Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Wed, 22 Oct 2014 12:35:16 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 Inside Facebook interview with Media Shower: What do Facebook page owners need to know? http://facebookeeping.com/inside-facebook-interview-with-media-shower-what-do-facebook-page-owners-need-to-know-8378.html http://facebookeeping.com/inside-facebook-interview-with-media-shower-what-do-facebook-page-owners-need-to-know-8378.html#comments Wed, 22 Oct 2014 12:34:56 +0000 http://facebookeeping.com/inside-facebook-interview-with-media-shower-what-do-facebook-page-owners-need-to-know-8378.html Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower , talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success. Here’s an excerpt from that interview. The full interview is here . Hey, Justin. Can you tell us the story […]]]>

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Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower , talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success.

Here’s an excerpt from that interview. The full interview is here .

Hey, Justin. Can you tell us the story behind Inside Facebook? When and why was the site started?

The site was started a few years before I joined. In 2006, Justin Smith saw Facebook as a platform to track and cover in the future, though it was roughly two years old. Read the first story here .

What tips can you offer small- to medium-sized business owners and bloggers on making sure their content is being viewed by fans on Facebook?

Don’t rely only on Facebook. Facebook should be a tool they use to gain exposure, engage with fans and grow brand recognition. If you’re only on Facebook and trying to make money…odds are, you’ll be disappointed with reach. Take a holistic approach and become active on Facebook, Twitter, Google+, LinkedIn, Instagram – whatever makes the most sense for your individual fanbase or consumer base.

What are some best practices that content creators should be considering when sharing content on Facebook? How do they ensure that they’re posts are not only seen, but also shared and discussed?

Make it relevant and timely to your audience. That will change with each and every business. A bank and a coffee shop might have the same amount of fans and get the same amount of organic or paid reach…but the tactics they use to reach those customers will be (or should be!) wildly different.

Do A/B testing and see what kinds of posts fans react with (and share) more often. The page analytics can be a very useful tool if you don’t get caught up in the day-to-day fluctuations of reach.

What are the most common mistakes you see business owners/bloggers making on Facebook?

Only relying on Facebook or getting mad when Facebook isn’t a magic box that produces leads and engagement. Small business owners can sometimes be behind the curve and market on the site with tactics that were useful a year or two ago – but Facebook is constantly growing and changing. That’s the biggest thing to understand.

What do you think are some undervalued or overlooked features of Facebook that business owners should pay attention to for marketing?

The targeting features within ads. You don’t have to be a Coke or a Starbucks to be an advertising superstar. If you’ve got great content/features/deals, you can use Facebook ads to target the people who are most likely to convert.

Click here to read the rest of the interview .

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3 Tools For Creating Clickable Blog Headlines http://facebookeeping.com/3-tools-for-creating-clickable-blog-headlines-8374.html http://facebookeeping.com/3-tools-for-creating-clickable-blog-headlines-8374.html#comments Tue, 21 Oct 2014 13:38:42 +0000 http://facebookeeping.com/3-tools-for-creating-clickable-blog-headlines-8374.html Writing a good blog headline is an art. It’s also a crucial part of getting people to view your blog. A good blog headline should be compelling enough to make someone click and read more and search engine friendly. Here are three tools that will help you create better blog headlines: 1. Hubspot’s Blog Topic […]]]>

Two Tools For Creating Blog Headline Ideas

Writing a good blog headline is an art. It’s also a crucial part of getting people to view your blog. A good blog headline should be compelling enough to make someone click and read more and search engine friendly.

Here are three tools that will help you create better blog headlines:

1. Hubspot’s Blog Topic Generator . This is quick and easy to use and you will get five mostly useable headlines in seconds. No sign in is required.

2. Emotional Marketing Value Headline Analyzer . Tapping in to your readers emotions is a good way to get them to click. This tool will give you a score on how emotionally compelling it is and tell you what type of emotions you are evoking. ‘Intellectual’, ‘Empathetic’ or ‘Spiritual’.

3. Content Idea Generator . This takes a little more work. You need to answer a series of questions. You will then be given 360 possible headlines. You will find this very hit and miss but you are likely to find a few titles to help you get the creative juices flowing.

All of these tools can help you create blog titles but they will also help you come up with new ideas for blog posts. They are a great way to start to combat bloggers block.

I’ll be looking at some more tactics for creating good blog headlines later in the week.

Your Turn

Try out one or all of these blog headline tools and let me know the result. Did it help you overcome bloggers block? Did you find a set of new blog topics to play with?

“online

The post 3 Tools For Creating Clickable Blog Headlines appeared first on Spiderworking.com – Social Media For Small Business .

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Facebook rolls out more descriptive hover cards http://facebookeeping.com/facebook-rolls-out-more-descriptive-hover-cards-8369.html http://facebookeeping.com/facebook-rolls-out-more-descriptive-hover-cards-8369.html#comments Tue, 21 Oct 2014 12:23:55 +0000 http://facebookeeping.com/facebook-rolls-out-more-descriptive-hover-cards-8369.html Facebook has added more context to its hover cards . Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information. The format for hover cards for pages does not appear to have changed. With this new hover card format, you can see information […]]]>

NewHoverCards

Facebook has added more context to its hover cards . Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information.

The format for hover cards for pages does not appear to have changed.

With this new hover card format, you can see information such as mutual friends, recent check-ins and event RSVPs. If you hover over the name of someone who is not a friend, you can see mutual friends, as well as whatever information that user has made public, such as job, birthdate or hometown.

Here’s what the hover card used to look like:

Screen-Shot-2012-06-21-at-11.00.32-AM

Readers: Have you noticed this?

Image courtesy of Matas Grecevičius of Socialus Marketingas .

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How does Facebook keep your password secure? http://facebookeeping.com/how-does-facebook-keep-your-password-secure-8365.html http://facebookeeping.com/how-does-facebook-keep-your-password-secure-8365.html#comments Sat, 18 Oct 2014 11:46:10 +0000 http://facebookeeping.com/how-does-facebook-keep-your-password-secure-8365.html As much of the digital world deals with leaks and hacks, Facebook knows that keeping user data secure is the most important thing it can do. The company’s security team explained in a blog post , written by Security Engineer Chris Long, how they keep the password safe: Our team wanted to do something to […]]]>

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As much of the digital world deals with leaks and hacks, Facebook knows that keeping user data secure is the most important thing it can do.

The company’s security team explained in a blog post , written by Security Engineer Chris Long, how they keep the password safe:

Our team wanted to do something to improve this situation, so we built a system dedicated to further securing people’s Facebook accounts by actively looking for these public postings, analyzing them, and then notifying people when we discover that their credentials have shown up elsewhere on the Internet. To do this, we monitor a selection of different ‘paste’ sites for stolen credentials and watch for reports of large scale data breaches. We collect the stolen credentials that have been publicly posted and check them to see if the stolen email and password combination matches the same email and password being used on Facebook. This is a completely automated process that doesn’t require us to know or store your actual Facebook password in an unhashed form. In other words, no one here has your plain text password. To check for matches, we take the email address and password and run them through the same code that we use to check your password at login time. If we find a match, we’ll notify you the next time you log in and guide you through a process to change your password.

Long also explained what Facebook does when a set of stolen credentials are reported. First, Facebook passes the data into a program that parses it into a standardized format.

Then an automated system checks each data point against Facebook’s internal databases to see if any of the email addresses and hashed passwords match valid login information. “Since Facebook stores passwords securely as hashes,” Long wrote, “we can’t simply compare a password directly to the database. We need to hash it first and compare the hashes.”

If the email and hashed password combination doesn’t match, no action is taken. This indicates that the stolen password is different than the password you use for Facebook, so an attacker wouldn’t be able to use that password to tap into Facebook. If the email address and hash combination matches, Facebook will notify the user next time they log in, guiding them through a process to change the password.

Readers: How often has your password been compromised?

Image courtesy of Twin Design / Shutterstock.com .

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Coromose Newest Makeup Cosmetic Storage Box Bag Bright Organiser Foldable Makeup Stationary Container (Purple) http://facebookeeping.com/coromose-newest-makeup-cosmetic-storage-box-bag-bright-organiser-foldable-makeup-stationary-container-purple-8364.html http://facebookeeping.com/coromose-newest-makeup-cosmetic-storage-box-bag-bright-organiser-foldable-makeup-stationary-container-purple-8364.html#comments Fri, 17 Oct 2014 21:58:21 +0000 http://facebookeeping.com/coromose-newest-makeup-cosmetic-storage-box-bag-bright-organiser-foldable-makeup-stationary-container-purple-8364.html Quantity: 1pcs Dimensions (Open): 18 x 10.6 x 10 cm Made of non woven bamboo fibre Package Include: 1 x Makeup Storage Box (Without retailing packing) Product Features New Makeup Cosmetic Storage Box Bag Bright Organiser Foldable Stationary Container Easy and Convenient to use This bamboo box makes for a really snazzy gift for your […]]]>

Quantity: 1pcs

Dimensions (Open): 18 x 10.6 x 10 cm

Made of non woven bamboo fibre

Package Include:

1 x Makeup Storage Box (Without retailing packing)

Product Features

  • New Makeup Cosmetic Storage Box Bag Bright Organiser Foldable Stationary Container
  • Easy and Convenient to use
  • This bamboo box makes for a really snazzy gift for your girl-friend or your best friend
  • 100% Brand new and high quality
  • Make yourself a house of bamboo!
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HTC First Combination – Premium Vivid Design Protector Hard Cover Case / 1 of New Assorted Color Metal Stylus Touch Screen Pen (Pink Black Heart Love Eye Cute Skull) http://facebookeeping.com/htc-first-combination-premium-vivid-design-protector-hard-cover-case-1-of-new-assorted-color-metal-stylus-touch-screen-pen-pink-black-heart-love-eye-cute-skull-8362.html http://facebookeeping.com/htc-first-combination-premium-vivid-design-protector-hard-cover-case-1-of-new-assorted-color-metal-stylus-touch-screen-pen-pink-black-heart-love-eye-cute-skull-8362.html#comments Fri, 17 Oct 2014 20:03:23 +0000 http://facebookeeping.com/htc-first-combination-premium-vivid-design-protector-hard-cover-case-1-of-new-assorted-color-metal-stylus-touch-screen-pen-pink-black-heart-love-eye-cute-skull-8362.html Protect your phone from damage This accessory pack is manufactured for the HTC First on the AT&T network Pre-cut openings allows full access to all of the HTC First functions Beautiful graphics and artwork provide a unique look Smooth to the touch, thin and light weight Product Features Premium Hard Cover Protector Case + Metal […]]]>

Protect your phone from damage
This accessory pack is manufactured for the HTC First on the AT&T network
Pre-cut openings allows full access to all of the HTC First functions
Beautiful graphics and artwork provide a unique look
Smooth to the touch, thin and light weight

Product Features

  • Premium Hard Cover Protector Case + Metal Stylus Touch Screen Pen
  • Made of High Quality Durable Plastic Material
  • Perfect fit for HTC First (Facebook Phone)
  • Provides Great Protection from Scratch and Scrape
  • 1 of New Metal Stylus Touch Screen Pen (4″ Height, Random Color- Black, Silver, Hot Pink, Green, Light Green, Red, Blue, Light Blue, Purple and Gold)
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Infographic: Facebook ads in Q3 — YoY increases in CPC, revenue http://facebookeeping.com/infographic-facebook-ads-in-q3-yoy-increases-in-cpc-revenue-8357.html http://facebookeeping.com/infographic-facebook-ads-in-q3-yoy-increases-in-cpc-revenue-8357.html#comments Fri, 17 Oct 2014 11:20:14 +0000 http://facebookeeping.com/infographic-facebook-ads-in-q3-yoy-increases-in-cpc-revenue-8357.html Kenshoo, a Facebook Strategic Preferred Marketing Developer, released its latest quarterly figures for search and Facebook ads. While Facebook ads are definitely getting more expensive (cost per click is up 28 percent quarter-over-quarter and 114 percent year-over-year), they are paying off. Kenshoo reports that clickthrough rate is up 86 percent Q0Q and 148 percent YoY. […]]]>

facebookadobjectives

Kenshoo, a Facebook Strategic Preferred Marketing Developer, released its latest quarterly figures for search and Facebook ads.

While Facebook ads are definitely getting more expensive (cost per click is up 28 percent quarter-over-quarter and 114 percent year-over-year), they are paying off. Kenshoo reports that clickthrough rate is up 86 percent Q0Q and 148 percent YoY. Revenue from Facebook ads has risen 162 percent YoY.

Here’s a look at the Facebook and social ad performance of Kenshoo clients in Q3 .

2014 Q3 Search and Social Trends

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Facebook offers double reward on ad coding bugs http://facebookeeping.com/facebook-offers-double-reward-on-ad-coding-bugs-8353.html http://facebookeeping.com/facebook-offers-double-reward-on-ad-coding-bugs-8353.html#comments Thu, 16 Oct 2014 11:10:26 +0000 http://facebookeeping.com/facebook-offers-double-reward-on-ad-coding-bugs-8353.html Through the end of the year, researchers who alert Facebook to Whitehat coding bugs in advertisements will receive double the usual bounty. Colin Greene, a Security Engineer at Facebook, explained in a blog post : Starting today and extending through the end of 2014, all Whitehat bugs in our ads code will receive double bounties. […]]]>

shutterstock_126039806

Through the end of the year, researchers who alert Facebook to Whitehat coding bugs in advertisements will receive double the usual bounty.

Colin Greene, a Security Engineer at Facebook, explained in a blog post :

Starting today and extending through the end of 2014, all Whitehat bugs in our ads code will receive double bounties. We recently completed a comprehensive security audit of this area ourselves. We found and fixed a number of security bugs but would like to encourage additional scrutiny from Whitehats to see what we might have missed. Also, since the vast majority of bug reports we work on with the Whitehat community are focused on the more common parts of Facebook code, we hope to encourage researchers to become more familiar with the surface area of ads to better protect the businesses that use them.

Thanks to researchers, Facebook has recently fixed the following bugs:

  1. Redeeming the same ads coupon multiple times without expiry.
  2. Retrieving the name of an unpublished Page via the Ads Create Flow by guessing its Page ID.
  3. Arbitrary local file read via a .zip symlink (more details in this post )
  4. Injecting JavaScript into an ads report email and then leveraging a CSRF bug to make a victim send a malicious email to a target on your behalf.

To start a Whitehat researcher account on Facebook and start reporting bugs, click here .

Top image courtesy of Shutterstock .

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louis vuitton outlet store online http://facebookeeping.com/louis-vuitton-outlet-store-online-8351.html http://facebookeeping.com/louis-vuitton-outlet-store-online-8351.html#comments Wed, 15 Oct 2014 15:40:52 +0000 http://facebookeeping.com/?p=8351 borse tra gli altri finanziari In Italia, se il Mibtel ha perso lo 0,93%, il tecnologico Numtel è andato sotto del 2,20%. Analoga conclusione nel resto d’ Europa, con i listini maggiori in discesa (meno 1,56% Francoforte, meno 1,31% Londra, meno 1,04% Parigi) e quelli dei Nuovi Mercati hi tech decisamente peggio. L’ effetto Deutsche […]]]>

borse tra gli altri finanziari

In Italia, se il Mibtel ha perso lo 0,93%, il tecnologico Numtel è andato sotto del 2,20%. Analoga conclusione nel resto d’ Europa, con i listini maggiori in discesa (meno 1,56% Francoforte, meno 1,31% Londra, meno 1,04% Parigi) e quelli dei Nuovi Mercati hi tech decisamente peggio. L’ effetto Deutsche Telekom ha contagiato l’ intero settore senza eccezioni.

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louis vuitton borse prezzi http://facebookeeping.com/louis-vuitton-borse-prezzi-8349.html http://facebookeeping.com/louis-vuitton-borse-prezzi-8349.html#comments Wed, 15 Oct 2014 14:31:23 +0000 http://facebookeeping.com/?p=8349 borse bernanke e il ministro del tesoro henry paulson procedono a tentoni “Cerchiamo di non prendere decisioni strategiche in un momento di volatilita’ cosi’ alta afferma dal canto suo Manuele Moi, di Gestnord,louis vuitton borse prezzi, che controlla i fondi “Far East” . Per il resto ci difendiamo vendendo su Hong Kong le Red Chips, […]]]>

borse bernanke e il ministro del tesoro henry paulson procedono a tentoni

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