. The Aria’s weight limit is 350 pounds.

Automatically Uploads Stats via Wi-Fi for up to Eight Users

The Fitbit Aria Scale uploads your data through Wi-Fi directly to your Fitbit dashboard. The scale will automatically recognize up to eight users by weight so you need only step on it to send your latest weight stats to your account. Your data on the scale remains private unless you choose to share it with other users.

Charts and Weight Management Tools

Using your Fitbit.com account, you can track your progress with charts and graphs. You can use free tools to set weight goals, log food, other activities.

Free Smartphone Apps

Fitbit offers both an Android and iPhone app so you can set goals, log food and other activities, and see your progress toward your weight goals on the go.

Get Motivated and Share Your Success

As you progress toward your weight goal, Fitbit.com awards you with badges for extra motivation. If you prefer, you can build a support network by sharing your weight goals and achievements with friends and family on Fitbit.com or through Facebook and Twitter. Fitbit’s privacy settings make it easy to let you choose what to share on Fitbit, Facebook and Twitter.

Fitbit Aria Wi-Fi Smart Scale FeaturesSetting up Your Aria Smart Scale is Fast and Easy

You can link Aria to your home wireless network via either your personal computer or your smart phone. The scale is compatible with Macs and PCs and works with most browsers.

Fitbit Aria GraphFitbit Aria GraphFitbit Aria Graph

Click each image to see some of Fitbit’s free online charts and graphs.

Compatible with Fitbit Ultra

In addition to providing insight into your weight trends, the Aria is also compatible with the Fitbit Ultra Wireless Activity + Sleep Tracker (sold separately) to help you track your fitness trends by monitoring your steps, stairs, distance, calories burned and how well you sleep. Both products can be used separately or together. As a benefit, with both the Ultra tracker and an Aria scale, the data is seamlessly integrated together into one Fitbit dashboard.

Product and Warranty Information

The Aria measures 12-3/10 by 12-3/10 by 1-3/10 inches (H x W x D) and weights 4-1/4 pounds. It runs for months on four AA batteries (included).

The Fitbit Aria Wi-Fi Smart Scale is backed by a one-year limited warranty.

What’s in the Box

Fitbit Aria Wi-Fi Smart Scale, four AA batteries, and instructions.

Product Features

  • Accurately track your weight body fat percentage and body mass index (BMI) online
  • Upload your stats automatically via wi-fi to fitbit.com to see graphs of your progress
  • Easy to set-up the aria will automatically recognize up to eight users
  • With aria each account is password protected so you can control how much and what data to share
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LolliZ Stamp “FACEBOOK LIKE” Round Self-Inking Teacher Stamp with Lid. RED Color, Laser Engraved Rubber, Contoured Design, Two-Sided, Reversible Inkpad, Clear Imprint, Modern, Time-Efficient Communication http://facebookeeping.com/lolliz-stamp-facebook-like-round-self-inking-teacher-stamp-with-lid-red-color-laser-engraved-rubber-contoured-design-two-sided-reversible-inkpad-clear-imprint-modern-time-efficient-communi-8554.html http://facebookeeping.com/lolliz-stamp-facebook-like-round-self-inking-teacher-stamp-with-lid-red-color-laser-engraved-rubber-contoured-design-two-sided-reversible-inkpad-clear-imprint-modern-time-efficient-communi-8554.html#comments Tue, 25 Nov 2014 09:00:49 +0000 http://facebookeeping.com/lolliz-stamp-facebook-like-round-self-inking-teacher-stamp-with-lid-red-color-laser-engraved-rubber-contoured-design-two-sided-reversible-inkpad-clear-imprint-modern-time-efficient-communi-8554.html Are a you a teacher going through piles of homework and papers to review? Are you a parent looking to motivate your kid(s) with a creative and rewarding chore chart? LolliZ Round Teacher Stamp “FACEBOOK LIKE” is the resourceful, efficient little time-saver you need to communicate a clear message in a friendly manner to the […]]]>

Are a you a teacher going through piles of homework and papers to review? Are you a parent looking to motivate your kid(s) with a creative and rewarding chore chart? LolliZ Round Teacher Stamp “FACEBOOK LIKE” is the resourceful, efficient little time-saver you need to communicate a clear message in a friendly manner to the young crowd! Easy to use, clear, bright, kid-friendly communication! Teachers! Just as much as you expect students to hand in their work in time, they, expect your review back in a timely manner as well. The task can prove daunting but dont despair or waste long hours with tedious handwritten observations; say it all with a quick, efficient, easy stamping! One push and your feedback is done! Welcome to the 21st century: LolliZ Self-Inking Round Teacher Stamp is a line of happy, little designs; a one step, modern way to communicate. So easy, users with arthritis have raved about how effortlessly it pushes down. LolliZ FACEBOOK LIKE will leave a true RED imprint. Students love it too! Those too young to read or understand grading system immediately get it! Parents and caretakers! Leave sparky messages, motivate your little ones to complete their chores, tasks or potty training, such a fun, rewarding experience for all with LolliZ FACEBOOK LIKE. Solid-built for daily, utilitarian use. Long lasting ink supply. Comes with detachable lid. It keeps the laser engraved rubber design secure and the ink moist; ensures longevity , Engineered to self-ink and retracts right back into the built-in inkpad after each use; the imprint is clean and precise, it leaves no smears , Double sided inkpad: to replace, push and slide the inking pad out, turn it over. Each side gets you upward of 10,000 stamping , Refillable: extremely convenient ink refill ensures a lifetime of service , Easy to store in the desk drawer , Great gift idea for the teacher to the substitute, the assistant and teacher’s aid!

Product Features

  • “Facebook like” is a friendly, very 21st century way to communicate clearly. Students get it! Efficient, time-saver, easy to use (left OR right handed): assertive, no force firm push with one hand for neat, RED ink contoured inscription
  • Two-sided Ink Pad for long-lasting use. The die automatically re-inks by moving back to the inkwell. Tens of thousands of uses before refill needed. To replace, simply push out the pad by sliding it out, turn it over and re-insert to double the ink use
  • Perfect for daily, utilitarian uses at home or at work. Teachers, parents and caretakers give clear feedback and motivate students and kids get it! Refillable for a lifetime service
  • Smudge-free, long-lasting impression on 0.6″ diameter stamping area. Superior quality, competitive value, affordable. Not readily accessible in stores. Great gift idea!
  • 100% LolliZ Satisfaction Guarantee!
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How will Facebook ad costs fluctuate this holiday season? http://facebookeeping.com/how-will-facebook-ad-costs-fluctuate-this-holiday-season-8549.html http://facebookeeping.com/how-will-facebook-ad-costs-fluctuate-this-holiday-season-8549.html#comments Mon, 24 Nov 2014 20:08:24 +0000 http://facebookeeping.com/how-will-facebook-ad-costs-fluctuate-this-holiday-season-8549.html We’re entering the thick of the holiday season  for advertisers, as brands gear up for Black Friday and Cyber Monday. Ampush , a Facebook Marketing Partner, examined the trends of Facebook advertising in Q4 in its Holiday Pricing Strategy Guide . According to Ampush, the time to find value in Facebook advertising is past, as […]]]>

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We’re entering the thick of the holiday season  for advertisers, as brands gear up for Black Friday and Cyber Monday. Ampush , a Facebook Marketing Partner, examined the trends of Facebook advertising in Q4 in its Holiday Pricing Strategy Guide .

According to Ampush, the time to find value in Facebook advertising is past, as now CPM roughly doubles from the yearly average. However, there’s high risk/high reward, as CTR is the highest at this time.

Ampush Co-Founder and Chief Marketing Officer Chris Amos talked with Inside Facebook about what will work best for advertisers this holiday season:

Sequencing ads — this is the first year we’re seeing lots of e-commerce retailers leveraging this tactic. It’s only been the past year that this has really caught on,  and we’re seeing great results, especially when video is used and advertisers starting campaigns early.

Amos also recommended multi-product ads, videos ads and right sidebar ads as being key to this holiday season.

Ampush broke down the trends in CPC, CPM and CTR week-by-week, finding that CTR will spike this week, the week of Green Monday (Dec. 8-14) and the week of Christmas (dropping off right after).

Screen Shot 2014-11-24 at 10.20.21 AMAmos talked about what advertisers can do on Facebook as the competition for News Feed space heats up:

Highlighting time-sensitive offers is even more effective this time of year since all purchases must be made in a few short weeks. E-commerce shops should call out free shipping (if available) to tip the scale in their favor and last ship date so buyers don’t miss the chance to make a buy online. To drive people in-store past last ship date, Ampush recommends creating ads that call out individual store locations and target these to people that live in nearby zip codes. Utilize call to action buttons on link ads; use landing pages that drive people exactly to the page they need to be on to purchase (ie: if promoting a sale, take them to the sale page). Use mobile, where CPMs are cheaper (if site is mobile-optimized) use the right-hand side.

Ampush’s advice for the remaining weeks of the holiday season:

  • Week 2 (Nov. 24-30): Target broadly and incorporate holiday themes or offers in ad creative.
  • Week 3 (Dec. 1-7): Retarget previous website visitors with general or product-specific ads, allocating plenty of ad spend on mobile. Feature free shipping or low prices in ad creative.
  • Week 4 (Dec. 8-14): Focus retargeting efforts on people who have not yet converted, but are most likely to, such as shopping cart abandoners and those who have searched for specific product. Exclude people who have already made purchases to make sure ad spend isn’t being wasted.
  • Week 5 (Dec. 15-21): Feature “shipping ends” dates in ad creative, showing last-minute or rush shipping available for deadline shoppers. Increase mobile ad budgets as shoppers will be researching in-store products on mobile and highlight nearby brick-and-mortar locations in ad creative.
  • Week 6 (Dec. 22-28): Capture post-holiday shoppers who now have gift cards, promote your mobile app (if you have one), as app installs spike shortly after Christmas.

To access the full report, click here .

Readers: What other advice do you have?

Top image courtesy of Shutterstock .

 

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The often overlooked reason why Facebook converts so well http://facebookeeping.com/the-often-overlooked-reason-why-facebook-converts-so-well-8545.html http://facebookeeping.com/the-often-overlooked-reason-why-facebook-converts-so-well-8545.html#comments Sat, 22 Nov 2014 19:34:21 +0000 http://facebookeeping.com/the-often-overlooked-reason-why-facebook-converts-so-well-8545.html See what’s immediately above this sponsored post ? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company. Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff […]]]>

See what’s immediately above this sponsored post ? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company.

Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff their fan count. Just building real trust over time.

It had nothing to do with how they tested elements of their landing page. No amount of changing button placement, color, or size substitutes for trusted endorsements from friends .

Four years ago, we called this the “m ost powerful secret ” in Facebook ads. And shy of making it sound like snake oil, wouldn’t you agree that the most powerful marketing is what raving fans say?

You can’t exactly buy these endorsements . But if you have kick-butt content marketing to truly educate and entertain, Jason Miller style , then you can.

And that’s just what social has always been about, even before there were computers.

So don’t fret about Facebook’s latest algorithmic change to slap down people who are shamelessly shilling. If your content is truly interesting, you have no fear from Facebook’s algorithm.

Even if you’re in a “boring” industry, you can find an angle other than your product. And your competitors have the same limitation, anyway. Your guy doing SEO probably has some thoughts here, if they’re doing it the right way (not buying links).

Because social endorsement is increasingly necessary to stand out in the newsfeed and then to assist in conversion once you reach the user, several things are true:

  • The only practitioners in Facebook marketing should be product-using customers themselves. Cue the death of the social media consultant , who knows about Facebook in general, but nothing about your product.
  • Content marketing and SEO (Search Engine Optimization) are the same thing. I got news for you. If you think you do SEO but can’t write content, go talk to the social media consultants who don’t know your products . This will anger a lot of SEOs who will argue blue in the face that their tactics work or that on-site SEO is enough. They view Facebook like the yellow pages guys view Google.
  • You need to embrace marketing automation . That means nurturing your users with pinpoint personalized content based on who they are and where they are in your journey with you.  The only way to do that is via paid tools (no surprise), since custom audiences require that you pay to deliver this level of targeting. But you pay for your email program to send mail, so why not social?

Sherly Sandberg used to refer to Facebook marketing as “word of mouth at scale .” They aren’t using that phrase so often anymore, but we still believe it to be true and always will be.

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Are Facebook Competitions Dead? The End Of Like Gating http://facebookeeping.com/are-facebook-competitions-dead-the-end-of-like-gating-8539.html http://facebookeeping.com/are-facebook-competitions-dead-the-end-of-like-gating-8539.html#comments Fri, 21 Nov 2014 21:14:31 +0000 http://facebookeeping.com/are-facebook-competitions-dead-the-end-of-like-gating-8539.html photo credit: louistan via photopin cc On November the 5th Facebook officially removed the ability to Like Gate custom pages. When I first heard that Facebook was getting rid of Like Gating, I like many other marketers sighed. Like Gating had always delighted me. I loved being able to offer something special to people who […]]]>

photo credit: louistan via photopin cc

On November the 5th Facebook officially removed the ability to Like Gate custom pages.

When I first heard that Facebook was getting rid of Like Gating, I like many other marketers sighed. Like Gating had always delighted me. I loved being able to offer something special to people who liked my page.

After giving it some thought I realised that there was a good reason behind removing the Like Gating option. Facebook has evolved in the last few years and Like Gating is just out of date.

What was Like Gating?

Like Gating was the ability within a custom page app to show different content to people who liked your page to those who didn’t. It was most commonly implemented on app based competitions. It ensured that people liked your page before they could see the competition entry form.

See the example below from IBHT . When the Like button was clicked the entry form would be revealed.

Are Facebook Competitions Dead? The End Of Like Gating

Why is Like Gating out of date?

You’ve heard it before, you’ve probably even heard it from me before. Being successful on Facebook isn’t about getting likes. It’s about getting the right people to like your page and engaging them with relevant, informative, educational or entertaining content.

The problem with Like Gating competitions


Facebook competitions often attract a large following of the wrong people.
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Before Facebook advertising came of age it was hard to get people to Like a page. We employed all sorts of tactics to attract people and running competitions was one of these.

Competitions often attract a large following of the wrong people. Even if you select a prize that is relevant to your brand and audience you will find that you attract a lot of entries that are irrelevant.

There are communities of people on Facebook who love entering contests and will set up multiple and fake profiles just to do so. There are others who love the idea of your prize but have no interest in seeing your content in their newsfeed.

If these people have no interest in your business they will quickly unlike your page or hide posts from your page.

Why does that matter?

1. Decreased reach:

Facebook monitors what it calls ‘negative feedback’ on your page. This refers to people who:

  • Hide your post
  • Hide all your posts
  • Unlike your page from a post
  • Mark your posts as spam

If a large number of people unlike or hide posts from your page this signals to Facebook that you are posting low quality content. This will result in them showing posts from your page to less people in future.

Of course you are not necessarily posting low quality content. Facebook just assumes you are as people seem uninterested in your posts.

To find out if you are receiving negative feedback go to your Facebook insights. Click ‘Posts’ and select:

“Post Hides, Hides Of All Posts, Reports Of Spam, Unlikes” from the drop down menu (see below).

Are Facebook Competitions Dead? The End Of Like Gating

2. Facebook Ads

Facebook ads are far more effective when they target your existing Facebook audience. These are the people who have already shown an interest in your business by liking your page. They are more likely to buy or take the next step towards buying.

If you have forced people to like your page as part of a competition that wasn’t highly targeted you could find that your Likers consist of:

  • People who have little interest in what you do.
  • Fake profiles set up just for entering contests.

When you advertise you will be paying to reach these people. That’s money that could be better spent reaching potential customers.

Why don’t we need Like Gating anymore?

You don’t have to run a contest to get people to Like your page anymore. Instead of splashing out on a big prize you can spend that money more effectively on promoting your page to the people you want to reach.

Facebook advertising has become the best way to get page Likes. Not only is it effective in getting the numbers but the targeting options mean that you get exactly the right people to Like your page.

Are Facebook competitions dead?

Facebook competitions are still valuable but you need to re-asses why you are running them. Instead of chasing page likes think about what other value you can get from your contests;

1. Increased interaction – Timeline contests, when done well, can drive more interaction on your Facebook page. This will boost your page reach and build relationships with customers.

Always aim for valuable conversation as part of your contests. This means you will become more memorable to those who take part.

I love this example from The Blind Pig in Dublin . Not only are they building a conversation they are also getting some valuable customer research whilst they are at it. They’ll know what to stock the bar with now.

Are Facebook Competitions Dead? The End Of Like Gating

2. Lead capture – For me this is still the most valuable reason to run a Facebook competition.

When you run a contest via an app you can capture information about the people who enter. This could be an email address, a phone number or even information about where the participant lives or the products they buy.

The more you ask the less entries you will get but you will also be able to qualify and segment the lead that you are capturing more accurately.

Your Turn

  • Did you use the Like Gating feature?
  • Do you run competitions on Facebook?
  • What value do you see int he competitions you run?

I’m talking about competitions all this month so leave me a comment and I may include you in further posts.

 

“online

The post Are Facebook Competitions Dead? The End Of Like Gating appeared first on Spiderworking.com – Social Media For Small Business .

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From Messenger to Slingshot to Paper to Rooms: How successful are Facebook’s new apps? http://facebookeeping.com/from-messenger-to-slingshot-to-paper-to-rooms-how-successful-are-facebooks-new-apps-8535.html http://facebookeeping.com/from-messenger-to-slingshot-to-paper-to-rooms-how-successful-are-facebooks-new-apps-8535.html#comments Fri, 21 Nov 2014 19:23:30 +0000 http://facebookeeping.com/from-messenger-to-slingshot-to-paper-to-rooms-how-successful-are-facebooks-new-apps-8535.html Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook! Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled. Instagram and WhatsApp (acquired […]]]>

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Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook!

Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.

Instagram and WhatsApp (acquired respectively in April 2012 and February 2014) are two other social apps also with phenomenal audience success, although several notches below. They’re not profit centers yet and will not be discussed here.

What about the blue giant’s mobile diversification strategy beyond the main app and purchased successes?

We won’t consider the challenges of monetization here, only the one of user base growth that is so crucial in the social media sector by virtue of the network’s effect. In any event, today being able to capture a large and sticky audience is enough to guarantee monetization in one way or another at some point in the eyes of the Silicon Valley barons.

We won’t look into apps intended for a restricted public such as Facebook Mentions (for public figures and organizations) and Facebook Pages Manager (for marketers). We’ll also leave Home aside as it’s a very unique Android-only app, (it lets Facebook take control of the home screen).

To date, Facebook Inc. has launched 9 apps for the general public:

  • Facebook Messenger (launched in August 2011, 200 million monthly users in April 2014, between 500 million and 1 billion downloads from Google Play to date, and also the most downloaded app in the US across all sectors on Android and iOS this month according to App Annie)
  • Facebook Camera (launched in May 2012, presented by the media as the answer to Instagram, shut down in May 2014)
  • Facebook Poke (launched in December 2012, presented by the media as the answer to Snapchat, shut down in May 2014)
  • Facebook Paper (launched in January 2014 only for iOS, the 30th most downloaded news app in the US this month, but absent from the top 1500 overall as well as the social media top 1500)
  • Slingshot (launched in June 2014, presented by the media as the second answer to Snapchat, less than 500,000 downloads from Google Play to date, and 530th most downloaded photo/video app in the US this month)
  • Bolt via Instagram (launched in July 2014, approximately the 150th most downloaded photo/video application this month in the secondary markets where it has been launched like in South Africa or Malaysia)
  • Hyperlapse via Instagram  (launched in August 2014 only on iOS, 60th most downloaded photo/video app in the US this month and 645thin the US overall standings)
  • Facebook Rooms  (which was just launched at the end of October 2014)
  • Facebook Groups (launched earlier this week)

How to make sense of all these mobile experiments ?

First, it is beneficial to first read the “Gospel According to St. Mark,”  from which it appears that Facebook Inc. is a 3-stage rocket:

  • The original Facebook, which is racing far ahead.
  • The big audience successes that are Instagram, WhatsApp and Messenger, “They will probably be the next things that will become businesses at Facebook. But you want to fast-forward three years before that will actually be a meaningful thing.”
  • Everything else, which is assigned to the new “Creative Labs” launched in January 2014, and or which Mark Zuckerberg is happy to take his time. “Maybe in three to five years those will be in the stage where Instagram and Messenger are now.”

It is therefore understandable that Messenger must be separated from the 7 other applications mentioned earlier because for them, it appears, there is no hurry.

To explain just that, Josh Miller , Rooms Product Manager, likes to refer to Twitter founders  (“Look, a year and half in with Twitter, we weren’t really sure if it was working. The growth was kind of flat,”) and even Snapchat (“Evan Spiegel, the founder of Snapchat, tweeted me that Snapchat took a year before it had any growth at all, and a lot of products these days he thinks see this unnecessary pressure to grow quicker.”)

Facebook’s mobile strategy must also be seen through this duality:

A. “The great unbundling,” or the creation of applications specifically focused on single popular features from desktop Facebook,  so as to increase their use on mobile by making them faster to load and more frictionless. These applications would require users to login with their Facebook account.

B. Experimenting with new concepts while questioning the sacrosanct Facebook login.

Now let’s look at Rooms, launched just weeks ago. On Rooms, you can create a mobile-friendly discussion board without the need for a Facebook account or even an email address to sign up! This is a revolution for Facebook!

Rooms isn’t an application where to be anonymous like on Secret. Facebook distinguishes the anonymity of the “pseudonymity.” And for Josh Miller, Rooms Product Manager, the danger doesn’t come from pseudonymity or anonymity per se, rather from from a lack of regulation. This is another new lottery ticket, and once again chances to succeed are very slim.

So it’s not easy for Facebook to create new successes by itself on mobile outside of the “big blue app.” Buying out each new shooting star at very high prices is a radical way to stay in the game. But are there other ways?

One might think that with Facebook’s audience, it would be a no brainer to launch new applications in the blink of an eye by promoting them a bit. But this is actually very misleading, because before even considering doing so, there must be evidence of the new app’s stickiness, otherwise it’s like trying to fill up a leaky barrel in vain. So it comes down to the same problem: uncovering a concept that gets an audience to come and come back.Cross-promotion on Facebook, as exemplified to an extreme extent with Messenger, can and should therefore only be used to kickstart a concept with proven retention.

Along with the “great unbundling,” here’s what Facebook could do if it was ready to dance with Machiavellianism: why not repeat the strategy initiated with the Poke application, but push it all the way through?

That is, Facebook should make sure to watch the latest trending social apps, detect which ones are not far off an exponential growth, then copy them as much as the law will allow, and finally promote these copies through Facebook advertising.

This must be done quickly enough to prevent the originals from going mainstream. Facebook will inevitably risk lawsuits, but very cynically this approach should prove less costly than a buyout once it is too late, and provided the target is also up for sale (remember Snapchat).

When the Poke app was launched, Snapchat, although growing strongly, wasn’t even in the top 500 most downloaded photo apps in the US. If Poke, which copied Snapchat almost to perfection, didn’t require a Facebook login, and if Facebook had continued to promote it to the right target audience as it could have, its chances to overtake the original app would have been significantly augmented.

It must be said that this strategy is not laudable, and we hope for Facebook to find its next social hit on its own, but this pragmatism à la Rocket Internet sadly appears to be the most rational and economical strategy to prevent new entrants from stealing the prize in the next social super-jackpot.

Thomas Jestin (@ThomasJestin ) is the co-founder of Facebook Markeiting Partner @KRDS , an international social and mobile agency.

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