Yesterday morning I was catching up on my far too many, overnight Facebook notifications. As I finished my follow-up on comments, likes and tags I attempted to whirl through my newsfeed to see what everyone was up to. Scrolling, refreshing and opening various pics and articles I began to consciously notice something that I have unconsciously been aware of for several months. Repeated status updates in my feeds. Have you noticed this?
“I have a really good idea Facebook. How bout instead of putting hundreds of updates in my newsfeed that I have already seen/liked, instead you put the content from all those pages I have liked that you say can’t fit in my stream anymore because you can only display a certain amount of posts everyday in a users newsfeed… #Rocketscience”
Just this morning as I was wrapping up this short post, I liked and commented on this graphic in my newsfeed by @AnyaDowning. It wasn’t 40 minutes later when the image I had already seen and engaged with was back at the top of my newsfeed. Really?
I have shared this YouTube video a lot recently, because it really breaks down the issues Facebook has really well. It will give you a really good perspective on what’s happening and why.
If there really was an issue with too much content and status updates that are relevant for users that Facebook page owners and brands need to pay Facebook to access users they have already paid to acquire, why are we being shown the same content over and over in our feeds? Shouldn’t Facebook show us the content from the pages we have liked instead of this useless duplication?
This among many reasons is why I think brands, marketers and social media agencies need to reevaluate their Facebook and over all social media marketing strategies. Not the WHAT or HOW, but the level of involvement using Facebook pages. Increasing activity and effectiveness on other social networks where your audience is at the highest concentration makes a lot of sense, even outside of the recent Facebook mess.
And here’s a another question for Facebook… Do you realize that you are killing yourself?
For more on my thoughts on this and what you can/should be doing given the changes to Facebook, read Facebook Declining Page Reach: 9 Experts Weigh In
What are YOU doing differently with Facebook pages?
Filed under: Agency, Content, Facebook, Fanpage, Marketing, Social Media, Social Media Marketing Tagged: Audience, content, Effective, Facebook, facebook page, Fanpage, pay to play, Reach, Social Media, social media agency, Social Media Marketing, Social strategy