Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Sat, 23 May 2015 18:01:42 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 How to be a Great Brand Storyteller on Twitter http://facebookeeping.com/how-to-be-a-great-brand-storyteller-on-twitter-11633.html http://facebookeeping.com/how-to-be-a-great-brand-storyteller-on-twitter-11633.html#comments Sat, 23 May 2015 18:01:42 +0000 http://facebookeeping.com/how-to-be-a-great-brand-storyteller-on-twitter-11633.html Imagine you are faced with the decision of purchasing one of two products. They’re identical in price and features. One bills itself as the “all-in-one tool for all your needs.” The other comes packed with a story about the ethics of its founder, and how the company is trying to change the industry for the […]]]>

Imagine you are faced with the decision of purchasing one of two products. They’re identical in price and features. One bills itself as the “all-in-one tool for all your needs.” The other comes packed with a story about the ethics of its founder, and how the company is trying to change the industry for the better.

Some consumers will go with Product A for its straightforward product description, but the emotional resonance of Product B makes it a more compelling purchase.

Brand storytelling is a way to shine a light on all of the amazing aspects of your company, values, people and more, expressing these in relatable ways to your customers. And Twitter can be a powerful medium for telling this story.

Why Storytelling?

Telling your brand’s story on Twitter is a fantastic way to connect with your audience on an emotional level. It goes beyond describing features and touting price. Storytelling is about passion – passion for a product, a service, a customer story, employees… whatever the core of the story is about.

How to Tell a Great Story on Twitter

It might seem daunting to tell a compelling story in just 140-characters, but it can be done. Here are some tips for telling a great brand story on Twitter.

1. Highlight the change

Stories are not static. They change, grow and adapt. Think back to fairy tales, great novels or your favorite movie – each of them takes the audience from Point A to Point B, with plenty of great “stuff” in between.

A brand is not necessarily a story on its own, but think of the ways your brand has changed over time. Consider some of the challenges it has faced, some of the opportunities it has risen to, and some of the people whose lives it has touched.

2. Create a character

It is extremely difficult to tell a story without a central character. Your audience needs something or someone it can relate to, and whose eyes the story can be told.

Branded stories can choose to create a mascot to tell a story, or go a less obvious route like using its customers to tell the story. If the brand itself is the character, you will have to give it all of the aspects of a flesh-and-blood person for it to be relatable – beliefs, attitudes, desires and more.

3. Time it right

Stories unfold over time, and nowhere is this more important than on Twitter. Because Twitter is real-time, stories must be told strategically. Tweets too close together will become a burden to your followers, and too far apart might make the story difficult to follow.

4. Use multimedia

While many great stories of the past have been told using text alone, why limit yourself? Leverage all of the multimedia that is available to you to tell your brand’s story, from photos to videos to memes to graphics. Multimedia performs well on Twitter, and it will help give your brand’s story more depth.

(Once upon a time image via Shutterstock)

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WARNING: Messages from ‘Facebook Recovery’ Are Scams http://facebookeeping.com/warning-messages-from-facebook-recovery-are-scams-11628.html http://facebookeeping.com/warning-messages-from-facebook-recovery-are-scams-11628.html#comments Fri, 22 May 2015 17:48:28 +0000 http://facebookeeping.com/warning-messages-from-facebook-recovery-are-scams-11628.html Facebook users: If you receive messages  from an account titled “Facebook recovery,” report them at once and do not follow the directions. They are part of a scam . Jovi Umawing  of Malwarebytes Labs  provided details in a blog post , saying that victims are directed to a payment page, where their credit-card information is […]]]>

Facebook users: If you receive messages  from an account titled “Facebook recovery,” report them at once and do not follow the directions. They are part of a scam .

Jovi Umawing  of Malwarebytes Labs  provided details in a blog post , saying that victims are directed to a payment page, where their credit-card information is requested.

The scam message reads (unedited):

Notification: Your Account will be Disabled!

Account FACEBOOK you have already been reported by others about the abuse of account, this is a violation of our agreement and may result in your account is disabled. Please verify your email account to unblock and help us do more for security and convenience for everyone.

Immediately do recover your Facebook account, by clicking on the link below:

“Attention”

If you ignore this message, we can not recover your account and your account will be permanently disabled.

Sorry to interrupt your convenience.

The Facebook Team

FacebookRecoveryScam

Umawing added in his blog post:

Once a user entered the credentials that were requested and clicked “Log In,” data is posted to recovery.php, and then users are redirected to this payment page, which asks for his/her full name, credit-card details and billing address.

We have no idea why all of a sudden the account that claims to be a legitimate entity from Facebook is asking for a form of monetary compensation for the recovery of accounts. Perhaps that is what the phishers  meant when they said, “help us do more for security and convenience for everyone.”

If you see posts on your feed that appear similar to the Facebook post we discussed here, whether it continues to bear the same URL or not, it’s best to ignore it and warn your network about an ongoing spam campaign.

Readers: Have you seen any similar messages?

FacebookRecoveryScamPhishingPage FacebookRecoveryScamPhishingPageCreditCard

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Tweets Showcased in Google Mobile Searches http://facebookeeping.com/tweets-showcased-in-google-mobile-searches-11624.html http://facebookeeping.com/tweets-showcased-in-google-mobile-searches-11624.html#comments Thu, 21 May 2015 17:30:22 +0000 http://facebookeeping.com/tweets-showcased-in-google-mobile-searches-11624.html Twitter has made a very powerful friend on the mobile web: Google. The companies announced recently that relevant tweets will show up in Google searches performed on the mobile web and the Google iOS and Android apps. Jana Messerschmidt , Twitter’s vice president of global business development & platform, blogged about the new feature: We’re excited […]]]>

Twitter has made a very powerful friend on the mobile web: Google. The companies announced recently that relevant tweets will show up in Google searches performed on the mobile web and the Google iOS and Android apps.

Jana Messerschmidt , Twitter’s vice president of global business development & platform, blogged about the new feature:

We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results. Starting today, U.S. users searching in English will see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is coming shortly, and we have plans to bring this feature to more countries in the coming months.

By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google.

Google senior product manager Ardan Arac also announced the news on Google’s blog:

It’s a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.

To start, we’re launching this on Google.com in English in the Google app (on Android and iOS) and on mobile browsers, rolling out gradually. We’re working on bringing it to more languages and to desktop, so stay tuned.

Readers: Does this make Google search even more relevant?

madmen2

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This. Launches Link-Sharing Platform on iOS http://facebookeeping.com/this-launches-link-sharing-platform-on-ios-11621.html http://facebookeeping.com/this-launches-link-sharing-platform-on-ios-11621.html#comments Wed, 20 May 2015 17:17:12 +0000 http://facebookeeping.com/this-launches-link-sharing-platform-on-ios-11621.html Social networking and news-sharing platform This.  launched its This. Reader application for iPhone, allowing members to scroll through their feed of shared news stories without being at the computer. The This. platform allows each user to share one link per day, whether a news story or otherwise, in an effort to “cut through the noise” […]]]>

Social networking and news-sharing platform This.  launched its This. Reader application for iPhone, allowing members to scroll through their feed of shared news stories without being at the computer. The This. platform allows each user to share one link per day, whether a news story or otherwise, in an effort to “cut through the noise” and highlight the best of the Web’s content.

The This. platform is still invite-only, so the app also requires an existing membership for access. Members can browse two feeds of content based on users they’re following or posts from the general community.

Users can view linked articles, share links or give thanks to other users without leaving the app. A “Next” button allows users to transition from one story to the next without bouncing back to the main This. news feed.

Installing the app also allows users to share content from Safari on their phones by activating the “This.” button in the browser’s share menu.

While this initial version of the This. Reader app lacks some of the website’s features, founder and CEO Andrew Golis  assured users that additional features are coming , including the ability to search for users to follow and check their thanks and shares.

This. Reader is available to download for free on the iTunes App Store .

This.

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Making the Market for Influencer Marketing http://facebookeeping.com/making-the-market-for-influencer-marketing-11618.html http://facebookeeping.com/making-the-market-for-influencer-marketing-11618.html#comments Tue, 19 May 2015 17:06:23 +0000 http://facebookeeping.com/making-the-market-for-influencer-marketing-11618.html Influencer marketing is taking off: rapid growth, fast adoption, hundreds of millions invested, new influencers and brands jumping into the market, new channels emerging, and dedicated agencies are springing up. Yet with all this explosive growth, an influencer’s numbers are hard to verify, there is a lack of consistent and reliable metrics, and determining the […]]]>

Influencer marketing is taking off: rapid growth, fast adoption, hundreds of millions invested, new influencers and brands jumping into the market, new channels emerging, and dedicated agencies are springing up.

Yet with all this explosive growth, an influencer’s numbers are hard to verify, there is a lack of consistent and reliable metrics, and determining the cost for influencer endorsements is still a black box. These are indicative not of a bubble but of a boom and the accompanying chaos and disruptive change that accompanies a sea change in the industry.

For influencer marketing to become as pervasive, valued, and accepted as other forms of advertising and online marketing, a more transparent and automated marketplace needs to emerge. The ecosystem that grew around the Google Adwords/Adsense platform is an example of what can occur when an automated, transparent market for advertisers is established.

Building a marketplace to automate and scale influencer marketing is the Holy Grail. With the industry still in its infancy, several developments first need to occur. At a structural level, the industry needs to move from a services-oriented solution to a technology-oriented solution.

Today, hand-holding is important, but as the industry matures, technology will play a greater role in building a centralized platform where brands and influencers can meet. A centralized marketplace will require three core elements: greater scale, transparency and metrics, and automated campaign management.

Scale

Scale is crucial. Greater deal flow is needed for a platform to evolve. Companies are still dipping their toes in the space. Most advertising dollars still go to traditional advertising. But this is changing quickly. Total spend on digital advertising is set to surpass TV ad spend in 2018. Social media advertising is one of the fastest growing digital strategies and influencer marketing is a key driver of this growth.

Results of recent influencer marketing studies show:

 

  • Marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising. (McKinsey )
  • Customers who were acquired through word-of-mouth have a 37 percent higher retention rate. (McKinsey )
  • On average, marketers who implemented an Influencer Marketing program in 2014 received $6.85 in earned media value for every $1.00 of paid media. (Burst Media )
  • Marketers felt the biggest issue is scale with 59 percent intending to increase their influencer marketing budgets. (Tidal Labs )

Higher deal flow will lead to the development of a platform where a centralized marketplace can emerge. A platform allows advertisers to search all influencers by relevant attributes; it encourages advertisers and influencers to converge in one place and removes the friction and overhead of a services approach.

Today advertisers need to jump through several hoops to reach the influencers of choice. If they are doing the outreach themselves, they need to email or contact influencers on social media and hope for the best. If they are using an agency, their access is limited by the agency’s network of influencers, and those individuals may not be the best fit for the advertiser’s needs.

Transparency and Metrics

Another big step is developing a standardized pricing model and means to measure the value and impact of an influencer. There are very few benchmarks that attempt to measure the value of an influencer. Currently the industry is secretive and lacks transparency.

As we move from a services model to one driven by technology this will change. The tools to analyze each influencer’s relevance and influence will be part of the platform allowing advertisers and influencers to establish fair pricing. A centralized platform will also increase competition, weighing demand against supply and letting the market determine fair pricing.

Campaign Management

Launching a campaign from the ground up is incredibly costly and time consuming. Big brands often have teams of people working on the campaigns full-time. To open the market to organizations of all sizes and decrease the overhead of launching campaigns technology infrastructure needs to be developed to manage and track campaigns: automating everything from outreach, to pitching, to creative development, to tracking the posts, to paying the influencers.

Overhead costs are holding the industry back and cut into the ROI of influencer marketing. Streamlining this process will reduce overhead, increase ROI, and make campaigns attractive to smaller organizations. All this adds up to increased deal flow and greater scale

The Power of a Platform

Influencer marketing is in its early days but its power to persuade and demonstrable ROI will assure its rapid growth. Developing a platform that brings all the parties together has the potential to greatly increase deal flow, allow for transparency in pricing, develop reliable analytics, and provide campaign management automation.

A centralized marketplace will only increase the momentum that influencer marketing is enjoying. As a platform increases in scale, it creates an ecosystem, providing opportunities for entrepreneurs to plug-in to the action, for talent to broaden their offerings, and for advertisers to invest in and explore new channels and means of connecting with their customers.

misha head Misha Talavera is the co-founder and CMO of NeoReach , an influencer marketing platform helping brands and agencies collaborate with social media influencers on promotional campaigns. Founded at Stanford University, the company builds technology for brands to identify influencers, co-create branded content, and manage influencer campaigns.

Image courtesy of Shutterstock .

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Facebook en 10 cifras: una forma de conocer mejor al gigante de las redes sociales en una infografía http://facebookeeping.com/facebook-en-10-cifras-una-forma-de-conocer-mejor-al-gigante-de-las-redes-sociales-en-una-infografia-11615.html http://facebookeeping.com/facebook-en-10-cifras-una-forma-de-conocer-mejor-al-gigante-de-las-redes-sociales-en-una-infografia-11615.html#comments Mon, 18 May 2015 16:51:05 +0000 http://facebookeeping.com/facebook-en-10-cifras-una-forma-de-conocer-mejor-al-gigante-de-las-redes-sociales-en-una-infografia-11615.html Facebook en 10 cifras: una forma de conocer mejor al gigante de las redes sociales en una #infografía Image Source]]>

Facebook en 10 cifras: una forma de conocer mejor al gigante de las redes sociales en una infografía - Facebookeeping.com

Facebook en 10 cifras: una forma de conocer mejor al gigante de las redes sociales en una #infografía

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YouTube: The Power of the Global Everything Network http://facebookeeping.com/youtube-the-power-of-the-global-everything-network-11614.html http://facebookeeping.com/youtube-the-power-of-the-global-everything-network-11614.html#comments Mon, 18 May 2015 16:50:32 +0000 http://facebookeeping.com/youtube-the-power-of-the-global-everything-network-11614.html This past two weeks at the Newfronts , presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent , and global ad-supported video platforms like YouTube , Facebook, Twitter and Snapchat  are all experiencing massive growth. […]]]>

This past two weeks at the Newfronts , presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent , and global ad-supported video platforms like YouTube , Facebook, Twitter and Snapchat  are all experiencing massive growth.

Out of these options (and more that are emerging seemingly every other day), only one — yes, one of these platforms — is poised to become what I am calling the Global Everything Network.

The fact that viewers are flocking to digital video platforms for content is not — as the most optimistic television executive might have hoped — an addition to the traditional “broadcast” viewing habits of a new generation, but a replacement. According to Nielsen , TV viewership among millennials  dropped by nearly 11 percent between last September and this past January alone. It would appear that a choice is being made and traditional TV is quite simply losing viewers to digital video.

Of course, within the field of digital video itself, competition among the platforms is growing, too. Many of the platforms offer the same type of video content from media companies such as Vice Media , Tastemade , Warner Music  and BuzzFeed , to name a few. But again, even with an overlap in programming, only one of these platforms will merit the title of the Global Everything Network.

Facebook video , along with Twitter’s recently launched Periscope  video product, offers the power of “news feed viewing,” which is an experience that most resembles scrolling through the old TV channel guide with your remote, only better.

In Facebook’s feed, the video auto-plays  without sound, and with a simple click (or thumb swipe on mobile), the full video plays with sound. Voila: Programming brought to you without interruption right to your News Feed . Is it any wonder that Facebook’s 1.4 billion users  are watching 3.5 billion videos per day?

Of course, Twitter has followed suit, testing an auto-play video feature of its own .

Snapchat’s new Discovery  product brings the “tune-in” TV experience to a younger generation with the platform’s ability to hyper-engage with viewers who know the content they are watching will soon disappear. To an older generation, this recalls the time before digital-video recorders , when you actually had to be home in time to watch your favorite show, or hit record on your VCR. To the on-demand generation, Snapchat’s unique viewing experience is flat-out addictive. Currently, Snapchat offers content from 11 media companies, including CNN , Yahoo  and Warner Music.

And then there’s YouTube. Following its inception, YouTube became most famous for its videos featuring dogs on skateboards and all varieties of cat videos. Over the past few years, YouTube has successfully begun to market itself beyond this outdated, narrow view of the platform.

This time last year at the Newfronts, a campaign was launched in New York, Los Angeles and Chicago to showcase to advertisers some of the new stars who have emerged on YouTube, including Bethany Mota , Michelle Phan  and chef vlogger Rosanna Pansino . These personalities were already well-established stars within the millennial crowd.

At this year’s YouTube Brandcast event, attendees were reminded of a recent Variety study  reporting that among teenagers (aged 13 through 18), YouTube stars were far more famous than mainstream celebrities.

So much attention has been showered on these new video stars and their massive audiences that Vessel (a potential YouTube competitor with a subscription model) has been attempting to woo (with large advances in exchange for temporary exclusivity) some of the biggest YouTube creators over to its newly launched venture.

However, YouTube is the only digital video service poised to become the Global Everything Network because it’s not about big stars — it’s about breadth and depth of content.

The single-most-telling statistic that speaks to the real power of YouTube is that every 60 seconds, 300 hours of video are uploaded to YouTube. Think about that for more than just a moment. Google’s Neal Mohan put it best : “There is more content being created and uploaded to YouTube in one day than has been created by the three major networks (CBS, NBC, ABC) over the past five years combined.”

And the variety of content on the platform is unparalleled to anything we’ve seen on any medium in history. When you add in the fact that about 60 percent of a creator’s views comes from outside of their home country (or that YouTube is localized in 73 countries and available in 61 languages), the “global” part of this network I’m describing begins to reveal itself.

One clear signal that consumers already understand the enormous breadth of content on YouTube is that the platform is the second-largest search engine in the world. Practically every topic or category you can imagine is suddenly available to watch after a few keystrokes, and that is the way a majority of the site’s billion viewers have navigated content on the platform. This robust search technology — along with an improved “related videos” algorithm that offers up a post video wall of relevant videos from anywhere on the platform (not just the channel a viewer was watching) — speaks to the fact that no one channel can really be called a network when compared to the platform itself. YouTube is the network.

For instance, look at Discovery Channel  and its automotive programming — with shows like Fast N Loud, Rods N Wheels and Street Outlaws  — and compare that to the tens of thousands of on-demand hours of auto content on YouTube. Because the content is so vast, I’ve grouped a small sampling of the Automotive BrandID Choice content under a few select categories below.

  • Car Vlogs (5,410 videos)*
  • Car Collections (186
  • Classic Cars (230,577)
  • Mods, DIY, Car Care Tips and How-To’s (69,917)
  • Road Trips (3,900)
  • Racing Cars (28,181)
  • Monster Trucks (34,371)
  • Motocross (47,331)
  • Drifting (20,196)
  • Drag Racing (11,962)
  • Driving Fails (3,563)

*Zefr ’s BrandID technology categorizes all of YouTube’s content to make it possible to navigate this enormous, expanding universe of digital video content for brands and advertisers. This content, which represents the best content for brands amidst the breadth and depth of YouTube, is called Zefr’s BrandID Choice.

Some argue that the oversupply of video content will eventually be the downfall of YouTube. How could the expenses surrounding this massive amount of content being hosted and streamed to every corner of the world ever become fully profitable from advertising alone? If the video content was all similar in nature, that might be true, but YouTube’s vastness is actually its saving grace, not its death knell. It’s the content equivalent of every channel on cable in this country multiplied by every channel on cable in every other country multiplied by 10.

The worldwide advertising television market is $160 billion annually. A portion of that spend would make YouTube more than just profitable — it would make it a growth business for Google, leaving every other online video business in the dust. That is the power of the Global Everything Network.

Rich Raddon is the co-founder of video-discovery service Zefr .

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How to Improve Your Facebook’s Organic Reach infographic http://facebookeeping.com/how-to-improve-your-facebooks-organic-reach-infographic-11611.html http://facebookeeping.com/how-to-improve-your-facebooks-organic-reach-infographic-11611.html#comments Sun, 17 May 2015 16:41:08 +0000 http://facebookeeping.com/how-to-improve-your-facebooks-organic-reach-infographic-11611.html How to Improve Your Facebook’s Organic Reach #infographic Image Source]]>

How to Improve Your Facebook’s Organic Reach infographic - Facebookeeping.com

How to Improve Your Facebook’s Organic Reach #infographic

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7 Ways to Say Thank You on Twitter http://facebookeeping.com/7-ways-to-say-thank-you-on-twitter-11610.html http://facebookeeping.com/7-ways-to-say-thank-you-on-twitter-11610.html#comments Sat, 16 May 2015 16:29:10 +0000 http://facebookeeping.com/7-ways-to-say-thank-you-on-twitter-11610.html When building relationships – on Twitter or in-person – a simple “thank you” can go a long way. Here are 7 ways that you can thank someone on Twitter. 1. Retweet Perhaps the easiest way to thank someone for tweeting something valuable is by retweeting them. If a tweet made you think, educated you, made […]]]>

When building relationships – on Twitter or in-person – a simple “thank you” can go a long way. Here are 7 ways that you can thank someone on Twitter.

1. Retweet

Perhaps the easiest way to thank someone for tweeting something valuable is by retweeting them. If a tweet made you think, educated you, made you laugh or was otherwise impactful, a single click can both share it with your own followers and alert the sender that you enjoyed their content.

2. Favorite

Another equally simple way to thank someone for their Twitter content is by favoriting it. There are a variety of ways to use the favorite button, but one strategy is to use it as a repository of valuable tweets and Twitter users. By favorite a tweet, you’re sending a message to the sender that you found it useful, and you are connecting them to the other tweets that you’ve favorited in the past.

3. Reply

To engage a bit more directly, you can use replies to thank Twitter users. In most cases, people tweet because they want to share something with the world. By replying, you’re letting them know not only that you saw and enjoyed their tweet (which a retweet or favorite will do), but that you want to interact with them about that topic, too.

4. Add them to a list

Twitter lists can be a great way to recognize the best of the best in your Twitter world. You can create a single list where you put those you admire or engage with most, in order to show appreciation for the content they tweet. Or, you can create multiple lists for various sectors, industries or subjects. Whatever your list strategy looks like, you can take the gratitude one step further by tweeting to new list members that they have been listed.

5. Recommendation them

If you’re looking to recognize someone for their great tweets, why not recommend them to others? You can participate in Follow Friday, or simply tweet something like “If you’re interested in xxx topic, @username is an amazing tweeter! Follow him/her!”. A public endorsement can net them a few new followers, and it shows them that you value their content.

6. Share their other content

If you’re grateful for what someone tweets, you can take the extra step to search out their blog, website, product pages or other social media accounts and do a little promotion on their behalf. They will appreciate you going out of your way to share their content.

7. Ask them a question

The best “thank you” on Twitter is a true engagement. You can thank someone by asking them to expand on their tweets – get a more detailed opinion, ask them their predictions about a trend, or what they like best about a product or industry.

(Thanks keyboard image via Shutterstock)

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Facebook Marketing Partner Brand Networks Acquires SHIFT for $50 Million http://facebookeeping.com/facebook-marketing-partner-brand-networks-acquires-shift-for-50-million-11609.html http://facebookeeping.com/facebook-marketing-partner-brand-networks-acquires-shift-for-50-million-11609.html#comments Fri, 15 May 2015 16:16:15 +0000 http://facebookeeping.com/facebook-marketing-partner-brand-networks-acquires-shift-for-50-million-11609.html There was a major acquisition this week , as one Facebook Marketing Partner (Brand Networks) acquired another (SHIFT) for $50 million in cash and stock. Following this acquisition, Brand Networks powers more than $500 million in social advertising spend for more than 650 of the world’s biggest brands, including InBev, AT&T, Yahoo! and American Express. […]]]>

There was a major acquisition this week , as one Facebook Marketing Partner (Brand Networks) acquired another (SHIFT) for $50 million in cash and stock.

Following this acquisition, Brand Networks powers more than $500 million in social advertising spend for more than 650 of the world’s biggest brands, including InBev, AT&T, Yahoo! and American Express.

Combined, Brand Networks now employs more than 250 people in 12 offices worldwide.

Jamie Tedford , founder and CEO of Brand Networks, discussed the acquisition in a press release:

Social marketing has evolved to become equal parts art and science. Simply providing workflow for content publishing and ads is table stakes today. The new challenge for marketers is to unlock the power of data to achieve true relevance — getting to the right person with the right content, at the right time, on the right device. Beginning today, marketers can now use a single platform to break down the walls between disparate teams, data silos, and content types to deliver relevant content across Facebook, Twitter and LinkedIn. Together with SHIFT, we’re able to deliver on the promise of making marketing more relevant to consumers and more effective for marketers. I’m thrilled to welcome James and the SHIFT team to the Brand Networks family.

SHIFT co-founder and CEO James Borow is excited to join Brand Networks:

Brand Networks and SHIFT have nearly identical DNA. Together we are committed to delivering technology that sets a new standard for social marketing — leveraging real insights that enable marketers to reach customers with content that drives real business results. Our combined platform provides the world’s leading brands with comprehensive marketing technology to deliver the most relevant brand content across all aspects of social.

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