Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Sat, 22 Nov 2014 19:34:21 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The often overlooked reason why Facebook converts so well http://facebookeeping.com/the-often-overlooked-reason-why-facebook-converts-so-well-8545.html http://facebookeeping.com/the-often-overlooked-reason-why-facebook-converts-so-well-8545.html#comments Sat, 22 Nov 2014 19:34:21 +0000 http://facebookeeping.com/the-often-overlooked-reason-why-facebook-converts-so-well-8545.html See what’s immediately above this sponsored post? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company. Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff their […]]]>

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See what’s immediately above this sponsored post? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company.

Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff their fan count. Just building real trust over time.

It had nothing to do with how they tested elements of their landing page. No amount of changing button placement, color, or size substitutes for trusted endorsements from friends.

Four years ago, we called this the “most powerful secret” in Facebook ads. And shy of making it sound like snake oil, wouldn’t you agree that the most powerful marketing is what raving fans say?

You can’t exactly buy these endorsements. But if you have kick-butt content marketing to truly educate and entertain, Jason Miller style, then you can.

And that’s just what social has always been about, even before there were computers.

So don’t fret about Facebook’s latest algorithmic change to slap down people who are shamelessly shilling. If your content is truly interesting, you have no fear from Facebook’s algorithm.

Even if you’re in a “boring” industry, you can find an angle other than your product. And your competitors have the same limitation, anyway. Your guy doing SEO probably has some thoughts here, if they’re doing it the right way (not buying links).

Because social endorsement is increasingly necessary to stand out in the newsfeed and then to assist in conversion once you reach the user, several things are true:

  • The only practitioners in Facebook marketing should be product-using customers themselves. Cue the death of the social media consultant, who knows about Facebook in general, but nothing about your product.
  • Content marketing and SEO (Search Engine Optimization) are the same thing. I got news for you. If you think you do SEO but can’t write content, go talk to the social media consultants who don’t know your products. This will anger a lot of SEOs who will argue blue in the face that their tactics work or that on-site SEO is enough. They view Facebook like the yellow pages guys view Google.
  • You need to embrace marketing automation. That means nurturing your users with pinpoint personalized content based on who they are and where they are in your journey with you.  The only way to do that is via paid tools (no surprise), since custom audiences require that you pay to deliver this level of targeting. But you pay for your email program to send mail, so why not social?

Sherly Sandberg used to refer to Facebook marketing as “word of mouth at scale.” They aren’t using that phrase so often anymore, but we still believe it to be true and always will be.

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Are Facebook Competitions Dead? The End Of Like Gating http://facebookeeping.com/are-facebook-competitions-dead-the-end-of-like-gating-8539.html http://facebookeeping.com/are-facebook-competitions-dead-the-end-of-like-gating-8539.html#comments Fri, 21 Nov 2014 21:14:31 +0000 http://facebookeeping.com/are-facebook-competitions-dead-the-end-of-like-gating-8539.html photo credit: louistan via photopin cc On November the 5th Facebook officially removed the ability to Like Gate custom pages. When I first heard that Facebook was getting rid of Like Gating, I like many other marketers sighed. Like Gating had always delighted me. I loved being able to offer something special to people who […]]]>

photo credit: louistan via photopin cc

On November the 5th Facebook officially removed the ability to Like Gate custom pages.

When I first heard that Facebook was getting rid of Like Gating, I like many other marketers sighed. Like Gating had always delighted me. I loved being able to offer something special to people who liked my page.

After giving it some thought I realised that there was a good reason behind removing the Like Gating option. Facebook has evolved in the last few years and Like Gating is just out of date.

What was Like Gating?

Like Gating was the ability within a custom page app to show different content to people who liked your page to those who didn’t. It was most commonly implemented on app based competitions. It ensured that people liked your page before they could see the competition entry form.

See the example below from IBHT . When the Like button was clicked the entry form would be revealed.

Are Facebook Competitions Dead? The End Of Like Gating

Why is Like Gating out of date?

You’ve heard it before, you’ve probably even heard it from me before. Being successful on Facebook isn’t about getting likes. It’s about getting the right people to like your page and engaging them with relevant, informative, educational or entertaining content.

The problem with Like Gating competitions


Facebook competitions often attract a large following of the wrong people.
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Before Facebook advertising came of age it was hard to get people to Like a page. We employed all sorts of tactics to attract people and running competitions was one of these.

Competitions often attract a large following of the wrong people. Even if you select a prize that is relevant to your brand and audience you will find that you attract a lot of entries that are irrelevant.

There are communities of people on Facebook who love entering contests and will set up multiple and fake profiles just to do so. There are others who love the idea of your prize but have no interest in seeing your content in their newsfeed.

If these people have no interest in your business they will quickly unlike your page or hide posts from your page.

Why does that matter?

1. Decreased reach:

Facebook monitors what it calls ‘negative feedback’ on your page. This refers to people who:

  • Hide your post
  • Hide all your posts
  • Unlike your page from a post
  • Mark your posts as spam

If a large number of people unlike or hide posts from your page this signals to Facebook that you are posting low quality content. This will result in them showing posts from your page to less people in future.

Of course you are not necessarily posting low quality content. Facebook just assumes you are as people seem uninterested in your posts.

To find out if you are receiving negative feedback go to your Facebook insights. Click ‘Posts’ and select:

“Post Hides, Hides Of All Posts, Reports Of Spam, Unlikes” from the drop down menu (see below).

Are Facebook Competitions Dead? The End Of Like Gating

2. Facebook Ads

Facebook ads are far more effective when they target your existing Facebook audience. These are the people who have already shown an interest in your business by liking your page. They are more likely to buy or take the next step towards buying.

If you have forced people to like your page as part of a competition that wasn’t highly targeted you could find that your Likers consist of:

  • People who have little interest in what you do.
  • Fake profiles set up just for entering contests.

When you advertise you will be paying to reach these people. That’s money that could be better spent reaching potential customers.

Why don’t we need Like Gating anymore?

You don’t have to run a contest to get people to Like your page anymore. Instead of splashing out on a big prize you can spend that money more effectively on promoting your page to the people you want to reach.

Facebook advertising has become the best way to get page Likes. Not only is it effective in getting the numbers but the targeting options mean that you get exactly the right people to Like your page.

Are Facebook competitions dead?

Facebook competitions are still valuable but you need to re-asses why you are running them. Instead of chasing page likes think about what other value you can get from your contests;

1. Increased interaction – Timeline contests, when done well, can drive more interaction on your Facebook page. This will boost your page reach and build relationships with customers.

Always aim for valuable conversation as part of your contests. This means you will become more memorable to those who take part.

I love this example from The Blind Pig in Dublin . Not only are they building a conversation they are also getting some valuable customer research whilst they are at it. They’ll know what to stock the bar with now.

Are Facebook Competitions Dead? The End Of Like Gating

2. Lead capture – For me this is still the most valuable reason to run a Facebook competition.

When you run a contest via an app you can capture information about the people who enter. This could be an email address, a phone number or even information about where the participant lives or the products they buy.

The more you ask the less entries you will get but you will also be able to qualify and segment the lead that you are capturing more accurately.

Your Turn

  • Did you use the Like Gating feature?
  • Do you run competitions on Facebook?
  • What value do you see int he competitions you run?

I’m talking about competitions all this month so leave me a comment and I may include you in further posts.

 

“online

The post Are Facebook Competitions Dead? The End Of Like Gating appeared first on Spiderworking.com – Social Media For Small Business .

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From Messenger to Slingshot to Paper to Rooms: How successful are Facebook’s new apps? http://facebookeeping.com/from-messenger-to-slingshot-to-paper-to-rooms-how-successful-are-facebooks-new-apps-8535.html http://facebookeeping.com/from-messenger-to-slingshot-to-paper-to-rooms-how-successful-are-facebooks-new-apps-8535.html#comments Fri, 21 Nov 2014 19:23:30 +0000 http://facebookeeping.com/from-messenger-to-slingshot-to-paper-to-rooms-how-successful-are-facebooks-new-apps-8535.html Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook! Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled. Instagram and WhatsApp (acquired […]]]>

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Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook!

Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.

Instagram and WhatsApp (acquired respectively in April 2012 and February 2014) are two other social apps also with phenomenal audience success, although several notches below. They’re not profit centers yet and will not be discussed here.

What about the blue giant’s mobile diversification strategy beyond the main app and purchased successes?

We won’t consider the challenges of monetization here, only the one of user base growth that is so crucial in the social media sector by virtue of the network’s effect. In any event, today being able to capture a large and sticky audience is enough to guarantee monetization in one way or another at some point in the eyes of the Silicon Valley barons.

We won’t look into apps intended for a restricted public such as Facebook Mentions (for public figures and organizations) and Facebook Pages Manager (for marketers). We’ll also leave Home aside as it’s a very unique Android-only app, (it lets Facebook take control of the home screen).

To date, Facebook Inc. has launched 9 apps for the general public:

  • Facebook Messenger (launched in August 2011, 200 million monthly users in April 2014, between 500 million and 1 billion downloads from Google Play to date, and also the most downloaded app in the US across all sectors on Android and iOS this month according to App Annie)
  • Facebook Camera (launched in May 2012, presented by the media as the answer to Instagram, shut down in May 2014)
  • Facebook Poke (launched in December 2012, presented by the media as the answer to Snapchat, shut down in May 2014)
  • Facebook Paper (launched in January 2014 only for iOS, the 30th most downloaded news app in the US this month, but absent from the top 1500 overall as well as the social media top 1500)
  • Slingshot (launched in June 2014, presented by the media as the second answer to Snapchat, less than 500,000 downloads from Google Play to date, and 530th most downloaded photo/video app in the US this month)
  • Bolt via Instagram (launched in July 2014, approximately the 150th most downloaded photo/video application this month in the secondary markets where it has been launched like in South Africa or Malaysia)
  • Hyperlapse via Instagram  (launched in August 2014 only on iOS, 60th most downloaded photo/video app in the US this month and 645thin the US overall standings)
  • Facebook Rooms  (which was just launched at the end of October 2014)
  • Facebook Groups (launched earlier this week)

How to make sense of all these mobile experiments ?

First, it is beneficial to first read the “Gospel According to St. Mark,”  from which it appears that Facebook Inc. is a 3-stage rocket:

  • The original Facebook, which is racing far ahead.
  • The big audience successes that are Instagram, WhatsApp and Messenger, “They will probably be the next things that will become businesses at Facebook. But you want to fast-forward three years before that will actually be a meaningful thing.”
  • Everything else, which is assigned to the new “Creative Labs” launched in January 2014, and or which Mark Zuckerberg is happy to take his time. “Maybe in three to five years those will be in the stage where Instagram and Messenger are now.”

It is therefore understandable that Messenger must be separated from the 7 other applications mentioned earlier because for them, it appears, there is no hurry.

To explain just that, Josh Miller , Rooms Product Manager, likes to refer to Twitter founders  (“Look, a year and half in with Twitter, we weren’t really sure if it was working. The growth was kind of flat,”) and even Snapchat (“Evan Spiegel, the founder of Snapchat, tweeted me that Snapchat took a year before it had any growth at all, and a lot of products these days he thinks see this unnecessary pressure to grow quicker.”)

Facebook’s mobile strategy must also be seen through this duality:

A. “The great unbundling,” or the creation of applications specifically focused on single popular features from desktop Facebook,  so as to increase their use on mobile by making them faster to load and more frictionless. These applications would require users to login with their Facebook account.

B. Experimenting with new concepts while questioning the sacrosanct Facebook login.

Now let’s look at Rooms, launched just weeks ago. On Rooms, you can create a mobile-friendly discussion board without the need for a Facebook account or even an email address to sign up! This is a revolution for Facebook!

Rooms isn’t an application where to be anonymous like on Secret. Facebook distinguishes the anonymity of the “pseudonymity.” And for Josh Miller, Rooms Product Manager, the danger doesn’t come from pseudonymity or anonymity per se, rather from from a lack of regulation. This is another new lottery ticket, and once again chances to succeed are very slim.

So it’s not easy for Facebook to create new successes by itself on mobile outside of the “big blue app.” Buying out each new shooting star at very high prices is a radical way to stay in the game. But are there other ways?

One might think that with Facebook’s audience, it would be a no brainer to launch new applications in the blink of an eye by promoting them a bit. But this is actually very misleading, because before even considering doing so, there must be evidence of the new app’s stickiness, otherwise it’s like trying to fill up a leaky barrel in vain. So it comes down to the same problem: uncovering a concept that gets an audience to come and come back.Cross-promotion on Facebook, as exemplified to an extreme extent with Messenger, can and should therefore only be used to kickstart a concept with proven retention.

Along with the “great unbundling,” here’s what Facebook could do if it was ready to dance with Machiavellianism: why not repeat the strategy initiated with the Poke application, but push it all the way through?

That is, Facebook should make sure to watch the latest trending social apps, detect which ones are not far off an exponential growth, then copy them as much as the law will allow, and finally promote these copies through Facebook advertising.

This must be done quickly enough to prevent the originals from going mainstream. Facebook will inevitably risk lawsuits, but very cynically this approach should prove less costly than a buyout once it is too late, and provided the target is also up for sale (remember Snapchat).

When the Poke app was launched, Snapchat, although growing strongly, wasn’t even in the top 500 most downloaded photo apps in the US. If Poke, which copied Snapchat almost to perfection, didn’t require a Facebook login, and if Facebook had continued to promote it to the right target audience as it could have, its chances to overtake the original app would have been significantly augmented.

It must be said that this strategy is not laudable, and we hope for Facebook to find its next social hit on its own, but this pragmatism à la Rocket Internet sadly appears to be the most rational and economical strategy to prevent new entrants from stealing the prize in the next social super-jackpot.

Thomas Jestin (@ThomasJestin ) is the co-founder of Facebook Markeiting Partner @KRDS , an international social and mobile agency.

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Facebook adds structured status update feature to pages http://facebookeeping.com/facebook-adds-structured-status-update-feature-to-pages-8531.html http://facebookeeping.com/facebook-adds-structured-status-update-feature-to-pages-8531.html#comments Thu, 20 Nov 2014 19:08:45 +0000 http://facebookeeping.com/facebook-adds-structured-status-update-feature-to-pages-8531.html Now your business on Facebook can talk about how the office is eating tacos or feeling hopeful. Facebook introduced the structured status update feature to pages today, as many pages have the ability to share a more descriptive update. Facebook first started testing the structured status updates in early 2013, later rolling them out for […]]]>

Screen Shot 2014-11-20 at 10.17.48 AM

Now your business on Facebook can talk about how the office is eating tacos or feeling hopeful. Facebook introduced the structured status update feature to pages today, as many pages have the ability to share a more descriptive update.

Facebook first started testing the structured status updates in early 2013, later rolling them out for more users and adding options and emotions.

Now pages can do the same. By clicking on the smiley face in the status update box, a page admin can share what the business is feeling, watching, reading, listening to, drinking, eating, playing, traveling to, looking for or exercising. This feature is also available for pages through the mobile app.

Readers: What do you think of this feature?

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Study: Local pages outperforming global pages for organic, paid interactions http://facebookeeping.com/study-local-pages-outperforming-global-pages-for-organic-paid-interactions-8526.html http://facebookeeping.com/study-local-pages-outperforming-global-pages-for-organic-paid-interactions-8526.html#comments Wed, 19 Nov 2014 18:51:37 +0000 http://facebookeeping.com/study-local-pages-outperforming-global-pages-for-organic-paid-interactions-8526.html For brands representing themselves on Facebook with both global and local pages, a recent study reveals that fans of a given local page are far more engaged than fans of the corresponding global page , and this extends to promoted posts as well. Facebook Marketing Partner Socialbakers cross-analyzed 800 global pages and their accompanying 5,000 […]]]>

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For brands representing themselves on Facebook with both global and local pages, a recent study reveals that fans of a given local page are far more engaged than fans of the corresponding global page , and this extends to promoted posts as well.

Facebook Marketing Partner Socialbakers cross-analyzed 800 global pages and their accompanying 5,000 local pages and found that while global pages may have more total interactions than local pages, the interactions per 1,000 fans on local pages are significantly higher.

Furthermore, the results showed that as page size increased, so did the interaction gap between global and local pages. Socialbakers Chief Editor Zachary Peterson wrote about the study in a blog post:

The value of posting on Local Pages increased as the Fan base grew. The smallest Local Pages took on 107% more Interactions than Global Pages in the same size range. Middle-sized Local Pages outperformed their Global equivalents by 169%. For the largest Pages, Local Pages gained 346% more Interactions than Global Pages did.

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Socialbakers suggests that this is due to the type of content that local pages post, which tends to be about events and special offers available to users of each specific local page.

The study then dives deeper into specifics about promoted posts:

The brands we examined promoted almost the same number of posts from their Global and from their Local Pages, about 13%. But Post Interactions on Local Pages were almost 60% from Promoted Posts.

What conclusion can we draw from this? Ad dollars are far more effective used promoting content on local pages than on global pages . Keep spending those ad dollars wisely and leverage your local pages by making content that is both pertinent and targeted.

Readers: For those of you who are fans of global brands, do you follow their global page or their local page, and what content that they share do you engage with?

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Facebook ends test of On This Day feature http://facebookeeping.com/facebook-ends-test-of-on-this-day-feature-8522.html http://facebookeeping.com/facebook-ends-test-of-on-this-day-feature-8522.html#comments Tue, 18 Nov 2014 18:42:20 +0000 http://facebookeeping.com/facebook-ends-test-of-on-this-day-feature-8522.html Last year, Facebook started testing a whimsical feature called On This Day , where users could see what they and their friends were doing exactly a year ago. Many users noticed recently that the feature is no longer available. Facebook confirmed to Inside Facebook that the test has been completed. It remains to be seen […]]]>

OnThisDay

Last year, Facebook started testing a whimsical feature called On This Day , where users could see what they and their friends were doing exactly a year ago.

Many users noticed recently that the feature is no longer available. Facebook confirmed to Inside Facebook that the test has been completed. It remains to be seen whether or not On This Day will return, but the feature had a passionate following.

There’s definitely a market for this instant nostalgia, as many users have turned to posting from apps such as Timehop to see what they were doing a year ago.

Facebook had no other details to share about On This Day.

Readers: Did you enjoy the feature?

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Facebook to page owners: Quit spamming News Feed with sales pitches http://facebookeeping.com/facebook-to-page-owners-quit-spamming-news-feed-with-sales-pitches-8518.html http://facebookeeping.com/facebook-to-page-owners-quit-spamming-news-feed-with-sales-pitches-8518.html#comments Mon, 17 Nov 2014 18:29:13 +0000 http://facebookeeping.com/facebook-to-page-owners-quit-spamming-news-feed-with-sales-pitches-8518.html Facebook recently made another change to its News Feed post-sorting algorithm , this time devaluing overly promotional posts. Citing a user survey , Facebook will show fewer posts that solely push a product or app install, posts only promoting contests and posts that re-use the same content. The users in the survey said they wanted […]]]>

Facebook recently made another change to its News Feed post-sorting algorithm , this time devaluing overly promotional posts.

Citing a user survey , Facebook will show fewer posts that solely push a product or app install, posts only promoting contests and posts that re-use the same content. The users in the survey said they wanted to see more posts from friends and pages they care about, and less promotional content.

Facebook announced this in a Newsroom blog post :

Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before , News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.

This change will not increase the number of ads people see in their News Feeds. The idea is to increase the relevance and quality of the overall stories – including Page posts – people see in their News Feeds. This change is about giving people the best Facebook experience possible and being responsive to what they have told us.

It’s a curious move, but Facebook does try to keep the News Feed more to the liking of users, rather than pages and advertisers.

So what does this mean for brands? Facebook assured page owners that pages are still an important part of the ecosystem, but also called for them to supplement current organic efforts with targeted advertising:

Pages still matter — a lot. They offer a free, easy-to-maintain online presence for people to discover and learn about a business. They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business. They also offer tools to create videos, photos and events that bring a business’ story to life.

What many businesses may not realize is that Pages are an important destination for their current and potential customers. In October, for instance, nearly a billion people visited Facebook Pages. Of those visits, more than 750 million happened on mobile devices. Many businesses also use Pages as a customer service channel. Businesses should think about their Page as a cornerstone of their online identity, not simply as a publishing service. The businesses that are doing this well understand the discovery and communication that happens when people come to their Page.

These changes will take place starting in January.

Massimo Chieruzzi, CEO of Facebook Marketing Partner AdEspresso , weighed in on the changes:

I guess many users will be angry and will see this as a way for Facebook to get more money through Facebook Ads. I honestly disagree.

This is not about money (not primarily at least). It’s about the user experience. If the News Feed becomes flooded by affiliate marketers and promotional posts, users will have a terrible user experience and leave Facebook in the long run. Remember what happened with MySpace? Free spam for the masses.

This is about educating businesses on how to do marketing on Facebook. I don’t see Facebook punishing anyone publishing a post that sells something. But if the only purpose of your page is not to engage users and build a relationship but it’s posting, all day long, links to your checkout page … you’re going to be punished.

Page owners: How do you feel about this?

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Facebook’s Altoona, Iowa data center is now live http://facebookeeping.com/facebooks-altoona-iowa-data-center-is-now-live-8514.html http://facebookeeping.com/facebooks-altoona-iowa-data-center-is-now-live-8514.html#comments Sat, 15 Nov 2014 18:11:05 +0000 http://facebookeeping.com/facebooks-altoona-iowa-data-center-is-now-live-8514.html Facebook’s fourth data center is now live. The Altoona, Iowa center opened today, with the next-generation architecture Facebook calls data fabric. Brice Towns, site manager of the Altoona data center wrote about the opening in a blog post : This is the fastest we’ve ever completed a first building at one of our sites, and […]]]>

Altoona

Facebook’s fourth data center is now live. The Altoona, Iowa center opened today, with the next-generation architecture Facebook calls data fabric.

Brice Towns, site manager of the Altoona data center wrote about the opening in a blog post :

This is the fastest we’ve ever completed a first building at one of our sites, and we owe a lot of that to the people of Iowa. More than 950,000 hours have already been logged in the construction of the facility, and we have an average of 450 people — 80 percent of them from Central Iowa — here every day, constructing a second data center building on the site . As you may have heard, we like to move fast at Facebook — and we are grateful to everyone who’s helped us get to this point. We’re proud to call you our neighbors and our friends, and to be a part of the community here in Altoona.

Here’s more information about the technology used in Altoona:

Facebook’s network infrastructure needs to constantly scale and evolve, rapidly adapting to our application needs. The amount of traffic from Facebook to Internet – we call it “machine to user” traffic – is large and ever increasing, as more people connect and as we create new products and services. However, this type of traffic is only the tip of the iceberg. What happens inside the Facebook data centers – “machine to machine” traffic – is several orders of magnitude larger than what goes out to the Internet.

Our back-end service tiers and applications are distributed and logically interconnected. They rely on extensive real-time “cooperation” with each other to deliver a fast and seamless experience on the front end, customized for each person using our apps and our site. We are constantly optimizing internal application efficiency, but nonetheless the rate of our machine-to-machine traffic growth remains exponential, and the volume has been doubling at an interval of less than a year.

Image courtesy of the Altoona Data Center’s Facebook page .

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Infographic: Facebook’s buying spree http://facebookeeping.com/infographic-facebooks-buying-spree-8509.html http://facebookeeping.com/infographic-facebooks-buying-spree-8509.html#comments Fri, 14 Nov 2014 18:01:36 +0000 http://facebookeeping.com/infographic-facebooks-buying-spree-8509.html Facebook has been buying up companies with regularity this year, such as WhatsApp , LiveRail and Oculus . But why? And what do these acquisitions mean for the future of Facebook? An infographic below by WhoIsHostingThis breaks down Facebook’s buying spree, showing how they’ve integrated the teams and technology behind the companies the company has […]]]>

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Facebook has been buying up companies with regularity this year, such as WhatsApp , LiveRail and Oculus .

But why? And what do these acquisitions mean for the future of Facebook?

An infographic below by WhoIsHostingThis breaks down Facebook’s buying spree, showing how they’ve integrated the teams and technology behind the companies the company has acquired.

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9 Ways To Find Blogging Inspiration http://facebookeeping.com/9-ways-to-find-blogging-inspiration-8506.html http://facebookeeping.com/9-ways-to-find-blogging-inspiration-8506.html#comments Thu, 13 Nov 2014 18:46:46 +0000 http://facebookeeping.com/9-ways-to-find-blogging-inspiration-8506.html photo credit: the measure of mike via photopin cc Where do you get your blogging inspiration from? There are times in any bloggers career when we get stuck for content. Sometimes we loose the impulse to blog. Maybe we have other tasks that get in the way. The worst part of bloggers block is running […]]]>

photo credit: the measure of mike via photopin cc

Where do you get your blogging inspiration from? There are times in any bloggers career when we get stuck for content. Sometimes we loose the impulse to blog. Maybe we have other tasks that get in the way. The worst part of bloggers block is running out of ideas.

In this post I will look at 9 techniques for finding blogging inspiration.

1. Read blogs

Reading other blog posts should be part of your daily routine. This can teach you a lot about style and content and inspire ideas. Reading the top blogs in your industry will keep you abreast of changes and trends.

Feedly is an easy way to keep on top of the blogs you read . It is like getting a customised, daily virtual newspaper full of useful content that will get your mind ticking over. It’s quite straight forward to set up and they are always introducing new features to make subscribing easier.

2. Google Alerts

Google alerts is a tool that searches the web for you. You give it the keywords or phrases you want it to search for and you will get an email everyday full of mentions from across the web.

Although by default it sends you an email it is far more streamlined to send your alerts to Feedly. Here’s how:

 

3. Customer questions

Your customers are a wealth of blogging content. I pick up lots of tips and content ideas when I train businesses. Delegates will often present me with a problem that I haven’t encountered before. Finding the answer provides me with plenty of blog post fodder.

If you don’t meet people face to face use tools like Twitter search and Quora to discover what questions and problems people have. If they are asking Twitter or Quora a question they are googling the answer too.

 

4. Ideas diary

Inspiration can hit at the strangest times and if we don’t grab it, it can disappear. Using tools that can help you capture inspiration will mean that you have a constant stream of ideas ready for development.

I use Evernote to collate my ideas . I like it because no matter where I am I can jot them down. If I’m out and about or if inspirations strikes in the middle of the night I can pick up my phone and quickly add an idea. I can then open Evernote on my PC or tablet to work on it further.

Other people prefer pen and paper or voice memos. They all work, the key is to have something in place to capture your inspiration flow.

5. Mind mapping

Mind mapping can inspire ideas even when you are in the midst of bloggers block. There is something about the discipline of mind mapping that helps you focus.

Whether you do it on paper or use an app it will help you plan out content with a purpose.

Here’s an article for mind-mapping beginners to help get you started.

6. Headline tools

I wrote about headline generating tools recently . As well as helping you create clickable headlines they can be a great source of inspiration.

Here’s a video showing you the sort of results you will get from headline generation tools:

7. Keyword tools

Researching keywords for SEO can always seem like a dull and dry process but it can also be a source of inspiration. The key words and phrases that Google Keyword Planner or Uber Suggest come up with can spark new and interesting ideas.

8. Take a break

Blogging consistency is important but unless you are able to deliver on quality you could look at taking a step back. Instead of stopping altogether think about creating a different type of post to fill the gap.

Try these:

1. Interview posts – Are there people in your industry you can interview? Do you have happy customers that may want to share their story?

2. Roundup posts – Can you curate your top reads of the week in to a blog post? What about putting together a post showcasing your favourite blogs or a selection of blog posts on a specific topic? These types of post are simple to write and can be a great resource for your customers.

3. Guest posts - Getting guest posts for your blog can be a time consuming process but it can be worth it. If you find the right people they will provide quality content for your website taking the pressure off you.

9. Use a content schedule

My blogging was haphazard until I implemented a basic content plan. Now when I sit down to blog I already have the idea and a rough outline of what I will be writing about. Spending an hour or so once a month to plan content is a really efficient use of time.

Try the content schedule template I work from.

I’ve recently started using Co-Schedule for blogging and am still loving it. Here’s how it works

Your Turn

How do you find inspiration? Do you use any of these techniques?

What do you do when blogger block hits?

Leave me a comment and let me know.

 

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