Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Fri, 24 Oct 2014 14:17:22 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 A Quick Guide To Writing Clickable Blog Headlines http://facebookeeping.com/a-quick-guide-to-writing-clickable-blog-headlines-8398.html http://facebookeeping.com/a-quick-guide-to-writing-clickable-blog-headlines-8398.html#comments Fri, 24 Oct 2014 14:16:53 +0000 http://facebookeeping.com/a-quick-guide-to-writing-clickable-blog-headlines-8398.html photo credit: dno1967b via photopin cc We spend a lot of time writing our blog posts. We come up with ideas, research, plan, write and edit. It always surprises me that we can devote so much effort to this process and yet neglect one of the most important parts of our post. The headline. Why […]]]>
photo credit: dno1967b via photopin cc
photo credit: dno1967b via photopin cc

We spend a lot of time writing our blog posts. We come up with ideas, research, plan, write and edit. It always surprises me that we can devote so much effort to this process and yet neglect one of the most important parts of our post. The headline.

Why are headlines important?

You may have written the most eloquent, informative or entertaining post but unless you entice people to read it all that effort could be wasted. Your blog title, like the name of a good book or newspaper headline is what hooks people in to find more.

When someone finds your link either on a search engine or a social network there are two key elements that will attract readers:

1. Your headline
2. Your opening paragraph

These elements make a reader decide if they are going to click.

A good headline will tap in to the emotion of the reader. They need to feel that they are getting something when they click your link.

That something could be:

  • A story
  • An experience
  • A tip
  • Inspiration
  • Information

You have one chance to catch your readers attention so it’s worth spending time crafting a good headline.

How long should a headline be?

To display in full in Google search results a headline should not exceed 65 characters. See the example below.

blogheadlines

What makes a good blog headline?

The first question you need to ask yourself is – would that make me click?.

My blog headline writing has improved as I have read more and more blogs. Every morning I scroll through over two hundred blog titles in my Feedly stream . I’m looking for good articles that will either educate me or will be of interest to my social media followers. From these two hundred posts I may only read ten to fifteen articles.

I’ve been doing this for years and as a result I know what entices me to click. I have picked up the habit of writing headlines that mimic the ones that capture my attention.

Here are six types of headline that work for me both as a reader and a writer:

1. Headlines that tempt:

Example “My Favorite Home Grown Tomato Recipes” from Evin OK

This headline promises a personal insight. It’s not just any old list of recipes. The title suggests that these are all tried and tested by the blogger.

2. List headlines:

Example “5 Cardboard Halloween Costumes That Won’t Cost A Fortune” from Gimme Digital

As much as we may think we don’t like them, list headlines do work. The promise that we are going to learn five things when we click this post reassures us that it will be worth it.

3. How To:

Example “How To Make Pom Pom Hedge Hogs” from Molly Moo

People love tips, they love learning how to do things and they like sharing that information with others. Writing a ‘How to’ headline taps in to this positive emotion.

A quick look at my Google analytics tells me that three out of my top four blog posts have a ‘How To’ title:

  • How To Post To Instagram From Your PC In 2 Steps – Cool Tool
  • How To Add Maps To Your Facebook Page – A Trick And Some Alternatives
  • How To Share Facebook Posts On Twitter

If you haven’t written a how to post yet give it a try.

4. Click Bait:

Example “Is Funny A Gender Thing?” from Tara Sparling Writes

When we hear the term ‘click bait’ it usually has negative connotations. Sites like Upworthy and Buzzfeed tend to use headlines that are so tempting that it’s almost impossible not to click. We are used to seeing these in our Facebook feed. They annoy so many people that Facebook has tweaked their algorithm to ensure they get less prominence in the newsfeed.

Despite this good click baiting can work. The example above from Tara Sparling’s blog is enough to peak my interest. It doesn’t tell me a lot about what I am going to read but it does suggest a post that will push some emotional or intellectual buttons. Unlike some of the websites using click baiting techniques when I click Tara’s link I find that I am entertained.

As long as your post delivers on the promise of the title, click baiting can be effective.

5. Ask A Question:

Example “What is Accidental Damage Cover?” from the Chill Insurance blog

What questions do your customers commonly ask you? By posing these on your blog and answering them you could:

  • Attract new prospects from Google searches
  • Establish your expertise
  • Reassure prospects that you know what they want

6. Alliteration:

Example “Super Steampunk Wedding Ideas” from True Romance Weddings

Alliteration is the repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables of a phrase. (Wikipedia )

Alliteration can be enjoyable to read, to say out loud and to hear. There is something about it that attracts our attention and will make us more likely to click. The example above is from True Romance Weddings. If you take a look through their blog you will find more pleasing Alliteration.

Tools

If you are stuck for inspiration there are lots of tools that you can use to kickstart your writing. Here’s three that I have tried .

Split testing using Twitter

Twitter is a great medium for testing variations of a headline. Instead of writing one headline, try writing two or three and alternating between them when you post your link to Twitter.

For example if your main headline was:

“A Quick Guide To Writing Clickable Blog Headlines”

You may also choose to share tweets including an alternative headline:

“Are You Ignoring The Most Important Part Of Your Blog?”

“How To Write Blog Headlines That Get More Readers”

Take a look at your Twitter Analytics to see which version gets the most clicks and engagement. This will help you write better titles in the future.

Practice makes perfect

The real key to writing great headlines is practice. The more you write the easier you will find it. Once you have honed your skills you can go back to older posts and rework their headlines too.

Over To You

Do you spend time working on headlines? What tips and tricks have you used to make them work? What has been your most successful headline to date?

“online

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SPMD Nanigans’ Q3 Facebook ads report: Global CTR up 195 percent YoY http://facebookeeping.com/spmd-nanigans-q3-facebook-ads-report-global-ctr-up-195-percent-yoy-8392.html http://facebookeeping.com/spmd-nanigans-q3-facebook-ads-report-global-ctr-up-195-percent-yoy-8392.html#comments Fri, 24 Oct 2014 13:05:31 +0000 http://facebookeeping.com/spmd-nanigans-q3-facebook-ads-report-global-ctr-up-195-percent-yoy-8392.html Nanigans , a Strategic Preferred Marketing Developer, released its latest Global Facebook Advertising Benchmark Report recently, which features insight on marketplace trends seen by Nanigans customers in Q3 2014. The report found that CTRs for Facebook ads continued to climb in Q3, a sign that Facebook users are engaging with advertisers’ messages at increasing rates. Other […]]]>

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Nanigans , a Strategic Preferred Marketing Developer, released its latest Global Facebook Advertising Benchmark Report recently, which features insight on marketplace trends seen by Nanigans customers in Q3 2014.

The report found that CTRs for Facebook ads continued to climb in Q3, a sign that Facebook users are engaging with advertisers’ messages at increasing rates.

nanigans Q3 2014 1

Other highlights include:

  • Insight on the most popular and most effective Facebook ad types for direct response marketers;
  • Desktop and mobile advertising spend trends; and
  • Global and vertical-specific trend data on CTR, CPC, and CPM.

Despite rising per impression ad costs, advertisers saw a stronger performance in the quarter. The report highlights key trends seen by companies leveraging Nanigans advertising automation software to manage and scale their performance marketing campaigns on Facebook.

nanigans Q3 2014 2

Those key trends include:

  • Facebook’s three main direct response ad units dominated with Unpublished Page Post Link Ads, Mobile App Install Ads, and Domain Ads accounting for 95 percent of total ad spend;
  • Ad budgets on mobile continue to trend upward, representing 62 percent of total spend;
  • Global CTRs continued to rise across social and mobile, increasing 195 percent year-over-year to an average of 0.56 percent in Q3 2014;
  • CPCs declined quarter-over-quarter to $0.53, and rose 30 percent year-over-year; and
  • Effective CPMs and CTRs increased in Q3 2014, while average CPCs dipped slightly, indicating that demand for and performance of Facebook advertising continues to grow. Despite higher effective CPMs, advertisers are still able drive more engagement and clicks at lower costs.

Top image courtesy of Shutterstock .

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The 3 Most Important Factors For Growing Your Social Media Community http://facebookeeping.com/the-3-most-important-factors-for-growing-your-social-media-community-8387.html http://facebookeeping.com/the-3-most-important-factors-for-growing-your-social-media-community-8387.html#comments Thu, 23 Oct 2014 14:06:23 +0000 http://facebookeeping.com/the-3-most-important-factors-for-growing-your-social-media-community-8387.html It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this […]]]>

It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this in 2014, but sadly that is not the case.

How to grow a social community When it comes to growing your social community there are three main factors that either propel or restrict your growth of your engaged, targeted audience. These three “buckets” are not the sole factors for growing a targeted audience, however they are the most important items you need to start with.

Let’s be clear and point out that the information within this post is specifically speaking to the marketer, brand or business professional that uses social media for marketing of any type. If you are social networking without a business purpose, and therefore not doing social media or social marketing, this information does not apply to you directly, however it is our professional opinion that you should still read and consider changes to what you are doing.

The 3 Most Important Factors In Community Growth:

1) Profile

One of the first things people do when you follow or friend them on a specific social network is look at your Profile. If you have not strategically completed your bio and information details properly, you are dramatically hindering the connections you make. Since there are so many social networks, we will focus on Twitter and Facebook as examples. Here are a few things you need to consider.

Twitter is one of the most informal, effective social platforms. Being human is extremely important if you’re going to be effective. Below are some of the biggest mistakes we see on Twitter profiles:

a) Privacy – If you’re doing social media, do not lock your privacy setting. Your community will never grow.

b) Profile pic – No pic, no follow. It’s that simple. Beyond making sure you have a profile pic, you need to consider whether you are an established brand or just starting out. People connect with people, not brands, logos or companies they’ve never heard of. Give them a human to connect with, rather than a logo they’ve never heard of.

c) Name – That’s great that your Twitter handle is @WhoTheHeckCares, but who are YOU? We see so many Twitter accounts with a great pic, and in the name field the person just put their Twitter handle again. Tell people your name. At the very least your first name and put it in the NAME field in Twitter. That’s why it’s there.

d) Bio – If you want people to be interested in you and what you do, make it easy for them to know you and what you do. All too often we see Twitter bio’s that contain cryptic tag lines, garbled incoherent sentences or no information at all. You need to know that you are leaving your potential followers confused and they are moving on instead of connecting with you.

Facebook is a social network with multiple profile types, such as a personal profile and business or community pages. These different account type are truly different and need to be managed as though they are. It is also extremely important to understand that business IS personal. The days of separating these two things are long gone. People do business with people, not faceless brands.

a) Personal Profile – When you lock your personal Facebook profile down, you are limiting your potential connections with prospective customers. Be sure your profile security settings let prospective connections get a sense of who you are and what you do.

b) Your Businessfacebookprofile All too often people add their business or employer to their profile hastily without intent. This leaves their business page not connected and opens a default Facebook profile for the mentioned company in your profile. This default tells nobody anything about the company or what it does and makes it impossible to build a following. Check your personal profile to ensure you have connected it to your business page. (see example to the right)

b) Facebook Business Pages – Fill out all of the profile information, and write it in a way that someone unfamiliar with you or your business will understand. Be sure your cover photo adds to the messaging and understanding of what you do, so when someone visits your page, they “get it” quickly and decide to connect.

2) Stream

a) Value – For the love of everything holy, you need to realize that social media is not direct sales, telemarketing or email spam. It is about earning relationships. When people check your social streams and find only content and messaging that is all about you, your brand, products or services, most will run. You must be selfless and realize it’s not about you, but your audience. Post content that they find interesting and relevant that is not about you, and you will earn the right to pitch your stuff to a receptive audience. Fail at this and you will get far fewer connections than you could.

b) Frequency – I heard a social media agency owner tell me last week that they were told that posting more than three times per day on any social platform was not a good idea. Really? Who told you that? Their response – “A social media guru that was speaking at an event we attended.”

Let me be really clear here. This is not 2005. If you are only posting 3 times a day on Twitter, Facebook, Linkedin or any other social platform, NOBODY is seeing anything you post. You have to have relevant, valuable, interesting content that YOU post, not Retweet or click Share, all day, every day. Yes, the volumes differ from platform to platform, but 3 posts isn’t the number on ANY of them.

3) Engagement

a) Conversations & Relationships – The other thing a potential social connection will typically do when reviewing your newsfeeds is look for engagement. They want to know that if they connect with you or your brand, you respond, thank, get into conversations and relationships ensue. This is SOCIAL media remember. It’s not spam media or pitch my stuff media. Be social and leverage the media and you will get many more connections and a growing social community.

When someone considering connecting with you or your brand on social media, they will unconsciously cycle through your profile, your bio and your streams. Using what they see, they quickly determine whether they want to connect with you. Focus on these three important factors and see your community grow faster than you have before.

Filed under: Agency , Audience , Community , connection , Content , Engagement , Facebook , Followers , Marketing , Relationship , Social Media , Social Media Marketing , Twitter Tagged: Audience , bio , business , Community , content , Facebook , Grow , important , Linkedin , marketing , newsfeed , privacy , profile , Reach , Social Media , stream , Twitter

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Facebook SMB head Dan Levy addresses organic reach, personalized help and video http://facebookeeping.com/facebook-smb-head-dan-levy-addresses-organic-reach-personalized-help-and-video-8382.html http://facebookeeping.com/facebook-smb-head-dan-levy-addresses-organic-reach-personalized-help-and-video-8382.html#comments Thu, 23 Oct 2014 12:49:35 +0000 http://facebookeeping.com/facebook-smb-head-dan-levy-addresses-organic-reach-personalized-help-and-video-8382.html Dan Levy , Facebook’s Director of Small Business, knows that you want more direct help and response from Facebook. The small business department has been reaching out to frustrated page owners, guiding them through advertising features such as Custom Audiences , and helping out small business owners attending events. Levy spoke to a capacity crowd […]]]>

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Dan Levy , Facebook’s Director of Small Business, knows that you want more direct help and response from Facebook. The small business department has been reaching out to frustrated page owners, guiding them through advertising features such as Custom Audiences , and helping out small business owners attending events.

Levy spoke to a capacity crowd Tuesday at Intuit’s QuickBooks Connect in San Jose, Calif., a conference aimed at helping small business owners reach their goals. Levy talked about how intelligent targeting, the conversion pixel and a mobile approach can help busy small business owners find success through the site. But what if you actually want to talk with someone from Facebook about your business? That’s one of the things Facebook has been investing in, Levy recently told Inside Facebook in an interview.

Inside Facebook: Can we talk about the way that video is being utilized by small businesses on Facebook?

Dan Levy: We’ve seen small businesses using video on Facebook for a long time. There’s been a lot of organic activity already. What we’re really excited about and what we’re seeing use from is our new video views objective. If you’re a small business owner, you can click for views, which is great because it helps us get it to more people who are going to see your video. So we’ve got examples from all over the world — Grant’s Whisky from Scotland takes stuff that they were running on small TV budgets, running it on Facebook and they were really excited about the results.

We’re seeing other examples across the United States — toy companies and many others — of people who are starting to use video as a way to help tell a more engaging story than just a story. Especially with auto-play on the consumer side.

IF: So you’re seeing companies import more video away from TV and YouTube and into Facebook?

DL: We’re seeing all types. We’re seeing stuff that was produced in TV coming to Facebook. We’re seeing stuff that was on YouTube coming to Facebook. We’re also seeing stuff that frankly just gets shot on smartphones, where someone just says, “You know, I’m just going to make this instead of a picture post.” We think it’s great and we think there’s going to be a lot more.

IF: Something I’ve heard from page admins is that while Facebook is getting much better at explaining concepts and making advertising simpler, they want someone there to offer support. How is Facebook working toward getting more individualized support for small business owners on the site?

DL: One of the things we learned on our summer Facebook Fit tour is that people do want face-to-face help. We made the product simple and there are 30 million pages that are using it without much help. But for those that do want a little more help, we’ve been investing in that in a few ways. One is through very specific programs. We ran a small program for those who wanted to use Custom Audiences, which is one of our targeting solutions. If they got stuck, we’d pop up a little message asking if they want someone to talk it through on the phone. Not broad support, but on a very specific issue. We got very positive response and more people started using the product. We think this is going to be the future of where we go, which is really targeted help and support.

We’ve also continued to invest in a program (Start to Success ) that helps people onboard. So if they’re new to Facebook, we’ll do a series of calls with them over the course of a month to help them learn how to use Facebook. We’ll always build a solution to make it easy to use as possible, but we’re also investing in trying to provide a human face for support with Facebook.

FacebookSupportQB

IF: So if I’m a small business owner who has tried advertising and is still struggling, what are some ways I could reach out to Facebook and get personal help?

DL: We’ve got a lot of channels. The Facebook.com/Business page has all of the available methods to contact us, including the one-on-one coaching program I mentioned earlier. There’s also community forums where people can ask each other questions and we’re seeing a lot of activity on those community forums. We’re also seeing a developing ecosystem of businesses that are developing services to consult with small businesses, as well. Some of them are obviously good and going to be helpful.

The main thing to take away is that we’ll always make the solutions as easy to use as possible, but we’re also investing more and providing support to make people successful, because we want to help grow the business. If we have to help them a little bit to get started, we’re happy to do that.

IF: What are some emerging changes and trends that you’ve seen with SMB marketing?

DL: Some of the stuff we talked about, with video, is really important. The creative canvas that people use on Facebook is going to continue to evolve — from text, to picture, to video — and that’s going to continue to grow and be more accessible to people as the technology for video gets simpler. We always talk about making sure that small business owners get the most effective return on their time and their money.

You’re going to see themes from us about simplicity and being able to manage your ads from mobile. We just released the mobile ads manager and we’re going to continue to make things simpler, especially on mobile. And through targeting, we’ve released more ways to make it simple, with things like Lookalike Audiences and other extensions — all of which are about helping you more efficiently spend your marketing dollars. Those are the things we’ve been investing in for the past year or two and those are the things we’re going to keep investing in because they work.

IF: I know Atlas was recently launched, but do you see it being relevant to small business owners in the future as the technology becomes more widely available?

DL: Atlas is in really early days . We obviously are excited about the possibility of Atlas. I think, for small businesses, it’s really meant more for the people who have the big budgets and lots of campaigns across lots of different devices. The thing I think might be relevant for small business is attribution across both mobile and desktop. We know a lot of folks are advertising on mobile, especially if you’re in e-commerce, and converting on desktop. We’ve been releasing insights so you can know, even if they converted on a desktop, it probably wasn’t from the last click. It was probably from something that was influenced earlier in the mobile view.

IF: Many page admins and small business owners are either discouraged by their efforts so far or are hesitant to put money into Facebook advertising because of the drop in organic reach they’ve experienced. What advice would you have for these marketers? It seems like there’s a bit of disconnect between what Facebook can do and what these page owners have tried.

DL: I understand their frustration on organic reach . It’s something that I’ve talked about with lots of business owners. When I talk to the business owners and we chat more about it, what we end up talking about is, what’s the business objective that you’re actually trying to reach? Are you trying to get more people to see a post or are you trying to get more people into your store or are you trying to sell something online? We’re trying to help them realize that we want to not be their social media partner, but we want to be their real marketing partner to help grow their business.

Sometimes, that’s going to be through posting on your page. Sometimes, that might be through marketing or advertising. If you want a more predictable way to reach the customers that matter to you, advertising is a good way to do that. You can spend hours trying to come up with the perfect post, or you might be able to spend $10 or $100, then get on to something else in your business like working with your customers. If they’re looking for predictable reach, then advertising is the way to do it.

Readers: What other methods of support would you like from Facebook?

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Inside Facebook interview with Media Shower: What do Facebook page owners need to know? http://facebookeeping.com/inside-facebook-interview-with-media-shower-what-do-facebook-page-owners-need-to-know-8378.html http://facebookeeping.com/inside-facebook-interview-with-media-shower-what-do-facebook-page-owners-need-to-know-8378.html#comments Wed, 22 Oct 2014 12:34:56 +0000 http://facebookeeping.com/inside-facebook-interview-with-media-shower-what-do-facebook-page-owners-need-to-know-8378.html Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower , talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success. Here’s an excerpt from that interview. The full interview is here . Hey, Justin. Can you tell us the story […]]]>

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Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower , talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success.

Here’s an excerpt from that interview. The full interview is here .

Hey, Justin. Can you tell us the story behind Inside Facebook? When and why was the site started?

The site was started a few years before I joined. In 2006, Justin Smith saw Facebook as a platform to track and cover in the future, though it was roughly two years old. Read the first story here .

What tips can you offer small- to medium-sized business owners and bloggers on making sure their content is being viewed by fans on Facebook?

Don’t rely only on Facebook. Facebook should be a tool they use to gain exposure, engage with fans and grow brand recognition. If you’re only on Facebook and trying to make money…odds are, you’ll be disappointed with reach. Take a holistic approach and become active on Facebook, Twitter, Google+, LinkedIn, Instagram – whatever makes the most sense for your individual fanbase or consumer base.

What are some best practices that content creators should be considering when sharing content on Facebook? How do they ensure that they’re posts are not only seen, but also shared and discussed?

Make it relevant and timely to your audience. That will change with each and every business. A bank and a coffee shop might have the same amount of fans and get the same amount of organic or paid reach…but the tactics they use to reach those customers will be (or should be!) wildly different.

Do A/B testing and see what kinds of posts fans react with (and share) more often. The page analytics can be a very useful tool if you don’t get caught up in the day-to-day fluctuations of reach.

What are the most common mistakes you see business owners/bloggers making on Facebook?

Only relying on Facebook or getting mad when Facebook isn’t a magic box that produces leads and engagement. Small business owners can sometimes be behind the curve and market on the site with tactics that were useful a year or two ago – but Facebook is constantly growing and changing. That’s the biggest thing to understand.

What do you think are some undervalued or overlooked features of Facebook that business owners should pay attention to for marketing?

The targeting features within ads. You don’t have to be a Coke or a Starbucks to be an advertising superstar. If you’ve got great content/features/deals, you can use Facebook ads to target the people who are most likely to convert.

Click here to read the rest of the interview .

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3 Tools For Creating Clickable Blog Headlines http://facebookeeping.com/3-tools-for-creating-clickable-blog-headlines-8374.html http://facebookeeping.com/3-tools-for-creating-clickable-blog-headlines-8374.html#comments Tue, 21 Oct 2014 13:38:42 +0000 http://facebookeeping.com/3-tools-for-creating-clickable-blog-headlines-8374.html Writing a good blog headline is an art. It’s also a crucial part of getting people to view your blog. A good blog headline should be compelling enough to make someone click and read more and search engine friendly. Here are three tools that will help you create better blog headlines: 1. Hubspot’s Blog Topic […]]]>

Two Tools For Creating Blog Headline Ideas

Writing a good blog headline is an art. It’s also a crucial part of getting people to view your blog. A good blog headline should be compelling enough to make someone click and read more and search engine friendly.

Here are three tools that will help you create better blog headlines:

1. Hubspot’s Blog Topic Generator . This is quick and easy to use and you will get five mostly useable headlines in seconds. No sign in is required.

2. Emotional Marketing Value Headline Analyzer . Tapping in to your readers emotions is a good way to get them to click. This tool will give you a score on how emotionally compelling it is and tell you what type of emotions you are evoking. ‘Intellectual’, ‘Empathetic’ or ‘Spiritual’.

3. Content Idea Generator . This takes a little more work. You need to answer a series of questions. You will then be given 360 possible headlines. You will find this very hit and miss but you are likely to find a few titles to help you get the creative juices flowing.

All of these tools can help you create blog titles but they will also help you come up with new ideas for blog posts. They are a great way to start to combat bloggers block.

I’ll be looking at some more tactics for creating good blog headlines later in the week.

Your Turn

Try out one or all of these blog headline tools and let me know the result. Did it help you overcome bloggers block? Did you find a set of new blog topics to play with?

“online

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Facebook rolls out more descriptive hover cards http://facebookeeping.com/facebook-rolls-out-more-descriptive-hover-cards-8369.html http://facebookeeping.com/facebook-rolls-out-more-descriptive-hover-cards-8369.html#comments Tue, 21 Oct 2014 12:23:55 +0000 http://facebookeeping.com/facebook-rolls-out-more-descriptive-hover-cards-8369.html Facebook has added more context to its hover cards . Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information. The format for hover cards for pages does not appear to have changed. With this new hover card format, you can see information […]]]>

NewHoverCards

Facebook has added more context to its hover cards . Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information.

The format for hover cards for pages does not appear to have changed.

With this new hover card format, you can see information such as mutual friends, recent check-ins and event RSVPs. If you hover over the name of someone who is not a friend, you can see mutual friends, as well as whatever information that user has made public, such as job, birthdate or hometown.

Here’s what the hover card used to look like:

Screen-Shot-2012-06-21-at-11.00.32-AM

Readers: Have you noticed this?

Image courtesy of Matas Grecevičius of Socialus Marketingas .

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How does Facebook keep your password secure? http://facebookeeping.com/how-does-facebook-keep-your-password-secure-8365.html http://facebookeeping.com/how-does-facebook-keep-your-password-secure-8365.html#comments Sat, 18 Oct 2014 11:46:10 +0000 http://facebookeeping.com/how-does-facebook-keep-your-password-secure-8365.html As much of the digital world deals with leaks and hacks, Facebook knows that keeping user data secure is the most important thing it can do. The company’s security team explained in a blog post , written by Security Engineer Chris Long, how they keep the password safe: Our team wanted to do something to […]]]>

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As much of the digital world deals with leaks and hacks, Facebook knows that keeping user data secure is the most important thing it can do.

The company’s security team explained in a blog post , written by Security Engineer Chris Long, how they keep the password safe:

Our team wanted to do something to improve this situation, so we built a system dedicated to further securing people’s Facebook accounts by actively looking for these public postings, analyzing them, and then notifying people when we discover that their credentials have shown up elsewhere on the Internet. To do this, we monitor a selection of different ‘paste’ sites for stolen credentials and watch for reports of large scale data breaches. We collect the stolen credentials that have been publicly posted and check them to see if the stolen email and password combination matches the same email and password being used on Facebook. This is a completely automated process that doesn’t require us to know or store your actual Facebook password in an unhashed form. In other words, no one here has your plain text password. To check for matches, we take the email address and password and run them through the same code that we use to check your password at login time. If we find a match, we’ll notify you the next time you log in and guide you through a process to change your password.

Long also explained what Facebook does when a set of stolen credentials are reported. First, Facebook passes the data into a program that parses it into a standardized format.

Then an automated system checks each data point against Facebook’s internal databases to see if any of the email addresses and hashed passwords match valid login information. “Since Facebook stores passwords securely as hashes,” Long wrote, “we can’t simply compare a password directly to the database. We need to hash it first and compare the hashes.”

If the email and hashed password combination doesn’t match, no action is taken. This indicates that the stolen password is different than the password you use for Facebook, so an attacker wouldn’t be able to use that password to tap into Facebook. If the email address and hash combination matches, Facebook will notify the user next time they log in, guiding them through a process to change the password.

Readers: How often has your password been compromised?

Image courtesy of Twin Design / Shutterstock.com .

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Coromose Newest Makeup Cosmetic Storage Box Bag Bright Organiser Foldable Makeup Stationary Container (Purple) http://facebookeeping.com/coromose-newest-makeup-cosmetic-storage-box-bag-bright-organiser-foldable-makeup-stationary-container-purple-8364.html http://facebookeeping.com/coromose-newest-makeup-cosmetic-storage-box-bag-bright-organiser-foldable-makeup-stationary-container-purple-8364.html#comments Fri, 17 Oct 2014 21:58:21 +0000 http://facebookeeping.com/coromose-newest-makeup-cosmetic-storage-box-bag-bright-organiser-foldable-makeup-stationary-container-purple-8364.html Quantity: 1pcs Dimensions (Open): 18 x 10.6 x 10 cm Made of non woven bamboo fibre Package Include: 1 x Makeup Storage Box (Without retailing packing) Product Features New Makeup Cosmetic Storage Box Bag Bright Organiser Foldable Stationary Container Easy and Convenient to use This bamboo box makes for a really snazzy gift for your […]]]>

Quantity: 1pcs

Dimensions (Open): 18 x 10.6 x 10 cm

Made of non woven bamboo fibre

Package Include:

1 x Makeup Storage Box (Without retailing packing)

Product Features

  • New Makeup Cosmetic Storage Box Bag Bright Organiser Foldable Stationary Container
  • Easy and Convenient to use
  • This bamboo box makes for a really snazzy gift for your girl-friend or your best friend
  • 100% Brand new and high quality
  • Make yourself a house of bamboo!
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HTC First Combination – Premium Vivid Design Protector Hard Cover Case / 1 of New Assorted Color Metal Stylus Touch Screen Pen (Pink Black Heart Love Eye Cute Skull) http://facebookeeping.com/htc-first-combination-premium-vivid-design-protector-hard-cover-case-1-of-new-assorted-color-metal-stylus-touch-screen-pen-pink-black-heart-love-eye-cute-skull-8362.html http://facebookeeping.com/htc-first-combination-premium-vivid-design-protector-hard-cover-case-1-of-new-assorted-color-metal-stylus-touch-screen-pen-pink-black-heart-love-eye-cute-skull-8362.html#comments Fri, 17 Oct 2014 20:03:23 +0000 http://facebookeeping.com/htc-first-combination-premium-vivid-design-protector-hard-cover-case-1-of-new-assorted-color-metal-stylus-touch-screen-pen-pink-black-heart-love-eye-cute-skull-8362.html Protect your phone from damage This accessory pack is manufactured for the HTC First on the AT&T network Pre-cut openings allows full access to all of the HTC First functions Beautiful graphics and artwork provide a unique look Smooth to the touch, thin and light weight Product Features Premium Hard Cover Protector Case + Metal […]]]>

Protect your phone from damage
This accessory pack is manufactured for the HTC First on the AT&T network
Pre-cut openings allows full access to all of the HTC First functions
Beautiful graphics and artwork provide a unique look
Smooth to the touch, thin and light weight

Product Features

  • Premium Hard Cover Protector Case + Metal Stylus Touch Screen Pen
  • Made of High Quality Durable Plastic Material
  • Perfect fit for HTC First (Facebook Phone)
  • Provides Great Protection from Scratch and Scrape
  • 1 of New Metal Stylus Touch Screen Pen (4″ Height, Random Color- Black, Silver, Hot Pink, Green, Light Green, Red, Blue, Light Blue, Purple and Gold)
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