Keeping Facebook News & Reviews http://facebookeeping.com Content Syndication from Over 60 Sources Mon, 21 Apr 2014 05:16:12 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 Facebook is reportedly building a mobile ad network, to be announced on April 30 http://facebookeeping.com/facebook-is-reportedly-building-a-mobile-ad-network-to-be-announced-on-april-30-7051.html http://facebookeeping.com/facebook-is-reportedly-building-a-mobile-ad-network-to-be-announced-on-april-30-7051.html#comments Mon, 21 Apr 2014 05:16:12 +0000 http://facebookeeping.com/facebook-is-reportedly-building-a-mobile-ad-network-to-be-announced-on-april-30-7051.html Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move towards working directly with its partners rather than outsourcing the work to an outside ad-serving platform. Re/code […]]]>

Facebook will unveil its plans for a mobile ad network at its F8 conference on April 30, according to a Re/code report. This comes after Facebook started testing ads in third-party mobile apps earlier this year, signalling a move towards working directly with its partners rather than outsourcing the work to an outside ad-serving platform. Re/code reports that Facebook will appeal to publishers and developers by leveraging the social network’s database to create more precise ad targeting. We have reached out to Facebook for comment and will update with any response provided. Twitter recently also started to step up its focus on…

This story continues at The Next Web

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Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-4-7048.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-4-7048.html#comments Sun, 20 Apr 2014 21:40:15 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-4-7048.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
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Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-3-7045.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-3-7045.html#comments Sun, 20 Apr 2014 21:09:47 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-3-7045.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
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Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-2-7040.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-2-7040.html#comments Sat, 19 Apr 2014 21:21:49 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-2-7040.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
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11 Android apps to make notifications more interesting http://facebookeeping.com/11-android-apps-to-make-notifications-more-interesting-7043.html http://facebookeeping.com/11-android-apps-to-make-notifications-more-interesting-7043.html#comments Sat, 19 Apr 2014 17:00:03 +0000 http://facebookeeping.com/11-android-apps-to-make-notifications-more-interesting-7043.html I love Android as much as the next non-Apple owning guy, but there are times when I get bored of using the same old operating system, and seeing the same boring old notifications. Thankfully, there’s no shortage of different ways to liven things up without having to root your phone, or in some cases, even […]]]>

Notifications
I love Android as much as the next non-Apple owning guy, but there are times when I get bored of using the same old operating system, and seeing the same boring old notifications. Thankfully, there’s no shortage of different ways to liven things up without having to root your phone, or in some cases, even spend a penny. Sure, Facebook’s chat-head style notifications set a trend for a bobble-headed approach, but that’s not the only way you can modify how you get informed about new events, and for older handsets that haven’t been gifted with features like lock screen widgets…

This story continues at The Next Web

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Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html#comments Fri, 18 Apr 2014 21:36:47 +0000 http://facebookeeping.com/online-marketing-news-photos-twitter-has-a-problem-mobile-makes-a-big-ppc-impression-7035.html #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format […]]]>

KFC Chicken Corsage

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today

Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook

Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. ClickZ

Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue - Twitter’s ad world just got a little bigger. The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September. Ad Age

Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY] - Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study. The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies. AllTwitter

Mobile accounted for 28% of US PPC impressions in Q1 2014: report - It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Econsultancy

Google’s New +Post Ads Now Available to Brands With 1K+ Followers - Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. HubSpot

Google Informs Users That it Reads Their Email - Google updated Gmail’s terms of service this week to inform users that incoming and outgoing emails are automatically being scanned to help create targeted ads. Lovely. The update says that Google is using software to scan email when it is in transit or stored on Google’s servers. SocialTimes

STUDY: Instagram Is Most Important To Teens - The subsidiary has overtaken the parent company, as a new study from Piper Jaffray found that the most important social network for teens in the spring of 2014 is Instagram, which passed both Facebook and Twitter to claim the top spot. AllFacebook

Twitter Ads Get More Clicks Than Facebook [STUDY] - In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates. AllTwitter

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time. ClickZ

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles - Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Marketing Land

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% - In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Marketing Land

From our Online Marketing Community:

From The Hidden Value of Influencers in B2B Content Marketing, Mark Masters said, “To think that a few years ago we couldn’t reach out to authors and others who influence us and now we have this ability to connect and also bring to the spaces that we own ie. from an email conversation to a published article from a respected thinker, is one of the greatest opportunities we have as businesses and the popular topic of building our own media companies.”

Mr Marketology added, “This is truly valuable when developing quality content. It really falls in line with becoming an authority by identifying your audience, their needs and leveraging other expert opinions along with your own to become a voice in your industry. I really found value in this article and will be applying the principles.”

On Social Media Smarts Interview: @JustinLevy, Global Strategy @Citrix, Ryan Biddulph said, “Agreed fully here, great notes Justin! Blogging rocks. I’m gearing up to publish 3 more posts today because it’s social, and we own the real estate. No better way to make an impact, engage and prosper.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2014. |
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression | http://www.toprankblog.com

]]>
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Facebook’s Paper for iOS updated with birthdays, events, photo comments, group updates, and more http://facebookeeping.com/facebooks-paper-for-ios-updated-with-birthdays-events-photo-comments-group-updates-and-more-7038.html http://facebookeeping.com/facebooks-paper-for-ios-updated-with-birthdays-events-photo-comments-group-updates-and-more-7038.html#comments Fri, 18 Apr 2014 17:02:01 +0000 http://facebookeeping.com/facebooks-paper-for-ios-updated-with-birthdays-events-photo-comments-group-updates-and-more-7038.html Facebook today released the first major update to its Paper for iOS app, adding a slew of new features just 10 weeks after the initial launch. You can download the new version now directly from Apple’s App Store. First up, Facebook has added notifications for birthdays and events. Just like on Facebook, tap the globe […]]]>

FB
Facebook today released the first major update to its Paper for iOS app, adding a slew of new features just 10 weeks after the initial launch. You can download the new version now directly from Apple’s App Store. First up, Facebook has added notifications for birthdays and events. Just like on Facebook, tap the globe icon to stay posted. Next, photo comments are exactly what you’d expect: sometimes words just aren’t enough to explain what you want to say. To add a photo comment, tap the camera next to the comments field, snap a picture, and post a photo as…

This story continues at The Next Web

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A Facebook e-money service could be a big hit in Asia http://facebookeeping.com/a-facebook-e-money-service-could-be-a-big-hit-in-asia-7033.html http://facebookeeping.com/a-facebook-e-money-service-could-be-a-big-hit-in-asia-7033.html#comments Fri, 18 Apr 2014 07:03:48 +0000 http://facebookeeping.com/a-facebook-e-money-service-could-be-a-big-hit-in-asia-7033.html Reports this week suggest that Facebook is preparing to launch an e-money service. The Financial Times believes that the US company is weeks away from gaining regulatory approval in Ireland for a service that would let users store money on Facebook and use it to pay others. Facebook declined to comment on the report and its […]]]>

Facebook employee
Reports this week suggest that Facebook is preparing to launch an e-money service. The Financial Times believes that the US company is weeks away from gaining regulatory approval in Ireland for a service that would let users store money on Facebook and use it to pay others. Facebook declined to comment on the report and its exact goals are unclear at this point. Forbes reports that Facebook has already obtained Money Services Business (MSB) licenses in 48 U.S. states, so it is planning something global, but the publication highlights a valid question: do users trust Facebook to handle their money? Asia:…

This story continues at The Next Web

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Weibo’s IPO disappoints, but plenty of positives remain for ‘China’s Twitter’ http://facebookeeping.com/weibos-ipo-disappoints-but-plenty-of-positives-remain-for-chinas-twitter-7031.html http://facebookeeping.com/weibos-ipo-disappoints-but-plenty-of-positives-remain-for-chinas-twitter-7031.html#comments Thu, 17 Apr 2014 07:29:15 +0000 http://facebookeeping.com/weibos-ipo-disappoints-but-plenty-of-positives-remain-for-chinas-twitter-7031.html Weibo, the microblogging firm known as ‘China’s Twitter,’ made a less than impressive public bow on the US markets after raising $286 million in an initial public offering in New York on Wednesday. Weibo’s decision to list in the US excited many analysts at the time, thanks to a combination of comparisons with Twitter, the backdrop of […]]]>

FRANCE-INTERNET-CHINA-WEIBO
Weibo, the microblogging firm known as ‘China’s Twitter,’ made a less than impressive public bow on the US markets after raising $286 million in an initial public offering in New York on Wednesday. Weibo’s decision to list in the US excited many analysts at the time, thanks to a combination of comparisons with Twitter, the backdrop of a number of impending China tech IPOs, and Facebook’s acquisition of WhatsApp for $19 billion. The  initial listing has arguably failed to live up to that billing, however. Shares were sold for $17, which is at the bottom end of the firm’s valuation, while Weibo sold 16…

This story continues at The Next Web

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Facebook Announcing Plan To End Pay To Play For Pages – A Dream? http://facebookeeping.com/facebook-announcing-plan-to-end-pay-to-play-for-pages-a-dream-7030.html http://facebookeeping.com/facebook-announcing-plan-to-end-pay-to-play-for-pages-a-dream-7030.html#comments Wed, 16 Apr 2014 21:16:20 +0000 http://facebookeeping.com/facebook-announcing-plan-to-end-pay-to-play-for-pages-a-dream-7030.html Yes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline […]]]>

Facebook Pay to PlayYes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline in revenue and page activity if they stay the course.

But in a perfect world, I would love to see a $12.1 Billion revenue announcement that consisted of a new monthly page fee. Why? It would mean that they came to their senses and realized that the current pay to play model they have implemented is not sustainable as a business model and page owners, managers and brands are fleeing the Facebook platform for greener pastures. It would also mean that they have further had a reality check and finally understood social media marketing, their users and customers in a real way.

I previously wrote a piece before Facebook enacted the Pay to Play business model that included what I believed to be a better solution to their then EdgeRank Newsfeed algorithm, stock price plummeting and revenue model challenges.

Since then Facebook deployed what has come to be known as their “Pay to Play” requirement, that I believe is a completely unsustainable revenue model and one that delivers zero benefit to users, marketers or Facebook itself over the long run. This is backed up by a recent eMarketer report showing organic reach declining at an increasing rate. Diminishing returns the platform can and will deliver to brands, marketers and page owners. I decided to do some deeper research and have put together basic financials that compare what Facebook is currently doing as compared to what I propose, and the compelling differences between the two.

But before I get into that, let’s take a peek at some of Facebook’s 2013 Public Business Highlights:

Revenue for the full year 2013 was $7.87 billion, an increase of 55% year-over-year.

Income from operations for the full year 2013 was $2.80 billion. (advertising revenues)

Net income for the full year 2013 was $1.50 billion.

Free cash flow for the full year of 2013 was $2.85 billion.

Facebook currently has 54.2 Million active pages.

Facebook has 25 million small business pages.

Removing Pay To Play and Replacing It With Monthly Fees:

I went ahead and ran some numbers using my plan and compared the results with what Facebook is currently doing. This plan is predicated on Facebook displaying all page posts to newsfeeds, similar to friend posts. If they abandoned their unsustainable Pay to Play model and instead adopted my page monthly fee model, the revenue improvement to Facebook is massive and the benefits to page owners, marketers and end users is even bigger! Facebook Revenue Plan By the numbers:

  • I am factoring a little more than half of pages would participate and pay the monthly fee, remaining an active page on Facebook.
  • Small business pages would pay a small $30/mo fee, other smaller pages a $20/mo fee, non-profit and charities only $10/mo and larger big brand pages an average of $200 per month.
  • Ad revenue would still be a factor for Facebook and actually become even more valuable since you know you would be able to reach new likes that you add to your page with this new model. I pegged the ad revenue much lower to take into account the changes to the model though.
  • New 2014 annual revenue jumps from $2.8 billion to $12.1 billion under my plan – a $9.3 billion improvement over 2013!

Benefits of the Monthly Page Fee Model:

Newsfeeds would be competitively driven Facebook users would control what content they want with the power of their like/unlike

Focus would shift to creating and sharing great content and that would drive the newsfeed

The playing field for SMB’s would be leveled against Big Brands wouldn’t have a substantial advantage because of their huge budgets Efficiency/Result value would shift to time spent creating content rather than managing ad systems

So many more benefits, but you get the idea

The BIG Winners:

Users – They see content from pages they liked and wanted content from to begin with. Users would power the Facebook page success model, rather than big brands and/or budgets.

Marketers – Can access the likes they already invested heavily to obtain. The nominal monthly fee makes it a very viable marketing platform again.

Facebook – Duh. HUGE revenue win for Facebook and a lot of good will earned for listening to its users and developing an alternative that benefits everyone. (there’s a first for everything) Everyone wins! Tell me what your thoughts are on this alternative monthly fee model for Facebook Pages? What do you like, dislike or wish Facebook would do?

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a P.S. for those that enjoy those.

Here Are Just A Few Problems with the current Pay To Play Model:

Not sustainable – In another post I did some time back I discussed “By restricting the previous value of pages to marketers of all sizes, Facebook is setting the stage for a collapse of the Facebook page model and pushing both users and marketers to other platforms…”  When you require people to reach the audience they have already spent a ton of time and effort to establish, and many paid Facebook for ads to do this, then you change the game and require them now to also pay to reach them, nothing but diminishing returns will occur. If Paying for page reach via ads is the only method available, the expertise and time requirements to make that successful in a diminishing return environment pushes many right out of the market.

Users are the losers – They are not seeing the content from pages they liked and want content from.

Money, NOT content drives pages success

Not a level playing field – Most small and medium businesses can’t compete with big brands for eyeballs on the platform effectively.

Diminishing Returns –  The current model will continue to decline in results, rather than improve return and value to business stakeholders. It’s pretty simple to determine the long-term outcome of something with diminishing returns.

Filed under: Brand, Content, EdgeRank, Facebook, Marketing, Pay to Play, Retweet, Social Media, Social Media Marketing Tagged: content, Facebook, Facebook pages, Fanpage, marketer, newsfeed, pay to play, Revenue, SMB, Social Media, Social Media Marketing, Value

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