Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Tue, 23 Dec 2014 02:28:58 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Facebook brings stickers to photos with Stickered app http://facebookeeping.com/facebook-brings-stickers-to-photos-with-stickered-app-8718.html http://facebookeeping.com/facebook-brings-stickers-to-photos-with-stickered-app-8718.html#comments Tue, 23 Dec 2014 02:28:39 +0000 http://facebookeeping.com/facebook-brings-stickers-to-photos-with-stickered-app-8718.html Love Facebook stickers , but wish you could add Pusheen in more places? Facebook is making that happen. The company recently announced some updates to Messenger , as well as a new app that lets people add Facebook stickers onto photos. Peter Martinazzi , Facebook’s Director of Product Management, announced the new features in a […]]]>

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Love Facebook stickers , but wish you could add Pusheen in more places? Facebook is making that happen. The company recently announced some updates to Messenger , as well as a new app that lets people add Facebook stickers onto photos.

Peter Martinazzi , Facebook’s Director of Product Management, announced the new features in a blog post:

The holidays are an important time for people to be connected with their friends and family and Messenger is an easy way to coordinate activities and keep in touch.

To celebrate the season, we are rolling out the following fun holiday features:

  • A festive frame for your New Year’s Eve selfies
  • Snow globe chat heads
  • Holiday inspired sticker packs
  • A lightweight new Creative Labs app by the Messenger team called Stickered for Messenger that enables you to add stickers to a photo and send them to friends on Messenger

Readers: What is your favorite Facebook sticker?

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Study: Audience Network has higher conversion rates than News Feed, display ads http://facebookeeping.com/study-audience-network-has-higher-conversion-rates-than-news-feed-display-ads-8713.html http://facebookeeping.com/study-audience-network-has-higher-conversion-rates-than-news-feed-display-ads-8713.html#comments Sat, 20 Dec 2014 01:30:25 +0000 http://facebookeeping.com/study-audience-network-has-higher-conversion-rates-than-news-feed-display-ads-8713.html How effective is Facebook’s Audience Network ? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate. While News Feed ads brought the highest percentage of returning […]]]>

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How effective is Facebook’s Audience Network ? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.

While News Feed ads brought the highest percentage of returning users (65.16 percent), Audience Network was stronger than display at 58.55 percent. Fiksu also found that the cost per purchasing user for the Audience Network was roughly a fifth of display.

Fiksu’s study suggested a combination of News Feed and Audience Network ads for best success:

As a result of this data and our experience running thousands of campaigns across dozens of apps, we’ve developed a recommended sequence of steps to take to optimize your Facebook app marketing campaigns:

  • Start with Lookalike Audiences on Facebook News Feed
  • Tweak based on results (if need be) and add Lookalike Audiences on Facebook’s Audience Network
  • Avoid saturation and continue momentum by adding interest targeting on Facebook News Feed
  • Based on those results, add interest targeting to Facebook’s Audience Network

An extension of Facebook’s successful mobile app ads, Facebook’s Audience Network has proven to be an excellent source in acquiring loyal, high-value users for the majority of apps. Still, every app  is unique. So, make sure to track your long-term loyalty results—before and after adding Audience Network traffic to your Facebook campaigns—to ensure efficient results.

Here’s a look at the overall results Fiksu found:

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Facebook Product Manager Sriram Krishnan discussed the power of Audience Network:

The Facebook Audience Network provides value to marketers well beyond the app install. It was most interesting to see the conversion and LTV results come through so favorably in their research, further validating that the targeting power of the network was in line with News Feed and far better than display networks.

Readers: Have you had experience with Audience Network? How are those ads performing?

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Facebook testing ‘Sell Something’ button in groups http://facebookeeping.com/facebook-testing-sell-something-button-in-groups-8707.html http://facebookeeping.com/facebook-testing-sell-something-button-in-groups-8707.html#comments Fri, 19 Dec 2014 01:20:33 +0000 http://facebookeeping.com/facebook-testing-sell-something-button-in-groups-8707.html Facebook is conducting an interesting test, acknowledging that many people use groups to sell and trade items locally. Some Facebook users reported seeing an option in the status update box for groups, prompting them to Sell Something . Facebook told The Next Web that this is a test: We are testing a new feature within […]]]>

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Facebook is conducting an interesting test, acknowledging that many people use groups to sell and trade items locally. Some Facebook users reported seeing an option in the status update box for groups, prompting them to Sell Something .

Facebook told The Next Web that this is a test:

We are testing a new feature within Facebook Groups to help people better organize posts about items they’d like to sell to other people on Facebook. This is a small test limited to select Facebook Groups that have active selling communities today.

Facebook also has a Help Center entry about selling things via groups:

Is Facebook responsible for things sold in a Group?

No, both buyers and sellers are responsible for things sold in a Facebook Group.

Buyers: Any transaction made through a Facebook Group is between you and the seller. Keep in mind Facebook doesn’t own or possess any items a seller lists, so if you have any questions about the things you’re buying in a Facebook Group, try contacting the seller .

Sellers: Please describe the items you’re selling clearly and make sure you’re following both our Statement of Rights and Responsibilities  and Community Standards .

Note: This feature is only available in some countries right now.

Readers: What do you think about this feature?

SellSomethingForm SellSomethingPostImages courtesy of The Next Web .

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Report: Top brands find much more engagement on Instagram than Twitter http://facebookeeping.com/report-top-brands-find-much-more-engagement-on-instagram-than-twitter-8703.html http://facebookeeping.com/report-top-brands-find-much-more-engagement-on-instagram-than-twitter-8703.html#comments Thu, 18 Dec 2014 01:08:17 +0000 http://facebookeeping.com/report-top-brands-find-much-more-engagement-on-instagram-than-twitter-8703.html Twitter is a great way to share information and chat with your brand’s fans, but a new report  by Facebook Preferred Marketing Developer Socialbakers shows that much more of that conversation is happening on Instagram . Socialbakers looked at the engagement rate of the top 25 most engaging brands, finding that there’s more discussion happening […]]]>

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Twitter is a great way to share information and chat with your brand’s fans, but a new report  by Facebook Preferred Marketing Developer Socialbakers shows that much more of that conversation is happening on Instagram .

Socialbakers looked at the engagement rate of the top 25 most engaging brands, finding that there’s more discussion happening on the photo-sharing platform, and by a wide margin.

Socialbakers Editor Zachary Peterson described the differences between the two networks:

Twitter is great for news and real-time buzz. But Instagram is now bigger, and according to our newest data, it’s the definitive place to be for brands who want to engage with their communities.

Instagram is making waves  – it now has more than 300 million users, 70% of whom are from outside the United States, and best-performing brands garner nearly 50× more engagement with organic content. This engagement is defined as the sum of all retweets, replies, and favorites on Twitter.

Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the the brands’ values. From the stunning photography of National Geographic and Magnum Photos, to the latest fashion from Zara and H&M – ‘Grammers love their brands.

Readers: Are you seeing more engagement on your brand’s Twitter account or Instagram feed?

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How To Create A Facebook Personality Quiz With Social Candy http://facebookeeping.com/how-to-create-a-facebook-personality-quiz-with-social-candy-8700.html http://facebookeeping.com/how-to-create-a-facebook-personality-quiz-with-social-candy-8700.html#comments Wed, 17 Dec 2014 03:31:46 +0000 http://facebookeeping.com/how-to-create-a-facebook-personality-quiz-with-social-candy-8700.html Have you ever taken a personality quiz on Facebook? You know the kind, the one’s that ask what Historic character you are? What Dr. Who Character you are? What your true age is? They have huge viral impact, people love taking them and love sharing the results. Facebook personality tests have huge viral impact and […]]]>

Have you ever taken a personality quiz on Facebook? You know the kind, the one’s that ask what Historic character you are? What Dr. Who Character you are? What your true age is?

They have huge viral impact, people love taking them and love sharing the results.


Facebook personality tests have huge viral impact and can help you collect leads
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Creating this sort of quiz can help your business in a couple of ways:

1. It will increase brand awareness. As long as you brand your content so that when it’s shared people know where it’s coming from and as long as it’s relevant to your target market this can be a great way for getting your business in front of people.

2. You can collect email addresses from participants and add them to your email marketing list. This gives you the opportunity to sell to them in the future without relying on Facebook.

A personality quiz won’t suit every business. They are fun and light hearted so make sure that this tone fits your brand personality before you create one.

How to create a personality quiz

Social Candy from AgoraPulse is a really easy way to set up and launch a personality quiz on your Facebook page.

You will need to sign up for their free 15 day trial to use this tool, this allows you to collect 20 entries. If you sign up to one of their paid plans you can extend this. Get your quiz right and spending the minimum €29 for a month will be well worth it for the leads you collect.

Here’s a quick walkthrough:

 

In this video I didn’t customise any of the images. This is a must if you are running a quiz. You also need to think hard about the questions you ask and the personality types you create. Be careful to amuse and not insult your audience.

Your Turn

Do you love or loath personality tests? Would you set one up for your business?

If you have, or if you do after reading this post leave me a comment and let me know how you got on.

 

“online

The post How To Create A Facebook Personality Quiz With Social Candy appeared first on Spiderworking.com – Social Media For Small Business .

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Facebook Engineering VP Cory Ondrejka, key in Oculus acquisition, to leave company http://facebookeeping.com/facebook-engineering-vp-cory-ondrejka-key-in-oculus-acquisition-to-leave-company-8696.html http://facebookeeping.com/facebook-engineering-vp-cory-ondrejka-key-in-oculus-acquisition-to-leave-company-8696.html#comments Wed, 17 Dec 2014 00:55:12 +0000 http://facebookeeping.com/facebook-engineering-vp-cory-ondrejka-key-in-oculus-acquisition-to-leave-company-8696.html Cory Ondrejka, Facebook’s Vice President of Engineering, announced Tuesday that he will leave the company on Dec. 22. Ondrejka led Facebook’s acquisition of Oculus , the virtual reality company the social network purchased earlier this year. Ondrejka announced in a Facebook post that he’ll start his own company, but didn’t offer specifics: December 22nd will […]]]>

Ondrejka

Cory Ondrejka, Facebook’s Vice President of Engineering, announced Tuesday that he will leave the company on Dec. 22. Ondrejka led Facebook’s acquisition of Oculus , the virtual reality company the social network purchased earlier this year.

Ondrejka announced in a Facebook post that he’ll start his own company, but didn’t offer specifics:

December 22nd will be my last day at Facebook. From high-performance javascript through mobile to virtual reality, I could never have predicted a journey quite like this one. I will miss working with everyone, but I am excited about building my next company from scratch. More on that in a few weeks.

It has been a privilege to be a part of this company and community for the last 4 years and thrilling to work with so many amazing teams. Rather than break the tagger, I will just say that you all have pushed and taught me more than I could have imagined – and I can imagine a lot. I look forward to seeing what comes next because “we are 1% done” will be just as true in 2015 as it was the day I joined. No one has a greater opportunity and capability to continue connecting the world than Facebook.

Ondrejka joined Facebook in Nov. 2010 as the Engineering Director, working on HTML5. Prior to Facebook, Ondrejka was the Founder and CEO of Walletin, which was acquired by Facebook.

Ondrejka is also the co-creator of Second Life.

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How much traffic did Facebook deliver to Bing? Very little http://facebookeeping.com/how-much-traffic-did-facebook-deliver-to-bing-very-little-8690.html http://facebookeeping.com/how-much-traffic-did-facebook-deliver-to-bing-very-little-8690.html#comments Tue, 16 Dec 2014 00:45:48 +0000 http://facebookeeping.com/how-much-traffic-did-facebook-deliver-to-bing-very-little-8690.html As Facebook reportedly drops the search results on its site from Microsoft’s Bing , it’s a little easy to see why: not many people went from Facebook to Bing results. New figures from SimilarWeb show that Bing is No. 19 on top referral destinations from Facebook, with a paltry 0.52 percent of traffic share. YouTube […]]]>

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As Facebook reportedly drops the search results on its site from Microsoft’s Bing , it’s a little easy to see why: not many people went from Facebook to Bing results.

New figures from SimilarWeb show that Bing is No. 19 on top referral destinations from Facebook, with a paltry 0.52 percent of traffic share. YouTube draws the most traffic from Facebook of any site, at 16.62 percent of traffic share.

SimilarWeb’s Sr. Director of Corporate Marketing, Ariel Rosenstein , explained how not many people were clicking on Bing links from Facebook:

SimilarWeb data show that Facebook traffic to Bing was quite minimal. While Mark Zuckerberg talks about 1 billion searches on Facebook a day, few people were clicking on the Bing results. With the reported disconnect happening over the weekend, there was little, if no drop in traffic for Bing.com’s global traffic.

Overall Bing wasn’t even one of the top ten sites that Facebook sent traffic to. Google.com earned almost 4x more traffic from Facebook than did Bing even with the partnership. YouTube, a Google company, received the most outgoing traffic from Facebook, which would explain why Facebook is looking to build their own video platform.

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Overall, Bing.com gets only 2.73 percent of its traffic from social sites (though Facebook is king among social sites, with 84.98 percent of desktop traffic referrals). The majority of Bing.com’s desktop traffic comes directly (60.09 percent).

Here’s a look at the top traffic sources from Facebook on desktop, with Bing at No. 19:

bingtraffic2

Dayna Moon, the Sr. Director of Social at 3Q Digital , weighed in on what this move means for Facebook’s future:

This further illustrates Facebook’s goal of becoming a full-stack technology platform and sheds light on internal efforts and potentially future product releases. With the number of search queries being conducted within the native UI (1 billion a day), there is little doubt the data Facebook is accumulating now will be used to further enhance users’ experience on the platform.

Readers: How often did you use Bing search within Facebook?

Top image courtesy of Ingvar Bjork / Shutterstock.com .

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20 Facebook Competition Ideas To Inspire http://facebookeeping.com/20-facebook-competition-ideas-to-inspire-8665.html http://facebookeeping.com/20-facebook-competition-ideas-to-inspire-8665.html#comments Sat, 13 Dec 2014 01:54:32 +0000 http://facebookeeping.com/20-facebook-competition-ideas-to-inspire-8665.html photo credit: Transformer18 via photopin cc It’s easy to rush into launching a Facebook competition on your page but for the best results you should spend some time planning your contest. One key question you need to ask is what sort of contest you want to run. In this post we will look at 20 Facebook […]]]>

photo credit: Transformer18 via photopin cc

It’s easy to rush into launching a Facebook competition on your page but for the best results you should spend some time planning your contest. One key question you need to ask is what sort of contest you want to run.

In this post we will look at 20 Facebook Competition ideas that should help get your creative juices flowing.

Before you start:

Set a goal – I know you are probably tired of hearing this from marketers but the best starting point for any campaign is to set a goal. What is the intention of your competition? What results do you expect and how will you measure them?

How much your followers will do for you – What size is your Facebook audience and how much do they interact with you already? If you find it hard to get them to engage with your content you should start small. Make entering your contest as easy as possible.

If you have a more interactive audience you can be more creative and run a contest that requires user generated content. A photo or short story contest can work well here.

Choose your prize – You don’t always have to give away a huge prize. If you are asking a lot of your audience and if they are providing valuable information in return you may want to splash out on something impressive. In most cases you can give away a voucher or small prize that will appeal to your audience and still achieve good interaction.

Should you run an app based or Timeline contest?

Timeline

These are contests run via posts on a Facebook business page. According to the Facebook promotional rules you can ask for a comment, a like or ask users to upload photos or videos as part of a contest. You cannot ask for a share or for someone to tag ta picture unless they are in it.

Timeline contests are quick and easy to set up, attract lots of entries and will increase your page interaction meaning that people will see more content from you in the future.

App based:

These are contests run via a third party app. They will appear as a separate tab on your Facebook page that you can link to. These applications require users to complete a form as part of the entry process. They are great for capturing leads, email addresses, phone numbers as well as additional information that can help qualify them as customers.

There are lots of apps you can use to set up contests including:

Shortstack (affiliate link)

Woobox

Rafflecopter

Competition Ideas:

Sweepstakes

Sweepstakes is generally an American term. Here in Ireland we tend to refer to this style of contest as a ‘draw’. People will enter some basic information to enter and a winner is picked at random.

You can include a simple question as part of a sweepstakes if you want to add a more competitive element.

When should you use them? – Barrier to entry is reasonably low so if you have a small following or a following that doesn’t tend to interact with your content very often this is the ideal type of competition to get things moving.

App based:

1. James Whelan Butchers

This is a simple but effective giveaway. Entrants just need to enter contact info to have a chance of winning a voucher. Vouchers are good prizes as you are attracting a new customer or tempting back loyal or existing customers.

Not every customer will shop with you again but once they have bought from you once they are more likely to return. In this case James Whelan Butchers is capture email addresses. He will be able to update all entrants with new products and offers encouraging repeat custom and brand awareness.

20 Facebook Competition Ideas To Inspire

2. Huff Post Tech

This is the simplest competiton you can run via an app. Just fill in your details to enter. They run these promotions monthly and the prizes are always spot on for their tech audience. It’s a fantastic way to build an email list.

20 Facebook Competition Ideas To Inspire

 

3. Shortstack

I love this idea from ShortStack. I guess they have to be clever as they make the software that helps you run apps. The prize is  $500  to spend at Amazon. Instead of giving away vouchers part of the entry process requires you to link to the prize you want to win on the Amazon website.

20 Facebook Competition Ideas To Inspire

Timeline based

Ask people to Like a post or comment on a post for entry. If you are asking for a comment make it simple to participate so that it doesn’t discourage entries.

It’s also a good idea to ask something that will either:

  1. Be memorable to those who enter. This means they are more likely to remember your business
  2. Be valuable to you. Ask a question that will tell you something about your customer and you can use this information to target customers later.

4. Loughrey’s Pharmacy

Fun and relevant. This competition from Loughrey’s pharmacy is giving away a hamper that any mother would love as a gift. Asking what our Mammy’s used to say to us will make us smile both when entering and when we read the entries. A perfect way to build positive sentiment around a business.

20 Facebook Competition Ideas To Inspire

5. Westminster Abbey

This is one of my favourite Timeline contests. To be in with the chance of winning a family pass to the Abbey you have to answer one daily question correctly.

I like this because people have to think before they enter. Participants will either know the answer already or have to Google to find out. The advantage of this is two fold.

  1. Westminster Abbey knows that those who enter are really interested in what they do.
  2. People who enter are more likely to recall the brand and information about it that they can pass on. I can imagine people passing on those facts in conversations over Christmas dinner or in the pub.

20 Facebook Competition Ideas To Inspire

Photo contest

When should you use them? – The barrier to entry for photo contests is higher. People need to think about taking a photo and enter it. This means you will get less entries.

The benefit is that you can share the entries you get both on social media and elsewhere (make sure you let people know that you intend to do this in your T&C’s to avoid any issues).

If you have a medium to large interactive community on your page this could work well for you.

App based

Contests run via an app allow people to upload their photos and you can capture contact info here. This gives you the opportunity to stay in touch with those who enter after the contest is finished.

Running a ‘voting’ contest via an app allows the public to have their say. You can either allow them to determine the winner, the finalists or just give some weight to the judges decision.

6. Sports Direct

In this example from Sports Direct entrants were asked to post a selfie wearing an England shirt. To win you had to get the most votes on your photograph. It’s bang on brand and by asking the public to vote it’s spreading brand awareness way beyond the people who enter.

20 Facebook Competition Ideas To Inspire

 

 20 Facebook Competition Ideas To Inspire

Timeline based

The Facebook competition guideline changes last year mean that you are now allowed to ask your audience to upload their photos to your page to enter. If you want to allow voting you can ask people to click ‘Like’ under the photo that they want to win.

7. Blenheim Palace

Your contests don’t have to be exclusive to Facebook, you can promote contests and allow people to enter on multiple platforms. By using a hashtag you can find entries on Facebook, Twitter, Instagram and more.

What’s nice about this is that you are widening your audience to those who may not want to share on Facebook but enjoy other networks.

Take a look at this contest form Blenheim Palace asking people to share their Blenheim Palace moments using the tag #BPMagicMoments on either Facebook or Instagram.

20 Facebook Competition Ideas To Inspire

Caption contest

When should you use them? – This style of contest would fall somewhere in between Sweepstakes and photo contest. The barrier to entry is reasonably low but people do need to be creative.

This style of competition could be a really good way to increase interaction on your page if run via the Timeline.

App based

You can run this contest like a sweepstakes via an app. Make sure you share some of the entries you get in order to encourage others to participate.

8. Chicago Bears

Fans can enter a caption to accompany the photo displayed at the top of this page. Sports fans will love this and there are some interesting entries. The public can get involved voting for their favourites too but this is ‘just for fun’ the winner will be picked by the sponsor.

20 Facebook Competition Ideas To Inspire

Timeline based

9.  Dublin Zoo

It’s not always necessary to give away a prize for this sort of contest. Some people like to take part for fun.
Look at this example from Dublin Zoo

20 Facebook Competition Ideas To Inspire

Instead of a prize consider rewarding people by choosing your favourite captions and adding them to the image.

Survey contest

Do you want to get to know more about your followers? Maybe you want to get more responses for a survey you are running. It’s easy to set up a survey on Survey Monkey or Google Drive and offer a prize as an incentive to enter.

This isn’t technically a Facebook contest as you are running it off site but you can make it exclusive to Facebook users to get a better insight into what makes them tick.

When should you use them? – It is sometimes quite challenging to get people to leave Facebook. Links also get seen by a smaller portion of your audience than other types of update. If you really want to know more about your Facebook community this is a good approach but be prepared to promote the hell out of it.

App based

10. Hazelbrook Farm

In this example there’s an eye-catching image that tells you what you need to do accompanied by a link.  HB is a big brand so smaller businesses may find it harder to collect entries this way. Here’s a couple of things you could do to improve it:

  1. Share the competition as a link rather than a photograph. Facebook have recently changed their algorithm and should be showing more links posted as links to those people who like to click them. By sharing a link the traditional way, rather than attaching a photo you will ensure that wherever someone clicks on the post they will arrive on your survey page.
  2. Ensure that your image covers no more than 20% of the space with text. To reach more people you may want to advertise your contest. Using more than 20% text means that your ad will not be approved.

20 Facebook Competition Ideas To Inspire

Timeline based

Asking questions as part of a Timeline contest can also be good customer research. You could find out more about your page likers and tailer content for them in the future based on this or you can use it as an opportunity to find out what they want from your business.

11. Blind Pig Speakeasy

This is a perfect example of quick market research. By asking for favourite cocktails they will know what to stock their bar with as well as get lots of entries. You don’t always have to offer a prize when you ask these sorts of questions, customers are often quite willing to tell you what they think.

20 Facebook Competition Ideas To Inspire

Story contest

Asking people to share story is a good way to gather testimonials and user generated content about your business. You can ask them to share their experiences with your product or service and how they have helped you.

When should you use them? – The barrier to entry is quite high but if you have an enthusiastic audience who like sharing their experiences and leave good reviews this could work really well. Remember to let people know that you will be res-haring their entries for marketing purposes in your terms and conditions.

App based

Long text comments are not the ideal way to collect entries in a story contest. The best way to run a story contest is via an app. Typing large amounts of text into a Facebook status is hard work. Using an app gives people longer to ponder their entries.

12. Renault Ireland

This competition asked entrants to share their back to school blues for the chance to win an iPad. Although not directly related to their brand it is a good way to engage a large segment of their target market. Parents.

20 Facebook Competition Ideas To Inspire

Timeline based

The advantage of running a story contest via the Timeline is that people can enter without having to leave the Facebook newsfeed. You will get more entries but it will be harder to manage and the quality of submissions may not be as high.

13. The Cliffs Of Moher

One of Ireland’s top tourist destinations the Cliffs of Moher celebrated their millionth visitor by asking people to share their Cliffs stories. This is great for re-igniting customers and getting them to re live their experiences. The prize or a pass to the attraction means that entries will be limited to those who are likely to visit.

20 Facebook Competition Ideas To Inspire

Video contest

A video contest has the highest barrier to entry. You could collect some really cool content this way though.

When should you use them? – As the barrier to entry is high you need to have an existing interactive audience. Ideally they will have participated in contests on your page before or have uploaded photos and other content without you asking in the past.

If you want to run this sort of competition give people very specific guidelines for what you want them to do. For example if you were an interior designer it could be to shoot a short video of a room in your house you’d like to do up. Like the other user generated content contest types it’s important to let entrants know how you intend to use the content they submit in your terms and conditions.

App based

You can collect more info about the video and let people leave a description when they enter via an app. You can also request more contact information and permission to add them to an email list.

14. Lego

In this example from Lego they are asking you to upload your video and encourage your friends to vote for your entry. Parents are a good audience for video contests, it gives them a project to work on with their children that is fun and could result in a trip to Legoland.

20 Facebook Competition Ideas To Inspire

 

20 Facebook Competition Ideas To Inspire

 

Timeline based

Running this type of contest via the Timeline is easy, people are able to upload their videos the same way they upload their photos. It makes the process easier so you should get more entries.

15. Coca Cola

Coca Cola ran a series of video contests on their Facebook page to tie in with their sponsorship of the Winter Olympics. Each challenge was related to an event within the games.

Here they challenged Likers to film themselves sliding a coke up the bar and called it ‘Coke Curling’. You will also notice that they are linking to the contest rules as part of the post which is a requirement of the Facebook promotional guidelines.

20 Facebook Competition Ideas To Inspire

Bringing offline online

If you hare a bricks and mortar business you can use contests to combine online with offline.

16. A&A Pharmacy

This is a clever way to promote an in store contest. Participants don’t have to do anything on Facebook. Instead they bring a photo of their mum or gran into store for a special Mother’s day window display. It’s a lovely idea but I think it could be made better if people were able to submit their photos via Facebook.

Most of us don’t print our photos anymore so uploading would be easier and they would get more entries. Participants would still be sure to visit the store once the window is revealed to find out if their photo made the cut.

 

20 Facebook Competition Ideas To Inspire

Other clever ideas

Not all the competitions I looked at fit neatly into categories. The following examples are either fun or clever and do a good job of engaging their audiences.

17. Nutella

I love the Nutella page, it’s always full of interesting and entertaining content. They have an extremely engaged audience who already seem to enjoy sharing content. If you scroll through their posts you will find fan photos in almost every comment thread.

They keep this engagement going with frequent contests. Although some of them are a bit random they always include a brand mention. I love the example below, although it’s an easy puzzle to crack it does entertain me for the 10 seconds or so it takes to find the answer.

20 Facebook Competition Ideas To Inspire

18. Studio 93

I like this contest because it’s a bit quirky, I’m not sure it has anything to do with their brand unless they are just showing off their creativity. It’s a twist on the ‘How many sweets in the jar’ style contest. In this case you have to guess how many sweets land in the jar.  There’s a video to accompany it.

20 Facebook Competition Ideas To Inspire

19. MKFM

This one from a radio station asks a question that many of their audience will be able to answer immediately. I love the simplicity of this.

20 Facebook Competition Ideas To Inspire

20. Pigsback

I admire this competition for it’s quirkyness. To make it interesting they have asked people to comment and the first comment that has no Likes on it at the end of the week wins. I can see it getting quite heated as the deadline approaches.

Although this is a clever idea I’m not convinced that Pigsback are gaining anything from this contest. They will get a lot of comments but you’d have to be a pretty hardcore competition fan to get involved. These people often aren’t the right audience for your brand and are less likely to be interested in you in future.

20 Facebook Competition Ideas To Inspire

Your Turn

There are lots of types of contest you can run on Facebook and each time adds different value to your business. It’s always worth putting some time into planning a contest that will entertain your target market and will make them remember you.

Have you seen any creative contests on Facebook recently? Do you get tired of seeing ‘Like & share’ competitions in your newsfeed? I’d love to hear your thoughts in the comments.

 

“online

The post 20 Facebook Competition Ideas To Inspire appeared first on Spiderworking.com – Social Media For Small Business .

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New tools for Facebook publishers: Interest targeting, post end date, better insights http://facebookeeping.com/new-tools-for-facebook-publishers-interest-targeting-post-end-date-better-insights-8660.html http://facebookeeping.com/new-tools-for-facebook-publishers-interest-targeting-post-end-date-better-insights-8660.html#comments Sat, 13 Dec 2014 00:07:25 +0000 http://facebookeeping.com/new-tools-for-facebook-publishers-interest-targeting-post-end-date-better-insights-8660.html Facebook this week introduced some new tools for publishers , including the ability to target posts by interest and have posts disappear after a certain date. Interest targeting is currently available on all pages that have enabled the targeting and privacy setting, but is only available on desktop currently. This feature is helpful if you’re […]]]>

Facebook this week introduced some new tools for publishers , including the ability to target posts by interest and have posts disappear after a certain date.

Interest targeting is currently available on all pages that have enabled the targeting and privacy setting, but is only available on desktop currently. This feature is helpful if you’re publishing a post that is most relevant to only a portion of your page’s audience.

The post end date feature is also available now to pages with the targeting and privacy setting enabled, but only on desktop for now. Facebook blogged about this feature:

Post End Date allows Page admins to specify a day and time to stop showing a post in News Feed. This tool prevents people from seeing out-of-date posts in News Feed, but posts will continue to appear on your Page. For instance, a publisher can use this to remove yesterday’s weather report from News Feed.

Another interesting feature offered by Facebook is smart publishing, which surfaces popular stories on the page owner’s website:

Until now, it has been challenging for large publishers to predict which stories will resonate with their audience. Smart Publishing is a new, optional tool that identifies and publishes stories that are popular with people on Facebook.

Once you enable the setting, frequently shared links to your website can appear in News Feed for people who like your Page. Those posts will not appear on your Page, but you’ll have access a new dashboard in Insights to see analytics, moderate comments, and choose which you want to post to your Page.

It is currently only available to select publishers, but could roll out to more pages as time goes on. Page admins can opt into smart publishing from the publisher tools section within page settings.

example-insights

Facebook also described updates and fixes to the insights section :

We’ve added a new Top URLs section, which displays URL-level reporting and shows when other Pages and influencers share a post you’ve made to Facebook. For example, if a celebrity shares one of your URLs, you’ll know why that URL may have reached more people than other URLs. We also made the interface more intuitive and provide a way to segment data for specific time ranges, including hourly.

We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see an increase in iOS mobile traffic from Facebook and a decrease in undefined sources or direct traffic.

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How To Create Reusable Marketing Message Campaigns To Drive Website Traffic http://facebookeeping.com/how-to-create-reusable-marketing-message-campaigns-to-drive-website-traffic-8654.html http://facebookeeping.com/how-to-create-reusable-marketing-message-campaigns-to-drive-website-traffic-8654.html#comments Fri, 12 Dec 2014 01:31:29 +0000 http://facebookeeping.com/how-to-create-reusable-marketing-message-campaigns-to-drive-website-traffic-8654.html Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately I’ve been doing what seems to be fishing expeditions online, trying to figure out who or what folks are about. Seems to be we have one extreme where folks […]]]>

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately I’ve been doing what seems to be fishing expeditions online, trying to figure out who or what folks are about. Seems to be we have one extreme where folks share all about themselves only and the other extreme where they share nothing at all. Why would someone not share about themselves on social media? Especially with regard to their business and what they do.

Yes, this is yet another blog about self promotion! Bare with me as I share with you a tool, our very own BundlePost to help you schedule your social media posts about your website, or otherwise your marketing messages and content! What we refer to as our “My Content” section in BundlePost.  This BundlePost feature enables social media agencies to easily store and schedule marketing content for their clients and themselves.

Let me simplify all that for you – It’s not just for social media agencies. If you have a website that you need to share on social platforms then BundlePost is the perfect tool to allow you to schedule posts, efficiently, strategically and in bulk.

There’s no question whether you should or shouldn’t self promote. It’s a must! According to GlobalWebIndex “A quarter of internet users say that social network-based retail stores make them more likely to purchase online. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.”

Without getting into great detail of why, what or when to promote yourself, I thought I would instead get into the ‘How’ to promote yourself by using a friends website as an example (But for those of you who want the details, I highly recommend reading -> How to Maintain Consistent Website and Content Traffic through Social Media )

Step by Step on how to schedule YOUR Marketing Message Content

1. Add our Google Chrome extension – please add to your browser if you haven’t already. Here is the link – Bundlet

2. Set up a campaign schedule in BundlePost - for example I have set one up for my friend on Twitter and LinkedIn for now. Selecting 3 specific times for posting her content to Twitter and 2 specific times for LinkedIn

JeanneSchedule

3. Using The Bundlet – Now the fun begins! Open up a new tab in your browser and go to you website, then click on the Bundlet extension in your Chrome browser. You will see that the Bundlet has grabbed the URL for the webpage you are on. Next to the ‘Save Content to’ click on the drop down and scroll to the bottom where it has the “My Content” and add a new folder. I added one for my friend called “Travel Website”, since as you can see she is a travel agent. In the text box you will see a brief description of the webpage that you are on. Here is where you need to get creative! Highlight and replace what is there with something you want to say about this webpage when posting on social media.

Jeanne

The brief description that appeared in the Bundlet for this webpage was –  “Caribbean Cruises from HEARTS ON THE GO TRAVEL – a division of Cordially Yours Travel” I replaced it with something that might make more sense for Jeanne’s audience on Twitter, Facebook or LinkedIn, like “Did you know that you can make payments on your next vacation through us? Ready to thaw out in the Caribbean?”

4. SUBMIT to save that post in your new My Content folder inside BundlePost. (before closing the Bundlet and moving to step 5, we suggest writing and saving multiple posts for the same URL/page with different creative text)

5. Repeat Process – Go to another webpage on your same website and repeat the process. As you can see my friend Jeanne has a ton of fun content on her website. I could literally be here at my laptop all week long adding things to her My Content Travel Website folder. I can also set up several different folders for her if I wanted to.

Side note* – here is a good resource for other ‘My Content’ ideas – How To Use Your Legacy Social Media Content To Get Results

6. Start Export – After you have your folder full of 40 or more posts, click on the ‘Start Export’ button inside your BundlePost account in the navigation header and select which schedule you would like to use. Then select the day in which you want to start scheduling posts for this campaign and click ‘Continue’

7. Export Table -Congratulations you are now on the export table! On the second level, light blue navigation bar click on the My Content Button dropdown and select the content folder you created in the earlier steps. EXAMPLE: Jeanne’s Travel website. Next, click on “Select all” followed by the “Move Selected” button.

You should see a screen that looks similar to the image below, with all of your tweets, scheduled and formatted for you! No spread sheets…. how beautiful is that?!

JeanneExport

8. Hashtags – I hashtagged things as I created otherwise we would have used our hashtag folder at this point. Another amazing feature in BundlePost

9. Drag and Drop – You can move things around by dragging or dropping the different posts or click on the randomize buttons to mix up the order of the scheduled posts as desired.

10. Edit – Glance over everything and if you need to edit just double click on the text of a specific post, make changes and click off to save it.

11. Download – We are almost done!! Now you want to select the dashboard you use by clicking on their icon on the top of this export page. Jeanne is a big Hootsuite fan, so I clicked on the Hootsuite logo to download the formatted and scheduled posts for the multi-day promotional campaign. (note – never open the download file, simple save it where you want it on your computer)

12. Upload – Inside your Hootsuite pro account you will find a Bulk message uploader link under scheduling in your compose message area. A pop up will then ask you for the csv file you would like to use. Locate the file you downloaded from BundlePost and then select the second date format and the social profile you wish to schedule your content to. Submit!

13. You have successfully scheduled - 40 (or up to 100) new messages! Since this was sent to Jeanne’s Twitter account, that means for the next 13 days she will have her marketing messages going out on Twitter without having to do anything else. Just think if we created more? The 40 posts  that I created for Jeanne will remain in her BundlePost account, so she has the ability to schedule them out again and again if she would like. What’s more, she also has the ability to modify them at anytime by editing them.

Once you have input your marketing message posts into your BundlePost My Content folders, you are not only saving a ton of time, but can be extremely consistent in your promotional sharing. You will drive traffic to your website on a daily basis, with limited effort.

“My Content” is an important part of effective social media marketing and an incredible feature of BundlePost.

It is important to note that you should share about yourself, what you do and your marketing message content. Using BundlePost My Content folders is one way to ensure that we always have something going in our feeds about us. However, it’s important to also share other content as well. You don’t want to have that Me Me Me syndrome going on. So, this is where you can explore our Feed Channel and queue folders features for efficient content aggregation and curation.

If you currently do not have a BundlePost account and would like assistance in setting up your account please let us know. If you have been with BundlePost for awhile now and would like additional training in how to get the most out of it, we are here to help.

 

PerfectJulia By Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

Filed under: Agency , Brand , BundlePost , Bundlet , Content , Curation , Facebook , Hashtag , Hootsuite , Marketing , Social Media , social media automation , Social Media Content , Social Media Marketing , social media tool , Twitter Tagged: Bulk Scheduling , BundlePost , campaign , content , content curation , curate , HootSuite , marketing , marketing messages , schedule , Social Media , Social Media Content , Social Media Marketing , tools , Twitter , web traffic

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