Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Tue, 27 Jan 2015 13:27:25 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 What 1 Billion Mobile Users On Facebook Looks Like [infographic] http://facebookeeping.com/what-1-billion-mobile-users-on-facebook-looks-like-infographic-10648.html http://facebookeeping.com/what-1-billion-mobile-users-on-facebook-looks-like-infographic-10648.html#comments Tue, 27 Jan 2015 13:27:11 +0000 http://facebookeeping.com/what-1-billion-mobile-users-on-facebook-looks-like-infographic-10648.html At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015 . There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As […]]]>

At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015 . There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As mobile app users have made the switch to a predominant mobile/social connection and Facebook has facilitated their business model and functionality to adjust to this, 1 billion can seem to be a small number.

Mobile internet usage, social networking access as well as social media marketing in the mobile age is changing how we do a lot of things today. In some sense it has increased our patience in normal life, since waiting on someone who is late doesn’t involve boredom and staring at the ceiling, while at the same time we expect instant gratification, responses and communication with our friends, favorite brands and vendors. But if we really considered the billion number, it may cause us to reconsider how we currently look at mobile and how it will continue to evolve.

With numbers so large being tossed around in business, banking and social media, we sometimes don’t grasp how big that number actually is. In order to truly grasp just how enormous 1 billion is, and understand the incredible impact 1 billion mobile users have on a social network, we decided to do some research on the 1 billion figure and put it into more interesting perspectives that might surprise you.

Infographic - 1 Billion Mobile Facebook Users

Before we go any further, we’d like to add that by 2016, over 2.16 billion smartphone users will exist worldwide. Coupled with what we already explained about what 1 billion looks like, it’s important to recognize how quickly these numbers scale when they are that large.

Once you are able to conceptualize the size and scale of 1 billion and relate it to the number of mobile users that are accessing Facebook, you can truly get a picture of the impact mobile is having on social networking, social media marketing and mobile advertising.

If you also consider that there is only an estimated 1.9 Billion smartphone users in the entire world, the total of 1 billion mobile Facebook users begins to appear as large as it really is.

What is your strategy to leverage the 1 billion mobile Facebook app users over the next decade?

Filed under: ad , advertising , App , Facebook , Marketing , Mobile , Smart Phone , Social Media , Social Media Marketing Tagged: 1 billion , ad , advertising , business , Facebook , Facebook app , mobile , mobile advertising , mobile app , mobile users , smartphone , Social , Social Media , Social Media Marketing , social network

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Léxico básico para FaceBook. infografia http://facebookeeping.com/lexico-basico-para-facebook-infografia-10645.html http://facebookeeping.com/lexico-basico-para-facebook-infografia-10645.html#comments Tue, 27 Jan 2015 13:26:34 +0000 http://facebookeeping.com/lexico-basico-para-facebook-infografia-10645.html Léxico básico para FaceBook. #infografia Image Source]]>

Léxico básico para FaceBook. infografia - Facebookeeping.com

Léxico básico para FaceBook. #infografia

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Facebook Tests Chat Sidebar for Smaller Screens? http://facebookeeping.com/facebook-tests-chat-sidebar-for-smaller-screens-10642.html http://facebookeeping.com/facebook-tests-chat-sidebar-for-smaller-screens-10642.html#comments Tue, 27 Jan 2015 11:20:22 +0000 http://facebookeeping.com/facebook-tests-chat-sidebar-for-smaller-screens-10642.html Facebook appears to be testing a chat sidebar  designed for users with smaller screens. Reader Matteo Gamba  of TransferWise  shared the screenshot below with SocialTimes. Readers: Have you seen anything similar? Post Source]]>

Facebook appears to be testing a chat sidebar  designed for users with smaller screens.

Reader Matteo Gamba  of TransferWise  shared the screenshot below with SocialTimes.

Readers: Have you seen anything similar?

ChatSidebarForSmallerScreens

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2015 Tabby Awards Accepting Submissions for Tablet Apps, Games http://facebookeeping.com/2015-tabby-awards-accepting-submissions-for-tablet-apps-games-10639.html http://facebookeeping.com/2015-tabby-awards-accepting-submissions-for-tablet-apps-games-10639.html#comments Mon, 26 Jan 2015 10:50:16 +0000 http://facebookeeping.com/2015-tabby-awards-accepting-submissions-for-tablet-apps-games-10639.html Tablet games and applications competition the Tabby Awards  opened its 2015 app-submission process to developers and publishers. The competition will determine the best iPad and Android tablet apps and games, and it is open to submissions from around the world. This year’s competition will be judged by an international panel of judges, chaired by Otto Toth, […]]]>

Tabby Awards

Tablet games and applications competition the Tabby Awards  opened its 2015 app-submission process to developers and publishers. The competition will determine the best iPad and Android tablet apps and games, and it is open to submissions from around the world. This year’s competition will be judged by an international panel of judges, chaired by Otto Toth, chief technology officer of The Huffington Post .

Once the submission period ends, the judging panel will select nominees, and eventually a winner, in 52 categories. During the final round of judging, the public will also be encouraged to cast its vote for separate “Users’ Choice” nods in each category. Almost 100,000 public votes were registered in last year’s Tabby Awards , the first to offer a public poll.

In a statement, Toth shared his excitement about this year’s awards:

I’m honored to chair this year’s Tabby Awards for the best tablet apps and games. All around the world, people are demanding greater mobility, and tablets are representing more and more of total media consumption. High-quality mobile apps are essential to providing good user experience, and I’m excited to review the best apps with the rest of the judging panel.

Publishers and developers can review this year’s categories, judging criteria and submission guidelines here .

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Social Media Jobs: Cynthia Rowley, DiversityInc http://facebookeeping.com/social-media-jobs-cynthia-rowley-diversityinc-10638.html http://facebookeeping.com/social-media-jobs-cynthia-rowley-diversityinc-10638.html#comments Sun, 25 Jan 2015 10:41:12 +0000 http://facebookeeping.com/social-media-jobs-cynthia-rowley-diversityinc-10638.html This week, Cynthia Rowley is hiring a social media/community manager , while DiversityInc needs a content manager . Allied Health Media is seeking a community relations manager , and Mint-X is looking for a social media community manager . Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social […]]]>

This week, Cynthia Rowley is hiring a social media/community manager , while DiversityInc needs a content manager . Allied Health Media is seeking a community relations manager , and Mint-X is looking for a social media community manager . Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing . For real-time openings and employment news, follow @MBJobPost .

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How Pet Sitters Ireland Reached Their Ideal Customers – Facebook Competition Case Study http://facebookeeping.com/how-pet-sitters-ireland-reached-their-ideal-customers-facebook-competition-case-study-10632.html http://facebookeeping.com/how-pet-sitters-ireland-reached-their-ideal-customers-facebook-competition-case-study-10632.html#comments Sat, 24 Jan 2015 12:23:08 +0000 http://facebookeeping.com/how-pet-sitters-ireland-reached-their-ideal-customers-facebook-competition-case-study-10632.html Buster – The 2014 Nose Of Tralee One of the most successful Facebook competitions I’ve worked on was ‘The Nose Of Tralee’ with Pet Sitters Ireland. Pet Sitters Ireland customers really love their pets and we wanted to design a promotion that tapped in to this. We know pet owners love sharing pictures of their […]]]>

Buster – The 2014 Nose Of Tralee

One of the most successful Facebook competitions I’ve worked on was ‘The Nose Of Tralee’ with Pet Sitters Ireland.

Pet Sitters Ireland customers really love their pets and we wanted to design a promotion that tapped in to this. We know pet owners love sharing pictures of their pets online so a contest that encouraged this would have to be a success. We named it humorously after the ‘Rose of Tralee’ and announced the winner at the same time the Rose of Tralee was announced.

Like the Rose of Tralee this wasn’t a beauty contest, Pet Sitters Ireland were looking for the pet that best represented Ireland. Each county had a representative.


This wasn’t a beauty contest, we were looking for the pet that best represented Ireland
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The contest was run via a ShortStack app on Facebook (affliliate) but didn’t Like Gate it as we wanted to make it accessible for all. This wasn’t a contest aimed at getting Likes but about getting brand awareness amongst Pet Sitters ideal customers. To enter applicants had to submit a picture of their pet and describe why they deserved to win. The finalist from each county was given a sash and had to submit a second photo with their pet wearing it.

Here’s a snapshot of the results:

  • Web traffic doubled for duration of contest
  • 2,000 new likes
  • 650 subscribers to email list
  • 15 newspaper features
  • 7 radio interviews
  • 1 TV appearance

 

Kate from Pet Sitters Ireland did all the hard work, I spoke to her about the contest and how it worked.

 

Tell me about Pet Sitters Ireland. How long have you been in business, what services do you offer?

We started Pet Sitters Ireland in 2010. At the time we had a cat and a dog.

We had stopped travelling away as I hated putting them in kennels. Our dog Patch hated being left there and our Cat ‘Top Cat’ would always be really angry when we went to collect him. It always seemed so much hassle to take them and then collect them when we got back.

A friend of mine in the UK was doing some Cat Sitting for a friend and it occurred to us that this service could be really popular in Ireland. At the time of starting the business there were a few independent people offering this type of service, but no-one who was really operating it as a full time business 365 days a year.

Our Pet Sitting service allows your pets to stay home while you travel away. One of our Pet Sitters will call to you house as many times as you need each day to feed your pets and walk them if required. While they are there they also carry out a check of the house and can turn lights on and off, close/open curtains and blinds, and generally make the house looked lived in. We don’t come in branded vehicles or wearing Pet Sitters Ireland uniforms, so the service is very discreet.

Our daily dog walking service is extremely popular with busy professionals and is perfect for people who work or maybe are short on time. Not everyone has time to walk their dog as much as they would like, so we can fill those gaps for them.

Using the services of a Pet Sitter or Dog walker is becoming increasingly popular with people who work or like to travel. It takes the hassle away from dropping your pets at kennels or catteries, or asking friends to do you a favour and come in and feed your pets. When you hire one of our team we come in, follow your exact instructions and then send you a pet care journal via email to let you know your pets are safe and your home is secure. You even get pictures every day to show you how your pets are doing.

 

What was the Nose of Tralee?

The Nose of Tralee was a chance for pet owners across Ireland to enter their pet to become crowned the 2014 Nose of Tralee. Like the ‘Rose’ we asked people to share stories about their pets and tell us about their special talents. So whether your pet could sing a song, walk backwards or just had a cute smile we wanted to hear from them.

It was a 2 stage competition. Pet owners were asked to submit a picture of their pets along with details of why their pet would be a good Nose of Tralee. 3 Independent judges then selected the 32 finalists who then went on to a public vote.

The winner received a photo shoot with David Mcauley Photography and the runner up received a 250 euro hamper worth of pet products.

 

How many entries did you get?

We received 647 entries from the 32 counties. It was amazing the amount of effort that people went to with their entry. The pictures and written stories about people’s pets was amazing.

 

What different techniques did you use to get entries?

We have an active social media presence so we received a lot of entries via the promotion we did on our Facebook page. We posted pictures of the entries, asked people to share the competition details and we tweeted about it. 

We did some Facebook ads targeting pet owners to encourage more entries. We wrote blog posts on why people should enter the competition and the type of pets that should enter. Probably the most unusual pet that was entered was a tortoise.

How Pet Sitters Ireland Reached Their Ideal Customers - Facebook Competition Case Study
Some of the 2014 Nose Of Tralee finalists wearing their sashes.

What was people’s reaction to the contest?

We had great support from people and they seemed very excited to enter their pets. People thought it was a fun idea and seemed to genuinely want their pet to win the title of Nose of Tralee.

Because of the link to the Rose of Tralee we received a lot of interest from the press. The title of the competition really caught people’s attention.

How Pet Sitters Ireland Reached Their Ideal Customers - Facebook Competition Case Study
The Kildare Nose meets the Laois Rose of Tralee

What challenges did you encounter during the process?

It was quite time consuming and I would probably have given myself more lead time to create the blogs, images etc we used in the promotion, as that all took a lot of time.

We sent sashes out to the finalists and I probably could have done with more time to get these out to people after the first round of judging.

It was also apparent that you need to be very clear about the process of selecting finalists and the different stages of the competition, so that there is no confusion about what people can expect.

 

You got a lot of press coverage for the competition, how did that come about?

We sent press releases out to newspapers and contacted the radio stations, so we got some press from that at the start of the competition. Once the finalists were selected we encouraged them to generate press for themselves using the following blog article.

We got a great response from the newspapers, radio stations and 2 of the finalists were on TV. As I mentioned the name of the competition really helped with the press. If it had been just another pet competition I don’t think we would have received the same media interest.

 

What results did you achieve?

During the competition we got an additional 2000 likes on our Facebook page. These were not just people who entered the competition, but also friends and family. We did promote the competition with a press release ourselves, but we encouraged the finalists to get in touch with local press themselves.

It was actually hard to keep track of all the press. With it being a nationwide competition we were relying on entrants letting us know they were featured. Of the press that we are aware of we had 15 Newspaper features, 7 Radio appearances and an appearance on the TV by 2 of the Finalists.

On the day the competition was launched we had 1000 visitors to the site – which was a fantastic start to getting the word out.

Each day then during the competition we had double the amount of website traffic we would normally get. We also had an additional 650 people sign up for our newsletter.

Here is the link to the some of the press we got .

 

How Pet Sitters Ireland Reached Their Ideal Customers - Facebook Competition Case Study
The Carlow Nose gets great PR in the local paper

You are running the contest again in 2015, is there anything you will do differently?

We will be hosting the competition again this year but as it has become so popular we’re going to run it via the Pet Sitters Ireland website rather than Facebook.

Having it purely on Facebook did limit us promoting it on Twitter, as we were asking people to leave Twitter to go onto Facebook and vote.

 

When do entries open for 2015 and where can people go for information?

For more information and to register to receive notification when the competition is open for entries visit the Nose of Tralee page on our website.

 

“365

The post How Pet Sitters Ireland Reached Their Ideal Customers – Facebook Competition Case Study appeared first on Spiderworking.com – Social Media For Small Business .

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Mobile Game Roundup: Puzzle Pets, Eggmaster and More http://facebookeeping.com/mobile-game-roundup-puzzle-pets-eggmaster-and-more-10625.html http://facebookeeping.com/mobile-game-roundup-puzzle-pets-eggmaster-and-more-10625.html#comments Sat, 24 Jan 2015 10:32:11 +0000 http://facebookeeping.com/mobile-game-roundup-puzzle-pets-eggmaster-and-more-10625.html As another week comes to a close, mobile application stores have been updated with a slew of new games to entertain us this weekend, and into the weeks beyond. Here’s a look at a few of the games released this week. The Witcher Battle Arena (Free on iOS , Android ) — CD Projekt Red […]]]>

The Witcher Battle Arena

As another week comes to a close, mobile application stores have been updated with a slew of new games to entertain us this weekend, and into the weeks beyond. Here’s a look at a few of the games released this week.

The Witcher Battle Arena (Free on iOS , Android ) — CD Projekt Red ‘s and Fuero Games ’ multiplayer online battle arena (MOBA) game sees two teams of three heroes each fighting against each other in a quest to capture and hold conquest points in battles described as “short,” but “intense and action-packed.” The game has launched with two maps and nine playable heroes, including a sorceress, dwarf and even the witcher himself, Geralt of Rivia. As players compete, they earn experience points and win equipment for customizing their characters. Going forward, the game will be updated with additional maps, playable characters and gameplay modes.

Puzzle Pets (Free on iOS , Android , Windows Phone ) — This level-based match-three puzzle game from Gameloft asks players to rescue missing animals across 126 levels. Players create boosts by making matches of four or more animals in a line, while seven additional boosters (available for purchase) clear even more symbols from the screen. A tornado, for instance, clears all symbols in a chosen line. As players complete levels, they receive collectibles used to rescue missing helpers. Helpers can be taken into levels and charged up before unleashing their special skills in the stage.

Eggmaster (Free on iOS ) — Chillingo ‘s and Sybsoftware’s “clicker” asks players to tap on the screen as quickly as they can to help a chicken produce eggs. As users collect eggs in bulk, they can be spent on upgrades to increase their chicken’s passive egg production, or the number of eggs it produces per second, even without tapping. Players receive free premium currency as they tap in bulk, and can spend this on premium boosts for even greater egg production. While players technically have the freedom to purchase upgrades in the order they see fit, gamers receive rewards for completing quests, often requiring them to make specific purchases before continuing.

ATM Simulation (Free on iOS ) — Pine Entertainment’s banking simulation game turns players into an ATM, challenging them to fulfill customer requests as quickly as possible to earn points. The game offers two modes, Arcade and Time Attack, with each asking players to drag and drop bills of different amounts into a tray, depending on the amount requested by the patron. The ATM has a limited number of each type of bill available, so players must also prioritize and manage their money effectively in order to survive long term.

Joy Flight (Free on iOS , Android ) — This colorful cartoon shooter from Joycity asks players to help their animal friends retrieve fruit stolen by aliens. The top-down gameplay sees players flying vertically on the screen, moving left and right to defeat enemies or collect stars. Players will rescue additional animals over time, and can take multiple animals into flight for increased power. In addition, players can unlock booster items and other “treasures,” which may increase their character’s health, flying speed and more.

Sky Hollywood Slots

Sky Hollywood Slots (Free on iOS , Android ) — This casino title from Sky Betting & Gaming and OpenWager includes a variety of themed slot machines, and sees players completing quests on specific machines as they work their way toward Hollywood stardom. Gamers can access bonus games as they play, and share their progress with friends via Facebook connectivity.

The LEGO Movie Videogame ($4.99 on iOS ) — This latest installment in the LEGO video game franchise from Warner Bros. Interactive Entertainment and TT Games stars over 90 characters from The LEGO Movie film, and challenges players to help Emmet save the world through 45 levels. Users can choose from two different control schemes, or use a controller to play, as they collect and use LEGO instruction pages to build new creations and complete levels.

Disney Inquizitive

Disney Inquizitive (Free on iOS ) — Disney ’s quiz fans have been experiencing personality quizzes on the Disney Blogs since March 2014, but now have a mobile destination to take these quizzes on the go. The app separates quizzes into categories, from “Fantasy & Villains” to “Throwback” and “House of Mouse,” and features over 60 quizzes to start. For social features, users can see the quizzes their friends have taken, and compare their results in-app, or via Facebook. While not a traditional game, the app is all about having fun, as users compare their own personalities with characters from the Disney universe.

Satellina ($1.99 on iOS ) — Moon Kid’s debut mobile game is described as a “hypnotic puzzle” experience, which challenges players to collect the moving green particles on each screen without touching orbs of other colors. Once a single green particle has been collected, any red and yellow dots will change color, eventually turning green themselves. Players are challenged to complete each set of stages as quickly as they can, with the developer saying gameplay relies as much on movement pattern recognition as it does on reflexes. The game will come to Google Play for Android devices Jan. 29. Rockin Goat

Rockin’ Goat (Free on iOS , Android ) — This music-themed 2D platforming game from Ariama and Sony Music Entertainment sees players guiding Elwood, the rock-n-roll goat, through nine levels and three environments as he climbs, rams, jumps and flies through levels, destroying everything in his path. Players will need to avoid flocks of seagulls, cacti, traps, flaming logs and more as they progress through stages, with the game’s soundtrack featuring artists distributed through RED, a division of Sony Music.

Mushroom Wars Space

Mushroom Wars: Space! (Free on iOS ) — This real-time strategy title from Zillion Whales is the sequel to the original Mushroom Wars, and challenges players to capture enemy buildings while increasing the power of their army and taking over territories in both player-vs-player and single-player battles. The campaign features 58 levels, while multiplayer battles see players fighting against up to three opponents simultaneously on one of 30 maps. Multiplayer leagues allow users to compete against others with equal levels. As players complete these multiplayer battles, they’ll obtain ingredients used to create over 20 active and passive spells for their army.

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Google Ads Vs Facebook Ads via Angela LeBrun infographic Google Facebook Advertising http://facebookeeping.com/google-ads-vs-facebook-ads-via-angela-lebrun-infographic-google-facebook-advertising-10622.html http://facebookeeping.com/google-ads-vs-facebook-ads-via-angela-lebrun-infographic-google-facebook-advertising-10622.html#comments Fri, 23 Jan 2015 12:24:42 +0000 http://facebookeeping.com/google-ads-vs-facebook-ads-via-angela-lebrun-infographic-google-facebook-advertising-10622.html Google Ads Vs Facebook Ads via Angela LeBrun #infographic #Google #Facebook #Advertising Image Source]]>

Google Ads Vs Facebook Ads via Angela LeBrun infographic Google Facebook Advertising - Facebookeeping.com

Google Ads Vs Facebook Ads via Angela LeBrun #infographic #Google #Facebook #Advertising

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Peerio: Simple Encryption for the Masses http://facebookeeping.com/peerio-simple-encryption-for-the-masses-10619.html http://facebookeeping.com/peerio-simple-encryption-for-the-masses-10619.html#comments Fri, 23 Jan 2015 10:22:15 +0000 http://facebookeeping.com/peerio-simple-encryption-for-the-masses-10619.html Cybersecurity often appears too dense for the average consumer to understand, which can create a divide between security haves and have nots. In an attempt to address the divide, Nadim Kobeissi — the creator of Cryptocat — has created Peerio , an encrypted productivity suite that aims to let users encrypt everything easily. Peerio is a desktop […]]]>

peerio

Cybersecurity often appears too dense for the average consumer to understand, which can create a divide between security haves and have nots. In an attempt to address the divide, Nadim Kobeissi — the creator of Cryptocat — has created Peerio , an encrypted productivity suite that aims to let users encrypt everything easily.

Peerio is a desktop client, available for Mac, Windows and as a Chrome extension, which provides email, IM and file transfer features. All of these features are end-to-end encrypted, and reportedly inaccessible to all.

The encryption is rather innovative in the way it handles the users decryption key. Each time a user logs in their passphrase generates a short term key; when the user logs off that key is nullified. Users don’t need to transport a decryption key, and they can log in on any device without fear of their key getting left behind.

The app has been tested by German security firm Cure53.

Mario Heiderich, Peerio’s penetration tester told Wired, in reference to Cryptocat’s previous deficiencies:

The good thing that I’ve found about Nadim is that he’s taken criticism and made something out of it, There’s a major leap from Cryptocat to what is now Peerio. We had a positive impression about the whole thing.

The simplification of encryption tools is a big part of securing privacy on the internet. WhatsApp has chosen to make end-to-end encryption the default for it’s communications. Kim Dotcom, creator of MegaUpload, has announced that he’s releasing a strongly encrypted video calling service .

Some experts are of the opinion that living public will become the default in the future, and that privacy will become a luxury good . But products like Peerio, create the possibility for the democratization of encryption and privacy and access for anyone.

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Pinterest Was the Fastest-Growing Social Network in 2014 http://facebookeeping.com/pinterest-was-the-fastest-growing-social-network-in-2014-10614.html http://facebookeeping.com/pinterest-was-the-fastest-growing-social-network-in-2014-10614.html#comments Thu, 22 Jan 2015 10:12:52 +0000 http://facebookeeping.com/pinterest-was-the-fastest-growing-social-network-in-2014-10614.html Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. GlobalWebIndex surveyed internet users aged 16-64 worldwide (excluding China) and found that Pinterest had gained 97 percent more active users year-on-year, narrowly beating Tumblr, which saw a 95 percent growth in active users, into second […]]]>

Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study.

GlobalWebIndex surveyed internet users aged 16-64 worldwide (excluding China) and found that Pinterest had gained 97 percent more active users year-on-year, narrowly beating Tumblr, which saw a 95 percent growth in active users, into second place.

Instagram (+47 percent), LinkedIn (+38 percent) and YouTube (+13 percent) rounded out the top five.

Twitter added just 7 percent more active users in 2014, while Facebook fell by 9 percent.

(Source: GlobalWebIndex .)

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