Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Sat, 20 Sep 2014 05:40:25 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 Custom Audiences update: No more ‘scraping’ Facebook user IDs http://facebookeeping.com/custom-audiences-update-no-more-scraping-facebook-user-ids-8225.html http://facebookeeping.com/custom-audiences-update-no-more-scraping-facebook-user-ids-8225.html#comments Sat, 20 Sep 2014 05:40:05 +0000 http://facebookeeping.com/custom-audiences-update-no-more-scraping-facebook-user-ids-8225.html Facebook has recently updated its Custom Audiences terms of service, preventing the “scraping” of Facebook user IDs for ad targeting. Through Custom Audiences , advertisers can target ads based on email lists, phone numbers, website visitors, Facebook app user IDs and mobile app users. However, many advertisers gamed the system by uploading email lists of […]]]>

Facebook has recently updated its Custom Audiences terms of service, preventing the “scraping” of Facebook user IDs for ad targeting.

Through Custom Audiences , advertisers can target ads based on email lists, phone numbers, website visitors, Facebook app user IDs and mobile app users. However, many advertisers gamed the system by uploading email lists of those who weren’t customers, those who didn’t use the company’s Facebook app or hadn’t opted into the company’s service, as well as targeting the user IDs of groups and pages to break into new targeting groups.

This practice, though effective, ran counter to Facebook’s Custom Audiences terms of service . Now the company is taking steps to prevent this.

In a post in the now-closed PMD News group , Facebook’s Abha Maheshwari explained the reasoning behind the decision:

Starting today, advertisers will need to specify one or many App IDs when creating Custom Audiences based on the Facebook user ID or app-scoped user ID in all self-serve interfaces (Ads Create Tool and Power Editor). This requirement will be enforced within the interfaces, and API enhancements will be announced separately at the end of October as part of the breaking change announcements.

By requiring an App ID, Facebook is ensuring that Custom Audiences created only include IDs associated with people who have actually logged in or engaged with an advertiser’s app.

Massimo Chieruzzi, CEO of Facebook PMD AdEspresso, discussed the problem with this approach in a blog post :

Tactics like scraping Facebook User IDs are just shortcuts. They work well but they are totally unpredictable, they come and go every couple of months and could get you in serious trouble – like having your advertising account banned or even being sued for breaking privacy laws. If you’re going after easy money for a couple of weeks that’s fine, but if you want to grow your business they’ll do more harm than good. And that’s not what we want for our customers.

As Chieruzzi shared in a screenshot (above), Facebook now explicitly specifies that advertisers can only upload Facebook user IDs of people who have downloaded or used your Facebook app. Facebook is verifying whether or not the user ID matches up with one in the company’s app database. If not, the ad will be rejected.

Facebook marketing expert Jon Loomer has an excellent breakdown of this update, and laid out what happens to those who flaunt Facebook’s rules, willingly or unknowingly:

First, use the smell test. If it smells wrong, it probably is. I find it pretty easy to stay within the rules if you have a strong ethical foundation.

Second, you don’t want to get on Facebook’s bad side. It could mean shutting down your advertising account. It could mean a lot of things. You may get away with breaking the rules for a while, but the cheaters always seem to get burned eventually.

Cheaters are gonna cheat. And cheaters are gonna get burned. And cheaters will continue to try and manipulate the system for short-term gain while ignoring the long-term impact.

But this should help the many advertisers who innocently followed others, thinking this was accepted practice.

Readers: How will this affect you?

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Why You Should Stop Curating From Top Content Sites http://facebookeeping.com/why-you-should-stop-curating-from-top-content-sites-8220.html http://facebookeeping.com/why-you-should-stop-curating-from-top-content-sites-8220.html#comments Fri, 19 Sep 2014 05:46:02 +0000 http://facebookeeping.com/why-you-should-stop-curating-from-top-content-sites-8220.html Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on […]]]>

stop sharing curated content from top content sites Let start off with a question:

Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on Facebook. Did you read that? Nearly ALL.

Articles Shared on Social Networks by Publisher Here are some of the numbers:

Nearly 100% of Upworthy articles were shared on Facebook

Nearly one in 10 BuzzFeed articles were shared on Pinterest

With Facebook being the largest social network, it is pretty clear as to why the numbers are skewed heavily in their favor. However, the point is that content from the top sites is being heavily read AND shared by social media users. The top sites garner the largest amount of subscribers, traffic and readers.

It is really important to understand the purpose for content curation and the intended effect you should want it to have with your social media audience. It is also imperative that your social media strategy is inline with that desired intent and can be coupled with an efficient set of tools within your social media management.

Why Should You Share Content From Lesser Known Sites and Authors?

The Purpose Of Content Curation - There are several reasons you should be properly deploying unique content curation into your social media strategy. A few of them are:

1) Providing selfless value in your streams – Relevant content that your audience will find interesting.

2) Sparking conversation – If your content is always interesting to your audience and is “off the beaten path” from what everyone else is reading and sharing, it will spark conversation. This can come in many forms, but one way a conversation opportunity arises is through a RT or share of unique content you have curated. Use these opportunities to thank and open a discussion and remember that conversations build relationships.

3) Thought leadership – If you always have unique content in your streams that your peers do not, you will build more thought leadership, faster.

The Intended Effect From Content Curation - Unique content curation drives action.

1) Clicks/Views – When the content you share is unique, you will get more clicks and views of what you post. Again, this leads to more repeat and new conversations with your audience.

2) Shares - When the content you curate is unique, more people will Retweet and share your posts. Additional opportunities to engage in conversations and build relationships.

3) Discovery – When you curate unique content that result in more of 1 and 2 above, you will see a rise in the number of people who wish to discover more about you. This will translate into looking at your bio, learning about what you do and clicking to your site, landing pages and content.

Social media has a considerable amount of “noise”. If you are going to be successful using content curation, then you need to be able to cut through the noise effectively. If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.

We all want to be unique in life. We all want to display our individualism and be set apart from the crowd. In our real life circumstances this has been ingrained in many of us from a young age. Unfortunately, too many in social media do the exact opposite and are unwilling or thus far unable to spend the time to ensure they are different in this medium.

To make matters worse, tools like Hootsuite, Buffer, Klout and many others are now “suggesting” content for you to share. The problem is that they are suggesting POPULAR content based on what everyone else is already reading and sharing, adding more noise to your stream. To be effective with content curation, you need to be both efficient and strategic. These platforms are furthering the problem, not improving the net results.

To be clear, I am not saying to NEVER curate content from the top content sites. I’m saying that these sources receive a ton of traffic and social sharing of their content already, therefore making it less effective for your strategy. Be unique.

Curating UNIQUE content is an important way to add value, cut through the noise and be unique. So what should YOUR answer to our opening question be? “I wouldn’t want to frequently share content from popular sites my target audience is already reading and sharing.

Filed under: Audience , Content , Curation , Engagement , Klout , Marketing , Relationship , Results , Social content management , Social Media , Social Media Content , Social Media Management , Social Media Marketing , Strategy , Tools Tagged: Audience , content , content curation , conversation , curate , curating , Curation , Effective , engagement , marketing , popular content , Relationships , Results , share , Social Media Content , Social Media Management , Social Media Marketing , tools , traffic , Value

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Facebook testing more audience targeting options to ‘Boost Post’ http://facebookeeping.com/facebook-testing-more-audience-targeting-options-to-boost-post-8216.html http://facebookeeping.com/facebook-testing-more-audience-targeting-options-to-boost-post-8216.html#comments Fri, 19 Sep 2014 05:30:38 +0000 http://facebookeeping.com/facebook-testing-more-audience-targeting-options-to-boost-post-8216.html Once a weaker option for advertisers, Facebook is adding some juice to the Boost Post option . As discovered by Portage Co . Chief Technology Officer Dennis Yu, Facebook is apparently adding more Lookalike Audience targeting options to the Boost Post feature. Yu offered some insight behind this test: While we’ve railed against boosted posts […]]]>

lookaliketargetingboost

Once a weaker option for advertisers, Facebook is adding some juice to the Boost Post option .

As discovered by Portage Co . Chief Technology Officer Dennis Yu, Facebook is apparently adding more Lookalike Audience targeting options to the Boost Post feature.

Yu offered some insight behind this test:

While we’ve railed against boosted posts in the past, this will not only be a great option for the unsophisticated or small business marketer, but for most people.  So long as you have conversion tracking and decent content, you’ll get 2/3rds of the way there, in my opinion, with a boosted post.

It appears that this is something Facebook is testing, as the capabilities aren’t available to everyone yet.

Readers: What do you think about this?

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Cómo observar a tu competencia en FaceBook. infografia http://facebookeeping.com/como-observar-a-tu-competencia-en-facebook-infografia-8213.html http://facebookeeping.com/como-observar-a-tu-competencia-en-facebook-infografia-8213.html#comments Thu, 18 Sep 2014 05:23:28 +0000 http://facebookeeping.com/como-observar-a-tu-competencia-en-facebook-infografia-8213.html Cómo observar a tu competencia en FaceBook. #infografia Image Source]]>

Cómo observar a tu competencia en FaceBook. #infografia

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Infographic: Guide to bid types for Facebook advertising http://facebookeeping.com/infographic-guide-to-bid-types-for-facebook-advertising-8208.html http://facebookeeping.com/infographic-guide-to-bid-types-for-facebook-advertising-8208.html#comments Thu, 18 Sep 2014 05:21:36 +0000 http://facebookeeping.com/infographic-guide-to-bid-types-for-facebook-advertising-8208.html Facebook bid type acronyms like CPM and CPC can seem a little unwieldy to novice marketers, but they are powerful once understood. Nanigans , a Facebook Strategic Preferred Marketing Developer, is trying to demystify the terminology. The company recently released an infographic showing the differences between CPM (cost per 1,000 impressions), CPC (cost per click), […]]]>

Facebook bid type acronyms like CPM and CPC can seem a little unwieldy to novice marketers, but they are powerful once understood.

Nanigans , a Facebook Strategic Preferred Marketing Developer, is trying to demystify the terminology. The company recently released an infographic showing the differences between CPM (cost per 1,000 impressions), CPC (cost per click), oCPM (optimized CPM) and CPA (cost per action).

Want to learn more? Check out the infographic below.

Nanigans-Ultimate-Marketers-Guide-to-Bid-Types-for-Facebook-Advertising

© 2014, Nanigans
Top image courtesy of Shutterstock .

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You Charge This Much Money For Social Media ??? by @smconnec http://facebookeeping.com/you-charge-this-much-money-for-social-media-by-smconnec-8203.html http://facebookeeping.com/you-charge-this-much-money-for-social-media-by-smconnec-8203.html#comments Wed, 17 Sep 2014 04:57:57 +0000 http://facebookeeping.com/you-charge-this-much-money-for-social-media-by-smconnec-8203.html A Guest Post By Samantha Cangelosi Who doesn’t like referrals from current clients? Having your social media agency referred to someone else shows that your current clients are obviously happy with your services, and that’s ultimately what any business owner would want, right? When I received a referral from a client last week, I was […]]]>

A Guest Post By Samantha Cangelosi

You charge how much for social media marketing? Who doesn’t like referrals from current clients? Having your social media agency referred to someone else shows that your current clients are obviously happy with your services, and that’s ultimately what any business owner would want, right?

When I received a referral from a client last week, I was excited about the potential business. This, however, wasn’t a typical referral call. Rather than calling about hiring me, this man reached out to me about a potential partnership between him and me. (He is a web designer with several clients looking for help with social media.)

Couldn’t hurt to talk to him about it… so I thought.

Our phone call began on a somewhat normal note — him asking me questions about how I long I’ve been doing what I do and how I came to work with the client we have in common. Simple stuff.

Briefly explaining that he had no interest in learning how to do social media “ever”, he praised me for how well we could potentially “fit together”.

Things were all fine and dandy until he started to describe his clientele. He referred to them as “mom-and-pop shops located in small strip centers.”

Red flag.

Oh, and “they hate to open their checkbooks”.

Bigger red flag.

This man continued on with how marketing agencies over-price everything, and therefore, someone like me would be great to help. I knew I had to lay out my pricing soon because the more this man talked, the more red flags appeared.

Soon after I explained my pricing, silence met me on the other side of the phone followed by, “Wow! You’re telling me that clients would pay you this much for 6 months?”

Ok. This response isn’t too uncommon for those unaware of what social media marketers do, so I proceed to share my thoughts on social media and describe how I help my customers with not just the daily management, but also strategy building. I explain that social media needs to be where business are now since their customers are on there connecting with the competitors. If businesses don’t have a presence on social media nowadays, they will get left behind.

Despite what I said, he continued to greet my answers with long awkward silences. Clearly this guy didn’t know what I was talking about, nor did he care to learn.

He finally responded, “So you’re telling me that you charge [referring client] this much money?” By this point, I was starting to get slightly offended by his attitude and tone and, frankly, it was none of his business what I charge them.

After several minutes of this back-and-forth he gave me the quotes of all quotes. The quote that launched a (865 word) blog post:

I’m sure you went to college and majored in Marketing or something.” Pause.

Me: “Journalism”

Him: “Yeah. Same thing… And I’m sure you’re book smart…but let me give you some advice”

I was in utter shock. This gentleman decided to give me unsolicited business advice on how to price my services because, apparently, mine was somehow flawed. Weird how he knew how to price my services, yet knew nothing about the industry, how it works, what I do or how I do it. Hmm…

I had to take deep breaths, remembering that a client of mine had recommended me and I didn’t want this man to talk bad about me to my current client; or any potential clients, for that matter.

I can go on and on sharing the awkward and offensive things that happened during this conversation, but I think the point has been made: this man clearly had no understanding of social media and absolutely no interest in learning.

It Takes Time

It’s our job as social media managers to help businesses realize the potential social media has, and when done right, how successful it can be. Social media requires time to do that, though. I’m not just talking about time for building relationships — we all know that doesn’t happen overnight. I’m talking about actual time. It takes time to create a social media strategy. We research their competitors, their industry, what they are currently doing with their marketing strategy.

It takes time to build accounts, optimize them, create and edit graphics, etc.

It takes time to find their business’s target audience and follow them and connect with them.

It takes time to find content to share with their target audiences — content that they will actually find interesting.

It takes time. If you want to hire someone who spends 2 minutes a day on your social media management who charges $99 a month, then be my guest, but odds are that they probably won’t have the knowledge or ability to execute a proper strategy, let alone achieve anything resembling real results.

Yes, I went to college and I’m proud of it (Go Mustangs)! Yes I consider myself “book smart,” and shocker: I enjoy learning. If you don’t then you shouldn’t be in this business because social media requires marketers to learn something new every day. I also know that I can’t live without a paycheck, just like you, “man on the other side of the phone”. This is my livelihood. This is my “bread and butter”. This is my business. I get my clients real results and I don’t work for free.

About Samantha:

Samantha Cangelosi Samantha Cangelosi is a social media marketer based in South Texas. A graduate of Southern Methodist University in journalism, she has always had a passion for telling and sharing stories with audiences. Now, she gets the chance to tell brands’ stories on a daily basis all while connecting with people just like you. She loves food of all kinds, coffee with a little cream, and her Corgi-child.

Twitter: @smconnec
Facebook : Social Media Connections
Website: sm-connections.com
Linkedin :

Filed under: Agency , Content , customer service , Marketing , Relationship , Results , Social Media , Social Media Management , Social Media Marketing , Strategy Tagged: Agency , Audience , client , marketing , pricing , referral , Results , Samantha Cangelosi , Social Media , Social Media Management , Social Media Marketing , strategy

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Facebook adds label cohorts, retention charts to app analytics http://facebookeeping.com/facebook-adds-label-cohorts-retention-charts-to-app-analytics-8199.html http://facebookeeping.com/facebook-adds-label-cohorts-retention-charts-to-app-analytics-8199.html#comments Wed, 17 Sep 2014 04:54:29 +0000 http://facebookeeping.com/facebook-adds-label-cohorts-retention-charts-to-app-analytics-8199.html Facebook on Tuesday introduced two new analytics tools for app developers. Now app developers will have access to label cohorts and retention charts within app insights . Through label cohorts, developers can create groups of people within their app and measure important factors, such as revenue or time spent in the app, against their app […]]]>

Facebook on Tuesday introduced two new analytics tools for app developers.

Now app developers will have access to label cohorts and retention charts within app insights . Through label cohorts, developers can create groups of people within their app and measure important factors, such as revenue or time spent in the app, against their app as a whole. With retention charts, developers can analyze how well the app is retaining users over time, making it easier to see if certain changes corresponded to a dip or rise in engagement or retention.

Facebook’s Ravi Grover described how label cohorts will lead to a greater understanding of performance:

First, we’ve made it easier for you to understand the performance of your app by introducing label cohorts. Label cohorts allow you to categorize groups of people who use your app and measure important factors, like revenue or time spent in the app. For example, you can create label cohorts to automatically follow a group of people who installed your app from a specific ad set, so you can understand how much time that group spent in your app and how much money they spent through in-app purchases.

Grover also discussed in a blog post the retention charts, as seen above:

The retention chart is available for all the events you log. If you are also logging purchases, you can see what percent of people are making purchases on the day they installed the app, and what percent of people are making purchases on any number of days (up until 14 weeks) after installing the app. If your app is logging ‘level 20 complete’, you can see the percentage of people who completed level 20 after day 60 to understand how difficult your app might be. All of these insights will now enable you to enhance your current app strategies to improve the performance of your app.

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18 steps to building a better Facebook contest infographics http://facebookeeping.com/18-steps-to-building-a-better-facebook-contest-infographics-8196.html http://facebookeeping.com/18-steps-to-building-a-better-facebook-contest-infographics-8196.html#comments Tue, 16 Sep 2014 04:47:57 +0000 http://facebookeeping.com/18-steps-to-building-a-better-facebook-contest-infographics-8196.html 18 steps to building a better Facebook contest #infographics Image Source]]>

18 steps to building a better Facebook contest infographics - Facebookeeping.com

18 steps to building a better Facebook contest #infographics

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Facebook partners with Google, Twitter, others to launch ‘TODO’ http://facebookeeping.com/facebook-partners-with-google-twitter-others-to-launch-todo-8192.html http://facebookeeping.com/facebook-partners-with-google-twitter-others-to-launch-todo-8192.html#comments Tue, 16 Sep 2014 04:38:00 +0000 http://facebookeeping.com/facebook-partners-with-google-twitter-others-to-launch-todo-8192.html At the @Scale conference Monday, Facebook announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to launch TODO — Talk Openly, Develop Openly. The organization will be a think-tank for the issues facing open source developing, offering discussion and best practices. Facebook’s James Pearce described TODO in a blog […]]]>

TODO650

At the @Scale conference Monday, Facebook announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to launch TODO — Talk Openly, Develop Openly.

The organization will be a think-tank for the issues facing open source developing, offering discussion and best practices.

Facebook’s James Pearce described TODO in a blog post :

Today at @Scale 2014  we joined a number of other companies in launching a new open source collaboration called TODO. The group — whose name is a backronym for “talk openly, develop openly” — was formed to address the challenges that companies like ours have encountered in consuming open source software and running open source programs.

We’ll have more to share about our plans in the coming weeks, but our overall goal in this collaboration is to make open source easier for everyone. We want to run better, more impactful open source programs in our own companies; we want to make it easier for people to consume the technologies we open source; and we want to help create a roadmap for companies that want to create their open source programs but aren’t sure how to proceed.

Also at the @Scale conference, Facebook announced that it is open sourcing mcrouter , a memcached protocol router that Facebook uses to handle traffic to, from and between thousands of cache servers across dozens of clusters in Facebook data centers around the world:

Last year, at the Data@Scale event  and at the USENIX Networked Systems Design and Implementation conference  , we spoke about turning caches into distributed systems using software we developed called mcrouter (pronounced “mick-router”). Mcrouter is a memcached protocol router that is used at Facebook to handle all traffic to, from, and between thousands of cache servers across dozens of clusters distributed in our data centers around the world. It is proven at massive scale — at peak, mcrouter handles close to 5 billion requests per second. Mcrouter was also proven to work as a standalone binary in an Amazon Web Services setup when Instagram used it last year before fully transitioning to Facebook’s infrastructure.

Today, we are excited to announce that we are releasing mcrouter’s code  under an open-source BSD license. We believe it will help many sites scale more easily by leveraging Facebook’s knowledge about large-scale systems in an easy-to-understand and easy-to-deploy package.

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Infographic: 18 steps for building a better Facebook contest http://facebookeeping.com/infographic-18-steps-for-building-a-better-facebook-contest-8188.html http://facebookeeping.com/infographic-18-steps-for-building-a-better-facebook-contest-8188.html#comments Sat, 13 Sep 2014 04:04:47 +0000 http://facebookeeping.com/infographic-18-steps-for-building-a-better-facebook-contest-8188.html As the rules around Facebook contests change regularly, marketers need to make sure they’re playing within Facebook’s rules. But how can you be sure that you’ve done all that you can to be legal , yet still create a hit Facebook contest? ShortStack , which specializes in Facebook contest apps, created an infographic detailing 18 […]]]>

As the rules around Facebook contests change regularly, marketers need to make sure they’re playing within Facebook’s rules.

But how can you be sure that you’ve done all that you can to be legal , yet still create a hit Facebook contest?

ShortStack , which specializes in Facebook contest apps, created an infographic detailing 18 steps to Facebook contest success.

Top image courtesy of Shutterstock .

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