Super Bowl 2014 ad round-up: Which one is your favorite?

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Super Bowl 2014 ad round-up: Which one is your favorite?

These days there’s almost as much chatter about the non-sporting aspect of the Super Bowl than the gameplay itself. Aside from Twitter and Facebook both battling to be the place for pre-, during- and post-match conversations, advertisers use the showpiece event as a canvas for their best ads.

Let’s take a look at national ads and see which companies did what this year.

Audi

Beats Music

Bud Light

Butterfinger

Coca-Cola

Doritos

GoDaddy

GoPro

Hyundai

Jaguar

Kia

M&Ms

Maserati

Microsoft

RadioShack

SodaStream

Sonos

Squarespace

T-Mobile

Toyota

Volkswagen

Hashtags

Marketing Land reports that 58 percent of ad that run nationally included hashtags.

That’s the highest proportion yet, but interestingly most hashtags were non-social network specific — Facebook saw the highest mention of hashtags (just 9 percent), ahead of Twitter (8 percent).

Headline image via TIMOTHY A. CLARY/AFP/Getty Images, other via Marketing Land

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