Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Mon, 02 Mar 2015 19:47:46 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Facebook Cheat Sheet: Image Size and Dimensions http://facebookeeping.com/facebook-cheat-sheet-image-size-and-dimensions-11292.html http://facebookeeping.com/facebook-cheat-sheet-image-size-and-dimensions-11292.html#comments Mon, 02 Mar 2015 19:47:43 +0000 http://facebookeeping.com/facebook-cheat-sheet-image-size-and-dimensions-11292.html Facebook Cheat Sheet: Image Size and Dimensions Image Source]]>

Facebook Cheat Sheet: Image Size and Dimensions - Facebookeeping.com

Facebook Cheat Sheet: Image Size and Dimensions

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How Small Businesses Should Be Using Social Media http://facebookeeping.com/how-small-businesses-should-be-using-social-media-11291.html http://facebookeeping.com/how-small-businesses-should-be-using-social-media-11291.html#comments Mon, 02 Mar 2015 18:07:24 +0000 http://facebookeeping.com/how-small-businesses-should-be-using-social-media-11291.html As a small business owner , you are probably aware that social media is a must for every business today — particularly those without the benefit of a nationally known brand. However, you may not know exactly how to conduct your own social media strategy. Here are the goals you can achieve through social networking, which […]]]>

As a small business owner , you are probably aware that social media is a must for every business today — particularly those without the benefit of a nationally known brand. However, you may not know exactly how to conduct your own social media strategy. Here are the goals you can achieve through social networking, which platforms would be best for your endeavors, and the rewards that will accrue from your developing social savvy.

Setting Your Business Goals

What do you hope to gain from social media? If a high follower count or an overnight viral post is your idea of social success, you may learn the hard way that those things in themselves are not guaranteed to bring you more business. Instead of a one-hit wonder, your main focus should be meaningful interaction, with the end goal of building a dedicated fan base .

Social strategist Rebekah Radice has outlined ten steps for doing this. Her advice begins with these three initial steps:

  • Create a content plan and posting calendar, so you know when and what you’re saying.
  • Find out what type of posts your target demographic specifically wants to see.
  • Make it your goal to inform, not sell, as this more effectively builds consumer trust.

Radice further states that if you don’t start out with the right mindset, no amount of frenetic social activity will increase your actual customer engagement. Additionally, being informative is especially crucial for service-based businesses such as restaurants . If customers can’t find out everything they want to know about you before they visit in person, many will choose an establishment that is more generous with its information.

Also, don’t be too set on a certain number of interactions or reposts/repins/reblogs that you want to achieve. It’s more important just to engage and connect with customers and show them what you have to offer than to become the account with the fastest-growing number of followers.

Choosing Platforms and Post Types

Not all social platforms are good at the same things. Some are more image friendly (Instagram, Pinterest ), while others are better suited to quick blurbs than long discussions (Twitter, Snapchat) and still others are best suited to professional interactions (Google+, LinkedIn ). How do you choose the one or more that are best for the purpose and atmosphere of your business?

You can start by identifying which network(s) your desired clients are on. Social monitoring apps can help you narrow this down by seeing where your industry gets the most mentions. Don’t try to overextend yourself too soon; stick to one platform first and build your voice there. One blogger suggests starting with Facebook once you have a website and blog, as it is the most versatile platform. No matter what you decide, always put content first and keep an eye on competitor strategies.

As for what specific types of posts do well , this depends on what you want to promote. Current deals you offer and fun exchanges with followers are two musts, reminding people to check out your business and show them there’s a person behind the account.

People always appreciate blog posts on how to use your product (or use it in unique ways) as well as repair and upkeep tips. Tweet about events you have coming up. Use Facebook to feature your company culture, promote daily and weekly specials, and show off any exciting new products you just got in stock.

While you don’t want to become predictable, it’s okay to find a groove that works for you and stick with it. Make sure any deviations are things that your followers are sure to enjoy, like retweeting or reposting a trending article that fits the interests of your niche. Overall, the highest-performing posts across all social media usually include step-by-step problem-solving instructions, video elements, and lists with plentiful visuals.

Benefiting from Your Social Media Strategy

If you can identify a need in your industry that no one else is meeting and start finding ways to fill it yourself , you’ve got an instant audience. Meet consumer needs and they’ll flock to the source making their life easier — you.

Various benefits of consistent social media use include these:

  • Making your brand more recognizable through repetition.
  • Helping you recognize and resolve customer dissatisfaction before it turns into a PR disaster.
  • Moving you up in search results relevant to your industry.
  • Getting your name in front of thousands of potential customers without potentially costing you a dime.

Having an active social media presence has also proven to increase your customer satisfaction and make you more trustworthy. Once you’ve got the right posts to go along with them, you’re on the right track!

How have you incorporated social media into your business strategy, and what have you learned from the results? Tell us below!

Katherine Halek  is the content strategist at Signazon.com , a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about social media, marketing and entrepreneurship. Connect with her on Google+ .

Image courtesy of Shutterstock .

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10 Ways Businesses Can Earn Their First 100 Twitter Followers http://facebookeeping.com/10-ways-businesses-can-earn-their-first-100-twitter-followers-11290.html http://facebookeeping.com/10-ways-businesses-can-earn-their-first-100-twitter-followers-11290.html#comments Sat, 28 Feb 2015 17:46:44 +0000 http://facebookeeping.com/10-ways-businesses-can-earn-their-first-100-twitter-followers-11290.html Starting a new Twitter account can be a daunting task. You have to consider branding, content, networking, campaigns, promotions, etiquette, management… not to mention building up an audience to actually see your tweets. Here are 10 ways to grow your first 100 Twitter followers, so you’re tweets won’t fall on deaf ears. 1. Follow others. […]]]>

Starting a new Twitter account can be a daunting task. You have to consider branding, content, networking, campaigns, promotions, etiquette, management… not to mention building up an audience to actually see your tweets.

Here are 10 ways to grow your first 100 Twitter followers, so you’re tweets won’t fall on deaf ears.

1. Follow others. One of the quickest ways to get more Twitter followers is to actively seek out and follow others. The more accounts you follow, the more likely they will follow you back – so follow a few hundred, and 100 of them should follow you back within a few days!

2. Purchase ads. If you don’t have the time or patience to grow your first Twitter followers organically, you can purchase promoted account ads and get your account in front of thousands of targeted potential followers. This is a great option for businesses that need to grow quickly.

3. Use search. Search for your local connections, industry experts, business connections and more. If you find interesting accounts, give them a follow. Many will not follow you back, but if you do this consistently, you will start to see more and more following you back as your account grows.

4. Update your business cards. Add your Twitter handle to your business cards, and new connections will be likely to follow you. This can be a great way to increase targeted followers, since everyone you share your business card with is a potential prospect, partner or other business connection.

5. Tell everyone. Chances are, you know more than 100 people. So why not tell them that your business has a Twitter account? Leverage your existing network by asking them to follow you on Twitter. Send them an email, a text, a message on LinkedIn… however you normally converse with them, just send them a little note to let them know you’re on Twitter, and you’d like them to follow you.

6. Use hashtags. By using hashtags in your tweets, you will ensure they are seen by a wider audience than just your followers. This means that even if you have only a dozen or so followers, your tweet could be seen by hundreds if you use the right hashtags. And, while not all of those who see your tweets will follow you, a handful might each time.

7. Host a Twitter chat. By hosting a weekly or monthly chat on Twitter, you’ll quickly become a central node in your community. If you can advertise your chat to your target audience, you should see dozens or possibly hundreds of participants each week. As the host, participants will nearly always follow you at some point during the chat, and you should hit your 100 followers in no time.

8. Offer a giveaway. Want to incentivize people to follow you on Twitter? Give them something for free! A $5 gift card to your nth follower, or entering every follower’s name into a draw for a larger prize are both viable options for a Twitter follower giveaway.

9. Add a Twitter widget to your website. If you are tweeting regularly (which, of course, you are!), it is a great idea to add a Twitter widget displaying your latest tweets to the sidebar of your website. This will show visitors that you have a Twitter account and that it is active, and they can follow you with a single click.

10. Retweet others. It’s better to give than to receive. If you’re looking for more followers, reach out to others by retweeting their content. This interaction will show up in their notifications tab, and they might give you a quick follow.

(Growth chart image via Shutterstock)

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How Should You Handle Customer Complaints (or Praises) on Social? [Infographic] http://facebookeeping.com/how-should-you-handle-customer-complaints-or-praises-on-social-infographic-11287.html http://facebookeeping.com/how-should-you-handle-customer-complaints-or-praises-on-social-infographic-11287.html#comments Fri, 27 Feb 2015 17:37:43 +0000 http://facebookeeping.com/how-should-you-handle-customer-complaints-or-praises-on-social-infographic-11287.html As more customers go to social networks with their complaints, it’s important for businesses to be aware of the challenges that come with social customer service. An infographic from Ohio University highlights the most common scenarios encountered by businesses online. The first, and most urgent situation for a business, is a customer posting a negative […]]]>

As more customers go to social networks with their complaints, it’s important for businesses to be aware of the challenges that come with social customer service. An infographic from Ohio University highlights the most common scenarios encountered by businesses online.

The first, and most urgent situation for a business, is a customer posting a negative review. Nearly 9 out of 10 users read reviews to assess local businesses, and 70 percent of customers say a company’s response to a review can change their view of a company.

Another challenge is customers complaining about products or services. 35 percent of people used a social network to complain this way in 2013, and the majority of complaints on Twitter go unanswered . The best advice for dealing with these complaints is to respond publicly, to let the community know you’re engaged with customers.

The third interaction is praise, to which companies should still respond. According to a survey conducted on Tripadvisor, the hotels with the highest rating had the most engaged managers. Positive comments are less urgent than negative comments, but responding personally to feedback is always a good idea.

Questions are also a huge part of interactions between brands and customers on social networks. 4 out of 10 customers will feel more negatively towards a business if their questions aren’t answered within an hour.

For detailed advice on how to deal with all of these interactions, view the infographic below.


Ohio University Online MBA

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How to feature a post on Facebook, Twitter, Google+ and WordPress http://facebookeeping.com/how-to-feature-a-post-on-facebook-twitter-google-and-wordpress-11284.html http://facebookeeping.com/how-to-feature-a-post-on-facebook-twitter-google-and-wordpress-11284.html#comments Thu, 26 Feb 2015 19:07:55 +0000 http://facebookeeping.com/how-to-feature-a-post-on-facebook-twitter-google-and-wordpress-11284.html How to feature a post on Facebook, Twitter, Google+ and WordPress Image Source]]>

How to feature a post on Facebook, Twitter, Google+ and WordPress - Facebookeeping.com

How to feature a post on Facebook, Twitter, Google+ and WordPress

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How Often Should You Post to Pinterest, Twitter, Google+ and Facebook? [INFOGRAPHIC] http://facebookeeping.com/how-often-should-you-post-to-pinterest-twitter-google-and-facebook-infographic-11281.html http://facebookeeping.com/how-often-should-you-post-to-pinterest-twitter-google-and-facebook-infographic-11281.html#comments Thu, 26 Feb 2015 17:26:21 +0000 http://facebookeeping.com/how-often-should-you-post-to-pinterest-twitter-google-and-facebook-infographic-11281.html If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive footfall to your website, you really need to be updating all of your channels at least once per day, every day. But not all social networks are created equally. Studies […]]]>

If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive footfall to your website, you really need to be updating all of your channels at least once per day, every day.

But not all social networks are created equally.

Studies have shown that Facebook, for example, works best if you post twice per day. After that, Likes and comments begin to drop off.

Three tweets per day seems optimal on Twitter, and about the same number of posts is ideal on Google+.

Meanwhile, the top brands on Pinterest have seen rapid growth by posting multiple times per day.

Check the visual below for more insights, which comes courtesy of Buffer and SumAll .

How Often Should You Post to Pinterest, Twitter, Google+ and Facebook? [INFOGRAPHIC]

(Source: Buffer .)

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Todas las dimensiones de las imágenes en FaceBook (2015). infografia http://facebookeeping.com/todas-las-dimensiones-de-las-imagenes-en-facebook-2015-infografia-11278.html http://facebookeeping.com/todas-las-dimensiones-de-las-imagenes-en-facebook-2015-infografia-11278.html#comments Wed, 25 Feb 2015 18:56:11 +0000 http://facebookeeping.com/todas-las-dimensiones-de-las-imagenes-en-facebook-2015-infografia-11278.html Todas las dimensiones de las imágenes en FaceBook (2015). #infografia Image Source]]>

Todas las dimensiones de las imágenes en FaceBook (2015). infografia - Facebookeeping.com

Todas las dimensiones de las imágenes en FaceBook (2015). #infografia

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How To Stop, Delete And Manage LinkedIn Endorsements http://facebookeeping.com/how-to-stop-delete-and-manage-linkedin-endorsements-11275.html http://facebookeeping.com/how-to-stop-delete-and-manage-linkedin-endorsements-11275.html#comments Wed, 25 Feb 2015 18:55:34 +0000 http://facebookeeping.com/how-to-stop-delete-and-manage-linkedin-endorsements-11275.html Love them or hate them LinkedIn endorsements can be valuable   LinkedIn endorsements are hated by many but I think they get a hard time unfairly. In this post I’m going to show you how to manage your LinkedIn endorsements and share my tips for using them effectively. What are endorsements? LinkedIn launched endorsements in […]]]>

Love them or hate them LinkedIn endorsements can be valuable

 

LinkedIn endorsements are hated by many but I think they get a hard time unfairly. In this post I’m going to show you how to manage your LinkedIn endorsements and share my tips for using them effectively.

What are endorsements?

LinkedIn launched endorsements in 2012. Before they appeared the only way our skills could be validated was with recommendations. Recommendations act like job references or business testimonials, they are written by those you have worked with telling people why you are great. Obviously a recommendation is far more powerful than an endorsement but they are also a lot harder to get.

LinkedIn prompts people to endorse their connections for skills. To endorse someone you just click a button. It’s quick and simple and can be a good way to connect or reconnect with your network.


LinkedIn endorsements are an effective way to reconnect with your network
Click To Tweet


How do you control what you are endorsed for?

I wrote this post when endorsements were new to LinkedIn showing how endorsements could be abused. The truth is it’s easy to manage your endorsements from your LinkedIn profile.

Here’s what you can do:

  • If you have been endorsed and accepted endorsements for skills you don’t possess you can delete them.
  • You can change the order of your skills on your profile
  • You can choose to switch off endorsements
  • You can switch off the prompt to endorse others
  • You can switch off those email updates each time you are endorsed
  • Perhaps the most interesting part of managing your endorsements is the ability to hide endorsements for specific skills from individuals or everyone. This could come in handy if you change your job or business and don’t want a less relevant skill showing as your most endorsed.

In this video I show you how to manage your LinkedIn endorsements from your profile page:

 

What are the benefits of LinkedIn endorsements?

  1. By endorsing someone you are reminding them about you. It’s a small ice breaker that when followed later by a message or email can help you build a relationship further.
  2. An opportunity to reconnect. If someone endorses you on LinkedIn it’s an opportunity to get in touch. Follow up with a thank you message and an invitation for a coffee or a chat.
  3. It gives profile viewers a snapshot of who you are. If you offer Facebook training and that’s at the top of your endorsements section it’s a reassurance that you are the right person for the job.

Your Turn

  • Do you use LInkedIn endorsements?
  • Do you find them helpful?
  • What are the benefits / downsides of endorsements?

 

“365

The post How To Stop, Delete And Manage LinkedIn Endorsements appeared first on Spiderworking.com – Social Media For Small Business .

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One in Four Retweet Celebrities on Twitter, Says Study http://facebookeeping.com/one-in-four-retweet-celebrities-on-twitter-says-study-11272.html http://facebookeeping.com/one-in-four-retweet-celebrities-on-twitter-says-study-11272.html#comments Wed, 25 Feb 2015 17:15:56 +0000 http://facebookeeping.com/one-in-four-retweet-celebrities-on-twitter-says-study-11272.html Have you ever retweeted a celebrity on Twitter? You’re not alone. About one in four (24 percent) active users on Twitter have retweeted a famous person, and almost one third (31 percent) of celebrity fans have done the same. This data comes courtesy of GlobalWebIndex, who polled Twitter users aged 16-64 about their celebrity-based Twitter […]]]>

Have you ever retweeted a celebrity on Twitter?

You’re not alone. About one in four (24 percent) active users on Twitter have retweeted a famous person, and almost one third (31 percent) of celebrity fans have done the same.

This data comes courtesy of GlobalWebIndex, who polled Twitter users aged 16-64 about their celebrity-based Twitter actions over the past month.

The survey found that 26 percent of active Twitter users had visited a celebrity’s Twitter feed, and 21 percent had tweeted about a TV show whilst watching.

One in Four Retweet Celebrities on Twitter, Says Study

(Source: GlobalWebIndex. Retweet image via Shutterstock.)

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The 4 Types Of Social Media Spammers – Which One Are You? http://facebookeeping.com/the-4-types-of-social-media-spammers-which-one-are-you-11267.html http://facebookeeping.com/the-4-types-of-social-media-spammers-which-one-are-you-11267.html#comments Tue, 24 Feb 2015 18:46:46 +0000 http://facebookeeping.com/the-4-types-of-social-media-spammers-which-one-are-you-11267.html One of the worst things about spam, whether traditional email spam or today’s more prevalent social media spam is that it preys on the inexperienced and most vulnerable user. They typically don’t know what they don’t know and therefore are easily taken advantage of by others. New social media users are more likely to click […]]]>

One of the worst things about spam, whether traditional email spam or today’s more prevalent social media spam is that it preys on 4 types of social media spammers the inexperienced and most vulnerable user. They typically don’t know what they don’t know and therefore are easily taken advantage of by others. New social media users are more likely to click links in spam messages, reinforcing the spam tactics to those that use them. Likewise, malicious scam or virus spam within social media, continues to hit the new user at a much higher frequency.

Unlike email spam, social media spam does not require skill to bypass technological barriers designed to prevent spammers from executing their craft. Thankfully the average person is unlikely to be able to hack unprotected email servers, obtain spam email lists and deploy spam email campaigns that invade the privacy and inboxes of millions of people.

Social media spam is particularly harmful due to the low barrier to entry afforded the spammer, thus requiring near zero technical knowledge or skill to take part in the practice. In fact, the majority of spam on social media appears to be done by new marketers that just don’t yet understand what they are doing.

The Objective

To those that have not taken the time or invested the resources to learn proper social media marketing, I wanted to share a recent situation and the real and overwhelmingly negative reaction that most people have to spam tactics. The intent is to show you what people on the receiving end of your social media spam (intentional or not) feel about you, and hopefully open your eyes to how damaging your methods are to your brand, reputation and results. We will then detail the 4 kinds of social media spammers.

Recent Spam Example

Last week I received a friend request on LinkedIn from a “Senior Brand Manager” of a U.S. based marketing firm that describes itself as a total online marketing provider for businesses. Upon reviewing their profile and recent activity, I decided to accept the friend request as they appeared to be an online professional that would understand the social media industry of which I am passionately involved.

Within two minutes of my friend request acceptance I received a two page, private inbox message from this individual pitching their myriad of programming and digital marketing services. Frustrated with the self-titled Senior marketer, I replied to them with my feelings about their spam tactics and also posted the following on a few of my social accounts.

“FYI – you’re no marketing professional when you send a 2 page sales pitch inmail on LinkedIn 2 mins after your friend request is accepted”

What People Think Of Spammers

What people think of you when you spam in social media Though my social media post about this situation received a lot of comments, likes and conversation, the thread on Facebook provides a linear timeline of the feelings and emotions that recipients of social media spam feel. The large graphic on the right is a partial screen capture of that conversation that I highly recommend you read. You will get the sense of the damage you can do to your brand and reputation whether or not you realize what you are doing is social media spam or not. (if you’d like to read the actual Facebook post and comments, click here ).

The 4 Types Of Social Media Spammers:

1) Newbie: Monkey See, Monkey Do – The most prevalent perpetrators of social media spam are newbies. Made up of new technology startups, marketers, or even new social media tools produced by people who have never successfully done social media marketing at all, the newbie group of spammers have invested little to no time learning social media marketing, they simply watch what other newbies are doing and copy them, thinking this is how it’s done. Though the majority of this group are not evil or intent on using spam tactics, they don’t know what they don’t know and therefore perpetuate what they see others doing.

2) I Don’t Care – Another spammer type is the marketer or individual that just doesn’t care. They are going to spam regardless of the negative feedback they receive or the lack of real results. All they care about is “getting their message out” in the fastest way possible, without regard for others. One of the most annoying spammer types in my opinion.

3) The “Expert” – This group of spammers can be the most harmful. Made up of people who think they know what they are doing and do not, or worse they purposefully use spam to increase their YouTube subscribers, followers or Facebook page likes. They are most damaging to the industry because they appear to newer users to be credible and experienced, or worse they know better and intentionally do it using alter accounts to increase their traffic and perception in the industry. I experienced this first hand with someone I personally know recently. Talk about being disappointed…

4) Just Plain Evil – Lastly are the evil spammers that knowingly and intentionally use spam to spread viruses, promote other accounts or sell purchased followers, fans or likes. I think we all understand this kind of spammer without the need to detail it further.

Examples Of Social Media Spam

Without making a huge list, here is a partial list of the most common tactics that are viewed as spam.

  • Automated or manual Twitter direct messages that promote you, your product/service or website.
  • Promotional or sales related LinkedIn messages sent to either new connections or those you have not built any relationship.
  • Tagging people on Twitter messages that promote you, your product/service or website.

I highly suggest that if you fit into any of the spammer types listed in this post, that you spend some time understanding what social media is and how to do it properly. I recommend that you recognize the negative sentiment you are creating around your brand or reputation and cease all spamming activity that is driving that sentiment. Lastly, you should empathize with the people who are being spammed continually and be part of the change in this industry, instead of part of the problem.

If you are a social, marketing or business professional that understands this issue, I would like to empower you to also be part of the change in the industry. It’s easy to ignore, disconnect or delete accounts made up of the newbie spammers, but instead we should be educating and leading them. I suggest we all do a gentle nudge and maybe even link them to this post so at least they will finally know what they don’t know. From there, the responsibility lies on them.

 

 

Filed under: Audience , Brand , marketers , Marketing , Social Media , Spam Tagged: email spam , marketing , Social media spam , spam types , spammer , Spamming

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