Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Sat, 30 Aug 2014 00:35:11 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 Facebook responds to Pew study on social self-censorship http://facebookeeping.com/facebook-responds-to-pew-study-on-social-self-censorship-8133.html http://facebookeeping.com/facebook-responds-to-pew-study-on-social-self-censorship-8133.html#comments Sat, 30 Aug 2014 00:34:50 +0000 http://facebookeeping.com/facebook-responds-to-pew-study-on-social-self-censorship-8133.html Facebook’s overarching goal is to make the world more open and connected . While they’re doing their best about the connection part, a recent Pew Research study asks if the site is making people be any more open. The study, Social Media and the ‘Spiral of Silence,’ examines social self-censorship and how open people are […]]]>

Facebook’s overarching goal is to make the world more open and connected . While they’re doing their best about the connection part, a recent Pew Research study asks if the site is making people be any more open.

The study, Social Media and the ‘Spiral of Silence,’ examines social self-censorship and how open people are to talking about controversial or polarizing topics on social media sites. For instance, 86 percent of U.S. people polled said that they willing to have an in-person conversation about the NSA , but only 42 percent of Facebook and Twitter users were open to posting about it. Of the 14 percent who were unwilling to discuss NSA with others, only 0.3 percent would post about the topic on Facebook or Twitter.

The study points out that Facebook users may be shy to point out conflicting beliefs that may anger or upset their friends and colleagues on the site.

Facebook researcher Winter Mason responded to the study in a note :

Why are the contexts in which people are willing to talk about the issue different for Facebook and Twitter users? It seems that Pew’s study says more about how different people discuss important matters (e.g. people who visit Facebook regularly versus those who don’t), rather than the effects of Facebook or Twitter on how people talk about public issues. Clearly the story is far from the simple conclusion that social media stifles debate.

Finally, the report suggests that Facebook users are less willing to join the discussion because they are more aware of disagreement among their friends. But this begs the question: how are they aware of this disagreement if there is this spiral of silence? One possibility is that people are sharing their opinions on issues by doing things like sharing news stories and liking other people’s statuses without joining a discussion directly. Silence should not be interpreted as suppression – it might just be that people want a less confrontational way of expressing their beliefs.

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Pew explained the topic of social self-censorship in a report :

Those who do not feel that their Facebook friends or Twitter followers agree with their opinion are more likely to self-censor their views on the Snowden-NSA story in many circumstances—in social media and in face-to-face encounters.

In this survey on the Snowden-NSA matter, we found that when social media users felt their opinions were not supported online, they were less likely to say they would speak their minds . This was true not only in social media spaces, but also in the physical presence of others.

Readers: Do you think twice before posting on a controversial matter on Facebook?

Image courtesy of Shutterstock .

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Facebook improves event ads, launches insights http://facebookeeping.com/facebook-improves-event-ads-launches-insights-8127.html http://facebookeeping.com/facebook-improves-event-ads-launches-insights-8127.html#comments Fri, 29 Aug 2014 00:14:10 +0000 http://facebookeeping.com/facebook-improves-event-ads-launches-insights-8127.html Facebook has made the event much more powerful for page admins. In the next few weeks , Facebook is rolling out the ability to make it easier to promote events (not just boost a post about an event), as well as insights showing how many people have seen the event. One of the first major […]]]>

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Facebook has made the event much more powerful for page admins.

In the next few weeks , Facebook is rolling out the ability to make it easier to promote events (not just boost a post about an event), as well as insights showing how many people have seen the event.

One of the first major changes coming to pages is that they can create ads to drive event responses . These ads can be created via the Ad Create tool and Power Editor.

Facebook described this in a blog post :

To make it easier for businesses to reach even more people for their events, we’re announcing new features that help Pages promote their events and see how they’re performing.

In the coming weeks, Pages will be able to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, these types of ads were only shown in the right-hand column on desktop.

eventadAnother major change is the addition of insights to events. When page owners receive this capability, they will be able to see:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

Facebook is also giving page admins the ability to give events a more prominent space on timeline:

For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.) People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.

In addition to the enhancements we’ve made to events for Pages, we’re also improving the events experience for people on Facebook. Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.

eventstabReaders: What do you think of these new features?

 

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Facebook to mobile users: Get the facts about Messenger http://facebookeeping.com/facebook-to-mobile-users-get-the-facts-about-messenger-8123.html http://facebookeeping.com/facebook-to-mobile-users-get-the-facts-about-messenger-8123.html#comments Thu, 28 Aug 2014 00:01:48 +0000 http://facebookeeping.com/facebook-to-mobile-users-get-the-facts-about-messenger-8123.html Facebook is addressing the fear associated with its Messenger application. Some mobile users are seeing a prompt atop News Feed, titled Messenger: Myths vs. Facts, according to a story in TheNextWeb . Much of the unease over Facebook’s Messenger app — which is now the only way, other than mobile browser, that Facebook users can […]]]>

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Facebook is addressing the fear associated with its Messenger application. Some mobile users are seeing a prompt atop News Feed, titled Messenger: Myths vs. Facts, according to a story in TheNextWeb .

Much of the unease over Facebook’s Messenger app — which is now the only way, other than mobile browser, that Facebook users can check and respond to messages — comes from a fear-mongering Huffington Post article and a story from a radio station, both of which have been widely circulated around the social network.

Facebook is now answering these rumors. When a user who sees the prompt taps “Learn More,” it leads them to a post explaining the truths about Facebook Messenger and privacy.

The post from Facebook’s Peter Martinazzi explains how Messenger uses the phone’s camera and microphone, as well as the reasons why messages are being separated from the popular native app:

Like most other apps, we request permission to run certain features, such as making calls and sending photos, videos or voice messages. If you want to send a selfie to a friend, the app needs permission to turn on your phone’s camera and capture that photo. We don’t turn on your camera or microphone when you aren’t using the app.

Many Facebook users are outraged that they have to download another app to get to messages , feeling as if they’re being manipulated. Martinazzi explains that this was done in an effort to make communication faster:

We’re committed to providing a fast, reliable and fun messaging app that anyone in the world can use to reach the people who matter to them. That’s why we’re focusing just on Messenger and moving messages out of the Facebook app. People usually respond about 20% faster when they have Messenger, and we think they’ll find both apps useful in different ways. We hope you’ll try out Messenger and enjoy everything else you can do with the app, like chatting with groups and sending stickers.

Readers: Are you still wary of Facebook Messenger? If so, why?

Image courtesy of TheNextWeb .

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Back to school = back on Facebook? http://facebookeeping.com/back-to-school-back-on-facebook-8118.html http://facebookeeping.com/back-to-school-back-on-facebook-8118.html#comments Tue, 26 Aug 2014 23:46:58 +0000 http://facebookeeping.com/back-to-school-back-on-facebook-8118.html As the school year begins, are parents (and students) spending more time on Facebook? According to Facebook Preferred Marketing Developer Marin Software , around this time of year, clicks on Facebook ads tend to have a huge spike. Looking back at 59 million Facebook ad clicks throughout 2013, the company found that activity takes off […]]]>

As the school year begins, are parents (and students) spending more time on Facebook?

According to Facebook Preferred Marketing Developer Marin Software , around this time of year, clicks on Facebook ads tend to have a huge spike. Looking back at 59 million Facebook ad clicks throughout 2013, the company found that activity takes off as summer gives way to fall. Marin also examined ad clicks for Google and Bing in the same time frame, finding that Facebook really charges ahead around the time of back to school .

In July 2013, Facebook experienced its second lowest volume of ad clicks at a level 25 percent below the baseline (January). But after that, Facebook ads are much more active. From July to August, there’s a 38 percent upswing.

Marin Software feels that this spike is due to parents having more time once their kids are back in school. Additionally, college students could be using the site more around that time too.

Brian Lee, Marketing Research Analyst at Marin, described this trend to Inside Facebook. He found that Bing users tend to skew older, while Facebook’s userbase is a bit younger. Those demographics play a role in the seasonal popularity:

The biggest thing here is the difference in demographics, as well as how they’re affected by seasonality year-round. Whereas people on Facebook might tend to be on vacation in the summer months, they won’t be on Facebook as much, when they’re outside.

In July, you’re off running around. If you’re a student, you’re not in school. If you are a parent of a student, your kids aren’t in school. You’re not involved in Facebook as much as you normally would. The interesting thing is, Bing and Google when you factor in mobile. I may go on vacation, but odds are, I’m still searching while I’m on vacation.

Here’s a look at the chart Marin compiled from the data.

seasonalityofclicksReaders: Do you find yourself on Facebook more during the school year?

Top image courtesy of Shutterstock .

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Facebook’s newest PMD: AdEspresso http://facebookeeping.com/facebooks-newest-pmd-adespresso-8113.html http://facebookeeping.com/facebooks-newest-pmd-adespresso-8113.html#comments Mon, 25 Aug 2014 23:31:05 +0000 http://facebookeeping.com/facebooks-newest-pmd-adespresso-8113.html Big news is brewing at AdEspresso , which was recently named a Facebook Preferred Marketing Developer . The San Francisco-based company (also with offices in Milan and the Netherlands) is a SaaS platform for Facebook advertising optimization, aimed at helping small businesses advertise on the social network. Massimo Chieruzzi, the CEO and Co-Founder of AdEspresso, […]]]>

Big news is brewing at AdEspresso , which was recently named a Facebook Preferred Marketing Developer . The San Francisco-based company (also with offices in Milan and the Netherlands) is a SaaS platform for Facebook advertising optimization, aimed at helping small businesses advertise on the social network.

Massimo Chieruzzi, the CEO and Co-Founder of AdEspresso, commented on the designation in a press release:

Facebook Advertising is a huge opportunity for SMB’s around the world and AdEspresso helps them succeed. There’s no need for Excel reports with hundreds of rows and columns of cryptic metrics and numbers. What advertisers want are the few and actionable pieces of information they really need to get real world results from their social advertising dollars. We’re committed to surfacing this information and helping our customers to do well.

Though AdEspresso is focusing on small businesses, the company has worked with major brands such as Heinz, Oakley and Pirelli.

Chieruzzi tells Inside Facebook that AdEspresso wants to provide small businesses with an advanced tool for Facebook advertising, but make it simpler to navigate. The product AdEspresso has developed is built on simplicity, with a step-by-step guide through the process of optimizing Facebook ads for ROI.

AdEspresso started as a side project for Chieruzzi’s previous company, Creative Web. The company moved to the U.S. in October after being accepted into Silicon Valley accelerator 500 Startups. Since moving to San Francisco, AdEspresso has raised $1.35 million in funding from Texas Atlantic Capital, SierraMaya Ventures and VegasTech Fund.

More than 11,000 users from 83 countries have used AdEspresso, leading to an average revenue growth of 35 percent month over month.

AdEspresso also announced that it recently became the first advertising partner of Canva , a tool which makes it simple to create professional quality graphic design. Chieruzzi discussed this, as well:

Testing multiple designs is critical for successful Facebook advertising. Thanks to our partnership with Canva, our users will be able to easily create and test many beautiful visuals without any design skill.

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How can B2B companies take advantage of Facebook retargeting? http://facebookeeping.com/how-can-b2b-companies-take-advantage-of-facebook-retargeting-8109.html http://facebookeeping.com/how-can-b2b-companies-take-advantage-of-facebook-retargeting-8109.html#comments Fri, 22 Aug 2014 22:30:51 +0000 http://facebookeeping.com/how-can-b2b-companies-take-advantage-of-facebook-retargeting-8109.html Facebook’s retargeting offerings, such as Custom Audiences and mobile app ads, have given a huge boost to the gaming and retail advertising sectors. Through retargeting, game developers have been able to gain installs and re-engage lapsed players , while retailers have been able to target users who stopped somewhere along the conversion funnel. So what’s […]]]>

Facebook’s retargeting offerings, such as Custom Audiences and mobile app ads, have given a huge boost to the gaming and retail advertising sectors. Through retargeting, game developers have been able to gain installs and re-engage lapsed players , while retailers have been able to target users who stopped somewhere along the conversion funnel.

So what’s the next frontier for this kind of advertising? According to AdRoll , a Facebook Exchange partner, it’s the B2B sector .

AdRoll’s President and CMO, Adam Berke, talked with Inside Facebook about how B2B is the next big vertical for retargeting :

Generally, retargeting is known to be focused around retail, travel and classifieds, but one of our biggest verticals is actually B2B and technology. Those businesses use us because it’s very hard to find B2B decision makers and CIO types and people who are making those types of buying decisions for their companies. Once they find it, that data is really valuable. Once they identify their audience, whether it’s a SAAS product or a free trial or a freemium model, that has been a really big growth area for us. They’re starting to figure out ways to use mobile, also.

Berke noted that instead of going for a direct response sales method, B2B companies tend to use Facebook retargeting to promote content or sign up for more information.

For instance, B2B company Tableau Software — a data visualization firm — used AdRoll’s technology to re-engage those who had visited the company’s website and lead them back down the marketing funnel. Tableau used site retargeting, as well as retargeting via FBX .

Users who had simply visited the home page were served Facebook ads highlighting current industry trends in data analytics, establishing the importance to adopt a data analytics company. Mid-intent users saw ads promoting content aimed at the topics they were looking at, as well as solutions Tableau offered that could help. Lower-funnel users saw a reminder of a free trial or content about the specific products they had looked at, but not made a purchase.

The ads performed 40 percent below target CPA and account for 14 percent of Tableau Software’s monthly advertisement leads (content and trial downloads. Additionally, Tableau was able to maintain a steady, below-target CPC and CPA while scaling the campaign almost triple over a three-month period.

Ben Witte, Head of Mobile Growth at AdRoll , talked with Inside Facebook about how Facebook’s retargeting options have matured, especially with regard to mobile:

For the past several years, we’ve been focused on desktop environments and display advertising. With the innovation of Facebook Exchange, there were the first programmatic native ads. Now, the world has moved on. Our customers are engaging with our services across all of their devices. It’s important to be able to reach them wherever they are.

Readers: Do you use any kind of retargeting in your Facebook ads?

Image courtesy of Shutterstock .

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Facebook relaxes News Feed ad frequency limits http://facebookeeping.com/facebook-relaxes-news-feed-ad-frequency-limits-8105.html http://facebookeeping.com/facebook-relaxes-news-feed-ad-frequency-limits-8105.html#comments Thu, 21 Aug 2014 22:20:27 +0000 http://facebookeeping.com/facebook-relaxes-news-feed-ad-frequency-limits-8105.html Facebook is constantly trying to balance user experience with marketing potential in its News Feed. Upcoming changes to the News Feed will alter the frequency with which users see a certain ad. As first reported by Digiday , Facebook is loosening restrictions on ad frequency within its marquee product. An email sent from Facebook to […]]]>

Facebook is constantly trying to balance user experience with marketing potential in its News Feed. Upcoming changes to the News Feed will alter the frequency with which users see a certain ad.

As first reported by Digiday , Facebook is loosening restrictions on ad frequency within its marquee product. An email sent from Facebook to advertising agencies illustrates three key changes:

  • A single ad can be inserted in News Feed up to twice per day (up from one).
  • Ads from a page that a person is not connected to can be inserted into News Feed up to twice per day (previously only one per page, per day).
  • Ads from a page that a person is connected to can be inserted into News Feed up to four times per day (remains consistent from before).

A Facebook spokesperson told Inside Facebook that this will not mean that users see more ads in News Feed :

This does not change ad load. We will not show more ads; rather, we are updating the spacing between ads, and relaxing some of the parameters around insertions of ads from the same advertiser.

OMD Chief Digital Officer Ben Winkler talked with Digiday, shedding some light on what this means for the Facebook ad ecosystem moving forward:

These changes raise the stakes. Advertisers who send out high-quality, relevant messages will benefit. Those who don’t, will do so at their own peril. People like great content, regardless of the source. But they have zero tolerance for one bad ad, let alone two.

Readers/advertisers: What do you think of this news?

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Should Facebook pages still pay to acquire new fans? http://facebookeeping.com/should-facebook-pages-still-pay-to-acquire-new-fans-8101.html http://facebookeeping.com/should-facebook-pages-still-pay-to-acquire-new-fans-8101.html#comments Wed, 20 Aug 2014 22:09:37 +0000 http://facebookeeping.com/should-facebook-pages-still-pay-to-acquire-new-fans-8101.html A common refrain among small business marketers goes something like this: “We’ve paid to acquire new fans , and now we have to pay again to reach them?” There’s been a shift recently in Facebook ad and marketing circles, prompting page admins and brands to put more investment in engagement. But has the “like” been […]]]>

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A common refrain among small business marketers goes something like this: “We’ve paid to acquire new fans , and now we have to pay again to reach them?”

There’s been a shift recently in Facebook ad and marketing circles, prompting page admins and brands to put more investment in engagement. But has the “like” been rendered useless? According to Facebook Strategic Preferred Marketing Developer SocialCode , definitely not.

A new report by SocialCode shows that pages should keep doing campaigns to acquire new fans on Facebook, as they tend to convert more often than non-fans. Instead of just acquiring fans and hoping for profit, SocialCode Chief Innovation Officer Addie Conner told Inside Facebook that fan acquisition campaigns should be coupled with retargeting so these new fans don’t just disappear:

We were looking for new ways to scale on (direct response). Facebook started allowing new ways of retargeting against email lists through Custom Audiences. Immediately, we saw that if they use an email list on Facebook and were retargeting against those users, that works really well. We were able to get really efficient CPAs on that. If you think about fans, it’s just like another email list. You’re getting a group of users who are opting in to see your content going forward and you have an audience that is retargetable over time. If you measure the marginal benefit and it’s coming in, these people are saving you more money than they cost downstream.

Conner authored a report, “Does It Pay To Buy Likes,” noting that it’s easier to convert a fan of your page than it is a non-fan, when retargeting is used. The paper cites a blog post by Facebook’s Vice President of Ads Product Marketing Brian Boland. In that post, he said that ads with social context drive 35 percent higher online sales lift.

In a sampling of five early 2014 campaigns among SocialCode clients, they found ads with social context drew 11 percent higher online sales lift. SocialCode’s report states how important social context is to a campaign:

Social context is one of the most powerful tools in a Facebook advertiser’s arsenal. Make sure a Page has enough likes to achieve the huge benefit that accrues when target audiences see that their friends have engaged with a piece of brand content.

The report also cites a figure gathered from client campaigns: every time fans engage with a piece of content on Facebook, they generate, on average, eight viral impressions with social context.

Conner talked with Inside Facebook about how acquiring new fans with retargeting and purpose can actually help drive sales. Previously, in the early days of Facebook marketing, everyone was going for fan acquisition, but they were largely doing so to build likes as a vanity metric or without much of  a plan after the like. Now that retargeting is a more widely used and mature advertising option, it’s OK to target likes again, Conner said:

They were trying to get likes for the wrong reason. Whether it’s for a vanity metric, or because they thought, “Oh, if I bought someone for $1, then I would earn more than $1 over time in earned media.” That’s where they thought their return would be, versus now really it’s, “I buy a group of people who I later want to retarget in order to take a valuable action against my brand.” This is just the first interim step in creating a relationship with that user and getting them to opt in to seeing my content at a higher rate. It’s a different data optimization feedback loop. We’re not just buying fans based on whoever’s cheapest. We’re buying audiences to become fans who are going to carry the greatest marginal benefit of converting downstream.

The report also mentions — in bold — that companies shouldn’t acquire fans just to acquire fans . The business objective always has to come first and be incorporated into the ad campaign. After the fans are acquired, SocialCode recommends that companies do serious and thorough fan vs. non-fan analysis to learn more about their fanbase and how to reach them.

Readers: Do you still see the value of a like-building ad campaign?

Image courtesy of Shutterstock .

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Facebook: 95 percent of notification emails are strictly secured http://facebookeeping.com/facebook-95-percent-of-notification-emails-are-strictly-secured-8097.html http://facebookeeping.com/facebook-95-percent-of-notification-emails-are-strictly-secured-8097.html#comments Tue, 19 Aug 2014 21:57:50 +0000 http://facebookeeping.com/facebook-95-percent-of-notification-emails-are-strictly-secured-8097.html Whenever you get a notification email from Facebook, such as for a tagged photo, those emails can be encrypted with plain text communication protocol STARTTLS , creating a more secure connection. In May , Facebook said that just 28.6 percent of such emails sent out were protected with STARTTLS, but now that number is up to 95 […]]]>

Whenever you get a notification email from Facebook, such as for a tagged photo, those emails can be encrypted with plain text communication protocol STARTTLS , creating a more secure connection.

In May , Facebook said that just 28.6 percent of such emails sent out were protected with STARTTLS, but now that number is up to 95 percent .

Facebook’s Michael Adkins, a Messaging Integrity Engineer, explained what led to the shift of STARTTLS encryption:

We previously reported that only 28.6% of our outbound notification emails were successfully encrypted and passed strict certificate validation (58% if you count opportunistic encryption). Since STARTTLS encryption requires both sides to deploy it, we encouraged others to take the next step. As a result of recent changes by major providers, most notably Microsoft and Yahoo, 95% of our notification emails are now successfully encrypted with both Perfect Forward Secrecy and strict certificate validation.

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Facebook testing ‘Satire’ tag http://facebookeeping.com/facebook-testing-satire-tag-8093.html http://facebookeeping.com/facebook-testing-satire-tag-8093.html#comments Mon, 18 Aug 2014 21:47:14 +0000 http://facebookeeping.com/facebook-testing-satire-tag-8093.html You might have at least one Facebook friend who thinks that Morgan Freeman is really dead, or some satirical Onion headline is the truth. Facebook wants to stop the sharing of satire as fact, as the site is testing a Satire tag on posts from The Onion and other similar sites, according to Ars Technica and […]]]>

You might have at least one Facebook friend who thinks that Morgan Freeman is really dead, or some satirical Onion headline is the truth. Facebook wants to stop the sharing of satire as fact, as the site is testing a Satire tag on posts from The Onion and other similar sites, according to Ars Technica and sister site AllFacebook .

The tag only appears on the Related Articles module that appears after a user clicks on a link within News Feed.

Facebook confirmed to Ars Technica that this is a test:

We are running a small test which shows the text ‘[Satire]‘ in front of links to satirical articles in the related articles unit in News Feed. This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units.

According to Ars Technica, the test has been going on for about a month. Other satirical sites have received these tags, but Facebook didn’t disclose which sites, or if the tag would extend to News Feed posts or other areas of the site later on.

Readers: Do you think this is really necessary on Facebook?

Image courtesy of Ars Technica.

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