By now you have heard of the Thursday night Twitter fiasco related to changing their blocking policy. The announcement caused immediate and social-wide outrage and contempt for the now publicly traded company.
I even tweeted “I CANNOT believe @Twitter changing their block policy. Is every CEO of every social network losing their minds? We will NOT stand for this!”, referencing the continual Facebook decisions that are negatively effecting millions of business pages as well.
Didn’t hear about the situation? Here’s story from via Yahoo News.
Things declined rapidly, quickly causing Twitter to take action and revert back to the old Blocking function. An update here
This is an incredible event that shows how clearly the power of the social network user has to influence the networks and “push back” on the things that negatively effect users, brands and marketers.
The important point here is that this same power and influence can also be used with our buddy Zuck of Facebook. The “pay to play” advertising and post boost requirements for pages to see any reach and effectiveness on the platform is counterproductive to social networking, social media marketing and all other facets of the industry in general.
Should there be costs associated with social media marketing? For sure! But they need to be implemented the right way, that doesn’t negatively effect users and brands alike. How? I previously wrote a post that outlines this plan, but in short; a nominal monthly fee for pages. Simple, clean and huge revenue opportunity for Facebook with a once loved and effective platform in tact.
So there is an opportunity, right now! Right now, to conduct a similar effort with Facebook that yields similar results as was accomplished on Twitter. On the heels of this victory, the people together should stand up and let Facebook know they will not stand for the changes they are making. Right now, we should impact the other major social network positively for users, brands and marketers alike.
When discussing this in the social graph last night, one of my friends said the “Zuck is really stubborn”. To which I replied, “Stubbornness is easily effected when you are public and groundswell becomes tidal wave.”
So I say grab your surf board and lets ride this tidal wave and instead of the Arab Spring, it can be call the Social Winter.
What say you?
Filed under: Social Media