Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Wed, 23 Jul 2014 15:56:09 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 SPMD Glow Digital Media secures $7M in funding round http://facebookeeping.com/spmd-glow-digital-media-secures-7m-in-funding-round-7915.html http://facebookeeping.com/spmd-glow-digital-media-secures-7m-in-funding-round-7915.html#comments Wed, 23 Jul 2014 15:56:09 +0000 http://facebookeeping.com/spmd-glow-digital-media-secures-7m-in-funding-round-7915.html Glow Digital Media, a Facebook Strategic Preferred Marketing Developer, announced that it has raised $7 million in Series A funding to further expand internationally and to continue product development of its social ad platform. Notion Capital and White Star Capital, two of Europe’s leading venture capital firms, contributed to the funding round, along with existing […]]]>

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Glow Digital Media, a Facebook Strategic Preferred Marketing Developer, announced that it has raised $7 million in Series A funding to further expand internationally and to continue product development of its social ad platform.

Notion Capital and White Star Capital, two of Europe’s leading venture capital firms, contributed to the funding round, along with existing investors Project A Ventures and Avonmore Developments. This round brings the total financing to $8 million to date.

Damian Routley, co-founder and CEO of Glow, said in a press release:

The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500 percent.

Glow uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. It enables marketers to deeply integrate their existing systems with Glow’s technology, tailoring their experience to better meet their specific needs.

The company opened their regional hub for APAC in Singapore, adding to their hubs in London and New York and hired Facebook’s APAC head of gaming, Peter Gan, in June. Earlier this month, the company was named as one of four new marketing platform partners to help Twitter roll out their new mobile app promotion ad format.

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“Lick Your Facebook.com” ” Rawhide Greeting Card for Dogs http://facebookeeping.com/lick-your-facebook-com-rawhide-greeting-card-for-dogs-7913.html http://facebookeeping.com/lick-your-facebook-com-rawhide-greeting-card-for-dogs-7913.html#comments Wed, 23 Jul 2014 15:53:41 +0000 http://facebookeeping.com/lick-your-facebook-com-rawhide-greeting-card-for-dogs-7913.html Take a bark on the wild side with Crunchkins new “BITE ME ” cards! A little sassier, a little racier, and perhaps a tad naughtier, but still the great quality edible rawhide greeting cards you’ve come to expect for the special “bad” dog in your life. Somebody had to say it! Product Features All Natural […]]]>

Take a bark on the wild side with Crunchkins new “BITE ME ” cards!

A little sassier, a little racier, and perhaps a tad naughtier, but still the great quality edible rawhide greeting cards you’ve come to expect for the special “bad” dog in your life.

Somebody had to say it!

Product Features

  • All Natural Rawhide
  • Pet Safe Ink – Colors Do Not Run
  • Colorful Mailing Envelope Included!
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What Happens Tonight Will Be on Facebook Tomorrow Towel http://facebookeeping.com/what-happens-tonight-will-be-on-facebook-tomorrow-towel-7911.html http://facebookeeping.com/what-happens-tonight-will-be-on-facebook-tomorrow-towel-7911.html#comments Wed, 23 Jul 2014 04:56:47 +0000 http://facebookeeping.com/what-happens-tonight-will-be-on-facebook-tomorrow-towel-7911.html A fun towel that can be used in a kitchen, bar, or anywhere. Printed with a unique saying that is sure to be a conversation starter and will keep your family, friends, and guests laughing. Makes a great gift for special occasions or a simple accent piece to add to the home. Product Features Approximately […]]]>

A fun towel that can be used in a kitchen, bar, or anywhere. Printed with a unique saying that is sure to be a conversation starter and will keep your family, friends, and guests laughing. Makes a great gift for special occasions or a simple accent piece to add to the home.

Product Features

  • Approximately 16″ X 26″
  • Machine Washable
  • Durable Herringbone Weave
  • Absorbant and Practical
  • Attractive Border Design
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The What, When and How Of Social Media Marketing Messages – Part 1 http://facebookeeping.com/the-what-when-and-how-of-social-media-marketing-messages-part-1-7907.html http://facebookeeping.com/the-what-when-and-how-of-social-media-marketing-messages-part-1-7907.html#comments Tue, 22 Jul 2014 16:11:49 +0000 http://facebookeeping.com/the-what-when-and-how-of-social-media-marketing-messages-part-1-7907.html Most social media professionals are aware that along with sharing curated content and posts it is also extremely important to share your created content and marketing messages at appropriate levels. Though some mistakenly post only their promotional posts, combining sales messaging content with selfless, relevant and interesting posts your audience will find valuable is an essential […]]]>

Most social media professionals are aware that along with sharing curated content and posts it is also extremely important to share your created content and marketing messages at appropriate levels. Though some mistakenly post only their promotional posts, combining sales messaging content with selfless, relevant and interesting posts your audience will find valuable is an essential part of any social media strategy.

The What, when and how of posting social media sales and marketing message posts. It’s perfectly alright to promote your brand and offers within social media. In fact, if you’re using social media for marketing, that should be one of the reasons you’re there in the first place. The issue becomes when and how often you post promotional messages, not if you do.

Many industry leaders tend to state that an effective ratio of shared/curated content is best at a level of somewhere between 75% to 85% of a marketers posts. The remaining 15% to 25% can be made up of your promotional, sales messages and created content. The idea is that since this is SOCIAL media, the goal is to provide selfless value to your audience, and that is done by sharing content and posts that they find valuable, not just your posts. This practice tends to start conversations with your community members. When this value based process is repeated over time, relationships develop that make people more open to what you actually do.

One of the challenges that social media marketers, brands and agencies have related to their marketing messages is not knowing all of the content and messaging they have available to share. This obstacle is magnified due to the fact that spreadsheets and Word documents are frequently the organizational tools used for this purpose. Not only does this make it extremely inefficient, it also tends to spread out workflow across multiple people, documents and platforms. This unorganized and disjointed process often results in less than optimal results, missed opportunities and an inability to take advantage of legacy content and messaging that could be utilized with improved effect.

These human and time intensive processes are often some of the biggest obstacles social media marketers have to deal with when it comes to consistent messaging and real revenue results within their social media marketing efforts. There are some specific steps to take that will diminish these issues and they all start with ONE.

Do you know what you have to share?

Let’s be specific here. What makes up your “what you have to share”?

Examples of social media marketing, sales and/or promotional posts are things like;

  1. Your home page
  2. Secondary website pages (About us, location)
  3. Individual Product/Service pages
  4. Your main blog home page
  5. Specific legacy or evergreen blog posts
  6. Landing/Signup pages
  7. Your other social profiles
  8. Specific created graphics and pictures
  9. Email newsletter list subscription pages
  10. Your text only quotes/sales messages
  11. Etc.

What URLs do you have that contain these kinds of posting opportunities?

  1. Your Website
  2. Your YouTube Channel
  3. Your Blog
  4. Your Facebook Page
  5. Your Facebook Page images
  6. Instagram pics

The intent of marketing and promotional messages in your social stream

should be to drive traffic to your offers, content and landing pages in an attempt to either;

  1. Increase traffic
  2. Convert traffic
  3. Drive sales/leads
  4. Educate on products/services you offer
  5. Branding

As we stated previously, one of the biggest challenges facing social media marketers is efficiently and effectively managing marketing posts. This was one of the reasons that we created the Bundle Post Social Content Management System as an agency. The time-consuming and inefficient methods of managing spreadsheets and Word docs was a nightmare. Something had to change to make it more effective, less time-consuming and require less human resources.

In Part 2 we will discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management.

 

Filed under: Agency , Blog , Bundle Post , Content , content creation , Marketing , Social content management , Social Media , Social Media Content , Social Media Management , Strategy Tagged: Audience , Bundle Post , challenge , Community , content , content management , content marketing , content repository , convert , created content , curated , Curation , Effective , Evergreen , leads , marketing message , obstacle , posts , promote , promotional , Results , sales , sales message , sharing , Social Media Marketing , traffic , Value

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Panorama actual de FaceBook en Espa&241;a infografia http://facebookeeping.com/panorama-actual-de-facebook-en-espa241a-infografia-7904.html http://facebookeeping.com/panorama-actual-de-facebook-en-espa241a-infografia-7904.html#comments Tue, 22 Jul 2014 16:03:43 +0000 http://facebookeeping.com/panorama-actual-de-facebook-en-espa241a-infografia-7904.html Panorama actual de FaceBook en España #infografia Image Source]]>

Panorama actual de FaceBook en Espa&241;a infografia - Facebookeeping.com

Panorama actual de FaceBook en España #infografia

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The World Cup effect: How Facebook advertisers went big for Q2 http://facebookeeping.com/the-world-cup-effect-how-facebook-advertisers-went-big-for-q2-7901.html http://facebookeeping.com/the-world-cup-effect-how-facebook-advertisers-went-big-for-q2-7901.html#comments Tue, 22 Jul 2014 15:46:55 +0000 http://facebookeeping.com/the-world-cup-effect-how-facebook-advertisers-went-big-for-q2-7901.html Facebook will announce its financial results for Q2 on Wednesday , but several other firms are reporting another great quarter for Facebook ad results. SocialCode , a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor. Max Kalehoff, SocialCode’s Senior Vice President […]]]>

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Facebook will announce its financial results for Q2 on Wednesday , but several other firms are reporting another great quarter for Facebook ad results. SocialCode , a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor.

Max Kalehoff, SocialCode’s Senior Vice President of Marketing, summed up the company’s clients’ performance this quarter:

Q2 continued the same triple-digit growth we saw in Q1. Our portfolio of Fortune 500 advertisers nearly doubled total spend with us in Q2 versus Q1. We saw a lot of investment around the winter Olympics, but the World Cup was a whole different scale. It laid to rest any question about the potential of global events and real-time marketing to be an extraordinary catalyst to help brands reach and engage with their customers on social media.

Kalehoff also sat down with Inside Facebook for a closer look at how advertising on Facebook has grown in the past quarter.

Inside Facebook: How was Q2, in terms of Facebook advertising, for SocialCode’s clients?

Max Kalehoff: Q2 was very strong for SocialCode among our advertisers who are large consumer brands. Not only was it a strong Q2, but it was exceptionally strong because of both growing momentum on the social platforms as well as because of the World Cup. We had advertisers spending in the multi millions for the single World Cup event. While social campaigns are not directly comparable to television, multi-million dollar investments on a single channel starts to rival some of the budgets that you’ll see in other sorts of media.

We were very encouraged. The World Cup was, in many ways, a breakout moment for advertisers. The whole world glued in. It was like the Super Bowl, but inclusive of the whole world. We had some advertisers who were blatantly targeting 180 different countries.

IF: How did you see the Facebook ecosystem change and evolve during the World Cup?

MK: We saw more planned real-time (posts). There was lots of content that was planned for the World Cup and lots of creative that was done far in advance, but there was also infrastructure put in place and campaign planning put in place in order to capitalize on key moments within the World Cup games. Whether it’s a key moment during a game or a key upset where one country overcomes, there was all sorts of planning done ahead of time to quickly capitalize on those events and build on top of conventional long-term planned content.

We had a lot of the big US advertisers were building up substantial war rooms. It’s not just to Tweet and send out posts, but to do full-scale real-time advertising campaigns to create dynamic content and responding and doing testing of different content types very quickly on the fly, and then syndicating, distributing to various target audiences. You have target audiences who have very specific passions in different areas in different countries.

It was a very sophisticated operation among many of our large advertisers. SocialCode itself sent down multiple teams to support our clients down there over the entire duration of the games. It was planned real-time marketing on steroids.

IF: Are you seeing more relevant results from video advertising?

MK: We’re seeing more video products, more metrics coming out. Our advertisers are certainly interested in video. There are more features that the social platforms are releasing around video. Twitter offers many video opportunities. Google has a lot of servings going on. Facebook continues to release new features and metrics around video.

For the rest of the year, our advertisers are increasingly investing in video, both the brand advertisers and the entertainment advertisers. It’s still the early days, but we believe that video is going to continue to increase. We’re bullish on video. Our advertisers anticipate dialing up as we continue throughout he year. If history repeats itself, we’ll continue to see a constant release of iterations around video.

IF: What other Facebook trends did you notice in Q2?

MK: Website Custom Audiences are huge and being increasingly adopted. That’s just going to continue and it offers opportunities for branding campaigns as well as direct response. Website Custom Audiences are enabling advertisers to better map messaging throughout the marketing funnel.

App install ads have been historically really popular around stand-alone application advertisers. There are companies whose sole business is gaming apps or other dedicated apps. We saw a lot of the earliest uptick with app install ads with those advertisers, but what we saw as unique in Q2 was getting a little bit more traction with big brand marketers at adoption of app install ads. They’ve been slower, the very very large brands, in adopting app install ads, but we see momentum picking up because there’s a growing understanding. We’ve had a little more time where advertisers have been able to look through the various challenges of getting app install ads working.

We’re starting to see more of the larger, big brand advertisers adopt app install ads. They’re behind some of the more pure play app companies, in terms of adopting that.

Top image courtesy of ANDRE DURAO / Shutterstock.com .

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Facebook Funny Stylish Custom Printed Mouse Pads, Custom Mouse Pads & Photo Mouse Pads http://facebookeeping.com/facebook-funny-stylish-custom-printed-mouse-pads-custom-mouse-pads-photo-mouse-pads-7899.html http://facebookeeping.com/facebook-funny-stylish-custom-printed-mouse-pads-custom-mouse-pads-photo-mouse-pads-7899.html#comments Tue, 22 Jul 2014 14:55:43 +0000 http://facebookeeping.com/facebook-funny-stylish-custom-printed-mouse-pads-custom-mouse-pads-photo-mouse-pads-7899.html An accessory to match your computer, this mouse pad offers you stylish designs to enable you operate effortlessly. Made from a durable heat-resistant polyester, its smooth surface allows the mouse to glide over. Product Features Excellent tracking for all mice Smooth Cloth Surface Non-skid base securely holds the mouse pad in place Create Personalized Photo […]]]>

An accessory to match your computer, this mouse pad offers you stylish designs to enable you operate effortlessly. Made from a durable heat-resistant polyester, its smooth surface allows the mouse to glide over.

Product Features

  • Excellent tracking for all mice
  • Smooth Cloth Surface
  • Non-skid base securely holds the mouse pad in place
  • Create Personalized Photo Mouse Pads
  • Dye Sublimation imprinted
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Social Shower Curtain – Facebook Wall http://facebookeeping.com/social-shower-curtain-facebook-wall-7897.html http://facebookeeping.com/social-shower-curtain-facebook-wall-7897.html#comments Tue, 22 Jul 2014 03:54:44 +0000 http://facebookeeping.com/social-shower-curtain-facebook-wall-7897.html Is taking a shower the only time when you’re not clicking away on social networking sites? Well now even this is possible with the Social Shower Curtain – the ideal gift for social networking geeks. Bring your profile to life while you lather up with our comical shower curtain gift, featuring a transparent section so […]]]>

Is taking a shower the only time when you’re not clicking away on social networking sites? Well now even this is possible with the Social Shower Curtain – the ideal gift for social networking geeks. Bring your profile to life while you lather up with our comical shower curtain gift, featuring a transparent section so you can create a profile whilst your scrubbing away. Do you have many social networking nerds in your life? Or perhaps you’re one yourself; either way, you can’t go wrong with gifting someone the ideal profile pic. Measures approximately 6 feet long x 6 feet wide. Polyester.

Product Features

  • Brand New. Ships from NY, USA.
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How To Add Facebook Tracking Pixels To Your WordPress Site – Cool Tool http://facebookeeping.com/how-to-add-facebook-tracking-pixels-to-your-wordpress-site-cool-tool-7894.html http://facebookeeping.com/how-to-add-facebook-tracking-pixels-to-your-wordpress-site-cool-tool-7894.html#comments Mon, 21 Jul 2014 15:51:34 +0000 http://facebookeeping.com/how-to-add-facebook-tracking-pixels-to-your-wordpress-site-cool-tool-7894.html Facebook tracking pixels are a must if you sell either a product or service online. Once you set them up you can optimise your ads to be shown to people who take a specific action on your website. For example did they add something to a shopping basket? Did they sign up for your newsletter? […]]]>

Facebook tracking pixels are a must if you sell either a product or service online. Once you set them up you can optimise your ads to be shown to people who take a specific action on your website. For example did they add something to a shopping basket? Did they sign up for your newsletter?

They are however quite hard to set up as you need to add the tracking code to a specific page on your website. If you are using WordPress and self hosting your website this weeks cool tool ‘Facebook Pixel Conversions for WordPress’ makes it easy to add this code.

What is a tracking pixel?

There are two types of Facebook tracking pixel:

Facebook website audience pixel

This is an easy pixel to install, you just add the code to the section of your website and Facebook will start tracking the people who visit your website so that you can target an advert at them. You can add this to WordPress by editing the ‘header’ file. You do not require the plugin for this sort of pixel.

Facebook conversion tracking pixel

Here’s a video I made earlier in the year showing you how to create a tracking pixel

This is the most valuable pixel. This is the one that will drive conversions via ads to your site. Sadly it’s slightly harder to install, the code needs to be added to an individual post or page of your site and there is only one ‘header’ file.

How to install Facebook Conversion Tracking Pixels to WordPress

What page should you install your Facebook tracking pixel to?

When you set up a Facebook ad using your Tracking pixel it will be optimised to be shown to people who have in the past taken a specific action when following a pixel.

You can set up a pixel for the following goals:

  • Checkouts
  • Registrations
  • Leads
  • Key Page Views
  • Adds To Cart
  • Other Website Conversions

If you want to measure the success of your pixel accurately you will need to install the pixel on the correct page. For example if your goal is ‘Leads’ and you want people to fill out a specific form on your page you should install the pixel to the ‘Thank you’ page that people reach after completing the form.

Your Turn

Have you used Facebook tracking pixels? Have you seen success? Leave me a comment and let me know.

If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. Click here for more info.

The post How To Add Facebook Tracking Pixels To Your WordPress Site – Cool Tool appeared first on Spiderworking.com – Social Media For Small Business .

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Inside Facebook contest — win an All-Access Pass to Mediabistro’s Content Marketing 101 http://facebookeeping.com/inside-facebook-contest-win-an-all-access-pass-to-mediabistros-content-marketing-101-7891.html http://facebookeeping.com/inside-facebook-contest-win-an-all-access-pass-to-mediabistros-content-marketing-101-7891.html#comments Mon, 21 Jul 2014 15:32:52 +0000 http://facebookeeping.com/inside-facebook-contest-win-an-all-access-pass-to-mediabistros-content-marketing-101-7891.html Inside Facebook has been covering the Facebook platform since 2006 , when Facebook was still in its infancy. We’ve also been an early adopter of Facebook. Our fanbase has grown incredibly fast in the past year, as more than 100,000 people have liked our Facebook page . To celebrate, we’ve partnered with our partner company […]]]>

Inside Facebook has been covering the Facebook platform since 2006 , when Facebook was still in its infancy. We’ve also been an early adopter of Facebook. Our fanbase has grown incredibly fast in the past year, as more than 100,000 people have liked our Facebook page .

To celebrate, we’ve partnered with our partner company — Mediabistro — to offer a special treat for our Facebook fans. By entering the giveaway contest on our Facebook page, you can win an All-Access Pass to Mediabistro’s Content Marketing 101  online bootcamp. The class runs Sept. 8-Sept. 12. The contest ends Aug. 8.

Click here to enter the contest . (Here is the mobile link .)

What can you learn during Content Marketing 101?

We live in a world with more information out there than ever before. Think of the ever growing number of social media platforms, blogs and websites in our digital ecosystem. How then do you make your message heard and capture people’s attention? How do you make sure that the information you’re delivering is valuable and not simply a sales pitch? Traditional PR and advertising no longer work when it comes to creating both trust and brand awareness. Instead content is the new currency to building connections and engaging with your existing and potential audience.

Almost 60% of businesses today use some form of content marketing. In our interactive series of webcasts, understand what this buzzword is all about– why it’s more important than ever and how you can build a successful brand or business around it. You’ll hear from experts who’ll guide with tactical advice for creating, distributing and measuring the success of your content.

Special thanks to ShortStack .

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