Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Thu, 05 Mar 2015 18:41:12 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 ‘Fortune’ 100 Best Companies to Work for: Twitter No. 24, No Facebook http://facebookeeping.com/fortune-100-best-companies-to-work-for-twitter-no-24-no-facebook-11300.html http://facebookeeping.com/fortune-100-best-companies-to-work-for-twitter-no-24-no-facebook-11300.html#comments Thu, 05 Mar 2015 18:40:55 +0000 http://facebookeeping.com/fortune-100-best-companies-to-work-for-twitter-no-24-no-facebook-11300.html Twitter made its debut on the 18th annual list of the 100 Best Companies to Work for  from Fortune , but Facebook was nowhere to be found. Twitter came in at No. 24, and Fortune wrote : New tweeps spend their first week in “Flight School” at the social media network’s San Francisco headquarters. Among […]]]>

Twitter made its debut on the 18th annual list of the 100 Best Companies to Work for  from Fortune , but Facebook was nowhere to be found.

Twitter came in at No. 24, and Fortune wrote :

New tweeps spend their first week in “Flight School” at the social media network’s San Francisco headquarters. Among other orientation topics, they learn about their intranet, Birdhouse, which lets employees send a shout-out tweet to other employees. The shout-out includes the recipient’s picture and why they are being recognized. Employees average one Birdhouse shout-out every minute during the work week. For more, read: Welcome to the Twitterloin, where tech savvy cool meets gritty urban hood .

Other tech companies to crack the top 100 included:

Readers: Are you surprised that Facebook was left out of Fortune’s 100 Best Companies to Work for list for 2015?

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Study: Consumers will Abandon Apps with Greater Than Six Second Load Times [Infographic] http://facebookeeping.com/study-consumers-will-abandon-apps-with-greater-than-six-second-load-times-infographic-11296.html http://facebookeeping.com/study-consumers-will-abandon-apps-with-greater-than-six-second-load-times-infographic-11296.html#comments Wed, 04 Mar 2015 18:31:40 +0000 http://facebookeeping.com/study-consumers-will-abandon-apps-with-greater-than-six-second-load-times-infographic-11296.html Software company CA Technologies  has released the results of its global study, measuring app loyalty between consumers and businesses. The study, Software: the New Battleground for Brand Loyalty, surveyed 6,770 consumers and 809 business decision makers in 18 countries, and discovered three major factors impacting the consumer loyalty to and use of mobile apps. The first […]]]>

CA Technologies Infographic 2

Software company CA Technologies  has released the results of its global study, measuring app loyalty between consumers and businesses. The study, Software: the New Battleground for Brand Loyalty, surveyed 6,770 consumers and 809 business decision makers in 18 countries, and discovered three major factors impacting the consumer loyalty to and use of mobile apps.

The first is app loading time. The study showed 68 percent of consumer respondents, who have left a brand because of poor loading times, desire apps to load in six seconds or less. More than half of those respondents demand a load time of less than three seconds. If an app fails to load within that time, consumers are likely to abandon the app, or a brand altogether.

The next is simple functionality . More than 70 percent of consumers ranked “perform tasks with little difficulty,” and almost 80 percent ranked applications that have “easy to use features” as the top factors when determining whether to purchase or use an app.

Finally, consumers demand security , with 69 percent of respondents saying security drives their loyalty to an app. When a security issue occurs, 10 percent of users who have had a fair or poor experience in the past said they would leave a brand forever because of these security issues.

In a statement, Andi Mann, vice president of Strategic Solutions at CA Technologies, commented on the study’s results:

Consumers no longer view applications as nice-to-have novelties. They now have a huge impact on customer loyalty. As businesses navigate a new, always-connected reality that produces vast amounts of ambient data, they must react by delivering a personalized, secure and engaging application experience.

Elsewhere, the study highlighted consumers’ growing desire to use apps to perform important tasks. For instance, 60-70 percent of respondents said they would likely use an app to renew their driver’s license, pay their taxes, renew their passport or apply for other government licenses.

The full study is available here , and you can check out an infographic highlighting the key figures below.

CATech_AppReadinessAssessmentInfographic_FINAL_012615_1024px

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Slack: Email Slayer and ‘Fastest Growing Business App Ever’ http://facebookeeping.com/slack-email-slayer-and-fastest-growing-business-app-ever-11295.html http://facebookeeping.com/slack-email-slayer-and-fastest-growing-business-app-ever-11295.html#comments Tue, 03 Mar 2015 18:20:09 +0000 http://facebookeeping.com/slack-email-slayer-and-fastest-growing-business-app-ever-11295.html Slack launched in February of 2014 and on the anniversary of its launch, the team communication platform was heralded by Fast Company as one of the 50 most innovative companies of the year “for slaying interoffice email.” But the founders of Slack didn’t start out with the goal of developing an email slayer. Originally, the […]]]>

Slack launched in February of 2014 and on the anniversary of its launch, the team communication platform was heralded by Fast Company as one of the 50 most innovative companies of the year “for slaying interoffice email.”

But the founders of Slack didn’t start out with the goal of developing an email slayer. Originally, the founders (which included Flickr founder Steward Butterfield) wanted to create a massive multiplayer online game. Since they were all in different locations around the globe, communications quickly became a challenge, so they developed a system for communicating with one another.

Eventually this system was their primary way to communicate as a team, and with the game going nowhere, they decided to launch their communication platform to the public. According to Fast Company, 8,000 companies signed up within 24-hours of that launch. Indeed, Slack has dubbed itself the fastest growing business app, ever .

Slack has since grown at a breakneck pace . To date, the platform has 135,000 paid accounts, and more than 500,000 daily active users, sending more than 300 million messages per month. The team has grown from 16 to more than 100 in just one year, and Slack was nominated Best New Startup, Fastest Rising Startup, Best Enterprise Startup, and won Founder of the Year in the 2015 Crunchie Awards by TechCrunch.

The platform operates on what CMO Bill Macaitis referred to as the standard SaaS subscription model. Anyone can sign up for a free account with basic features that include unlimited users, five integrations and multi-team support. However, there’s a monthly subscription fee per user, for additional features such as a fully searchable archive, priority support, usage statistics, and Google authentication.

Admittedly, Slack isn’t all that different from competitors like Yammer and Hip Chat. According to Macaitis, most customer say they weren’t using anything before they began using Slack. A little digging tells a different story, says Macaitis:

There’s this wide assortment of communication tools. They’ll be using email, they’ll be using Skype. They’re using private Google Hangouts. They’re using Yammer and Chatter.

Ultimately he said what sets Slack apart is the look and feel and the vibe customers get from the platform.

Macaitis also noted that the accelerated growth is one of Slack’s biggest challenges. Sure they want more customers, but they have to be able to support those customers. But enterprise level functionality and support are “coming soon.”

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Facebook Cheat Sheet: Image Size and Dimensions http://facebookeeping.com/facebook-cheat-sheet-image-size-and-dimensions-11292.html http://facebookeeping.com/facebook-cheat-sheet-image-size-and-dimensions-11292.html#comments Mon, 02 Mar 2015 19:47:43 +0000 http://facebookeeping.com/facebook-cheat-sheet-image-size-and-dimensions-11292.html Facebook Cheat Sheet: Image Size and Dimensions Image Source]]>

Facebook Cheat Sheet: Image Size and Dimensions - Facebookeeping.com

Facebook Cheat Sheet: Image Size and Dimensions

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How Small Businesses Should Be Using Social Media http://facebookeeping.com/how-small-businesses-should-be-using-social-media-11291.html http://facebookeeping.com/how-small-businesses-should-be-using-social-media-11291.html#comments Mon, 02 Mar 2015 18:07:24 +0000 http://facebookeeping.com/how-small-businesses-should-be-using-social-media-11291.html As a small business owner , you are probably aware that social media is a must for every business today — particularly those without the benefit of a nationally known brand. However, you may not know exactly how to conduct your own social media strategy. Here are the goals you can achieve through social networking, which […]]]>

As a small business owner , you are probably aware that social media is a must for every business today — particularly those without the benefit of a nationally known brand. However, you may not know exactly how to conduct your own social media strategy. Here are the goals you can achieve through social networking, which platforms would be best for your endeavors, and the rewards that will accrue from your developing social savvy.

Setting Your Business Goals

What do you hope to gain from social media? If a high follower count or an overnight viral post is your idea of social success, you may learn the hard way that those things in themselves are not guaranteed to bring you more business. Instead of a one-hit wonder, your main focus should be meaningful interaction, with the end goal of building a dedicated fan base .

Social strategist Rebekah Radice has outlined ten steps for doing this. Her advice begins with these three initial steps:

  • Create a content plan and posting calendar, so you know when and what you’re saying.
  • Find out what type of posts your target demographic specifically wants to see.
  • Make it your goal to inform, not sell, as this more effectively builds consumer trust.

Radice further states that if you don’t start out with the right mindset, no amount of frenetic social activity will increase your actual customer engagement. Additionally, being informative is especially crucial for service-based businesses such as restaurants . If customers can’t find out everything they want to know about you before they visit in person, many will choose an establishment that is more generous with its information.

Also, don’t be too set on a certain number of interactions or reposts/repins/reblogs that you want to achieve. It’s more important just to engage and connect with customers and show them what you have to offer than to become the account with the fastest-growing number of followers.

Choosing Platforms and Post Types

Not all social platforms are good at the same things. Some are more image friendly (Instagram, Pinterest ), while others are better suited to quick blurbs than long discussions (Twitter, Snapchat) and still others are best suited to professional interactions (Google+, LinkedIn ). How do you choose the one or more that are best for the purpose and atmosphere of your business?

You can start by identifying which network(s) your desired clients are on. Social monitoring apps can help you narrow this down by seeing where your industry gets the most mentions. Don’t try to overextend yourself too soon; stick to one platform first and build your voice there. One blogger suggests starting with Facebook once you have a website and blog, as it is the most versatile platform. No matter what you decide, always put content first and keep an eye on competitor strategies.

As for what specific types of posts do well , this depends on what you want to promote. Current deals you offer and fun exchanges with followers are two musts, reminding people to check out your business and show them there’s a person behind the account.

People always appreciate blog posts on how to use your product (or use it in unique ways) as well as repair and upkeep tips. Tweet about events you have coming up. Use Facebook to feature your company culture, promote daily and weekly specials, and show off any exciting new products you just got in stock.

While you don’t want to become predictable, it’s okay to find a groove that works for you and stick with it. Make sure any deviations are things that your followers are sure to enjoy, like retweeting or reposting a trending article that fits the interests of your niche. Overall, the highest-performing posts across all social media usually include step-by-step problem-solving instructions, video elements, and lists with plentiful visuals.

Benefiting from Your Social Media Strategy

If you can identify a need in your industry that no one else is meeting and start finding ways to fill it yourself , you’ve got an instant audience. Meet consumer needs and they’ll flock to the source making their life easier — you.

Various benefits of consistent social media use include these:

  • Making your brand more recognizable through repetition.
  • Helping you recognize and resolve customer dissatisfaction before it turns into a PR disaster.
  • Moving you up in search results relevant to your industry.
  • Getting your name in front of thousands of potential customers without potentially costing you a dime.

Having an active social media presence has also proven to increase your customer satisfaction and make you more trustworthy. Once you’ve got the right posts to go along with them, you’re on the right track!

How have you incorporated social media into your business strategy, and what have you learned from the results? Tell us below!

Katherine Halek  is the content strategist at Signazon.com , a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about social media, marketing and entrepreneurship. Connect with her on Google+ .

Image courtesy of Shutterstock .

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10 Ways Businesses Can Earn Their First 100 Twitter Followers http://facebookeeping.com/10-ways-businesses-can-earn-their-first-100-twitter-followers-11290.html http://facebookeeping.com/10-ways-businesses-can-earn-their-first-100-twitter-followers-11290.html#comments Sat, 28 Feb 2015 17:46:44 +0000 http://facebookeeping.com/10-ways-businesses-can-earn-their-first-100-twitter-followers-11290.html Starting a new Twitter account can be a daunting task. You have to consider branding, content, networking, campaigns, promotions, etiquette, management… not to mention building up an audience to actually see your tweets. Here are 10 ways to grow your first 100 Twitter followers, so you’re tweets won’t fall on deaf ears. 1. Follow others. […]]]>

Starting a new Twitter account can be a daunting task. You have to consider branding, content, networking, campaigns, promotions, etiquette, management… not to mention building up an audience to actually see your tweets.

Here are 10 ways to grow your first 100 Twitter followers, so you’re tweets won’t fall on deaf ears.

1. Follow others. One of the quickest ways to get more Twitter followers is to actively seek out and follow others. The more accounts you follow, the more likely they will follow you back – so follow a few hundred, and 100 of them should follow you back within a few days!

2. Purchase ads. If you don’t have the time or patience to grow your first Twitter followers organically, you can purchase promoted account ads and get your account in front of thousands of targeted potential followers. This is a great option for businesses that need to grow quickly.

3. Use search. Search for your local connections, industry experts, business connections and more. If you find interesting accounts, give them a follow. Many will not follow you back, but if you do this consistently, you will start to see more and more following you back as your account grows.

4. Update your business cards. Add your Twitter handle to your business cards, and new connections will be likely to follow you. This can be a great way to increase targeted followers, since everyone you share your business card with is a potential prospect, partner or other business connection.

5. Tell everyone. Chances are, you know more than 100 people. So why not tell them that your business has a Twitter account? Leverage your existing network by asking them to follow you on Twitter. Send them an email, a text, a message on LinkedIn… however you normally converse with them, just send them a little note to let them know you’re on Twitter, and you’d like them to follow you.

6. Use hashtags. By using hashtags in your tweets, you will ensure they are seen by a wider audience than just your followers. This means that even if you have only a dozen or so followers, your tweet could be seen by hundreds if you use the right hashtags. And, while not all of those who see your tweets will follow you, a handful might each time.

7. Host a Twitter chat. By hosting a weekly or monthly chat on Twitter, you’ll quickly become a central node in your community. If you can advertise your chat to your target audience, you should see dozens or possibly hundreds of participants each week. As the host, participants will nearly always follow you at some point during the chat, and you should hit your 100 followers in no time.

8. Offer a giveaway. Want to incentivize people to follow you on Twitter? Give them something for free! A $5 gift card to your nth follower, or entering every follower’s name into a draw for a larger prize are both viable options for a Twitter follower giveaway.

9. Add a Twitter widget to your website. If you are tweeting regularly (which, of course, you are!), it is a great idea to add a Twitter widget displaying your latest tweets to the sidebar of your website. This will show visitors that you have a Twitter account and that it is active, and they can follow you with a single click.

10. Retweet others. It’s better to give than to receive. If you’re looking for more followers, reach out to others by retweeting their content. This interaction will show up in their notifications tab, and they might give you a quick follow.

(Growth chart image via Shutterstock)

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How Should You Handle Customer Complaints (or Praises) on Social? [Infographic] http://facebookeeping.com/how-should-you-handle-customer-complaints-or-praises-on-social-infographic-11287.html http://facebookeeping.com/how-should-you-handle-customer-complaints-or-praises-on-social-infographic-11287.html#comments Fri, 27 Feb 2015 17:37:43 +0000 http://facebookeeping.com/how-should-you-handle-customer-complaints-or-praises-on-social-infographic-11287.html As more customers go to social networks with their complaints, it’s important for businesses to be aware of the challenges that come with social customer service. An infographic from Ohio University highlights the most common scenarios encountered by businesses online. The first, and most urgent situation for a business, is a customer posting a negative […]]]>

As more customers go to social networks with their complaints, it’s important for businesses to be aware of the challenges that come with social customer service. An infographic from Ohio University highlights the most common scenarios encountered by businesses online.

The first, and most urgent situation for a business, is a customer posting a negative review. Nearly 9 out of 10 users read reviews to assess local businesses, and 70 percent of customers say a company’s response to a review can change their view of a company.

Another challenge is customers complaining about products or services. 35 percent of people used a social network to complain this way in 2013, and the majority of complaints on Twitter go unanswered . The best advice for dealing with these complaints is to respond publicly, to let the community know you’re engaged with customers.

The third interaction is praise, to which companies should still respond. According to a survey conducted on Tripadvisor, the hotels with the highest rating had the most engaged managers. Positive comments are less urgent than negative comments, but responding personally to feedback is always a good idea.

Questions are also a huge part of interactions between brands and customers on social networks. 4 out of 10 customers will feel more negatively towards a business if their questions aren’t answered within an hour.

For detailed advice on how to deal with all of these interactions, view the infographic below.


Ohio University Online MBA

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How to feature a post on Facebook, Twitter, Google+ and WordPress http://facebookeeping.com/how-to-feature-a-post-on-facebook-twitter-google-and-wordpress-11284.html http://facebookeeping.com/how-to-feature-a-post-on-facebook-twitter-google-and-wordpress-11284.html#comments Thu, 26 Feb 2015 19:07:55 +0000 http://facebookeeping.com/how-to-feature-a-post-on-facebook-twitter-google-and-wordpress-11284.html How to feature a post on Facebook, Twitter, Google+ and WordPress Image Source]]>

How to feature a post on Facebook, Twitter, Google+ and WordPress - Facebookeeping.com

How to feature a post on Facebook, Twitter, Google+ and WordPress

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How Often Should You Post to Pinterest, Twitter, Google+ and Facebook? [INFOGRAPHIC] http://facebookeeping.com/how-often-should-you-post-to-pinterest-twitter-google-and-facebook-infographic-11281.html http://facebookeeping.com/how-often-should-you-post-to-pinterest-twitter-google-and-facebook-infographic-11281.html#comments Thu, 26 Feb 2015 17:26:21 +0000 http://facebookeeping.com/how-often-should-you-post-to-pinterest-twitter-google-and-facebook-infographic-11281.html If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive footfall to your website, you really need to be updating all of your channels at least once per day, every day. But not all social networks are created equally. Studies […]]]>

If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive footfall to your website, you really need to be updating all of your channels at least once per day, every day.

But not all social networks are created equally.

Studies have shown that Facebook, for example, works best if you post twice per day. After that, Likes and comments begin to drop off.

Three tweets per day seems optimal on Twitter, and about the same number of posts is ideal on Google+.

Meanwhile, the top brands on Pinterest have seen rapid growth by posting multiple times per day.

Check the visual below for more insights, which comes courtesy of Buffer and SumAll .

How Often Should You Post to Pinterest, Twitter, Google+ and Facebook? [INFOGRAPHIC]

(Source: Buffer .)

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Todas las dimensiones de las imágenes en FaceBook (2015). infografia http://facebookeeping.com/todas-las-dimensiones-de-las-imagenes-en-facebook-2015-infografia-11278.html http://facebookeeping.com/todas-las-dimensiones-de-las-imagenes-en-facebook-2015-infografia-11278.html#comments Wed, 25 Feb 2015 18:56:11 +0000 http://facebookeeping.com/todas-las-dimensiones-de-las-imagenes-en-facebook-2015-infografia-11278.html Todas las dimensiones de las imágenes en FaceBook (2015). #infografia Image Source]]>

Todas las dimensiones de las imágenes en FaceBook (2015). infografia - Facebookeeping.com

Todas las dimensiones de las imágenes en FaceBook (2015). #infografia

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