Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Thu, 24 Jul 2014 16:06:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 How to navigate the Facebook ad campaign maze: part I http://facebookeeping.com/how-to-navigate-the-facebook-ad-campaign-maze-part-i-7922.html http://facebookeeping.com/how-to-navigate-the-facebook-ad-campaign-maze-part-i-7922.html#comments Thu, 24 Jul 2014 16:06:00 +0000 http://facebookeeping.com/how-to-navigate-the-facebook-ad-campaign-maze-part-i-7922.html Now that summer is here, it’s a good time to reflect on the past six months of Facebook advertising. The year started with a mega deal — the company’s $19 billion cash-and-stock deal for social messaging app WhatsApp — and has evolved along with the way with the introduction of more advanced direct marketing-based ad targeting features […]]]>

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Now that summer is here, it’s a good time to reflect on the past six months of Facebook advertising. The year started with a mega deal — the company’s $19 billion cash-and-stock deal for social messaging app WhatsApp — and has evolved along with the way with the introduction of more advanced direct marketing-based ad targeting features and tools.

What’s been clear throughout each of these announcements and changes to its advertising platform is that Facebook is no longer just an engagement or branding platform for marketers. Now, it is a highly diversified engagement plus direct-response performance-based advertising platform.

Facebook now offers advertisers a growing set of ad solutions that help generate real, measurable business results. By implementing these ad types, marketers can begin to realize the full customer acquisition benefits of Facebook advertising.

Navigating the growing maze that is Facebook advertising isn’t easy. What was once a simple ad solution has evolved into a multifaceted platform that requires the right marketing partner to achieve the best results and ROI.

A new report, “10 Tips for a Successful Facebook Campaign ,” published by my company, Matomy Media Group , outlines 10 of the most successful Facebook ad campaign strategies.

In today’s post, and in a subsequent post, I will highlight some of those strategies and show how each can be implemented relatively easily for success with Facebook Advertising.

Tip #1: Master Lookalike and Custom Audiences

Facebook’s Lookalike Audiences feature is a great tool to grow your current customer base.

Lookalike Audiences enables you to reach new users who are likely interested in your business because they are similar to customers who already engaged with your product. Facebook does the hard work of finding and targeting the right audience for enhanced customer acquisition, making it easier for you to broaden your reach with as little testing as possible.

The social network’s Custom Audiences tool gives marketers the ability to target ads to current customers based on email, phone, app user ID, IDFA or Facebook user ID lists.

Use Custom Audiences to create specific offers based on the particular buyer stage certain users have reached and target those users via Custom Audiences. When you upload a Custom Audience list to Facebook the system will match up the information with current Facebook users to serve your ads to only those people.

Tip #2: Start Facebook Retargeting Early and Use It Often

While Custom Audiences is a useful tool for reengaging current customers, it is also a great tool for retargeting potential customers that expressed an interest in your product and visited your website or mobile app but haven’t completed a desired action.

For instance, a travel website could use Custom Audiences to reach a group of people who searched for flights on your website but never made a reservation. These people could be targeted with a News Feed ad that says: “Come back for 10 percent off your next flight reservation.”

Tip #3: Find the Right Bidding Mode

Facebook offers four types of bidding modes: CPM, CPC, Optimized CPM (oCPM) and CPA. Choose your bidding mode in accordance with your campaign goal (i.e., mobile or desktop app

Installs, better user engagement with your Facebook page, etc.

Here are examples of how to choose the right bidding mode to meet your Facebook ad campaign goals:

  • To drive traffic to your site use CPC bidding.
  • To get exposure to your ad for branding and awareness choose CPM bidding.
  • To maximize reach, while optimizing towards a likely conversion, choose oCPM.

Mastering the different bidding modes will save you time, money and perhaps most importantly, frustration. It will also ensure that you’re able to track and optimize your Facebook campaign from the moment it starts and not have to adjust campaign tracking parameters in mid course.

In the second installment of this two-part series, we’ll examine how to get the most out of your Facebook ad creative. Hint: size matters!

This was an excerpt from a new report published by Matomy, 10 Tips for a Successful Facebook Campaign . The report can be downloaded for free here .

David Serfaty is Director of Social Advertising at Matomy Media Group (LSE:MTMY), a global digital performance-based marketing company. He can be reached at david.s@matomy.com.

Top image courtesy of Shutterstock .

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Knock Knock Nifty Note Pad, Social Media Citation http://facebookeeping.com/knock-knock-nifty-note-pad-social-media-citation-7920.html http://facebookeeping.com/knock-knock-nifty-note-pad-social-media-citation-7920.html#comments Thu, 24 Jul 2014 15:56:52 +0000 http://facebookeeping.com/knock-knock-nifty-note-pad-social-media-citation-7920.html This real-world pad lets you show you care by showing them the error of their ways! Product Features Put the kibosh on creepiness and oversharing with a Social Media Citation When it comes to online etiquette, some people need a little firm but friendly guidance Less public than an online post, this real-world pad lets […]]]>

This real-world pad lets you show you care by showing them the error of their ways!

Product Features

  • Put the kibosh on creepiness and oversharing with a Social Media Citation
  • When it comes to online etiquette, some people need a little firm but friendly guidance
  • Less public than an online post, this real-world pad lets you show you care by showing them the error of their ways
  • Pad is 4 x 5.25 inches and has 50 sheets
  • Modern-day etiquette for the masses
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8″ Round ~ NHL Hockey Boston Bruins ~ Edible Image Cake/Cupcake Topper!!! http://facebookeeping.com/8-round-nhl-hockey-boston-bruins-edible-image-cakecupcake-topper-7918.html http://facebookeeping.com/8-round-nhl-hockey-boston-bruins-edible-image-cakecupcake-topper-7918.html#comments Thu, 24 Jul 2014 06:54:08 +0000 http://facebookeeping.com/8-round-nhl-hockey-boston-bruins-edible-image-cakecupcake-topper-7918.html Edible icing art is a great way to make a cake and cupcakes look fantastic and professional. These are an easy and inexpensive way to make your cake look like a masterpiece. All icing images come with instructions . Simply remove the edible icing art from backing and place on top of freshly iced cake […]]]>

Edible icing art is a great way to make a cake and cupcakes look fantastic and professional. These are an easy and inexpensive way to make your cake look like a masterpiece. All icing images come with instructions . Simply remove the edible icing art from backing and place on top of freshly iced cake or cupcakes. After 15 to 25 minutes the edible icing art will blend with the frosting to give your cake a professional look. Prints are professionally printed on compressed icing sheets.

Product Features

  • As easy to use as applying a sticker – will ship will full instructions. Photos of cakes submitted by our customers can be viewed on our Facebook Page – Single Source Party Supply. Get inspired there! DO NOT REFRIGERATE PRIOR TO USE.
  • Kosher! Gluten Free! Soy Free! Trans-Fat Free! No Known Allergens! No Peanut Products Added! Printed on high quality edible icing paper (not wafer or rice paper) using high quality edible ink, also certified kosher.
  • Edible Image Icing Cake/CupCake Topper
  • Ingredients: Water, Cornstarch, Corn Syrup Solids, Cellulose, Sorbotol, Glycerine, Sugar, Vegetable Oil, Arabic Gum, Polysorbate 80, Vanilla, Titanium Dioxide, Citric Acid.
  • Please note: Characters in these images are free. You are paying for our services in creating, customizing, and printing them in edible paper for your own personal use. Images remain property of their respective copyright holders and may not be resold. Thanks for looking!
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SPMD Glow Digital Media secures $7M in funding round http://facebookeeping.com/spmd-glow-digital-media-secures-7m-in-funding-round-7915.html http://facebookeeping.com/spmd-glow-digital-media-secures-7m-in-funding-round-7915.html#comments Wed, 23 Jul 2014 15:56:09 +0000 http://facebookeeping.com/spmd-glow-digital-media-secures-7m-in-funding-round-7915.html Glow Digital Media , a Facebook Strategic Preferred Marketing Developer, announced that it has raised $7 million in Series A funding to further expand internationally and to continue product development of its social ad platform. Notion Capital and White Star Capital , two of Europe’s leading venture capital firms, contributed to the funding round, along […]]]>

Glow Digital Media , a Facebook Strategic Preferred Marketing Developer, announced that it has raised $7 million in Series A funding to further expand internationally and to continue product development of its social ad platform.

Notion Capital and White Star Capital , two of Europe’s leading venture capital firms, contributed to the funding round, along with existing investors Project A Ventures and Avonmore Developments. This round brings the total financing to $8 million to date.

Damian Routley, co-founder and CEO of Glow, said in a press release:

The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500 percent.

Glow uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. It enables marketers to deeply integrate their existing systems with Glow’s technology, tailoring their experience to better meet their specific needs.

The company opened their regional hub for APAC in Singapore , adding to their hubs in London and New York and hired Facebook’s APAC head of gaming, Peter Gan, in June. Earlier this month, the company was named as one of four new marketing platform partners to help Twitter roll out their new mobile app promotion ad format.

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“Lick Your Facebook.com” ” Rawhide Greeting Card for Dogs http://facebookeeping.com/lick-your-facebook-com-rawhide-greeting-card-for-dogs-7913.html http://facebookeeping.com/lick-your-facebook-com-rawhide-greeting-card-for-dogs-7913.html#comments Wed, 23 Jul 2014 15:53:41 +0000 http://facebookeeping.com/lick-your-facebook-com-rawhide-greeting-card-for-dogs-7913.html Take a bark on the wild side with Crunchkins new “BITE ME ” cards! A little sassier, a little racier, and perhaps a tad naughtier, but still the great quality edible rawhide greeting cards you’ve come to expect for the special “bad” dog in your life. Somebody had to say it! Product Features All Natural […]]]>

Take a bark on the wild side with Crunchkins new “BITE ME ” cards!

A little sassier, a little racier, and perhaps a tad naughtier, but still the great quality edible rawhide greeting cards you’ve come to expect for the special “bad” dog in your life.

Somebody had to say it!

Product Features

  • All Natural Rawhide
  • Pet Safe Ink – Colors Do Not Run
  • Colorful Mailing Envelope Included!
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What Happens Tonight Will Be on Facebook Tomorrow Towel http://facebookeeping.com/what-happens-tonight-will-be-on-facebook-tomorrow-towel-7911.html http://facebookeeping.com/what-happens-tonight-will-be-on-facebook-tomorrow-towel-7911.html#comments Wed, 23 Jul 2014 04:56:47 +0000 http://facebookeeping.com/what-happens-tonight-will-be-on-facebook-tomorrow-towel-7911.html A fun towel that can be used in a kitchen, bar, or anywhere. Printed with a unique saying that is sure to be a conversation starter and will keep your family, friends, and guests laughing. Makes a great gift for special occasions or a simple accent piece to add to the home. Product Features Approximately […]]]>

A fun towel that can be used in a kitchen, bar, or anywhere. Printed with a unique saying that is sure to be a conversation starter and will keep your family, friends, and guests laughing. Makes a great gift for special occasions or a simple accent piece to add to the home.

Product Features

  • Approximately 16″ X 26″
  • Machine Washable
  • Durable Herringbone Weave
  • Absorbant and Practical
  • Attractive Border Design
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The What, When and How Of Social Media Marketing Messages – Part 1 http://facebookeeping.com/the-what-when-and-how-of-social-media-marketing-messages-part-1-7907.html http://facebookeeping.com/the-what-when-and-how-of-social-media-marketing-messages-part-1-7907.html#comments Tue, 22 Jul 2014 16:11:49 +0000 http://facebookeeping.com/the-what-when-and-how-of-social-media-marketing-messages-part-1-7907.html Most social media professionals are aware that along with sharing curated content and posts it is also extremely important to share your created content and marketing messages at appropriate levels. Though some mistakenly post only their promotional posts, combining sales messaging content with selfless, relevant and interesting posts your audience will find valuable is an essential […]]]>

Most social media professionals are aware that along with sharing curated content and posts it is also extremely important to share your created content and marketing messages at appropriate levels. Though some mistakenly post only their promotional posts, combining sales messaging content with selfless, relevant and interesting posts your audience will find valuable is an essential part of any social media strategy.

The What, when and how of posting social media sales and marketing message posts. It’s perfectly alright to promote your brand and offers within social media. In fact, if you’re using social media for marketing, that should be one of the reasons you’re there in the first place. The issue becomes when and how often you post promotional messages, not if you do.

Many industry leaders tend to state that an effective ratio of shared/curated content is best at a level of somewhere between 75% to 85% of a marketers posts. The remaining 15% to 25% can be made up of your promotional, sales messages and created content. The idea is that since this is SOCIAL media, the goal is to provide selfless value to your audience, and that is done by sharing content and posts that they find valuable, not just your posts. This practice tends to start conversations with your community members. When this value based process is repeated over time, relationships develop that make people more open to what you actually do.

One of the challenges that social media marketers, brands and agencies have related to their marketing messages is not knowing all of the content and messaging they have available to share. This obstacle is magnified due to the fact that spreadsheets and Word documents are frequently the organizational tools used for this purpose. Not only does this make it extremely inefficient, it also tends to spread out workflow across multiple people, documents and platforms. This unorganized and disjointed process often results in less than optimal results, missed opportunities and an inability to take advantage of legacy content and messaging that could be utilized with improved effect.

These human and time intensive processes are often some of the biggest obstacles social media marketers have to deal with when it comes to consistent messaging and real revenue results within their social media marketing efforts. There are some specific steps to take that will diminish these issues and they all start with ONE.

Do you know what you have to share?

Let’s be specific here. What makes up your “what you have to share”?

Examples of social media marketing, sales and/or promotional posts are things like;

  1. Your home page
  2. Secondary website pages (About us, location)
  3. Individual Product/Service pages
  4. Your main blog home page
  5. Specific legacy or evergreen blog posts
  6. Landing/Signup pages
  7. Your other social profiles
  8. Specific created graphics and pictures
  9. Email newsletter list subscription pages
  10. Your text only quotes/sales messages
  11. Etc.

What URLs do you have that contain these kinds of posting opportunities?

  1. Your Website
  2. Your YouTube Channel
  3. Your Blog
  4. Your Facebook Page
  5. Your Facebook Page images
  6. Instagram pics

The intent of marketing and promotional messages in your social stream

should be to drive traffic to your offers, content and landing pages in an attempt to either;

  1. Increase traffic
  2. Convert traffic
  3. Drive sales/leads
  4. Educate on products/services you offer
  5. Branding

As we stated previously, one of the biggest challenges facing social media marketers is efficiently and effectively managing marketing posts. This was one of the reasons that we created the Bundle Post Social Content Management System as an agency. The time-consuming and inefficient methods of managing spreadsheets and Word docs was a nightmare. Something had to change to make it more effective, less time-consuming and require less human resources.

In Part 2 we will discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management.

 

Filed under: Agency , Blog , Bundle Post , Content , content creation , Marketing , Social content management , Social Media , Social Media Content , Social Media Management , Strategy Tagged: Audience , Bundle Post , challenge , Community , content , content management , content marketing , content repository , convert , created content , curated , Curation , Effective , Evergreen , leads , marketing message , obstacle , posts , promote , promotional , Results , sales , sales message , sharing , Social Media Marketing , traffic , Value

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Panorama actual de FaceBook en Espa&241;a infografia http://facebookeeping.com/panorama-actual-de-facebook-en-espa241a-infografia-7904.html http://facebookeeping.com/panorama-actual-de-facebook-en-espa241a-infografia-7904.html#comments Tue, 22 Jul 2014 16:03:43 +0000 http://facebookeeping.com/panorama-actual-de-facebook-en-espa241a-infografia-7904.html Panorama actual de FaceBook en España #infografia Image Source]]>

Panorama actual de FaceBook en Espa&241;a infografia - Facebookeeping.com

Panorama actual de FaceBook en España #infografia

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The World Cup effect: How Facebook advertisers went big for Q2 http://facebookeeping.com/the-world-cup-effect-how-facebook-advertisers-went-big-for-q2-7901.html http://facebookeeping.com/the-world-cup-effect-how-facebook-advertisers-went-big-for-q2-7901.html#comments Tue, 22 Jul 2014 15:46:55 +0000 http://facebookeeping.com/the-world-cup-effect-how-facebook-advertisers-went-big-for-q2-7901.html Facebook will announce its financial results for Q2 on Wednesday , but several other firms are reporting another great quarter for Facebook ad results. SocialCode , a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor. Max Kalehoff, SocialCode’s Senior Vice President […]]]>

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Facebook will announce its financial results for Q2 on Wednesday , but several other firms are reporting another great quarter for Facebook ad results. SocialCode , a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor.

Max Kalehoff, SocialCode’s Senior Vice President of Marketing, summed up the company’s clients’ performance this quarter:

Q2 continued the same triple-digit growth we saw in Q1. Our portfolio of Fortune 500 advertisers nearly doubled total spend with us in Q2 versus Q1. We saw a lot of investment around the winter Olympics, but the World Cup was a whole different scale. It laid to rest any question about the potential of global events and real-time marketing to be an extraordinary catalyst to help brands reach and engage with their customers on social media.

Kalehoff also sat down with Inside Facebook for a closer look at how advertising on Facebook has grown in the past quarter.

Inside Facebook: How was Q2, in terms of Facebook advertising, for SocialCode’s clients?

Max Kalehoff: Q2 was very strong for SocialCode among our advertisers who are large consumer brands. Not only was it a strong Q2, but it was exceptionally strong because of both growing momentum on the social platforms as well as because of the World Cup. We had advertisers spending in the multi millions for the single World Cup event. While social campaigns are not directly comparable to television, multi-million dollar investments on a single channel starts to rival some of the budgets that you’ll see in other sorts of media.

We were very encouraged. The World Cup was, in many ways, a breakout moment for advertisers. The whole world glued in. It was like the Super Bowl, but inclusive of the whole world. We had some advertisers who were blatantly targeting 180 different countries.

IF: How did you see the Facebook ecosystem change and evolve during the World Cup?

MK: We saw more planned real-time (posts). There was lots of content that was planned for the World Cup and lots of creative that was done far in advance, but there was also infrastructure put in place and campaign planning put in place in order to capitalize on key moments within the World Cup games. Whether it’s a key moment during a game or a key upset where one country overcomes, there was all sorts of planning done ahead of time to quickly capitalize on those events and build on top of conventional long-term planned content.

We had a lot of the big US advertisers were building up substantial war rooms. It’s not just to Tweet and send out posts, but to do full-scale real-time advertising campaigns to create dynamic content and responding and doing testing of different content types very quickly on the fly, and then syndicating, distributing to various target audiences. You have target audiences who have very specific passions in different areas in different countries.

It was a very sophisticated operation among many of our large advertisers. SocialCode itself sent down multiple teams to support our clients down there over the entire duration of the games. It was planned real-time marketing on steroids.

IF: Are you seeing more relevant results from video advertising?

MK: We’re seeing more video products, more metrics coming out. Our advertisers are certainly interested in video. There are more features that the social platforms are releasing around video. Twitter offers many video opportunities. Google has a lot of servings going on. Facebook continues to release new features and metrics around video.

For the rest of the year, our advertisers are increasingly investing in video, both the brand advertisers and the entertainment advertisers. It’s still the early days, but we believe that video is going to continue to increase. We’re bullish on video. Our advertisers anticipate dialing up as we continue throughout he year. If history repeats itself, we’ll continue to see a constant release of iterations around video.

IF: What other Facebook trends did you notice in Q2?

MK: Website Custom Audiences are huge and being increasingly adopted. That’s just going to continue and it offers opportunities for branding campaigns as well as direct response. Website Custom Audiences are enabling advertisers to better map messaging throughout the marketing funnel.

App install ads have been historically really popular around stand-alone application advertisers. There are companies whose sole business is gaming apps or other dedicated apps. We saw a lot of the earliest uptick with app install ads with those advertisers, but what we saw as unique in Q2 was getting a little bit more traction with big brand marketers at adoption of app install ads. They’ve been slower, the very very large brands, in adopting app install ads, but we see momentum picking up because there’s a growing understanding. We’ve had a little more time where advertisers have been able to look through the various challenges of getting app install ads working.

We’re starting to see more of the larger, big brand advertisers adopt app install ads. They’re behind some of the more pure play app companies, in terms of adopting that.

Top image courtesy of ANDRE DURAO / Shutterstock.com .

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Facebook Funny Stylish Custom Printed Mouse Pads, Custom Mouse Pads & Photo Mouse Pads http://facebookeeping.com/facebook-funny-stylish-custom-printed-mouse-pads-custom-mouse-pads-photo-mouse-pads-7899.html http://facebookeeping.com/facebook-funny-stylish-custom-printed-mouse-pads-custom-mouse-pads-photo-mouse-pads-7899.html#comments Tue, 22 Jul 2014 14:55:43 +0000 http://facebookeeping.com/facebook-funny-stylish-custom-printed-mouse-pads-custom-mouse-pads-photo-mouse-pads-7899.html An accessory to match your computer, this mouse pad offers you stylish designs to enable you operate effortlessly. Made from a durable heat-resistant polyester, its smooth surface allows the mouse to glide over. Product Features Excellent tracking for all mice Smooth Cloth Surface Non-skid base securely holds the mouse pad in place Create Personalized Photo […]]]>

An accessory to match your computer, this mouse pad offers you stylish designs to enable you operate effortlessly. Made from a durable heat-resistant polyester, its smooth surface allows the mouse to glide over.

Product Features

  • Excellent tracking for all mice
  • Smooth Cloth Surface
  • Non-skid base securely holds the mouse pad in place
  • Create Personalized Photo Mouse Pads
  • Dye Sublimation imprinted
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