Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Fri, 18 Apr 2014 21:36:47 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html#comments Fri, 18 Apr 2014 21:36:47 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


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Facebook’s Paper for iOS updated with birthdays, events, photo comments, group updates, and more http://facebookeeping.com/facebooks-paper-for-ios-updated-with-birthdays-events-photo-comments-group-updates-and-more-7038.html http://facebookeeping.com/facebooks-paper-for-ios-updated-with-birthdays-events-photo-comments-group-updates-and-more-7038.html#comments Fri, 18 Apr 2014 17:02:01 +0000 http://facebookeeping.com/facebooks-paper-for-ios-updated-with-birthdays-events-photo-comments-group-updates-and-more-7038.html Facebook today released the first major update to its Paper for iOS app, adding a slew of new features just 10 weeks after the initial launch. You can download the new version now directly from Apple’s App Store. First up, Facebook has added notifications for birthdays and events. Just like on Facebook, tap the globe […]]]>

FB
Facebook today released the first major update to its Paper for iOS app, adding a slew of new features just 10 weeks after the initial launch. You can download the new version now directly from Apple’s App Store. First up, Facebook has added notifications for birthdays and events. Just like on Facebook, tap the globe icon to stay posted. Next, photo comments are exactly what you’d expect: sometimes words just aren’t enough to explain what you want to say. To add a photo comment, tap the camera next to the comments field, snap a picture, and post a photo as…

This story continues at The Next Web

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A Facebook e-money service could be a big hit in Asia http://facebookeeping.com/a-facebook-e-money-service-could-be-a-big-hit-in-asia-7033.html http://facebookeeping.com/a-facebook-e-money-service-could-be-a-big-hit-in-asia-7033.html#comments Fri, 18 Apr 2014 07:03:48 +0000 http://facebookeeping.com/a-facebook-e-money-service-could-be-a-big-hit-in-asia-7033.html Reports this week suggest that Facebook is preparing to launch an e-money service. The Financial Times believes that the US company is weeks away from gaining regulatory approval in Ireland for a service that would let users store money on Facebook and use it to pay others. Facebook declined to comment on the report and its […]]]>

Facebook employee
Reports this week suggest that Facebook is preparing to launch an e-money service. The Financial Times believes that the US company is weeks away from gaining regulatory approval in Ireland for a service that would let users store money on Facebook and use it to pay others. Facebook declined to comment on the report and its exact goals are unclear at this point. Forbes reports that Facebook has already obtained Money Services Business (MSB) licenses in 48 U.S. states, so it is planning something global, but the publication highlights a valid question: do users trust Facebook to handle their money? Asia:…

This story continues at The Next Web

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Weibo’s IPO disappoints, but plenty of positives remain for ‘China’s Twitter’ http://facebookeeping.com/weibos-ipo-disappoints-but-plenty-of-positives-remain-for-chinas-twitter-7031.html http://facebookeeping.com/weibos-ipo-disappoints-but-plenty-of-positives-remain-for-chinas-twitter-7031.html#comments Thu, 17 Apr 2014 07:29:15 +0000 http://facebookeeping.com/weibos-ipo-disappoints-but-plenty-of-positives-remain-for-chinas-twitter-7031.html Weibo, the microblogging firm known as ‘China’s Twitter,’ made a less than impressive public bow on the US markets after raising $286 million in an initial public offering in New York on Wednesday. Weibo’s decision to list in the US excited many analysts at the time, thanks to a combination of comparisons with Twitter, the backdrop of […]]]>

FRANCE-INTERNET-CHINA-WEIBO
Weibo, the microblogging firm known as ‘China’s Twitter,’ made a less than impressive public bow on the US markets after raising $286 million in an initial public offering in New York on Wednesday. Weibo’s decision to list in the US excited many analysts at the time, thanks to a combination of comparisons with Twitter, the backdrop of a number of impending China tech IPOs, and Facebook’s acquisition of WhatsApp for $19 billion. The  initial listing has arguably failed to live up to that billing, however. Shares were sold for $17, which is at the bottom end of the firm’s valuation, while Weibo sold 16…

This story continues at The Next Web

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Facebook Announcing Plan To End Pay To Play For Pages – A Dream? http://facebookeeping.com/facebook-announcing-plan-to-end-pay-to-play-for-pages-a-dream-7030.html http://facebookeeping.com/facebook-announcing-plan-to-end-pay-to-play-for-pages-a-dream-7030.html#comments Wed, 16 Apr 2014 21:16:20 +0000 http://facebookeeping.com/facebook-announcing-plan-to-end-pay-to-play-for-pages-a-dream-7030.html Yes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline […]]]>

Facebook Pay to PlayYes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline in revenue and page activity if they stay the course.

But in a perfect world, I would love to see a $12.1 Billion revenue announcement that consisted of a new monthly page fee. Why? It would mean that they came to their senses and realized that the current pay to play model they have implemented is not sustainable as a business model and page owners, managers and brands are fleeing the Facebook platform for greener pastures. It would also mean that they have further had a reality check and finally understood social media marketing, their users and customers in a real way.

I previously wrote a piece before Facebook enacted the Pay to Play business model that included what I believed to be a better solution to their then EdgeRank Newsfeed algorithm, stock price plummeting and revenue model challenges.

Since then Facebook deployed what has come to be known as their “Pay to Play” requirement, that I believe is a completely unsustainable revenue model and one that delivers zero benefit to users, marketers or Facebook itself over the long run. This is backed up by a recent eMarketer report showing organic reach declining at an increasing rate. Diminishing returns the platform can and will deliver to brands, marketers and page owners. I decided to do some deeper research and have put together basic financials that compare what Facebook is currently doing as compared to what I propose, and the compelling differences between the two.

But before I get into that, let’s take a peek at some of Facebook’s 2013 Public Business Highlights:

Revenue for the full year 2013 was $7.87 billion, an increase of 55% year-over-year.

Income from operations for the full year 2013 was $2.80 billion. (advertising revenues)

Net income for the full year 2013 was $1.50 billion.

Free cash flow for the full year of 2013 was $2.85 billion.

Facebook currently has 54.2 Million active pages.

Facebook has 25 million small business pages.

Removing Pay To Play and Replacing It With Monthly Fees:

I went ahead and ran some numbers using my plan and compared the results with what Facebook is currently doing. This plan is predicated on Facebook displaying all page posts to newsfeeds, similar to friend posts. If they abandoned their unsustainable Pay to Play model and instead adopted my page monthly fee model, the revenue improvement to Facebook is massive and the benefits to page owners, marketers and end users is even bigger! Facebook Revenue Plan By the numbers:

  • I am factoring a little more than half of pages would participate and pay the monthly fee, remaining an active page on Facebook.
  • Small business pages would pay a small $30/mo fee, other smaller pages a $20/mo fee, non-profit and charities only $10/mo and larger big brand pages an average of $200 per month.
  • Ad revenue would still be a factor for Facebook and actually become even more valuable since you know you would be able to reach new likes that you add to your page with this new model. I pegged the ad revenue much lower to take into account the changes to the model though.
  • New 2014 annual revenue jumps from $2.8 billion to $12.1 billion under my plan – a $9.3 billion improvement over 2013!

Benefits of the Monthly Page Fee Model:

Newsfeeds would be competitively driven Facebook users would control what content they want with the power of their like/unlike

Focus would shift to creating and sharing great content and that would drive the newsfeed

The playing field for SMB’s would be leveled against Big Brands wouldn’t have a substantial advantage because of their huge budgets Efficiency/Result value would shift to time spent creating content rather than managing ad systems

So many more benefits, but you get the idea

The BIG Winners:

Users – They see content from pages they liked and wanted content from to begin with. Users would power the Facebook page success model, rather than big brands and/or budgets.

Marketers – Can access the likes they already invested heavily to obtain. The nominal monthly fee makes it a very viable marketing platform again.

Facebook – Duh. HUGE revenue win for Facebook and a lot of good will earned for listening to its users and developing an alternative that benefits everyone. (there’s a first for everything) Everyone wins! Tell me what your thoughts are on this alternative monthly fee model for Facebook Pages? What do you like, dislike or wish Facebook would do?

————————————–

a P.S. for those that enjoy those.

Here Are Just A Few Problems with the current Pay To Play Model:

Not sustainable – In another post I did some time back I discussed “By restricting the previous value of pages to marketers of all sizes, Facebook is setting the stage for a collapse of the Facebook page model and pushing both users and marketers to other platforms…”  When you require people to reach the audience they have already spent a ton of time and effort to establish, and many paid Facebook for ads to do this, then you change the game and require them now to also pay to reach them, nothing but diminishing returns will occur. If Paying for page reach via ads is the only method available, the expertise and time requirements to make that successful in a diminishing return environment pushes many right out of the market.

Users are the losers – They are not seeing the content from pages they liked and want content from.

Money, NOT content drives pages success

Not a level playing field – Most small and medium businesses can’t compete with big brands for eyeballs on the platform effectively.

Diminishing Returns –  The current model will continue to decline in results, rather than improve return and value to business stakeholders. It’s pretty simple to determine the long-term outcome of something with diminishing returns.

Filed under: Brand, Content, EdgeRank, Facebook, Marketing, Pay to Play, Retweet, Social Media, Social Media Marketing Tagged: content, Facebook, Facebook pages, Fanpage, marketer, newsfeed, pay to play, Revenue, SMB, Social Media, Social Media Marketing, Value

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The Truth About Social Media SEO, Social Media Strategy & More – The Social 7 http://facebookeeping.com/the-truth-about-social-media-seo-social-media-strategy-more-the-social-7-7027.html http://facebookeeping.com/the-truth-about-social-media-seo-social-media-strategy-more-the-social-7-7027.html#comments Wed, 16 Apr 2014 07:22:45 +0000 http://facebookeeping.com/the-truth-about-social-media-seo-social-media-strategy-more-the-social-7-7027.html photo credit: AndrewEick via photopin cc This week I’ve found some handy social media strategy stuff, some ideas for Facebook content and an article about social media SEO. How to Increase Fan Engagement on Your Facebook Page I think this is the third week in a row that I have been talking about Facebook reach […]]]>


photo credit: AndrewEick via photopin cc

This week I’ve found some handy social media strategy stuff, some ideas for Facebook content and an article about social media SEO.

How to Increase Fan Engagement on Your Facebook Page

I think this is the third week in a row that I have been talking about Facebook reach being down. It does look like that will either have to pay to get your content seen in the future or you will have to work hard to create great content.

This post from Amy Porterfield shows you the type of content you should be sharing to get your audience interacting with your content.

NPR’s Epic April Fools’ Day Prank

Every April fools day there are some gags that raise a smile and others that you never realise were a prank as you miss the great reveal. This example could well fall in to the second category.

I think we realise that those who comment on our posts on social media don’t always click the link. People are short of time and a good headline can be enough to tell them enough about the topic for them to state their opinion. It’s a shame really as publishers spend a lot of time crafting their posts.

This April fools NPRS played a prank on their Facebook audience. I’m not going to tell you what it is, you’ll have to click the link! I can tell you it’s worth a read and tells us a lot about the behaviour of online commentators.

3 Steps to Build a Social Media Marketing Sales Funnel

This month our content focus is on social media strategy so I found this post from Social Media Examiner fascinating. Sales people will be familiar with the traditional sales funnel but it doesn’t quite fit the social sales process.

This is a good read and one to bookmark. 

**Note: 5th April 2014 The Social Media Examiner site is currently down. The link is correct, try it again later.**

Brand Identity Online

How hard have you thought about your branding online? Consistent branding online ensures that your audience will begin to recognise your content. This post on Social Media Today talks you through how a real life brand makes specific decisions to ensure it remains consistent.

5 best practices for great Facebook ad creative

If you are delving into Facebook advertising for the first time or even if you have been doing it for a while it’s worth taking a look at this post from Media Street. It’s full of good basic tips on creating ads that work.

Setting Your First Social Media Marketing Goals

This is probably the shortest article that I’ve ever linked to but it’s brilliant. It just goes to show that you don’t have to write 1,000 words to share good information.

Once again it’s about strategy but this time it’s looking at how to set your social media marketing goals.

Twitter & Facebook links affect SEO on Google and Bing

From time to time I hear social media people talking about the SEO benefits of social media. Sadly there is virtually no such thing. Links posted on Facebook and Twitter rarely have an effect on your SEO.

Social signals could have more effect on search engines in the future but for now it’s going to be rare. Read more in the is article from Web SEO Analytics.

And from Spiderworking.com this week:

WordPress Tutorial: Embed HTML in Posts & Pages with ‘HTML Snippet’ – Cool Tool

I use the ‘HTML Snippet’ WordPress plugin on this blog to embed banners at the bottom of my posts. It saves me a huge amount of time. Here’s how to set it up, I’ve also included the code you need in order to add a snippet to your site.

Is Your Target Market On Facebook? Find Out With Facebook Ads Manager [Tutorial]

This is the first in my series of videocasts on how to find your target market on social media.  I show you how you can gauge the size of your market on Facebook using Ads Manager.

A Quick Guide To Creating A Basic Facebook Strategy – Part One: Planning

Over the next three weeks I’m going to be showing you how to build a basic Facebook strategy. In part one I take you though some steps to plan your campaign. Next week we’ll be looking at content creation.

That’s all from Spiderworking this week. I hope you are having a great weekend.

If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. Click here for more info.

“online

The post The Truth About Social Media SEO, Social Media Strategy & More – The Social 7 appeared first on Spiderworking.com – Social Media For Small Business.

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How to Use Social Media to Grow Your Email Subscribers http://facebookeeping.com/how-to-use-social-media-to-grow-your-email-subscribers-7025.html http://facebookeeping.com/how-to-use-social-media-to-grow-your-email-subscribers-7025.html#comments Wed, 16 Apr 2014 07:09:45 +0000 http://facebookeeping.com/how-to-use-social-media-to-grow-your-email-subscribers-7025.html During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. […]]]>

email www.jeffkorhan.com

During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more.

Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. This is includes their overall strategy, as well as the channels, tactics, and tools they prefer to use.

Nevertheless, they all shared one common objective: Use social media to increase your email subscribers.

Growing your list should be among your top three objectives for a number of reasons, with one being its ability to convert your social marketing engagement into profitable outcomes.

Email Subscribers are Your Business Lifeline

When you know exactly what you are trying to accomplish with social media, you can more easily focus your efforts.

There are a lot of moving parts involved with social media marketing, and all of it is continuously changing. However, your list is a digital asset that can anchor everything.

  • Your business owns it
  • It keeps your customers, prospects, and influencers informed
  • Your business is always in control
  • You can be more intimate with your audience
  • Special offers are welcomed

If you have read Built-In Social, you know that when I sold my landscape business after 20 years it was my list that everyone wanted, not the dozens of trucks and trailers that weighed down our balance sheet.

You have very little control over the various social media channels; and most traditional assets like trucks depreciate over time. This means your list of subscribers is potentially your most valuable business asset!

Have a Singular Focus on Growing Your List

Like so many other websites, mine needs some work. Friends and customers have commented that it doesn’t do justice to what I do or who I am. I agree.

However, when you go to my home page there is one clear call to action: Sign up for my newsletter and get my very best.

I take pride in what happens within this community. This is a permission asset. You asked to be here, and that is why I am committed to honoring that by giving this my very best.

3 Popular Ways to Grow Your Subscribers

#1 – Run a Facebook contest. Here’s a free ebook from the folks at Tabsite to help you run a Facebook contest.

#2 – Provide incentives, such as a free report. Here’s how it is done at Social Media Examiner.

#3 – Use an opt-in form to offer valuable resources. Top-rated business podcast Entrepreneur on Fire accomplishes this with the OptinMonster pop-up tool (wait a few seconds for it to open).

I’m not a fan of the pop-up boxes either. However, I talked to the creator of OptinMonster and he pointed out that 70% of all website visitors never return. This is why smart marketers are learning there are times when you have to be a little aggressive.

My plan is to put all these methods into practice.

Remember that content is still king; without it you have little to offer your subscribers. So, make it a priority.

If you do that and encourage subscriptions, you will thank yourself some day for having the foresight to build a community that anchors your business presence in the sometimes choppy social media waters.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+.

 Photo Credit

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Facebook for Android and Why Zuckerberg Now Owns Your Ass http://facebookeeping.com/facebook-for-android-and-why-zuckerberg-now-owns-your-ass-7017.html http://facebookeeping.com/facebook-for-android-and-why-zuckerberg-now-owns-your-ass-7017.html#comments Tue, 15 Apr 2014 21:16:28 +0000 http://facebookeeping.com/facebook-for-android-and-why-zuckerberg-now-owns-your-ass-7017.html A little while back, I wrote about my concerns with the Facebook Messenger app, and the Permissions it needed demanded to function. It was these Permissions that saw me uninstall Messenger and ultimately close down my Facebook profile. I’ve since activated a very stripped down Facebook profile, where I share a lot less than before […]]]>

Facebook privacy is a myth

A little while back, I wrote about my concerns with the Facebook Messenger app, and the Permissions it needed demanded to function. It was these Permissions that saw me uninstall Messenger and ultimately close down my Facebook profile.

I’ve since activated a very stripped down Facebook profile, where I share a lot less than before and have it locked down to a very small number of family and friends – a very different experience from my “pretty much share everything” use on the deleted account.

Since I commute a lot, I installed the full Facebook for Android app. Usually, I have my apps to manually update, but because I had been testing the beta version of the new Android app before switching back to the “official” one, I’d neglected to change my app update settings.

This let Facebook download the latest update yesterday. And, originally, I was impressed – the new UI was slick and the experience far superior. So impressed, I shared a couple of screen grabs of the new interface.

Facebook for Android profile Facebook for Android newsfeed

As you can see, it’s a clean, easy-to-navigate experience. Finally, Android users had the app they deserved, right? Not quite.

The Devil Gives Better Choices than Facebook

You’ve probably heard the term “making a pact with the Devil”. Essentially, it allows you to have anything you want, in exchange for your soul being the property of the Devil when you die.

Facebook’s new Permissions kinda reminded me of this, given that they’re forcing you to give up any semblance of privacy you may have thought you still had left.

When I shared the pictures on Google+, Al Spaulding made me immediately regret the fact I was on auto-update. From his comment on the post:

It looks great. However I refuse to download it and am still using the older version from 2 mth ago. Why? Because the new one says pretty clearly that they can access your phone for anything. They can read your texts – take them off your phone and upload them to their server, place phone calls on your behalf, and even disclose your location without you wanting them to.

While I’m used to Facebook’s Draconian privacy settings, the part about accessing my SMS and MMS messages caught my attention. I don’t recall this being as explicit before (although it may have been), so I uninstalled the app and set about re-installing to check the Permissions out fully.

The results were a mix of scary and extreme.

Facebook SMS

Facebook contactsFacebook calendar Facebook call numbersThe Calendar I’d seen on previous Permissions, and the Calls (while annoying) I’m pretty sure had been there too. But check out the exact wording of the SMS/MMS Permission, and that of the Contacts one.

Doesn’t that alarm you as a user? Read that wording again, especially this statement:

This allows the app to read all SMS messages, regardless of content or confidentiality.

Wow. Just… wow. Not even my wife gets access to my SMS messages (and no, Jacki, I have nothing to hide!). What honest and useful reason can Facebook have to get access to my texts? Seemingly they’re running with the “It will help us target better” message.

I call bullshit.

Target Publicly and Respect Privacy

I’m a marketer. I get that data helps us target campaigns better, and (in an ideal world) meet the needs of our customers and audience by that very targeting. Yet as I say time and time again, this has to be opt-in, and publicly available data.

The moment you track data beyond public access, you’re moving into both immoral and – you’d like to believe – questionably legal areas.

Facebook requiring access to my SMS messages, as well as the friends I speak with privately on the phone, sets off major alarm bells, and this from someone that benefits from the amount of data publicly available.

I’m not naive enough to think anything we put on the web is private. And, since the NSA-Snowden affair, I’m even less naive to think that we don’t face the prospect of being snooped on by our respective security forces.

But it could be argued it’s in the interests of public safety for this level of monitoring (though some of the arguments are very tenuous). Facebook doesn’t protect us, nor does it seem to have our interests at heart. All it wants are numbers, pure and simple, and the data that comes with these numbers to sell to the highest bidder.

These Permissions for their Android app merely confirm that, and is why my use of Facebook will now be restricted to the web version.

Your privacy, and how you place it in the Facebook ecosystem, is something Facebook is counting on you to ignore. The choice is yours.

Facebook for Android and Why Zuckerberg Now Owns Your Ass originally appeared on Danny Brown – Award-Winning Social Media Marketing and Influence Marketing Blog – all rights reserved.

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Gramofon from Fon: A Spotify-streaming jukebox that’s also a Facebook-powered social WiFi router http://facebookeeping.com/gramofon-from-fon-a-spotify-streaming-jukebox-thats-also-a-facebook-powered-social-wifi-router-7015.html http://facebookeeping.com/gramofon-from-fon-a-spotify-streaming-jukebox-thats-also-a-facebook-powered-social-wifi-router-7015.html#comments Tue, 15 Apr 2014 07:00:15 +0000 http://facebookeeping.com/gramofon-from-fon-a-spotify-streaming-jukebox-thats-also-a-facebook-powered-social-wifi-router-7015.html There’s no shortage of video-focused, Internet-connected boxes on the market and most of them can handle music streaming too. But what if you stripped out the video and concentrated entirely on audio? That’s what ‘social WiFi’ company Fon is doing with its new Gramofon device. Hook a Gramofon box up to your Internet connection and […]]]>

Gramofon
There’s no shortage of video-focused, Internet-connected boxes on the market and most of them can handle music streaming too. But what if you stripped out the video and concentrated entirely on audio? That’s what ‘social WiFi’ company Fon is doing with its new Gramofon device. Hook a Gramofon box up to your Internet connection and not only will it stream music from Spotify, but it will act as a social jukebox where your friends can sign in via Facebook to line up songs to play. Oh, and because Fon has plenty of experience in building routers, you friends can use…

This story continues at The Next Web

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Facebook is reportedly prepping an e-money service, and is close to getting approval in Ireland http://facebookeeping.com/facebook-is-reportedly-prepping-an-e-money-service-and-is-close-to-getting-approval-in-ireland-7014.html http://facebookeeping.com/facebook-is-reportedly-prepping-an-e-money-service-and-is-close-to-getting-approval-in-ireland-7014.html#comments Mon, 14 Apr 2014 06:28:32 +0000 http://facebookeeping.com/facebook-is-reportedly-prepping-an-e-money-service-and-is-close-to-getting-approval-in-ireland-7014.html Facebook wants to be more than a social network — it is planning to facilitate financial services in the form of electronic money and remittances, the Financial Times reports (as spotted first by Benedict Evans). The report cites sources as saying that Facebook is weeks away from getting regulatory approval in Ireland for a service […]]]>

Facebook wants to be more than a social network — it is planning to facilitate financial services in the form of electronic money and remittances, the Financial Times reports (as spotted first by Benedict Evans). The report cites sources as saying that Facebook is weeks away from getting regulatory approval in Ireland for a service that lets users store money on Facebook and use it to pay others — what’s known as “e-money”. This means that Facebook will be able to issue units of stored monetary value that represent a claim against the company, and the e-money can be used…

This story continues at The Next Web

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