Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Tue, 19 Aug 2014 21:58:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 Facebook: 95 percent of notification emails are strictly secured http://facebookeeping.com/facebook-95-percent-of-notification-emails-are-strictly-secured-8097.html http://facebookeeping.com/facebook-95-percent-of-notification-emails-are-strictly-secured-8097.html#comments Tue, 19 Aug 2014 21:57:50 +0000 http://facebookeeping.com/facebook-95-percent-of-notification-emails-are-strictly-secured-8097.html Whenever you get a notification email from Facebook, such as for a tagged photo, those emails can be encrypted with plain text communication protocol STARTTLS , creating a more secure connection. In May , Facebook said that just 28.6 percent of such emails sent out were protected with STARTTLS, but now that number is up to 95 […]]]>

Whenever you get a notification email from Facebook, such as for a tagged photo, those emails can be encrypted with plain text communication protocol STARTTLS , creating a more secure connection.

In May , Facebook said that just 28.6 percent of such emails sent out were protected with STARTTLS, but now that number is up to 95 percent .

Facebook’s Michael Adkins, a Messaging Integrity Engineer, explained what led to the shift of STARTTLS encryption:

We previously reported that only 28.6% of our outbound notification emails were successfully encrypted and passed strict certificate validation (58% if you count opportunistic encryption). Since STARTTLS encryption requires both sides to deploy it, we encouraged others to take the next step. As a result of recent changes by major providers, most notably Microsoft and Yahoo, 95% of our notification emails are now successfully encrypted with both Perfect Forward Secrecy and strict certificate validation.

Post Source

]]>
http://facebookeeping.com/facebook-95-percent-of-notification-emails-are-strictly-secured-8097.html/feed 0
Facebook testing ‘Satire’ tag http://facebookeeping.com/facebook-testing-satire-tag-8093.html http://facebookeeping.com/facebook-testing-satire-tag-8093.html#comments Mon, 18 Aug 2014 21:47:14 +0000 http://facebookeeping.com/facebook-testing-satire-tag-8093.html You might have at least one Facebook friend who thinks that Morgan Freeman is really dead, or some satirical Onion headline is the truth. Facebook wants to stop the sharing of satire as fact, as the site is testing a Satire tag on posts from The Onion and other similar sites, according to Ars Technica and […]]]>

You might have at least one Facebook friend who thinks that Morgan Freeman is really dead, or some satirical Onion headline is the truth. Facebook wants to stop the sharing of satire as fact, as the site is testing a Satire tag on posts from The Onion and other similar sites, according to Ars Technica and sister site AllFacebook .

The tag only appears on the Related Articles module that appears after a user clicks on a link within News Feed.

Facebook confirmed to Ars Technica that this is a test:

We are running a small test which shows the text ‘[Satire]‘ in front of links to satirical articles in the related articles unit in News Feed. This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units.

According to Ars Technica, the test has been going on for about a month. Other satirical sites have received these tags, but Facebook didn’t disclose which sites, or if the tag would extend to News Feed posts or other areas of the site later on.

Readers: Do you think this is really necessary on Facebook?

Image courtesy of Ars Technica.

Post Source

]]>
http://facebookeeping.com/facebook-testing-satire-tag-8093.html/feed 0
Why are passion pages so popular on Facebook? http://facebookeeping.com/why-are-passion-pages-so-popular-on-facebook-8088.html http://facebookeeping.com/why-are-passion-pages-so-popular-on-facebook-8088.html#comments Sat, 16 Aug 2014 21:06:21 +0000 http://facebookeeping.com/why-are-passion-pages-so-popular-on-facebook-8088.html There’s a group of pages that achieve loads of organic reach , with little to no Facebook advertising involved. How are they doing it? Through passion. Passion pages — like “I fucking love science ,” or “Welcome to the Internet ,” — aren’t so much selling a service or a product, or acting as the […]]]>

ILoveMyMom650

There’s a group of pages that achieve loads of organic reach , with little to no Facebook advertising involved. How are they doing it? Through passion.

Passion pages — like “I fucking love science ,” or “Welcome to the Internet ,” — aren’t so much selling a service or a product, or acting as the public face of a company. They’re meant to be a gathering place for people who love something. But what goes into a passion page’s content strategy and what are the major goals?

Inside Facebook talked with Saul Leal and Saborn Va of Salt Lake City-based Deseret Digital Media , the minds behind popular passion pages such as “I Love My Family ” (8.8 million fans), “Yo Amo a Mi Familia ” (5.6 million) and “I Love the Bible ” (5.3 million). Deseret has more than 100 passion pages across Facebook. Last month alone, they drove 3.3 billion impressions to the company’s FamilyShare Network websites.

Deseret’s Facebook ad budget? $0.

Leal, Deseret Digital Media’s General Manager of Social Media and Family Products, told Inside Facebook the company’s goal on the social network:

Passion without purpose is not passion. … What’s behind the passion pages is really purpose. Purpose has different things. The first one comes through the mission of the company. It’s very focused. I want to own the brand of families on the internet. Based on Unmetric, one of our pages is the No. 1 page online in the media sector for Facebook. If you look at Upworthy, BuzzFeed, New York Times — of all of these media pages, we are the No. 1 page for the last several months.

Va, the company’s Director of Social Media, said that instead of creating a page and trying to craft out an audience, Deseret’s social media and content strategy is somewhat reverse-engineered. Knowing that there are swaths of people on Facebook who are passionate about family, religion or their spouse. The plan has been to create content around those themes and then post to Facebook.

Deseret has been victim to Facebook’s News Feed algorithm changes , too. When Facebook changed to skew away from memes and low-quality posts, Vu said Deseret shifted its strategy to focus on the content of the FamilyShare Network sites. The pages shared content from those sites that resonated best with their audiences, optimizing for shares.

D315D813-C044-4E35-91B5-41058BEE4F27Last month, Deseret’s social pages drove 23.3 million social referrals to the websites. The company has more than 91 million aggregated social followers across all platforms, with Facebook being the most popular.

The sites are very popular internationally. Of Deseret’s top 10 pages, in terms of likes, only 5 are in English, with other being in Spanish or Portuguese. Leal said that roughly 80 percent of the traffic to the FamilyShare Network sites comes from social media — a lion’s share of that being Facebook.

People love to share content from these pages, as well as engage with what’s posted. On one page, Eu Amo Meu Marido (Portuguese for “I Love My Husband,”) there’s a PTAT value of 61 percent of the page’s 1.7 million fans. Pages, I Love My Family and I Love The Bible have driven total reach of more than 60 million each over the past 28 days.

How do they do this without resorting to cat memes, sexy pictures or paying for advertising? Leal said they try to make an emotional connection with their fanbases, creating content that’s made to be shared. Va explained the strategy:

The mission of our company is to strengthen hundreds of millions of families all over the world with the content that we’re producing. That content is very focused on families and somewhat focused on faith, as well. Ultimately, we use social media to drive traffic back to our website. We don’t build pages and then write content for those pages. We have content and we build pages to push out that content. The pages that we build have to be relevant to the content that we produce. We have pages like I Love My Family or I Love My Husband, and those are pages that all drive traffic content. We don’t do just anything. There’s got to be some relevancy there.

While this may not work for many companies, managing a passion page centered around your brand’s expertise or product could be a valuable way to drive both engagement and traffic to the website.

Readers: Do you utilize (or like) any passion pages?

 

Post Source

]]>
http://facebookeeping.com/why-are-passion-pages-so-popular-on-facebook-8088.html/feed 0
Facebook: 15M people talking about ALS Ice Bucket Challenge, 1.2M videos posted http://facebookeeping.com/facebook-15m-people-talking-about-als-ice-bucket-challenge-1-2m-videos-posted-8082.html http://facebookeeping.com/facebook-15m-people-talking-about-als-ice-bucket-challenge-1-2m-videos-posted-8082.html#comments Fri, 15 Aug 2014 20:52:17 +0000 http://facebookeeping.com/facebook-15m-people-talking-about-als-ice-bucket-challenge-1-2m-videos-posted-8082.html People all over Facebook are soaking themselves with ice water to bring awareness to ALS — including Facebook CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg . But how widespread has this been? Facebook released statistics Friday, showing that 15 million people across the social network have posted about, commented or liked a post […]]]>

SherylSandbergALSIceBucket

People all over Facebook are soaking themselves with ice water to bring awareness to ALS — including Facebook CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg .

But how widespread has this been? Facebook released statistics Friday, showing that 15 million people across the social network have posted about, commented or liked a post related to the ALS Ice Bucket Challenge . People have also posted more than 1.2 million videos.

Facebook commented on the challenge, which apparently started in Boston:

The spread structure is centered around Boston. Each line represents at least 10 connections between nominators and nominees for the challenge. Many attribute the challenge to former Boston College baseball player, Pete Frates , who was diagnosed with ALS in 2012, which could explain the concentration in Boston.

IceBucketMap
Some of the top posts from public figure participants:

Here’s a look at how the Ice Bucket Challenge spread throughout Facebook over time. Click the chart to enlarge.

IceBucketOverTimeReaders: Have you taken the ALS Ice Bucket Challenge?

Post Source

]]>
http://facebookeeping.com/facebook-15m-people-talking-about-als-ice-bucket-challenge-1-2m-videos-posted-8082.html/feed 0
Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid http://facebookeeping.com/part-2-18-amateur-social-media-marketing-mistakes-to-avoid-8078.html http://facebookeeping.com/part-2-18-amateur-social-media-marketing-mistakes-to-avoid-8078.html#comments Thu, 14 Aug 2014 20:54:10 +0000 http://facebookeeping.com/part-2-18-amateur-social-media-marketing-mistakes-to-avoid-8078.html In Part 1 of our series on Amateur Social Media Marketing fails , we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid. Again, we want to reiterate that this post is specifically for those that […]]]>

More Amateur social media mistakes to avoid In Part 1 of our series on Amateur Social Media Marketing fails , we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.

Again, we want to reiterate that this post is specifically for those that are using social media for marketing. We also want to restate that there are no steadfast rules to social media marketing, just best practices.

Everything in this post is designed to educate you on things that you may want to avoid and provide you with the details as to why.

 

Here are the 9 additional amateur social media fails:

10) Inviting Followers to Connect Somewhere Else - Someone walks into your store and someone on your staff tells them, “hey, it would be great if you went to our OTHER location on 5th street.”  How well do you think that will go over with your customer? If you wouldn’t do it real life, don’t do it in social media.

Your new connection has connected with you where THEY wanted to. Make the connection valuable and interesting enough for them to WANT to visit your other connection points.

11) Not Following Others - You’re so cool that you don’t care about anyone else but yourself? #FAIL When I see a social account that has thousands of followers/friends, yet follows very few of them back, I run!

There are typically only three reasons that they do this:

a) They’ve purchased friends/followers/likes to appear important.

b) They think they are really important and it’s all about them. (they don’t care about anyone else)

c) They have no clue about social media marketing -or- relationships.

12) Mass Event Invites - So you have a new event and you want everyone to be there so you click to invite people on your friends list. STOP! It is more than acceptable to invite people to your event that you have a relationship with and/or are in the city/state of the event you are promoting, but mass inviting your entire “friends” list is a huge fail.

Would you send invitations to everyone in your address book to a local Christmas party you are holding at your home?  If you answered yes, we really need to talk…

13) Cold Facebook Page Invites - Nearly identical fail to number twelve is mass inviting people to you or your clients Facebook page. If we had a dollar for every time we had been invited to like a page for a company that is thousands of miles away from us, about a product or topic we have no interest in, or from a person that has never engaged with us in any way, we would be driving a Bentley.

Build relationships first and earn the right to pitch what you do, your other social properties and events, etc. – And for the love of everything that is Holy, target your invites to people who are geographically or demographically appropriate! (*takes deep breath)

14) Cold Group/Community Invites - Groups and communities are great for some people and niche topics, but remember that many others don’t think so. Before you invite someone to your group or community, be sure they want to be in it. Recognize that the notifications and noise that many groups generate are much more than individuals want every day. It’s not about YOU!

Build relationships with people you would like in your group and ask them if they’d like to join. Randomly inviting people to your group is such bad form and annoying to most. You’re showing your newbie again.

15) Falling Asleep - Ok, not literally, but figuratively. The best way to kill your social media engagement is to not respond when mentioned. On the same note, the slower you DO respond, the less effective you are going to be.

16) TrueTwit Validation - Probably one of the biggest Twitter newbie fails is TrueTwit. Imagine starting out a relationship with a new connection telling them that you don’t trust them and you are also too lazy to look at their bio to determine if they’re real or not. THAT’s what you are doing by using the TrueTwit app.

Read more on the fail that is TrueTwit click here

17) Klout Focused - So you got Klout game? So what… We suggest that you spend far less time focusing on your Klout score (which can easily be gamed and has no relevance to your social media marketing skill, ability or results) and focus your time on actually getting real results.

Because you have a number that makes you feel important, does not change your pocketbook. Focus on real results and the things that you should be doing to get them.

18) Cluster Posting - Since social media marketing is not your “real focus” and you’re awful busy, posting 22 pictures in a row on Instagram every morning, 14 Twitter posts that same hour and 8 Facebook posts that afternoon makes sense. At least you got your required number of posts done today, right? Not so fast.

Cluster posting as we like to call it is kind of like the person at the dinner party that never shuts up, takes over every conversation and makes everything about them. Don’t be that person. Spread your posts out across the entire day, every day. Do it consciously, with intent. You’ll lose less connections, frustrate fewer people and most importantly get way better results!

Wrapping It Up

You really need to understand the why surrounding what you are doing in your social media marketing, not just the what. Understand the effect your activity has on your connections and the things you should really avoid doing. If you are just doing something because you saw someone else do it can be a recipe for disaster.

What stood out to you in this series? Is there anything you disagree with?

Filed under: Engagement , FAIL , Followers , influence , Marketing , Relationship , Results , Social Media , Social Media Marketing , Social Selling , Strategy , Twitter Tagged: amateur , Audience , avoid , Community , conversation , Effective , Engage , etiquette , event , facebook page , fail , follow , group , invite , Klout , marketing , method , mistake , procedure , rules , Social Media , Social strategy , tools , TrueTwit , Twitter

Post Source

]]>
http://facebookeeping.com/part-2-18-amateur-social-media-marketing-mistakes-to-avoid-8078.html/feed 0
How to prepare for Facebook’s Sept. 1 ad targeting, bidding changes http://facebookeeping.com/how-to-prepare-for-facebooks-sept-1-ad-targeting-bidding-changes-8073.html http://facebookeeping.com/how-to-prepare-for-facebooks-sept-1-ad-targeting-bidding-changes-8073.html#comments Thu, 14 Aug 2014 20:38:37 +0000 http://facebookeeping.com/how-to-prepare-for-facebooks-sept-1-ad-targeting-bidding-changes-8073.html Starting Sept. 1, all targeting and bidding on Facebook rolls up to the ad set level. You can no longer do mixed targeting and mixed bidding. In March, Facebook announced plans to simplify its advertising structure, breaking it down from campaign, to ad set to add. Facebook’s Patricia Lai announced in the PMD News group recently […]]]>

shutterstock_194677022

Starting Sept. 1, all targeting and bidding on Facebook rolls up to the ad set level. You can no longer do mixed targeting and mixed bidding.

In March, Facebook announced plans to simplify its advertising structure, breaking it down from campaign, to ad set to add. Facebook’s Patricia Lai announced in the PMD News group recently that the company is moving forward on part 2 of this plan: moving targeting, placement and bid settings to the ad set level. That three-tiered structure will roll out globally Sept. 1.

Here’s what Lai told members of the group :

In our updated interfaces, all NEW ad sets will define targeting, placement and bid settings at the ad set level. This does not change how our system optimizes; it only changes where these settings are defined. Comparing audiences, placements and bid settings across ad sets results in clearer and more meaningful insights. In our updated interfaces, advertisers will no longer be able to create ads with mixed targeting, placement or bidding within the same ad set, a common source of advertiser confusion. Ads will now be defined by your creative, leading to more clarity and predictability in regards to delivery.

AdCampaignStructure

In plain English: 

You should group your ads by creative, not by audience.

So when you have a piece of content, you make an ad set for it, choosing multiple targets and a bid.

Then Facebook will make the individual ads for you and optimize.

Your existing ads will work just fine for now, but you’ll need to migrate by January 2015.

For optimization pros:

Don’t make ads by audience any more. The reason people did this was to prevent larger audiences from eating budget from smaller audiences.

Yet, the trade-off with this approach is that you’d have to create many, many ads for each creative.

Some notable pros have insisted that you create ads by audience, as they may have not understood that Facebook was in the process of implementing frequency capping , that creatives don’t live forever, and that bidding is something that shouldn’t be gameable.

When you have just one ad set per audience , you can easily turn off a creative in one place.

Let’s say you’re promoting an event, current news, or content that has an expiration date. If you had followed the advice of building ad sets by audience, you’d have to go kill each of those ads across multiple ad sets.

That would be crazy, unless you had Facebook ads API access to automate.

Look at Google AdWords.  They break campaigns into something they intentionally call “ad groups”, since it’s by the ad (creative).  Had they wanted you to organize by keywords, they’d call them “keyword groups,” right?

2014-08-14 01_14_2

While some people will complain about Facebook’s announcement here — the optimizers who try to game the system in a SEO-like way and the people who complain about any sort of change — we see this as quite positive.

Facebook is doing the right thing to make our lives as advertisers easier.

Imagine we get to the point where we merely tell Facebook our various business goals and they automatically select what combinations of audiences to receive what content?  Folks, we’re not that far off. Optimized CPM gets a good part of the way there.

This will put a number of Facebook ad vendors (selling training courses and software) out of business, at least the ones that don’t add vaue beyond just Facebook. But you knew this was going to happen.

Top image courtesy of Shutterstock .

Post Source

]]>
http://facebookeeping.com/how-to-prepare-for-facebooks-sept-1-ad-targeting-bidding-changes-8073.html/feed 0
Facebook launches cross-device reporting for ads http://facebookeeping.com/facebook-launches-cross-device-reporting-for-ads-8067.html http://facebookeeping.com/facebook-launches-cross-device-reporting-for-ads-8067.html#comments Wed, 13 Aug 2014 20:18:55 +0000 http://facebookeeping.com/facebook-launches-cross-device-reporting-for-ads-8067.html Facebook continues to make strides in becoming the “cross-platform platform ,” as today the company announced a way to track performance of advertising across devices . This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion. Through this cross-device reporting, advertisers can see how different devices […]]]>

Facebook continues to make strides in becoming the “cross-platform platform ,” as today the company announced a way to track performance of advertising across devices . This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.

Through this cross-device reporting, advertisers can see how different devices influenced a website conversion and mobile app actions, as well as the value of the website conversion. According to a recent study by Altimeter , more than 60 percent of U.S. adults use at least two devices daily, and more than 40 percent sometimes start an activity, like shopping, on one device and convert on another device.

Facebook blogged about this new capability:

Imagine seeing an ad for a product on your mobile phone while in line at the bank. Do you immediately make a purchase on your phone? Probably not. But perhaps you go back to your office later that day and buy on your desktop computer. Such cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to interact with businesses.

Facebook already offers targeting, delivery and conversion measurement across devices. With the new cross-device report, advertisers are now able to view the devices on which people see ads and the devices on which conversions subsequently occur. For instance, a marketer can view the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet.

Facebook, in recent months, has been promoting a serious cross-platform message . At Casual Connect, a major games conference, Facebook pushed for game developers to have a harmonious mobile and desktop relationship, saying that it would lead to greater revenue. Now the company is giving advertisers a powerful way to see how these cross-platform users act on mobile, desktop and tablet before making a purchase.

crossdeviceinfographic

To view cross-device conversions for campaigns, go to your Facebook Ad Reports, click Edit Columns, and select Cross-Device on the left-hand menu.

crossdevicereportsReaders: Do you have a cross-device advertising strategy?

Images courtesy of Facebook  and Shutterstock .

 

Post Source

]]>
http://facebookeeping.com/facebook-launches-cross-device-reporting-for-ads-8067.html/feed 0
Life after like gating: How to keep growing and engaging your fan base http://facebookeeping.com/life-after-like-gating-how-to-keep-growing-and-engaging-your-fan-base-8063.html http://facebookeeping.com/life-after-like-gating-how-to-keep-growing-and-engaging-your-fan-base-8063.html#comments Tue, 12 Aug 2014 20:04:34 +0000 http://facebookeeping.com/life-after-like-gating-how-to-keep-growing-and-engaging-your-fan-base-8063.html Recently, Facebook announced that they will eliminate like gating  for Facebook pages on Nov. 5. Fan gating (or like gating) allows brands to require consumers to become Facebook fans in order to view exclusive content, redeem coupons or enter sweepstakes. In the short term, the move might be a blow to brands that rely on […]]]>

Recently, Facebook announced that they will eliminate like gating  for Facebook pages on Nov. 5.

Fan gating (or like gating) allows brands to require consumers to become Facebook fans in order to view exclusive content, redeem coupons or enter sweepstakes. In the short term, the move might be a blow to brands that rely on fan gating to grow their audience. But ultimately, the change will encourage brands to focus on strategically growing an engaged, relevant audience. It is a sign that social marketing is evolving past goals like “getting more likes,” and maturing into a practice that is focused on delivering real business value for an unusually low cost.

This is a good thing, we promise.

To ease the transition, we recommend these five tactics for building and leveraging your audience after Facebook sunsets the like-gate.

1. Run social campaigns that encourage —but don’t require — page likes

Facebook campaigns and promotions give brands a significant fan growth boost, even when they don’t require likes. Marketers can still create strong calls to action for why the consumer should become a fan. Plus, lifting the fan gate removes a barrier to entry, enabling more people to see and participate in experiences. You may lose a few likes, but you’ll capture more valuable info, like email addresses.

2. Focus on producing engaging, shareable content

Your true fans don’t need an incentive to like your page, because they’re genuinely interested in what you have to say. Deliver informative, quality content that grabs the attention of consumers and makes them want to become fans. Since Facebook’s reach decline , blasting Facebook posts hyper-frequently is no longer an effective strategy for growing reach and engagement. So you’ll need to emphasize quality and relevancy to get results.

3. Test, test, and test some more

Analyze the days and times when your content gets the most traction, and change your posting habits accordingly. Experiment with a variety of Facebook post types (photos, videos, links), and monitor performance. Put ad spend behind the posts that get plenty of likes and shares. Or try testing content with dark posts before blasting content to your entire fan base.

4. Don’t just rent your audience. Build your own.

Facebook likes are seen as a way to maintain connection with consumers, but with Facebook’s declining reach, marketers need to start owning —not renting—their audience.

Leverage social channels like Facebook to collect emails and marketing opt-ins, and ensure that you can stay connected with consumers in the long-term.

5. Focus on meaningful results.

The success of your Facebook strategy cannot be measured in likes. You need to track and optimize the channel’s contribution to the metrics that matter most to your business: whether it’s website visitors, coupon redemptions, direct sales, email acquisition, or customer loyalty. Invest in the tools and tactics that make a genuine impact.

Mairead is the Senior Manager of Marketing at Facebook Preferred Marketing Developer Offerpop , where she leads the content & community team. You can follow her on Twitter at @MaroidRage

Post Source

]]>
http://facebookeeping.com/life-after-like-gating-how-to-keep-growing-and-engaging-your-fan-base-8063.html/feed 0
The nuts and bolts of a perfect FaceBook post infographic http://facebookeeping.com/the-nuts-and-bolts-of-a-perfect-facebook-post-infographic-8060.html http://facebookeeping.com/the-nuts-and-bolts-of-a-perfect-facebook-post-infographic-8060.html#comments Mon, 11 Aug 2014 20:00:05 +0000 http://facebookeeping.com/the-nuts-and-bolts-of-a-perfect-facebook-post-infographic-8060.html The nuts and bolts of a perfect FaceBook post #infographic Image Source]]>

The nuts and bolts of a perfect FaceBook post infographic - Facebookeeping.com

The nuts and bolts of a perfect FaceBook post #infographic

Image Source

]]>
http://facebookeeping.com/the-nuts-and-bolts-of-a-perfect-facebook-post-infographic-8060.html/feed 0
How to lock down Facebook privacy — and zip your lips http://facebookeeping.com/how-to-lock-down-facebook-privacy-and-zip-your-lips-8052.html http://facebookeeping.com/how-to-lock-down-facebook-privacy-and-zip-your-lips-8052.html#comments Mon, 11 Aug 2014 19:49:12 +0000 http://facebookeeping.com/how-to-lock-down-facebook-privacy-and-zip-your-lips-8052.html In the current era of data mining, account hacking and identity theft, cyber-security has never been more important. And an area that many people leave insanely unprotected is social media, Facebook in particular. Crooks have begun using social media in a variety of ways, from pulling our personal information for identity theft, to paying attention […]]]>

In the current era of data mining, account hacking and identity theft, cyber-security has never been more important. And an area that many people leave insanely unprotected is social media, Facebook in particular. Crooks have begun using social media in a variety of ways, from pulling our personal information for identity theft, to paying attention to when you go on vacation in order to rob you while you’re away. And employers (even though they’re not supposed t0) ARE checking your profiles, people.

Fortunately, there are several simple steps that can be taken to lock down your Facebook account and slam the digital door in the face of would-be thieves and other prying eyes.

Settings

When logged in to your Facebook account, go to the down arrow on the right side of your notifications and requests. Choose Settings. This will take you to the Settings page, which will have several options to choose from on the left side menu.

Screen Shot 2014-08-11 at 11.38.07 AM

Step 1:  General

General Settings is the page where you can create or edit your name, username, e-mail account, password, networks and language.  It is important to know this page in the event you feel your account has been compromised or if you feel the need to change/edit your username to make it more difficult for identity thieves to search for you.

Screen Shot 2014-08-11 at 11.38.19 AM

Step 2: Security

There are several crucial settings under the Security Page. Number 1 on the list is Login Notifications. Enabling notifications ensures that you will be alerted by text or e-mail if someone logs in to your account from an unknown computer or device.

Screen Shot 2014-08-11 at 11.38.33 AM

Login approvals, code generator and app passwords all create an extra level of security, creating specialized codes which have to be entered to get into Facebook. These do require having your smartphone handy to use them, but you’re probably using Facebook FROM your phone regardless!

Trusted contacts create a list of friends who can help you get into your account if it becomes locked due to intrusion. Taking a look at your Trusted Browsers and Where You’ve Logged In are both important in not leaving an accidental back door open for crooks to come in.  Make a habit of checking this weekly and sign out of any logins – and apps (more on that in a sec) – that you don’t recognize.

And this is also where you can deactivate your account if you need to get off Facebook immediately. Hopefully it doesn’t come to that.

Step 3: Privacy

This is the page most casual users will spend the most time locking down and with good reason. Strictly restricting who can see, tag , post and contact you is extremely valuable. Parents, in particular, want to pay attention to this page when setting up a Facebook account for a youngster. The rule of thumb with most of these settings will be to keep them at “Friends” – though it’s important to know that this default changes based on your last status. If, for example, your last update was “public” then your next post will default to public as well. And you DEFINITELY want to review all items you’re tagged in before they hit your wall, so turn that option on.

Screen Shot 2014-08-11 at 11.38.46 AM

Beyond that, if you realize you have public posts and want to start over, the “limit the audience for posts shared with friends of friends or public” and will make EVERYTHING on your timeline “friends only.” You can’t change back once you do it though, so proceed with caution. Your wall will suddenly appear empty to restricted users and followers.

“Who Can Look Me Up” is an open-ended category that allows individuals to look you up using e-mail addresses or phone numbers. Set these restrictions to “Friends” or “No” to cut down on strangers sending finding you.

Step 4: Apps

Most people use apps of one kind or another on Facebook, whether it’s Words with Friends to one of the thousands of “personality tests.” On this page, you can go through a list of apps are connected to your Facebook account. And, as mentioned, visit this list regularly and weed out the apps you either don’t recognize or are no longer using.

The real issue can come from the “Apps Others Use” section. Apps your friends use can use your information “to make it a more social experience” for the person using the app. Go into this setting and uncheck all the boxes that have information you do not want to share.

Step 5: Ads

Currently Facebook does not allow third party apps or ad networks the right to use your name or picture in ads. However, it is something that could come up in the future, where something you’ve posted could be used in a third party ad. On the ads page, edit the “Third Party Sites” to “No one.”

Additionally, Facebook looks at things your friends share and like and use it to populate your newsfeed and right side navigation with ads that they think would also appeal to you. Edit “Ads and Friends” to “No one.”

Step 6: YOU

And the biggest privacy intrusion – that you invite – is posting crazy opinions on public pages. You really shouldn’t do that as you never know who might see it, get annoyed by it – and screenshot it for your employer (that you foolishly listed publicly on your page). The info you freely offer in your “About” is probably another post entirely – just know to review it, carefully review the privacy levels on each category – and consider what you’re sharing and how it could be used against you.

Also, check each photo album for privacy. Using the “view profile as” option is always a great idea to see what the public can see.

The keys to staying on Facebook – or any platform – are preparation and vigilance. Understanding how to lock down accounts is part of the equation, but common sense is the larger – and entirely undervalued – missing piece.

Top image courtesy of Shutterstock .

Post Source

]]>
http://facebookeeping.com/how-to-lock-down-facebook-privacy-and-zip-your-lips-8052.html/feed 0