Facebook today has welcomed two new companies to its Preferred Marketing Developer ecosystem — first Adphorus , now Janrain.
Janrain, a Portland, Ore.-based consumer profile management firm, announced Tuesday that it has been accepted as a Facebook PMD in apps.
Larry Drebes, Janrain CEO, commented on this news and what the PMD badge means for his company:
We are committed to bringing customers far-sighted, innovative opportunities to engage their consumers wherever they are on the web and regardless of the device they use to get there. Becoming a Facebook PMD allows us to extend our ability to create innovative Customer Profile Management solutions that help brands orchestrate highly personalized experiences and relationships with their consumers.
Becoming a PMD will help Janrain build apps on Facebook, as well as measure their performance and provide measurement tools and services for brands. Janrain will receive access to Facebook’s APIs for building internal tools that support development of marketing programs on Facebook.