Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Tue, 22 Apr 2014 22:09:17 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-6-7057.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-6-7057.html#comments Tue, 22 Apr 2014 22:09:17 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-6-7057.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-6-7057.html/feed 0
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-5-7054.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-5-7054.html#comments Tue, 22 Apr 2014 21:18:06 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-5-7054.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-5-7054.html/feed 0
Twitter’s new Facebook-like profile pages are now available to all users http://facebookeeping.com/twitters-new-facebook-like-profile-pages-are-now-available-to-all-users-7060.html http://facebookeeping.com/twitters-new-facebook-like-profile-pages-are-now-available-to-all-users-7060.html#comments Tue, 22 Apr 2014 19:51:53 +0000 http://facebookeeping.com/twitters-new-facebook-like-profile-pages-are-now-available-to-all-users-7060.html Twitter launched a new and very Facebook-like look for profile pages earlier this month. Initially the design was rolled out to a limited number of users, but today Twitter has announced that it is now available for all users on the Web version. The design includes a lot of new features — including highlighting popular tweets, pinned tweets, a […]]]>

Twitter launched a new and very Facebook-like look for profile pages earlier this month. Initially the design was rolled out to a limited number of users, but today Twitter has announced that it is now available for all users on the Web version. The design includes a lot of new features — including highlighting popular tweets, pinned tweets, a larger background image, and a more prominent media gallery — but Twitter is letting you try them out before you commit to the change. If like what you see after your preview the new look, then you can choose to switch it today. Alternatively you can leave your profile…

This story continues at The Next Web

]]>
http://facebookeeping.com/twitters-new-facebook-like-profile-pages-are-now-available-to-all-users-7060.html/feed 0
Adobe: Facebook’s referred revenue per visit grew quarterly, but Twitter and Tumblr dipped http://facebookeeping.com/adobe-facebooks-referred-revenue-per-visit-grew-quarterly-but-twitter-and-tumblr-dipped-7052.html http://facebookeeping.com/adobe-facebooks-referred-revenue-per-visit-grew-quarterly-but-twitter-and-tumblr-dipped-7052.html#comments Tue, 22 Apr 2014 07:54:56 +0000 http://facebookeeping.com/adobe-facebooks-referred-revenue-per-visit-grew-quarterly-but-twitter-and-tumblr-dipped-7052.html It may be getting harder for Facebook to stand out among other social sites for ad revenue, given the increasingly crowded space, but Adobe’s latest social media intelligence report for the first quarter of 2014 found that revenue referred from most social channels to retail sites dropped quarter-over-quarter, except for Facebook. Facebook’s referred revenue per visit […]]]>

Facebook.jpg
It may be getting harder for Facebook to stand out among other social sites for ad revenue, given the increasingly crowded space, but Adobe’s latest social media intelligence report for the first quarter of 2014 found that revenue referred from most social channels to retail sites dropped quarter-over-quarter, except for Facebook. Facebook’s referred revenue per visit rose 2 percent quarter-over-quarter, while Twitter and Tumblr’s figure declined by 23 percent and 36 percent respectively. Year-over-year though, Tumblr’s referred revenue per visit was up 55 percent, followed by Facebook at 11 percent and Twitter at 5 percent. Adobe noted in its report: “While Pinterest…

This story continues at The Next Web

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http://facebookeeping.com/adobe-facebooks-referred-revenue-per-visit-grew-quarterly-but-twitter-and-tumblr-dipped-7052.html/feed 0
Facebook is reportedly building a mobile ad network, to be announced on April 30 http://facebookeeping.com/facebook-is-reportedly-building-a-mobile-ad-network-to-be-announced-on-april-30-7051.html http://facebookeeping.com/facebook-is-reportedly-building-a-mobile-ad-network-to-be-announced-on-april-30-7051.html#comments Mon, 21 Apr 2014 05:16:12 +0000 http://facebookeeping.com/facebook-is-reportedly-building-a-mobile-ad-network-to-be-announced-on-april-30-7051.html Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move towards working directly with its partners rather than outsourcing the work to an outside ad-serving platform. Re/code […]]]>

Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move towards working directly with its partners rather than outsourcing the work to an outside ad-serving platform. Re/code reports that Facebook will appeal to publishers and developers by leveraging the social network’s database to create more precise ad targeting. We have reached out to Facebook for comment and will update with any response provided. Twitter recently also started to step up its focus on…

This story continues at The Next Web

]]>
http://facebookeeping.com/facebook-is-reportedly-building-a-mobile-ad-network-to-be-announced-on-april-30-7051.html/feed 0
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-4-7048.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-4-7048.html#comments Sun, 20 Apr 2014 21:40:15 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-4-7048.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-4-7048.html/feed 0
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-3-7045.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-3-7045.html#comments Sun, 20 Apr 2014 21:09:47 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-3-7045.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-3-7045.html/feed 0
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-2-7040.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-2-7040.html#comments Sat, 19 Apr 2014 21:21:49 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-2-7040.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

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11 Android apps to make notifications more interesting http://facebookeeping.com/11-android-apps-to-make-notifications-more-interesting-7043.html http://facebookeeping.com/11-android-apps-to-make-notifications-more-interesting-7043.html#comments Sat, 19 Apr 2014 17:00:03 +0000 http://facebookeeping.com/11-android-apps-to-make-notifications-more-interesting-7043.html I love Android as much as the next non-Apple owning guy, but there are times when I get bored of using the same old operating system, and seeing the same boring old notifications. Thankfully, there’s no shortage of different ways to liven things up without having to root your phone, or in some cases, even […]]]>

Notifications
I love Android as much as the next non-Apple owning guy, but there are times when I get bored of using the same old operating system, and seeing the same boring old notifications. Thankfully, there’s no shortage of different ways to liven things up without having to root your phone, or in some cases, even spend a penny. Sure, Facebook’s chat-head style notifications set a trend for a bobble-headed approach, but that’s not the only way you can modify how you get informed about new events, and for older handsets that haven’t been gifted with features like lock screen widgets…

This story continues at The Next Web

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Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html#comments Fri, 18 Apr 2014 21:36:47 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

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