Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Mon, 27 Apr 2015 10:16:17 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.3 Instagram For Business, Are You Ready? – Checklist http://facebookeeping.com/instagram-for-business-are-you-ready-checklist-11537.html http://facebookeeping.com/instagram-for-business-are-you-ready-checklist-11537.html#comments Mon, 27 Apr 2015 10:15:27 +0000 http://facebookeeping.com/instagram-for-business-are-you-ready-checklist-11537.html Should you be using Instagram for your business? I love sitting down and looking through my Instagram account. I love looking at snippets from people’s day. I like finding odd things and taking pictures of them to share. In case you haven’t guessed I’m a huge Instagram fan. Before you rush to join Instagram ask […]]]>
Instagram For Business, Are You Ready? - Checklist
Should you be using Instagram for your business?

I love sitting down and looking through my Instagram account. I love looking at snippets from people’s day. I like finding odd things and taking pictures of them to share. In case you haven’t guessed I’m a huge Instagram fan.


Before you rush to join Instagram ask yourself a few questions
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Although I use it daily personally it is only recently that I’ve thought of using Instagram for business. A scroll through my feed shows I follow a lot of brands. I’ve even chosen restaurants as a result of what people share.

I’m not alone either. According to a report from Forrester Instagram users like seeing brand content . In fact a business will get 50% more engagement on their Instagram posts than their Facebook posts.

Before you rush to join Instagram ask yourself a few questions. A bit of research time will help you decide if Instagram is right for your business. Here’s a checklist of what to consider with some helpful tips to get going.

#1 Do your customers use Instagram?

You can have the prettiest, cleverest Instagram account in the world, play it right and you’ll even get lots of interaction. But if your customers don’t use Instagram you are wasting your time.

Here’s a few ways you can find out if people are using it.

Are local people using Instagram?

Do your customers live nearby? If so search local tags, are they used frequently? An active Instagram community should mean lots of tags.

Use Websta to find out how often a tags are used . For the example below I searched for my local town of Athy. The tag has been used 4,470 in the life of Instagram.

Instagram For Business, Are You Ready? - Checklist
Use Websta to search popular local tags

I also searched for ‘Kildare’, the county I live in. This time I got a far better result. The tag has been used 27,652 times and there are also a whole host of related hashtags.

Instagram For Business, Are You Ready? - Checklist
Websta also shows related hashtags

But what about all those users who aren’t using a local hashtag? Instead of searching by tag you can search by location. Users will need to have their location settings enabled to appear in searches but it’s a good starting point.

Gramfeed is a cool tool for searching locally . I searched for Athy and found lots of local people who hadn’t appeared in my other searches. The results aren’t comprehensive. There’s no sign of my images taken in the local area but it gives you an idea of the size of the local audience.

When you get your search results you can filter them by ‘keyword’. This means you can find people using relevant hashtags in your area too.

Instagram For Business, Are You Ready? - Checklist
Search for people taking photos nearby with gramfeed

You will also find Instagrams by location using the Instagram app. When you upload a photo you have the opportunity to ‘add a location’. Instagram takes location data both from foresquare and Facebook. If you have a Facebook page with a map enabled people can tag your own page.

To find people adding photos either at your business or nearby upload a photo and add your location to it. Once published click the place tag and you will see other photos tagged at that same location.

Instagram shows you photos tagged at a specific venue.
Instagram shows you photos tagged at a specific venue.

Are people using hashtags related to your business?

Using Instagram’s built in search look for hashtags related to your business. I did a search for ‘Business’ and discovered that the second most popular hashtag was #businesswoman, handy as I am one!

Use Instagram to search for popular hashtags
Use Instagram to search for popular hashtags

I also did a search for ‘foodie’ and found a whole host of exceptionally popular hashtags related to that search.

There are lots of related tags for food and foodie...
There are lots of related tags for food and foodie…

Spend some time investigating hashtags. If there is a high volume of tags related to your business it’s a good indicator that people on Instagram are interested in what you do.

Let Instagram check your contacts

If you allow Instagram access to your phone contacts it will match them to Instagram users. If you have your customers saved as contacts you’ll be able to see how many of them use Instagram.

You can also let Instagram find Facebook friends who use the network. If you are friends with customers this is another way to find them.

#2 Do you have a visual business?

There are some businesses that are more visually pleasing than others. Food related businesses and tourism businesses should have a plethora of content at their fingerprints. Office based businesses will have less. Someone like me who works alone in an office with a computer has very little at their fingertips.

Before you plunge in to Instagram make sure you have a strong idea of the content you need to create.

If your stuck for ideas think of a theme that you can base your posts around.

Someone who does this really well is Pat Phelan of Trustev . He tells his story by sharing his cup of coffee moments.

Insta coffee moments from Pat Phelan of Trustev
Insta coffee moments from Pat Phelan of Trustev

Maybe it’s behind the scenes at your business, maybe it’s product photos taken in an interesting way. I love Warby Parkers account , who knew glasses could be so interesting?

Warby Parker feature their glasses in interesting locations and on interesting people.
Warby Parker feature their glasses in interesting locations and on interesting people.

#3 Do you have time?

This is one of the biggest stumbling blocks for any business using social media. If you are going to use Instagram you need to be dedicated. You have to have time to take or create strong images on a daily basis and you need time to find users, comment, like and perhaps regram photos too.

#4 Do you have the talent?

This is a tough question to ask yourself. Instagram is all about the visuals. Can you create stunning images? If not can anyone in your business?

If you are not confident yet find some interesting accounts in your niche and take inspiration from them.

Try new things, this post from iPhone Photography School is full of tips for taking better composed square photos. Give some of them a go.
Take a lot of photos every day and be selective about the ones you share. Practice makes perfect!

#5 Do you have the equipment?

Instagram is a mobile tool. You’ll need a smartphone with a good camera. If you don’t have one it’s time to upgrade, what better reason could you have.

#6 What do you want to get out of it?

Instagram is going to be a time investment so it’s essential that you decide why you are using it.

Do you want to:

  • Increase brand awareness?
  • Connect with your customers?
  • Broaden your audience?
  • Something else?

If you decide you want to take the plunge join me on the 19th of May for the free We Teach Social webinar: ‘Getting Started With Instagram for Business’.

“Webinar

The post Instagram For Business, Are You Ready? – Checklist appeared first on Spiderworking.com – Social Media For Small Business .

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Designing Facebook Image Posts in Photoshop infographic http://facebookeeping.com/designing-facebook-image-posts-in-photoshop-infographic-11534.html http://facebookeeping.com/designing-facebook-image-posts-in-photoshop-infographic-11534.html#comments Sun, 26 Apr 2015 10:10:36 +0000 http://facebookeeping.com/designing-facebook-image-posts-in-photoshop-infographic-11534.html Designing Facebook Image Posts in Photoshop #infographic Image Source]]>

Designing Facebook Image Posts in Photoshop infographic - Facebookeeping.com

Designing Facebook Image Posts in Photoshop #infographic

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This One Secret Will Let You Post From Instagram to Twitter – The Right Way http://facebookeeping.com/this-one-secret-will-let-you-post-from-instagram-to-twitter-the-right-way-2-11533.html http://facebookeeping.com/this-one-secret-will-let-you-post-from-instagram-to-twitter-the-right-way-2-11533.html#comments Sun, 26 Apr 2015 09:33:01 +0000 http://facebookeeping.com/this-one-secret-will-let-you-post-from-instagram-to-twitter-the-right-way-2-11533.html If you’re an avid Instagrammer, you have no doubt run into some frustrations when attempting to share your photos on Twitter. While it’s technically possible to automatically tweet every picture you upload to Instagram, it’s not all that pretty – the tweet will only include a link to your post on Instagram, not the photo […]]]>

If you’re an avid Instagrammer, you have no doubt run into some frustrations when attempting to share your photos on Twitter. While it’s technically possible to automatically tweet every picture you upload to Instagram, it’s not all that pretty – the tweet will only include a link to your post on Instagram, not the photo itself.

In 2012, Instagram discontinued support for Twitter Cards technology, effectively cutting of Twitter users from sharing Instagram photos. Since then, marketers have struggled with workarounds, double postings, and inefficient methods for sharing the photos they upload to Instagram on Twitter.

Including photos in tweets can generate up to 35 percent more retweets and 18 percent more clicks , so you’re missing out on a good chunk of engagement if you’re not sharing photos.

And it can be quite time-consuming to snap a photo, share it via Instagram, and then open Twitter to write and send a separate post. This will, of course, ensure that the full photo is shared on both networks, but it doubles your workload.

But there is a method that will bypass this extra work, and allow you to post full-size images from Instagram to Twitter.

This method requires a simple setup, and then works seamlessly in the background. When implemented, it will automatically share every photo you upload to Instagram on Twitter, as a full photo that will appear in your audience’s timeline – not as an easy-to-miss URL.

The secret behind this too-good-to-be-true tool? If This Then That .

If This Then That, or IFTTT, is a service that creates if-then statements for the web. Called “Recipes”, these statements essentially create an action based on a trigger.

The recipe in question for posting Instagram photos to Twitter can be found here .

To use this recipe, you’ll have to create an IFTTT account, and then connect both your Instagram and Twitter accounts. Once this is done, it’s a simple matter of turning the recipe on and watching the magic happen.

The trigger in this recipe is “posting a new photo to Instagram” and the action is “post the photo and caption to Twitter.” This means that, once it’s turned on, the recipe will work in the background to automatically post every single photo you share on Instagram to Twitter – in its entirety. No more ugly URLs linking to Instagram.

Just under 100,000 people are currently using this recipe, which makes it one of the most popular recipes on the entire site.

The beauty of this solution is that, once it is set up, you never have to think about the issue again. Every time you post a photo to Instagram, that same photo will be posted to Twitter. And, if in the future you will be posting content to Instagram that you do not want posted to Twitter, it’s just one click to turn the recipe off.

(Selfie image via Shutterstock)

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This One Secret Will Let You Post From Instagram to Twitter – The Right Way http://facebookeeping.com/this-one-secret-will-let-you-post-from-instagram-to-twitter-the-right-way-11532.html http://facebookeeping.com/this-one-secret-will-let-you-post-from-instagram-to-twitter-the-right-way-11532.html#comments Sun, 26 Apr 2015 09:32:44 +0000 http://facebookeeping.com/this-one-secret-will-let-you-post-from-instagram-to-twitter-the-right-way-11532.html If you’re an avid Instagrammer, you have no doubt run into some frustrations when attempting to share your photos on Twitter. While it’s technically possible to automatically tweet every picture you upload to Instagram, it’s not all that pretty – the tweet will only include a link to your post on Instagram, not the photo […]]]>

If you’re an avid Instagrammer, you have no doubt run into some frustrations when attempting to share your photos on Twitter. While it’s technically possible to automatically tweet every picture you upload to Instagram, it’s not all that pretty – the tweet will only include a link to your post on Instagram, not the photo itself.

In 2012, Instagram discontinued support for Twitter Cards technology, effectively cutting of Twitter users from sharing Instagram photos. Since then, marketers have struggled with workarounds, double postings, and inefficient methods for sharing the photos they upload to Instagram on Twitter.

Including photos in tweets can generate up to 35 percent more retweets and 18 percent more clicks , so you’re missing out on a good chunk of engagement if you’re not sharing photos.

And it can be quite time-consuming to snap a photo, share it via Instagram, and then open Twitter to write and send a separate post. This will, of course, ensure that the full photo is shared on both networks, but it doubles your workload.

But there is a method that will bypass this extra work, and allow you to post full-size images from Instagram to Twitter.

This method requires a simple setup, and then works seamlessly in the background. When implemented, it will automatically share every photo you upload to Instagram on Twitter, as a full photo that will appear in your audience’s timeline – not as an easy-to-miss URL.

The secret behind this too-good-to-be-true tool? If This Then That .

If This Then That, or IFTTT, is a service that creates if-then statements for the web. Called “Recipes”, these statements essentially create an action based on a trigger.

The recipe in question for posting Instagram photos to Twitter can be found here .

To use this recipe, you’ll have to create an IFTTT account, and then connect both your Instagram and Twitter accounts. Once this is done, it’s a simple matter of turning the recipe on and watching the magic happen.

The trigger in this recipe is “posting a new photo to Instagram” and the action is “post the photo and caption to Twitter.” This means that, once it’s turned on, the recipe will work in the background to automatically post every single photo you share on Instagram to Twitter – in its entirety. No more ugly URLs linking to Instagram.

Just under 100,000 people are currently using this recipe, which makes it one of the most popular recipes on the entire site.

The beauty of this solution is that, once it is set up, you never have to think about the issue again. Every time you post a photo to Instagram, that same photo will be posted to Twitter. And, if in the future you will be posting content to Instagram that you do not want posted to Twitter, it’s just one click to turn the recipe off.

(Selfie image via Shutterstock)

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Social Media Jobs: National Geographic, Rachael Ray http://facebookeeping.com/social-media-jobs-national-geographic-rachael-ray-11531.html http://facebookeeping.com/social-media-jobs-national-geographic-rachael-ray-11531.html#comments Sat, 25 Apr 2015 08:36:49 +0000 http://facebookeeping.com/social-media-jobs-national-geographic-rachael-ray-11531.html This week, National Geographic is hiring a manager of social media , while Rachael Ray Digital needs a community and content producer . Looped In is seeking a promotions director , and McMurry/TMG is looking for a social media journalist . Get the scoop on these openings below, and find additional social media jobs on […]]]>

This week, National Geographic is hiring a manager of social media , while Rachael Ray Digital needs a community and content producer . Looped In is seeking a promotions director , and McMurry/TMG is looking for a social media journalist . Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing . For real-time openings and employment news, follow @MBJobPost .

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How Companies Are Using Omni-Channel Marketing to Reach Customers [Infographic] http://facebookeeping.com/how-companies-are-using-omni-channel-marketing-to-reach-customers-infographic-11528.html http://facebookeeping.com/how-companies-are-using-omni-channel-marketing-to-reach-customers-infographic-11528.html#comments Fri, 24 Apr 2015 08:26:04 +0000 http://facebookeeping.com/how-companies-are-using-omni-channel-marketing-to-reach-customers-infographic-11528.html Omni-channel marketing has become somewhat of a buzzword in the social media and marketing industries of late. Simply put, it means that your business markets across as many channels as it can to reach the target audience. From websites and email, to social media and print, every channel presents an opportunity to market. An infographic […]]]>

Omni-channel marketing has become somewhat of a buzzword in the social media and marketing industries of late. Simply put, it means that your business markets across as many channels as it can to reach the target audience. From websites and email, to social media and print, every channel presents an opportunity to market. An infographic from Neustar outlines current opinions on the benefits of omni-channel marketing .

Among the companies surveyed, many realize the importance of omni-channel marketing. 30 percent believe these strategies are critical, and 40 percent believe them to be important. Only 14 believe that omni-channel marketing is not important.

Many companies are currently implementing omni-channel tactics, or they plan to implement them in the near future. 35 percent already market on multiple channels, and 27 percent plan to achieve that end goal in the future.

73 percent of respondents hope to deliver this experience through omni-channel marketing. Using data gathered across multiple channels to identify customers and personalize their experience was considered critical by 31 percent of respondents, important by 42 percent, and somewhat important by 17 percent.

The top 5 most important consumer data identifiers were:

  • email addresses
  • online cookies
  • cell phone numbers
  • home addresses
  • IP addresses and home phone numbers.

Ultimately, websites ranked as the most important customer touchpoint, with 87 percent of respondents ranking them as critical. Other marketing channels were still ranked as very important.  68 percent cited email, 61 percent cited mobile, 54 percent cited social media, and 53 percent cited search engines as being critical as customer touch points.

For more information on which touch points yield the greatest customer insight, and which customer data analytics trends were most important, view the infographic below.

optimize-omnichannel-marketing-infographic

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Could Algorithms Be The Future of Troll Catching? http://facebookeeping.com/could-algorithms-be-the-future-of-troll-catching-11527.html http://facebookeeping.com/could-algorithms-be-the-future-of-troll-catching-11527.html#comments Thu, 23 Apr 2015 08:15:39 +0000 http://facebookeeping.com/could-algorithms-be-the-future-of-troll-catching-11527.html Trolling has been a sticky problem for many social networks. Bans don’t always work, real name policies intended to bring politeness to comments have failed , and reporting tools are often underpowered or useless. A new study points to a possible algorithmic solution, which could be applied to any comments section or network . Researchers […]]]>

Trolling has been a sticky problem for many social networks. Bans don’t always work, real name policies intended to bring politeness to comments have failed , and reporting tools are often underpowered or useless. A new study points to a possible algorithmic solution, which could be applied to any comments section or network .

Researchers from Stanford and Cornell Universities studied the comment sections of three sites: CNN, Breitbart, and gaming-focused news site IGN. The data set included more than 1.7 million users, and almost 39 million posts. The posts were collected between March 2012 and August 2013.

The study identified users who had been banned — “future-banned users” — after making at least five posts, and the analyzed their grammar, spelling, and other factors like attempts to derail the conversation thread. These characteristics were then compared to average users, and “Never-banned users.”

Future-banned users exhibited similar characteristics across the various sites. Many comments had low readability scores and troll comments used fewer positive words than genuine submissions. They also received higher replies and engagement on their posts, because their posts were almost certainly designed to inflame sentiment. They also used more profanity.

Future-banned users see more of their posts deleted as they spend more time on the site, and the writing quality of the comments start worse than other users, and declines over time.

While these are all great indicators, and could very well form the basis of an algorithm to flag trolls, the system is imperfect. One innocent user is flagged for every four trolls, which sounds fine. However, when comments sections are inhabited by millions of users, that could be very detrimental to the user base. The report concludes that the best solution must involve human input at some point, whether from moderators, or from community reporting tools.

Users, entrepreneurs, and social networks are all developing tools to fight back  against trolls. Some complex, some more blunt . What’s clear is that trolling has negative impacts on all communities, large or small, and it must be dealt with in some capacity. Whether the solution is community based or algorithmically derived, we can’t continue to ignore the troll problem .

Read the full academic paper here (PDF).

Image courtesy of Shutterstock .

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Appeals Court Rejects Paul Ceglia’s Attempt to Revive Suit vs. Facebook, Zuckerberg http://facebookeeping.com/appeals-court-rejects-paul-ceglias-attempt-to-revive-suit-vs-facebook-zuckerberg-11524.html http://facebookeeping.com/appeals-court-rejects-paul-ceglias-attempt-to-revive-suit-vs-facebook-zuckerberg-11524.html#comments Wed, 22 Apr 2015 08:01:40 +0000 http://facebookeeping.com/appeals-court-rejects-paul-ceglias-attempt-to-revive-suit-vs-facebook-zuckerberg-11524.html No one knows where self-proclaimed Facebook co-owner Paul Ceglia  is, yet he still managed to suffer another court setback . Reuters  reported that the Second U.S. Circuit Court of Appeals  rejected Ceglia’s attempt to revive the civil lawsuit  he filed in 2010  against Facebook and its co-founder and CEO, Mark Zuckerberg , claiming that he […]]]>

PaulCeglia650No one knows where self-proclaimed Facebook co-owner Paul Ceglia  is, yet he still managed to suffer another court setback .

Reuters  reported that the Second U.S. Circuit Court of Appeals  rejected Ceglia’s attempt to revive the civil lawsuit  he filed in 2010  against Facebook and its co-founder and CEO, Mark Zuckerberg , claiming that he possessed a 2003 contract that awarded him one-half of Facebook.

That contract was found to be altered and fraudulent , and Ceglia faces a trial on mail fraud and wire fraud charges .

However, with that trial set to begin May 4 , Ceglia’s whereabouts remain a mystery, as he escaped monitoring by the U.S. Marshals Service last month  by disconnecting his electronic ankle bracelet and attaching it to a “hand-made contraption” that simulated movement.

The Second U.S. Circuit Court of Appeals said in Monday’s ruling, as reported by Reuters, that Facebook and Zuckerberg “established by clear and convincing evidence” that the contract produced by Ceglia was a forgery, and that Ceglia failed to make a “clear showing” that the criminal case against him should be dismissed.

Readers: What’s next?

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Facebook to Users: How Do You Pronounce Your Name? http://facebookeeping.com/facebook-to-users-how-do-you-pronounce-your-name-11521.html http://facebookeeping.com/facebook-to-users-how-do-you-pronounce-your-name-11521.html#comments Tue, 21 Apr 2015 07:52:16 +0000 http://facebookeeping.com/facebook-to-users-how-do-you-pronounce-your-name-11521.html Some Facebook users are being prompted to provide the proper pronunciations of their names. Reader Lynette Young shared the screenshot above with SocialTimes, writing in a tweet : Facebook just asked me to teach it how to properly pronounce my name. Has anyone else had this happen? The prompt in the screenshot reads: Help people […]]]>

PronounceYourNameSome Facebook users are being prompted to provide the proper pronunciations of their names.

Reader Lynette Young shared the screenshot above with SocialTimes, writing in a tweet :

Facebook just asked me to teach it how to properly pronounce my name. Has anyone else had this happen?

The prompt in the screenshot reads:

Help people know the right way to say your name. How do you pronounce your name?

Three options were provided for both users’ first and last names, as well as the ability for users to add their own pronunciations, and an audio preview was provided at the bottom.

Readers: Have you seen anything similar?

Facebook just asked me to teach it how to properly pronounce my name. Has anyone else had this happen? pic.twitter.com/9CGtN8gvcz

— Lynette Young (@LynetteRadio) April 17, 2015

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5 Tips For Getting The Most Out of Twitter Chats http://facebookeeping.com/5-tips-for-getting-the-most-out-of-twitter-chats-11520.html http://facebookeeping.com/5-tips-for-getting-the-most-out-of-twitter-chats-11520.html#comments Sun, 19 Apr 2015 07:08:43 +0000 http://facebookeeping.com/5-tips-for-getting-the-most-out-of-twitter-chats-11520.html Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats. 1. Know your hashtag. Each Twitter chat has its own hashtag. Many have the word “chat” in the hashtag, such as #blogchat and […]]]>

Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats.

1. Know your hashtag.

Each Twitter chat has its own hashtag. Many have the word “chat” in the hashtag, such as #blogchat and #edchat. But others do not – especially those chats that pop up infrequently or without a set schedule.

It is essential to know what hashtag your chat is using well before it kicks off. This way, you won’t be scrambling around in Twitter search while other participants are introducing themselves and starting the discussion.

It can also be a good idea to search for additional hashtags that the chat community uses often, and keep these in a list during the chat. If your tweet overlaps with another hashtag, include it as well as the chat hashtag to earn more exposure.

2. Don’t stress.

Twitter chats move quickly, and can be overwhelming for new participants.

You may find, especially during your first few chats, that the tweets you send seem a bit delayed. People have already moved onto a new topic by the time you get an idea in.

The worst thing you can do during a Twitter chat is stress about how quickly it moves. This will only throw you off even more, and it may discourage you from participating in future chats. Instead, know that everyone who was once new to Twitter chats went through the same rite of passage, and that all it takes is time to become used to the fast pace.

3. Have real conversations.

Twitter chats are a great place for you to share your knowledge with a like-minded community. But don’t forget to recognize other members’ contributions as well.

Some of the best interactions in a Twitter chat happen thanks to retweets and replies. You can not only participate in the larger group chat, but you can have side conversations with other participants as well.

4. Use a chat tool.

Tools like HootSuite and TweetChat allow you to set up a stream so that you only see the tweets sent using a chat’s hashtag. This will put blinders on to the rest of the Twitter-verse, so you can focus on the chat.

Nearly everyone who participates in a Twitter chat realizes that Twitter.com just won’t cut it, and searches out a dedicated tool. Get ahead of the game and set up your tool well before your first chat starts.

5. Be grateful.

Twitter chats are not easy to run. They take a lot of planning and thought to be successful. Your organizer might have brought a guest on board, or put together questions to keep things moving at a nice clip.

At the end of any chat, it is polite to thank the organizer for their efforts. Chats are a community event, and only work if the community supports them. A simple thank you can go a long way in validating the organizer’s hard work, and giving them the momentum for the next chat.

(Laptop image via Shutterstock)

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