Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Fri, 31 Oct 2014 14:21:59 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 How can Facebook help grow your email list? http://facebookeeping.com/how-can-facebook-help-grow-your-email-list-8437.html http://facebookeeping.com/how-can-facebook-help-grow-your-email-list-8437.html#comments Fri, 31 Oct 2014 14:21:59 +0000 http://facebookeeping.com/how-can-facebook-help-grow-your-email-list-8437.html Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their […]]]>

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Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their cause, and motivated to engage with the mission, the ALS Ice Bucket Challenge exemplified the power of social marketing and illustrates its potential in providing untapped opportunities to reach, capture and cultivate meaningful relationships with supporters.

For years, organizations have treated Facebook and email as entirely different channels to reach and engage supporters. But increasingly, organizations that successfully merge their email and Facebook efforts find themselves with far more benefits.

All right inside of Facebook, there are numerous opportunities to reach new people, capture their data and cultivate meaningful relationships. At the same time, email remains the best channel for much of the marketing that organizations do today. Combining Facebook and email efforts creates a synchronistic relationship where one plus one equals a huge increase in benefits.

How Facebook Supports Email Efforts

In an effort to be the marketing vehicle of choice, Facebook has a concerted strategy to make it easy to leverage the information and networks of its 1.23 billion users in ways that add real value, which for many organizations today includes augmenting email efforts. This can be realized in three important ways:

1. Reach your target audience

Ask people to take action within Facebook rather than on your website, or another external property. People appreciate remaining in the context in which they are working and are more inclined to complete an action, such as sharing their email address, as a result of liking, commenting and sharing within Facebook. Organizations who don’t keep visitors within the Facebook context find that they forego reach, gain negligible fans, and capture only a fraction of the new supporters they could have.

For example, Sierra.Rise ran an email campaign driving supporters to a post on their Facebook page rather than a petition page on their website. The post itself included a clear call to action that went beyond clicking Like, Share or Comment. It asked people to sign a petition, a petition that resided directly inside Facebook. In addition to outperforming past Facebook posts and growing the number of Facebook supporters, Sierra.Rise captured the name and Facebook User ID of every person that Liked or Commented on the post. Most importantly, they captured the email address of every person that signed the petition, adding net-new supporters to their database.

2. Cultivate more productive relationships

It’s become clear that organizations need to move beyond building awareness as their goal for Facebook marketing – both to gain reasonable ROI from their efforts and to take advantage of the changes Facebook has made that enable organizations to reach and engage target audiences in ways that go well beyond Like, Share and Comment.

By giving app developers the ability to add new actions that people can take directly in the News Feed, Facebook opened the ability to build deeper relationships with people right inside Facebook. While custom actions have been around for a little while now, not nearly enough marketers are taking advantage of the benefits engaging directly in Facebook brings. In the case of Sierra.Rise, they were able to not only gather email addresses of interested petitioners, but were able to capture data to better understand the interests of new (and existing) supporters, giving them the opportunity to create deeper, more meaningful relationships.

3. Capture data to evolve relationships on and off Facebook

Most organizations have invested in building their Facebook communities for years. For these organizations, there is a tremendous amount of pent-up value locked away inside Facebook in the form of fans and communities. And that value just keeps growing. A study by NTEN and M+R in 2012 illustrates this point well, finding that Facebook fan growth at 46 percent far outpaced email list growth, which was reported at 12.45 percent.

Yet until recently, the only way to capture email addresses of people on Facebook was to drive them OFF Facebook to a website or app to fill out a form. While this manner of email capture is as old as email and website use itself, driving people to take action on or off Facebook by filling out a form has always fallen flat. This is primarily because these forms are a viral dead end, which defeats the entire point of Facebook. This means, if you are lucky enough to have a post on your Facebook page that does drive people to take action from it, it will simply fail to be shared and spread. In other words, the more successful organizations are at creating posts that drive people to take the action, the less viral it is!

However, with Facebook’s Open Graph API, it’s easier than ever to give people meaningful actions to take directly from their newsfeed without leaving Facebook. Marketers can then capture their data without forgoing the viral impact of people engaging and sharing content directly on Facebook, offering organizations a very cost effective email list growth strategy.  As long as email remains a marketing workhorse, it’s critical that organizations not overlook prime opportunities to grow their house list with interested and socially activated supporters.

Drew Bernard is the founder and CEO of ActionSprout.com; a Facebook app that empowers nonprofits and political campaigns to engage supporters beyond like, share and comment. Drew has been helping organizations build productive relationships with supporters online for over ten years. Twitter: @drewbernard.

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Death and Social Media: It’s No Trick or Treat http://facebookeeping.com/death-and-social-media-its-no-trick-or-treat-8430.html http://facebookeeping.com/death-and-social-media-its-no-trick-or-treat-8430.html#comments Thu, 30 Oct 2014 15:58:24 +0000 http://facebookeeping.com/death-and-social-media-its-no-trick-or-treat-8430.html In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to Social Media. Have we become so desperate for content to share that we disregard how something may affect someone? For example Death. Death and Social Media: It’s No Trick or Treat. Ever experience […]]]>

In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to Social Media. Have we become so desperate for content to share that we disregard how something may affect someone?

Death And Social Media - It's No Trick or Treat For example Death. Death and Social Media: It’s No Trick or Treat.

Ever experience the unexpected loss of a loved one? Do you remember the heartbreak you were feeling? Of course you do. That same feeling is why writing this blog post has been a difficult one for me. We know that death is never easy to accept, we also know that an unexpected death adds to the grief in numerous additional ways.

grandpa My Grandfather would have celebrated his 98th birthday this month. Not too far fetched of a thought or possibility since my Grandmother just celebrated her 99th birthday last month with family here at my home. Grandpa passed away unexpectedly 20 years ago, long before Facebook, Twitter or even text messaging. His time came back when communication had more of a human element to it.

I received a phone call at work about Grandpa’s passing. It was a terrible shock. I remember trying to reply but no words could be spoken at the time. Just nonstop, heartbreaking sobbing and tears. I had a complete meltdown.  Writing this post brings those emotions back, something I wasn’t really prepared for. I miss him terribly and wish he was here to meet his great, great grandson. He would be proud of him, just like my grandmother is.

What does this have to do with Social Media?

I can tell you that there is no way I would have been able to handle the news via a cold, uncaring text message or social media post.

As much as a person tries to express themselves in written word it still does not hold the same sincerity, tone and emotion as when delivered via a live human voice. The delivery and timing of such an important message would make social media no trick, and certainly no treat on the matter of death. Obviously there is never a good time to receive news of an unexpected death of a loved one. However, with a phone call the messenger can get a feel as to what the person is doing and feeling at the time. To send a message via text or on social media, you have absolutely no idea where the receiver of the tragic news is or what they are doing at the time.

The social networks are certainly a way to communicate. In fact, a great way to communicate… I will never argue with anyone on that point. Just not the best form of communication when it comes to matters that deserve the all important human, emotional touch.

I think Maya Anglou stated it perfectly, “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.

Allow me to tell you of another unexpected death…. one that occurred 10 months ago and the tragic inspiration for this blog post. (Yes, it has taken 10 months to finally finish this blog)

A week before Christmas I received news that a very dear friend of mine, Peter Mah unexpectedly passed away . Unfortunately, I received the horrible news via text message. My first initial thought was … “Is this some sort of very sick joke?” I mean, I had known this man for about 20 years, my grandmother has known he and his family for even longer than that. But Peter was not just an acquaintance, I considered him family…. and he knew that.

I had a strange feeling that I should check the Facebook fanpage for the restaurant that Peter and his family owned and sure enough, there it was. I am not immediate family so I did not expect a phone call, but to this day I have no idea who actually sent me the text message. I can only imagine that someone blasted the news to everyone that was on their contact list. How impersonal and cold?

Peter didn’t own a computer, if you can imagine that. I always gave him a bad time about it, but he always did his networking face to face. No Facebook, Twitter or LinkedIn. He remembered everyone and all of their personal details. He read the newspaper faithfully every single day and could hold a conversation with just about anyone, and on any topic. When it came to tech stuff like websites, online presence and smart phones, he relied on others. So the Facebook fanpage was managed by some of the employees and customers.

Here is where things got complicated and tricky. News traveled very fast about Peter’s death, so fast that his mother was one of the last to know. One of the employees explained to me that there was a man who read about the tragic loss and tried calling Peter’s mom to offer his condolences. The number that was listed was no longer in service. Thank God! He then called the restaurant asking for her correct phone number. It is then that he learned that the mother didn’t even know yet. Family was on their way into town to meet with her and give her the tragic news.

I cannot even begin to imagine the devastating heartache of losing a child. I just can’t. Can you imagine getting a phone call from someone you hardly knew, offering condolences for the loss of your child? Certainly, but hearing them say that they heard on Facebook about your child’s death, when you yourself didn’t even know yet? Believe it or not but not everyone is on Facebook or any other social platforms.

In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to relationships and social media. Have we become so desperate for content to share that we disregard how something may affect someone?

Death and Social Media:  It’s No Trick or Treat.

PerfectJulia By Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

Filed under: death , Human , Social Media , Twitter Tagged: communication , death , emotion , Facebook , feeling , Linkedin , message , Relationships , Social Media , text , tragedy , trick or treat , Twitter

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Deleting your Facebook page is foolish http://facebookeeping.com/deleting-your-facebook-page-is-foolish-8426.html http://facebookeeping.com/deleting-your-facebook-page-is-foolish-8426.html#comments Thu, 30 Oct 2014 14:10:49 +0000 http://facebookeeping.com/deleting-your-facebook-page-is-foolish-8426.html You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it? Yet some businesses are doing […]]]>

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You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?

Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”

Let’s lay it out: deleting your Facebook page is foolish.

Despite occasional kinks and glitches, as well as controversial overhauls, “upgrades” and policy changes (like the recent “naming” debacle ), Facebook remains by far the most popular social site on the internet.

Unless you’re paying a little extra for special promoted posts and increased visibility in your audience’s News Feed (still a tough bargain to beat), you’re still given access to a platform where you can promote your brand without being forced to fork over a cent. This is what’s known in the industry – any industry – as “cost effective advertising.”

Despite the exodus of some disgruntled companies disappointed in their Facebook page’s statistical performance and authenticity of fans, Facebook is still the best deal in the social media universe – even better than Twitter, where the average user’s attention span is even shorter than the 140 character limit (and the lifespan of a tweet a few minutes – and that’s being generous).

Facebook is not only more-user friendly, it’s more audience-accessible. Almost everyone you know, in nearly any age group or demographic, has a Facebook account that they check at least once in a while. It’s become the easiest way for everyone to keep in touch with not just friends and family, but the world at large, including their favorite brands (and bands!).

Chances are, if a consumer is aware of your company, they found you on Facebook while surfing for the services you offer. If they can’t find your page (because it’s gone or was never there), they’ll definitely find someone else providing the same product, and you lose a customer to an easier-to-locate, tech-savvier competitor. If your business can’t be bothered to maintain a Facebook page, most potential clients won’t think you’re cool or smart or anything positive – they just won’t consider you. At all.

And let’s talk about the main reason why some businesses are ditching The Book – fake fans. Sure, some of your Facebook followers may be phony accounts set up as a spam screen – but they may also be legit consumers protecting their own personal identities. Not really your call to make. And why do you care if they’re converting? How silly.

As a business, you can’t really measure the “success” of your Facebook page by the number of likes, comments or other graphs that consultants often reference when deciding the validity of this ridiculously obvious option. You know it works when it works – and it always does. Big claim to make with no data? It’s intuitive, folks.

If you REALLY think no potential client will EVER find you (either on purpose or not) on Facebook and result in a sale of some sort, then by all means – cut and run. But I promise you, you’re making a mistake.

It costs you absolutely nothing to create and maintain a Facebook page – the time commitment to curate remotely interesting content is minimal to do yourself and extremely manageable for even small businesses to outsource – and not being there can pointlessly limit awareness of your existence. How short-sighted of you.

Facebook is the new phone book, spanning Generations “B” (for Boomer) to “Z” (and where do we go from there now that we’ve exhausted the alphabet, by the way?).  If you’re not “listed” on Facebook, you may not be discovered at all, alternate forms of advertising aside. Facebook is the first – and oftentimes ONLY – social stop for many online participants. Good luck brewing that juice elsewhere.

Two final points:

Yes, your blog drives lots of traffic (way more than Facebook) – from people who already know about your blog/business and your mom’s friends. That referral pool is pretty small when compared to the potential on Facebook. Don’t need people to purposely or suddenly discover you on Facebook? Swell. Buh-bye.

Do I care if my fans are organic, engaged and fully fluffed or whatever? Nope! I care that people can easily find me – if only to scope out my business as part of their vetting process (and potential clients DO look for you there – ask them!). And for me, that’s A-ok!

Bottom line: those who delete can’t compete. And have smelly feet.

Image courtesy of Shutterstock .

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How To Use Viral Content Buzz To Get More Shares http://facebookeeping.com/how-to-use-viral-content-buzz-to-get-more-shares-8423.html http://facebookeeping.com/how-to-use-viral-content-buzz-to-get-more-shares-8423.html#comments Wed, 29 Oct 2014 15:25:27 +0000 http://facebookeeping.com/how-to-use-viral-content-buzz-to-get-more-shares-8423.html As a blogger you should always be keen to get your blog out to a wider audience and this means getting your posts shared. There are a few things you can do to increase shares: Share it yourself on all relevant social networks Add sharing buttons to your website so it makes it easy for […]]]>

As a blogger you should always be keen to get your blog out to a wider audience and this means getting your posts shared.

There are a few things you can do to increase shares:

  • Share it yourself on all relevant social networks
  • Add sharing buttons to your website so it makes it easy for other people to share
  • Join bloggers groups on Facebook, Google+ and Linkedin
  • Engage with others on Twitter and share content from people with a similar audience.
  • Comment on other blogs within your business area

If you are doing all these things already you might want to take a look at this weeks cool tool ‘Viral Content Buzz ‘ to push your blog out even further.

Viral content buzz has two advantages:

  1. You will find some interesting content that you might otherwise miss that you can share with your social media followers
  2. You will be able to get your content shared further

What is Viral Content Buzz?

Viral content buzz is a sharing network that relies on social currency. Every time you share an article from the site you earn points. You can use these points to get others to share your content.

Here’s a quick tutorial to show you how it works:

Is there a downside?

I had stayed away from tools like this in the past as I wasn’t sure of the value of those shares. If you put a few simple rules in place you will get the most out of this tool:

  1.  Read the articles you are sharing on social media
  2.  Share content on the most relevant networks. You can share on Twitter, Facebook, Pinterest or Stumbleupon. Make sure you are sharing content that is relevant to your followers on these networks. If you don’t you risk loosing your own following.
  3.  Thank people who share your content. Go out of your way to thank the people who are sharing your posts from Viral Content Buzz. Try to make a personal connection with them and you will buildnew relationships with content creators.

Your Turn:

Would you use a tool like Viral Content Buzz to increase the reach of your content? What might stop you? Have you seen benefits from using it in the past? I’d like to hear your thoughts?

“online

The post How To Use Viral Content Buzz To Get More Shares appeared first on Spiderworking.com – Social Media For Small Business .

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Facebook in Q3 2014 in charts: $3.2B in revenue, 1.35B users http://facebookeeping.com/facebook-in-q3-2014-in-charts-3-2b-in-revenue-1-35b-users-8412.html http://facebookeeping.com/facebook-in-q3-2014-in-charts-3-2b-in-revenue-1-35b-users-8412.html#comments Wed, 29 Oct 2014 13:56:59 +0000 http://facebookeeping.com/facebook-in-q3-2014-in-charts-3-2b-in-revenue-1-35b-users-8412.html How important is mobile for Facebook? Mobile advertising now accounts for 66 percent of Facebook’s advertising revenue, according to Q3 figures announced by the company today. Facebook posted its most successful quarter to date , in terms of revenue. The social network reaped $3.2 billion in revenue this past quarter, beating Q2 totals ($2.91 billion). […]]]>

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How important is mobile for Facebook? Mobile advertising now accounts for 66 percent of Facebook’s advertising revenue, according to Q3 figures announced by the company today.

Facebook posted its most successful quarter to date , in terms of revenue. The social network reaped $3.2 billion in revenue this past quarter, beating Q2 totals ($2.91 billion).

Other key figures:

  • Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19 percent year-over-year.
  • Mobile DAUs were 703 million on average for September 2014, an increase of 39 percent year-over-year.
  • Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14 percent year-over-year.
  • Mobile MAUs were 1.12 billion as of September 30, 2014, an increase of 29 percent year-over-year.

More key stats and facts from Facebook’s Q3 can be found below.

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Infographic: Facebook responsible for 58 percent of social logins in Q3 http://facebookeeping.com/infographic-facebook-responsible-for-58-percent-of-social-logins-in-q3-8407.html http://facebookeeping.com/infographic-facebook-responsible-for-58-percent-of-social-logins-in-q3-8407.html#comments Tue, 28 Oct 2014 13:46:28 +0000 http://facebookeeping.com/infographic-facebook-responsible-for-58-percent-of-social-logins-in-q3-8407.html More and more people are logging into sites and apps with Facebook. The latest report from Gigya shows that worldwide, 58 percent of social logins happen with Facebook as the conduit. Facebook, as a social login mechanism, is seeing penetration rates as high as 80 percent in Central and South America. Gigya’s Victor White discussed […]]]>

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More and more people are logging into sites and apps with Facebook. The latest report from Gigya shows that worldwide, 58 percent of social logins happen with Facebook as the conduit.

Facebook, as a social login mechanism, is seeing penetration rates as high as 80 percent in Central and South America.

Gigya’s Victor White discussed the social login trends in a blog post :

The trends we saw in Q2′s social login data  continued in Q3, with Facebook continuing to make incremental gains as the web’s most used third-party identity provider. Also in step with recent trends, Yahoo continued its precipitous decline, dipping below 10% of all social logins in the quarter.

Facebook’s majority position seems to have been solidified by the company’s recent changes to Facebook Login, which now includes line-by-line controls for users when they choose to log into sites and apps with their Facebook credentials.

Learn more about how Facebook dominates the social login landscape by checking out the infographic below.

Gigya Social Login Data_under embargo until 10.27 at 10amPT

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Facebook pushes recommended games, apps in top right corner of News Feed http://facebookeeping.com/facebook-pushes-recommended-games-apps-in-top-right-corner-of-news-feed-8402.html http://facebookeeping.com/facebook-pushes-recommended-games-apps-in-top-right-corner-of-news-feed-8402.html#comments Sat, 25 Oct 2014 13:16:27 +0000 http://facebookeeping.com/facebook-pushes-recommended-games-apps-in-top-right-corner-of-news-feed-8402.html Facebook wants you to play more games . In addition to a module directly in News Feed, Facebook has added recommended games and apps boxes above the right-hand sidebar and above the ticker. To the right of News Feed, Facebook has placed the Recommended Games module above the Trending placement . While you can click […]]]>

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Facebook wants you to play more games .

In addition to a module directly in News Feed, Facebook has added recommended games and apps boxes above the right-hand sidebar and above the ticker.

To the right of News Feed, Facebook has placed the Recommended Games module above the Trending placement . While you can click to eliminate specific games, there’s no way to just minimize or close out the module.

Above chat, on the ticker, there’s another recommended games and apps module. This can be minimized.

Screen Shot 2014-10-19 at 8.46.00 AMReaders: What do you think of these?

 

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A Quick Guide To Writing Clickable Blog Headlines http://facebookeeping.com/a-quick-guide-to-writing-clickable-blog-headlines-8398.html http://facebookeeping.com/a-quick-guide-to-writing-clickable-blog-headlines-8398.html#comments Fri, 24 Oct 2014 14:16:53 +0000 http://facebookeeping.com/a-quick-guide-to-writing-clickable-blog-headlines-8398.html photo credit: dno1967b via photopin cc We spend a lot of time writing our blog posts. We come up with ideas, research, plan, write and edit. It always surprises me that we can devote so much effort to this process and yet neglect one of the most important parts of our post. The headline. Why […]]]>
photo credit: dno1967b via photopin cc
photo credit: dno1967b via photopin cc

We spend a lot of time writing our blog posts. We come up with ideas, research, plan, write and edit. It always surprises me that we can devote so much effort to this process and yet neglect one of the most important parts of our post. The headline.

Why are headlines important?

You may have written the most eloquent, informative or entertaining post but unless you entice people to read it all that effort could be wasted. Your blog title, like the name of a good book or newspaper headline is what hooks people in to find more.

When someone finds your link either on a search engine or a social network there are two key elements that will attract readers:

1. Your headline
2. Your opening paragraph

These elements make a reader decide if they are going to click.

A good headline will tap in to the emotion of the reader. They need to feel that they are getting something when they click your link.

That something could be:

  • A story
  • An experience
  • A tip
  • Inspiration
  • Information

You have one chance to catch your readers attention so it’s worth spending time crafting a good headline.

How long should a headline be?

To display in full in Google search results a headline should not exceed 65 characters. See the example below.

blogheadlines

What makes a good blog headline?

The first question you need to ask yourself is – would that make me click?.

My blog headline writing has improved as I have read more and more blogs. Every morning I scroll through over two hundred blog titles in my Feedly stream . I’m looking for good articles that will either educate me or will be of interest to my social media followers. From these two hundred posts I may only read ten to fifteen articles.

I’ve been doing this for years and as a result I know what entices me to click. I have picked up the habit of writing headlines that mimic the ones that capture my attention.

Here are six types of headline that work for me both as a reader and a writer:

1. Headlines that tempt:

Example “My Favorite Home Grown Tomato Recipes” from Evin OK

This headline promises a personal insight. It’s not just any old list of recipes. The title suggests that these are all tried and tested by the blogger.

2. List headlines:

Example “5 Cardboard Halloween Costumes That Won’t Cost A Fortune” from Gimme Digital

As much as we may think we don’t like them, list headlines do work. The promise that we are going to learn five things when we click this post reassures us that it will be worth it.

3. How To:

Example “How To Make Pom Pom Hedge Hogs” from Molly Moo

People love tips, they love learning how to do things and they like sharing that information with others. Writing a ‘How to’ headline taps in to this positive emotion.

A quick look at my Google analytics tells me that three out of my top four blog posts have a ‘How To’ title:

  • How To Post To Instagram From Your PC In 2 Steps – Cool Tool
  • How To Add Maps To Your Facebook Page – A Trick And Some Alternatives
  • How To Share Facebook Posts On Twitter

If you haven’t written a how to post yet give it a try.

4. Click Bait:

Example “Is Funny A Gender Thing?” from Tara Sparling Writes

When we hear the term ‘click bait’ it usually has negative connotations. Sites like Upworthy and Buzzfeed tend to use headlines that are so tempting that it’s almost impossible not to click. We are used to seeing these in our Facebook feed. They annoy so many people that Facebook has tweaked their algorithm to ensure they get less prominence in the newsfeed.

Despite this good click baiting can work. The example above from Tara Sparling’s blog is enough to peak my interest. It doesn’t tell me a lot about what I am going to read but it does suggest a post that will push some emotional or intellectual buttons. Unlike some of the websites using click baiting techniques when I click Tara’s link I find that I am entertained.

As long as your post delivers on the promise of the title, click baiting can be effective.

5. Ask A Question:

Example “What is Accidental Damage Cover?” from the Chill Insurance blog

What questions do your customers commonly ask you? By posing these on your blog and answering them you could:

  • Attract new prospects from Google searches
  • Establish your expertise
  • Reassure prospects that you know what they want

6. Alliteration:

Example “Super Steampunk Wedding Ideas” from True Romance Weddings

Alliteration is the repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables of a phrase. (Wikipedia )

Alliteration can be enjoyable to read, to say out loud and to hear. There is something about it that attracts our attention and will make us more likely to click. The example above is from True Romance Weddings. If you take a look through their blog you will find more pleasing Alliteration.

Tools

If you are stuck for inspiration there are lots of tools that you can use to kickstart your writing. Here’s three that I have tried .

Split testing using Twitter

Twitter is a great medium for testing variations of a headline. Instead of writing one headline, try writing two or three and alternating between them when you post your link to Twitter.

For example if your main headline was:

“A Quick Guide To Writing Clickable Blog Headlines”

You may also choose to share tweets including an alternative headline:

“Are You Ignoring The Most Important Part Of Your Blog?”

“How To Write Blog Headlines That Get More Readers”

Take a look at your Twitter Analytics to see which version gets the most clicks and engagement. This will help you write better titles in the future.

Practice makes perfect

The real key to writing great headlines is practice. The more you write the easier you will find it. Once you have honed your skills you can go back to older posts and rework their headlines too.

Over To You

Do you spend time working on headlines? What tips and tricks have you used to make them work? What has been your most successful headline to date?

“online

The post A Quick Guide To Writing Clickable Blog Headlines appeared first on Spiderworking.com – Social Media For Small Business .

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SPMD Nanigans’ Q3 Facebook ads report: Global CTR up 195 percent YoY http://facebookeeping.com/spmd-nanigans-q3-facebook-ads-report-global-ctr-up-195-percent-yoy-8392.html http://facebookeeping.com/spmd-nanigans-q3-facebook-ads-report-global-ctr-up-195-percent-yoy-8392.html#comments Fri, 24 Oct 2014 13:05:31 +0000 http://facebookeeping.com/spmd-nanigans-q3-facebook-ads-report-global-ctr-up-195-percent-yoy-8392.html Nanigans , a Strategic Preferred Marketing Developer, released its latest Global Facebook Advertising Benchmark Report recently, which features insight on marketplace trends seen by Nanigans customers in Q3 2014. The report found that CTRs for Facebook ads continued to climb in Q3, a sign that Facebook users are engaging with advertisers’ messages at increasing rates. Other […]]]>

shutterstock_137499599

Nanigans , a Strategic Preferred Marketing Developer, released its latest Global Facebook Advertising Benchmark Report recently, which features insight on marketplace trends seen by Nanigans customers in Q3 2014.

The report found that CTRs for Facebook ads continued to climb in Q3, a sign that Facebook users are engaging with advertisers’ messages at increasing rates.

nanigans Q3 2014 1

Other highlights include:

  • Insight on the most popular and most effective Facebook ad types for direct response marketers;
  • Desktop and mobile advertising spend trends; and
  • Global and vertical-specific trend data on CTR, CPC, and CPM.

Despite rising per impression ad costs, advertisers saw a stronger performance in the quarter. The report highlights key trends seen by companies leveraging Nanigans advertising automation software to manage and scale their performance marketing campaigns on Facebook.

nanigans Q3 2014 2

Those key trends include:

  • Facebook’s three main direct response ad units dominated with Unpublished Page Post Link Ads, Mobile App Install Ads, and Domain Ads accounting for 95 percent of total ad spend;
  • Ad budgets on mobile continue to trend upward, representing 62 percent of total spend;
  • Global CTRs continued to rise across social and mobile, increasing 195 percent year-over-year to an average of 0.56 percent in Q3 2014;
  • CPCs declined quarter-over-quarter to $0.53, and rose 30 percent year-over-year; and
  • Effective CPMs and CTRs increased in Q3 2014, while average CPCs dipped slightly, indicating that demand for and performance of Facebook advertising continues to grow. Despite higher effective CPMs, advertisers are still able drive more engagement and clicks at lower costs.

Top image courtesy of Shutterstock .

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The 3 Most Important Factors For Growing Your Social Media Community http://facebookeeping.com/the-3-most-important-factors-for-growing-your-social-media-community-8387.html http://facebookeeping.com/the-3-most-important-factors-for-growing-your-social-media-community-8387.html#comments Thu, 23 Oct 2014 14:06:23 +0000 http://facebookeeping.com/the-3-most-important-factors-for-growing-your-social-media-community-8387.html It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this […]]]>

It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this in 2014, but sadly that is not the case.

How to grow a social community When it comes to growing your social community there are three main factors that either propel or restrict your growth of your engaged, targeted audience. These three “buckets” are not the sole factors for growing a targeted audience, however they are the most important items you need to start with.

Let’s be clear and point out that the information within this post is specifically speaking to the marketer, brand or business professional that uses social media for marketing of any type. If you are social networking without a business purpose, and therefore not doing social media or social marketing, this information does not apply to you directly, however it is our professional opinion that you should still read and consider changes to what you are doing.

The 3 Most Important Factors In Community Growth:

1) Profile

One of the first things people do when you follow or friend them on a specific social network is look at your Profile. If you have not strategically completed your bio and information details properly, you are dramatically hindering the connections you make. Since there are so many social networks, we will focus on Twitter and Facebook as examples. Here are a few things you need to consider.

Twitter is one of the most informal, effective social platforms. Being human is extremely important if you’re going to be effective. Below are some of the biggest mistakes we see on Twitter profiles:

a) Privacy – If you’re doing social media, do not lock your privacy setting. Your community will never grow.

b) Profile pic – No pic, no follow. It’s that simple. Beyond making sure you have a profile pic, you need to consider whether you are an established brand or just starting out. People connect with people, not brands, logos or companies they’ve never heard of. Give them a human to connect with, rather than a logo they’ve never heard of.

c) Name – That’s great that your Twitter handle is @WhoTheHeckCares, but who are YOU? We see so many Twitter accounts with a great pic, and in the name field the person just put their Twitter handle again. Tell people your name. At the very least your first name and put it in the NAME field in Twitter. That’s why it’s there.

d) Bio – If you want people to be interested in you and what you do, make it easy for them to know you and what you do. All too often we see Twitter bio’s that contain cryptic tag lines, garbled incoherent sentences or no information at all. You need to know that you are leaving your potential followers confused and they are moving on instead of connecting with you.

Facebook is a social network with multiple profile types, such as a personal profile and business or community pages. These different account type are truly different and need to be managed as though they are. It is also extremely important to understand that business IS personal. The days of separating these two things are long gone. People do business with people, not faceless brands.

a) Personal Profile – When you lock your personal Facebook profile down, you are limiting your potential connections with prospective customers. Be sure your profile security settings let prospective connections get a sense of who you are and what you do.

b) Your Businessfacebookprofile All too often people add their business or employer to their profile hastily without intent. This leaves their business page not connected and opens a default Facebook profile for the mentioned company in your profile. This default tells nobody anything about the company or what it does and makes it impossible to build a following. Check your personal profile to ensure you have connected it to your business page. (see example to the right)

b) Facebook Business Pages – Fill out all of the profile information, and write it in a way that someone unfamiliar with you or your business will understand. Be sure your cover photo adds to the messaging and understanding of what you do, so when someone visits your page, they “get it” quickly and decide to connect.

2) Stream

a) Value – For the love of everything holy, you need to realize that social media is not direct sales, telemarketing or email spam. It is about earning relationships. When people check your social streams and find only content and messaging that is all about you, your brand, products or services, most will run. You must be selfless and realize it’s not about you, but your audience. Post content that they find interesting and relevant that is not about you, and you will earn the right to pitch your stuff to a receptive audience. Fail at this and you will get far fewer connections than you could.

b) Frequency – I heard a social media agency owner tell me last week that they were told that posting more than three times per day on any social platform was not a good idea. Really? Who told you that? Their response – “A social media guru that was speaking at an event we attended.”

Let me be really clear here. This is not 2005. If you are only posting 3 times a day on Twitter, Facebook, Linkedin or any other social platform, NOBODY is seeing anything you post. You have to have relevant, valuable, interesting content that YOU post, not Retweet or click Share, all day, every day. Yes, the volumes differ from platform to platform, but 3 posts isn’t the number on ANY of them.

3) Engagement

a) Conversations & Relationships – The other thing a potential social connection will typically do when reviewing your newsfeeds is look for engagement. They want to know that if they connect with you or your brand, you respond, thank, get into conversations and relationships ensue. This is SOCIAL media remember. It’s not spam media or pitch my stuff media. Be social and leverage the media and you will get many more connections and a growing social community.

When someone considering connecting with you or your brand on social media, they will unconsciously cycle through your profile, your bio and your streams. Using what they see, they quickly determine whether they want to connect with you. Focus on these three important factors and see your community grow faster than you have before.

Filed under: Agency , Audience , Community , connection , Content , Engagement , Facebook , Followers , Marketing , Relationship , Social Media , Social Media Marketing , Twitter Tagged: Audience , bio , business , Community , content , Facebook , Grow , important , Linkedin , marketing , newsfeed , privacy , profile , Reach , Social Media , stream , Twitter

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