Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Tue, 05 May 2015 11:30:24 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.1 Facebook Adds Video to Desktop App Ads http://facebookeeping.com/facebook-adds-video-to-desktop-app-ads-11576.html http://facebookeeping.com/facebook-adds-video-to-desktop-app-ads-11576.html#comments Tue, 05 May 2015 11:30:04 +0000 http://facebookeeping.com/facebook-adds-video-to-desktop-app-ads-11576.html As Facebook churns down the path toward becoming a mobile company , the social network hasn’t abandoned desktop altogether, announcing last week that developers  of desktop applications can now add video to their desktop app ads . The addition of video creative to mobile app install ads  was rolled out in October 2013, and the […]]]>

DesktopAppAdWithVideoAs Facebook churns down the path toward becoming a mobile company , the social network hasn’t abandoned desktop altogether, announcing last week that developers  of desktop applications can now add video to their desktop app ads .

The addition of video creative to mobile app install ads  was rolled out in October 2013, and the functionality was added for mobile app ads via Power Editor  last December.

Facebook announced last week  that “select partners” can now add video to desktop app ads via Power Editor  and the ads create tool , adding that “the product will be available broadly soon” and encouraging interested developers to sign up here  for the global release.

Facebook principal, monetization Robby Banks  said in a developer blog post:

Today we’re introducing video functionality to desktop app ads  to attract more people to install and play Facebook desktop games. This new advertising offering reflects Facebook’s continued investment in desktop games, and it makes it easier than ever to reach the 445 million people that play Facebook-connected games across desktop and mobile every month.

The video unit has similar functionality to our mobile app ads: It’s eligible to play automatically  in News Feed , there is a persistent call to action  over the video pop-up for ads rendering on the right-hand side of the page and all videos now have an end card that appears after they finish with options to replay it or install the game.

Readers: What are your thoughts on the addition of video to desktop app ads?

DesktopAppAdWithVideoEndCard

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One Mistake You Don’t Want to Make When Running a Facebook Ad http://facebookeeping.com/one-mistake-you-dont-want-to-make-when-running-a-facebook-ad-11571.html http://facebookeeping.com/one-mistake-you-dont-want-to-make-when-running-a-facebook-ad-11571.html#comments Sun, 03 May 2015 11:42:23 +0000 http://facebookeeping.com/one-mistake-you-dont-want-to-make-when-running-a-facebook-ad-11571.html One Mistake You Don’t Want to Make When Running a Facebook Ad Image Source]]>

One Mistake You Don’t Want to Make When Running a Facebook Ad - Facebookeeping.com

One Mistake You Don’t Want to Make When Running a Facebook Ad

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7 Twitter Tools to Help You Discover Great Content http://facebookeeping.com/7-twitter-tools-to-help-you-discover-great-content-11570.html http://facebookeeping.com/7-twitter-tools-to-help-you-discover-great-content-11570.html#comments Sun, 03 May 2015 11:01:19 +0000 http://facebookeeping.com/7-twitter-tools-to-help-you-discover-great-content-11570.html Tweeting once, twice, ten times per day can get you some great exposure, but it can also drain your creativity. Here are seven great tools that can help you find and create stellar content if you’re stuck. 1. Buffer Although Buffer is most well-known as a scheduling tool, it can be a great source for […]]]>

Tweeting once, twice, ten times per day can get you some great exposure, but it can also drain your creativity. Here are seven great tools that can help you find and create stellar content if you’re stuck.

1. Buffer

Although Buffer is most well-known as a scheduling tool, it can be a great source for content related to social media, productivity, marketing and other topics.

The “Suggestions” tab of the Buffer app is replenished with 25 new, highly-curated topics each day. With a click of a button, any of these 25 pieces of content can be added to your Buffer schedule, and tweeted directly from your account.

2. Buzzsumo

Buzzsumo is a content search tool that will show you the hottest tweets and content related to any search topic under the sun. Simply enter a term – like “content marketing”, “cupcakes” or “smartphones – and you can browse the most popular tweets about that topic from the past 24 hours to the past year.

3. Hashtagify

Hashtagify dubs itself the “most advanced Twitter hashtag search engine” – and with over 40 million hashtags in its repository, it certainly is powerful.

You can use this tool to search for popular hashtags related to your industry or niche, and include them in your tweets. Or, you can use these hashtags to perform Twitter searches, and see what others are currently tweeting about – so you can join in the conversation or start one of your own.

4. Hashtags.org

Another great hashtag search engine is Hashtags.org. Here, you can get an at-a-glance view of the most popular or trending hashtags right now, and you can enter any hashtag in their search engine to get basic data about how popular it is, related hashtags and more.

5. HootSuite

HootSuite is a robust social media tool. As a dashboard, it enables scheduling, team collaboration, analytics and more. But HootSuite also provides some content suggestions, similar to Buffer.

Once logged in, you can view HootSuite’s content suggestions in the “Publisher” tab. Here, they offer daily content suggestions tailored to what you’ve tweeted in the past – you can also enter your own topics and HootSuite will change its suggestions to match.

HootSuite’s suggestion tool is only available to Pro users.

6. Storify

Storify enables brands and individuals to collect social posts and weave them into a story. There are currently over 2 million stories on the service.

You can use Storify to curate existing conversations, but it’s also a great tool to help you find new content to share or conversations to join. By browsing Storify’s trending stories, you can get a good glimpse into what’s popular or interesting on social media in real-time, and use this to inform your own content.

7. Triberr

Triberr is a network where bloggers and other content producers share their content with each other, sparking conversations and social endorsements.

By creating an account, you can not only earn more exposure for the content you create, but you can also get inspired by the most popular stories being shared by other creators.

(Magnifying glass image via Shutterstock)

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Social Media Jobs: Conde Nast, National Geographic http://facebookeeping.com/social-media-jobs-conde-nast-national-geographic-11569.html http://facebookeeping.com/social-media-jobs-conde-nast-national-geographic-11569.html#comments Sat, 02 May 2015 10:49:37 +0000 http://facebookeeping.com/social-media-jobs-conde-nast-national-geographic-11569.html This week, Conde Nast is hiring a social media editor for Style.com, as well as a social media manager for Details. Meanwhile, National Geographic is seeking a manager of social media , and iCrossing is on the hunt for a director of paid social media . Get the scoop on these openings below, and find […]]]>

This week, Conde Nast is hiring a social media editor for Style.com, as well as a social media manager for Details. Meanwhile, National Geographic is seeking a manager of social media , and iCrossing is on the hunt for a director of paid social media . Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented SocialTimes pros and post a risk-free job listing . For real-time openings and employment news, follow @MBJobPost .

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Social Media is Changing the Nature of Political Campaigns http://facebookeeping.com/social-media-is-changing-the-nature-of-political-campaigns-11568.html http://facebookeeping.com/social-media-is-changing-the-nature-of-political-campaigns-11568.html#comments Fri, 01 May 2015 10:36:34 +0000 http://facebookeeping.com/social-media-is-changing-the-nature-of-political-campaigns-11568.html When social media is involved, politics can become a very dangerous game. When every speech, appearance, and remark can be recorded for posterity journalists tend to take advantage of that fact. As a result, politicians are becoming more guarded, and some are even using social media themselves to cut journalists off at the pass . […]]]>

When social media is involved, politics can become a very dangerous game. When every speech, appearance, and remark can be recorded for posterity journalists tend to take advantage of that fact. As a result, politicians are becoming more guarded, and some are even using social media themselves to cut journalists off at the pass .

According to Washington Post reporter Chris Cilizza:

[S]eeing a politician doing or saying something stupid was infinitely more powerful than reading about the stupid thing they said or did. We are a visual culture; we like to SEE things to truly understand them (or to be truly offended or impressed by them.) YouTube made that possible for every American with an Internet connection or a phone.

Video is particularly attractive to social media users, if the success of Facebook’s video campaigns  are any indication. Social media also is a very fast news surfacing service, and anything newsworthy that reaches social sites will spread like wildfire. What’s more, we’ve seen a growing focus on video apps and video focused social networks.

Apps like Periscope and Meerkat could easily provide an even faster, and less controllable, platform for cataloging the remarks of politicians. If users decided that Periscope is for news , then there will likely be a Periscope broadcast of every event political campaign event.

Because of this uncontrollable exposure, politicians may be moving toward not engaging with the media, or even the public. The result could be politicians only agreeing to recorded appearances carefully managed by their own teams.

Cilizza writes:

[P]oliticians and their staff members quickly grasped that the ease and popularity of YouTube presented them with a powerful way to end-run the media.

The worry always exists that social media is polarizing our politics. While some studies indicate otherwise , if the majority of political video messaging becomes pre-recorded and untouchable, there may be less debate on social media about politics. That might make for a peaceful Facebook feed, but a less informed voting populace.

Running a successful political campaign is all about appearing to have the best reputation. We know that social media can tear a reputation to shreds , and the damage can last for years. Video has already made significant impacts on the campaigning process, and with more mobile video tools available than ever before, its impact will surely continue.

Image courtesy of Harry Hu / Shutterstock.com .

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How to learn the best times to post to Facebook and other social media bit.ly/1bDMrQz http://facebookeeping.com/how-to-learn-the-best-times-to-post-to-facebook-and-other-social-media-bit-ly1bdmrqz-11565.html http://facebookeeping.com/how-to-learn-the-best-times-to-post-to-facebook-and-other-social-media-bit-ly1bdmrqz-11565.html#comments Thu, 30 Apr 2015 11:12:24 +0000 http://facebookeeping.com/how-to-learn-the-best-times-to-post-to-facebook-and-other-social-media-bit-ly1bdmrqz-11565.html How to learn the best times to post to Facebook and other social media bit.ly/1bDMrQz Image Source]]>

How to learn the best times to post to Facebook and other social media bit.ly/1bDMrQz - Facebookeeping.com

How to learn the best times to post to Facebook and other social media bit.ly/1bDMrQz

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Tumblr, Reddit and LiveJournal on the Rise in Q1 [Infographic] http://facebookeeping.com/tumblr-reddit-and-livejournal-on-the-rise-in-q1-infographic-11562.html http://facebookeeping.com/tumblr-reddit-and-livejournal-on-the-rise-in-q1-infographic-11562.html#comments Thu, 30 Apr 2015 10:24:49 +0000 http://facebookeeping.com/tumblr-reddit-and-livejournal-on-the-rise-in-q1-infographic-11562.html It’s interesting to see which companies are rising, and which as falling as the Q1 reports from companies like Google , Facebook , and Twitter  are released. A new infographic from Bitly looks at growth from some other companies, with some interesting trends. Bitly more than 600 million links, and three billion clicks from Q1. […]]]>

It’s interesting to see which companies are rising, and which as falling as the Q1 reports from companies like Google , Facebook , and Twitter  are released. A new infographic from Bitly looks at growth from some other companies, with some interesting trends.

Bitly more than 600 million links, and three billion clicks from Q1. Overall, smaller networks seem to be on the rise, tablet and mobile use are increasing, and even desktop use is up across most networks.

Tumblr seems to have seen the largest gains, with 128.6 percent growth in traffic year over year. Tumblr also saw the largest growth in desktop traffic, with an increase of 193 percent. It’s interesting that Tumblr has seen such large relative growth, given the complaints from the user base about changes brought by Yahoo . Indeed, it seems Yahoo’s influence has been positive overall.

Reddit also experienced significant growth. Overall the site grew 42.2 percent over Q1 last year, but the real gains were on mobile and tablets. Reddit traffic from mobile also grew 94.4 percent, and 86.8 growth from tablet users.

This growth isn’t surprising given Reddit’s acquisition of Alien Blue , which went from the largest third party app to the official app. However, notorious events like ‘The Fappening’ could also be a contributing source of this growth.

Surprisingly, LiveJournal, a blogging tool that most had probably forgotten about, is also on the rise. Traffic to the site increased 58.1 percent overall and 61.5 percent increase from desktop users. The site announced a major relaunch last year in May , and it seems these efforts have been successful.

For more information on the growth of these services, view the infographic below.

Infographic_BitlyIndex_2015_Q1 FINAL

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Turn Leads Into Brand Advocates in 4 Steps [Infographic] http://facebookeeping.com/turn-leads-into-brand-advocates-in-4-steps-infographic-11559.html http://facebookeeping.com/turn-leads-into-brand-advocates-in-4-steps-infographic-11559.html#comments Wed, 29 Apr 2015 10:08:11 +0000 http://facebookeeping.com/turn-leads-into-brand-advocates-in-4-steps-infographic-11559.html Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose , a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey. Step No. 1: Lead generation. This is probably the simplest part of the process as your company […]]]>

Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose , a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey.

Step No. 1: Lead generation. This is probably the simplest part of the process as your company is likely already managing email and social media marketing campaigns. Public relations efforts, press coverage, advertising, and events are also great ways to generate leads.

Step No. 2: Nurture the leads. 33 percent of leads are lost because salespeople aren’t able to answer questions effectively. However, reacting quickly — in less than five minutes — the chance of conversion increases nine times.

Step No. 3: Provide quality customer service. 70 percent of customers stop supporting a company because of poor quality of customer service. 84 percent of marketers say that personalization impacts customer retention and loyalty, so providing personal high quality customer service is a key element in lifecycle marketing.

Step No. 4: Promote customer advocacy. 90 percent of people trust recommendations from their friends, and customer advocates are 50 percent more likely to influence their peers. Offering these advocates rewards and discounts could keep them loyal to the brand for years.

Check out the full infographic below.

image copy

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The Amazing Happy Birthday Candle(colors vary) http://facebookeeping.com/the-amazing-happy-birthday-candlecolors-vary-11557.html http://facebookeeping.com/the-amazing-happy-birthday-candlecolors-vary-11557.html#comments Tue, 28 Apr 2015 17:24:28 +0000 http://facebookeeping.com/the-amazing-happy-birthday-candlecolors-vary-11557.html A flowery and original idea! These flower happy birthday candles are an amazing product that will “wow” everyone at the birthday party. They start off looking like closed flower buds. Once the candle is lit, the center flame lights the smaller birthday candles, which are attached to each flower petal. Then the flower opens up […]]]>

A flowery and original idea! These flower happy birthday candles are an amazing product that will “wow” everyone at the birthday party. They start off looking like closed flower buds. Once the candle is lit, the center flame lights the smaller birthday candles, which are attached to each flower petal. Then the flower opens up and starts to slowly spin. These birthday candles also play the “Happy Birthday” song as they spin, or the wire can be cut to disable the song for use at non-birthday events. Each candle has a wide plastic “foot” so it will easily sit on top of a cake. These birthday candles are for one-time use. Approved for use with foodstuffs by the FDA.

Product Features

  • Great Birthday Party Item
  • Produces a Large Center Flame
  • Lights Many Smaller Candles
  • Plays the Melody “Happy Birthday to You”
  • Turns in a Circular Motion
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Epson Expression Home XP-420 Wireless Color Photo Printer with Scanner & Copier http://facebookeeping.com/epson-expression-home-xp-420-wireless-color-photo-printer-with-scanner-copier-11555.html http://facebookeeping.com/epson-expression-home-xp-420-wireless-color-photo-printer-with-scanner-copier-11555.html#comments Tue, 28 Apr 2015 11:19:15 +0000 http://facebookeeping.com/epson-expression-home-xp-420-wireless-color-photo-printer-with-scanner-copier-11555.html This space-saving, wireless Small-in-One prints from tablets and smartphones1 and includes a 2.5″ color LCD. Uses individual ink cartridges; automatically scans to Facebook and cloud services. Product Features Easy setup and navigation – large, 2.5″ color LCD Compact, space-saving design and great performance Print from iPad, iPhone, tablets and smartphones Individual inks – replace only […]]]>

This space-saving, wireless Small-in-One prints from tablets and smartphones1 and includes a 2.5″ color LCD. Uses individual ink cartridges; automatically scans to Facebook and cloud services.

Product Features

  • Easy setup and navigation – large, 2.5″ color LCD
  • Compact, space-saving design and great performance
  • Print from iPad, iPhone, tablets and smartphones
  • Individual inks – replace only the color you need
  • Scan to Facebook, plus built-in card slot
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